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Airtime-for-equity deal an Industry First for Raffolux

13/10/2023

October 2023 For the first time in their industry, Raffolux, the leading digital raffle operator has secured an impressive 1.5 million investment through a unique fundraising initiative with media company, UKTV Ventures.

The partnership involves an investment in premium advertising on UKTV linear TV channels in exchange for minority equity stakes in direct-to-consumer start-ups. They aim to help the business scale at pace to become a household brand name in the UK.

UKTV Ventures 1.5 million airtime-for-equity investment will allow Raffolux to launch a TV advertising campaign from October 23rd on the broadcasters seven linear channels - Dave, W, Gold, Alibi, Drama, Yesterday, Eden. The company will benefit from access to an audience of over 26 million viewers a month and in return, UKTV will gain an equity stake in the business.

Raffolux launched in 2019 and has since solidified its position as the leading player in the UK market. Its modern take on the classic raffle has not only given thousands of people the chance to win coveted prizes but has also enabled them to support charities close to their hearts. Raffolux has given away over 11 million pounds in prizes to over 65,000 winners and has raised over 600,000 for charities across the nation.

The TV advertisement features iconic British elements such as black cabs, London buses, and quirky coffee shops and revolves around the concept that anyone has the potential to become a Raffolux champion. In fact, there are so many of them that you might just encounter them in your everyday life.

Gerry Lianos, Co-founder of Raffolux comments,

We are extremely excited about this partnership with UKTV Ventures and see this not only as a brilliant opportunity to propel the brand to new heights, but also to continue to raise money for our brilliant charity partners.

Brendan Kilcawley, Director of UKTV Ventures, said,

It is an exciting time to be partnering with Raffolux, and we are happy that the team are embracing the power of TV advertising to boost brand awareness and accelerate their growth. It is a pleasure to work with Gerry and the Raffolux team and we look forward to seeing their advert on the UKTV network over the next year.

UKTV Ventures is committed to helping companies new to TV advertising build their brand and scale up by benefiting from the wide reach, trust and recognition only achieved through TV advertising. Similar to venture capital, UKTV Ventures is a funding model which invests airtime, instead of cash, in burgeoning high-growth companies looking to accelerate their growth.

Notes to Editors

About Raffolux

Launched in 2019, Raffolux is the UKs leading digital raffle operator and uses a modern twist on the age-old raffle. Offering thousands of people the chance to win aspirational prizes and support charities of their choice as they play, Raffolux has given away over 11 million pounds in prizes to over 65,000 winners has raised over 600,000 for charities nationwide.

The company believes that everyone should have the chance to live their dream, whether thats enjoying the holiday of a lifetime, driving a brand-new SUV model or owning the latest technology. It has secured long-term partnerships with dozens of UK charities and a wide range of premium brands including Virgin Experiences, John Lewis and Dyson. As the company continues to scale it aims to transform the traditional raffle into a mainstream digital experience that will create tens of thousands of winners across the UK annually and raise over 1M a year for good causes by 2025.

About UKTV Ventures

UKTV Ventures is UKTVs multi-million pound investment fund which offers high-growth start-ups an opportunity to enter the TV advertising market in exchange for a minority stake in their company. This is described as airtime-for-equity.

UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat and Amazon Fire. The broadcaster is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers.

UKTV is part of BBC Studios, the UKs most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the worlds leading public service broadcaster, the BBC.

UKTV Ventures Website: www.uktvventures.co.uk

UKTV Twitter: www.twitter.com/UKTV

UKTV Corporate Website: www.corporate.uktv.co.uk
LINK: https://corporate.uktv.co.uk/news/article/uktv-ventures-signs-deal-wit...
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