
In the spirit of learning, we wanted to share what went well and what we found challenging with hosting WideOrbit TV Client Advisory Committee's spring meeting remotely. As we and our customers navigate taking these kinds of meetings and events virtually, we can all learn from what works well and what might be improved for next time.
The WideOrbit TV Client Advisory Committee (CAC) has a long history, one that has not been without its challenges. What started out as a user group with primarily remote meetings focused on product updates, expanded to include customers providing their wish-lists for product enhancements, then further evolved into a more collaborative and productive advisory committee that meets in-person, twice a year.
This spring's regularly scheduled meeting was due to take place in New York City, in mid-March - just as the COVID-19 crisis began to escalate. When it became clear the New York location would likely be unavailable, we considered the possibility of holding the meeting elsewhere. But in consultation with CAC members, and because both travel and in-person gatherings were becoming ill-advised, with some attendees having already stopped all non-essential travel, the decision was made to hold the meeting virtually, so we could stay connected while staying safe.
In two sessions over two days, March 17-18, we used video conferencing to provide updates on our core traffic and billing software, WO Traffic , including Electronic Material Instructions, WO Analytics , WO Payments Suite, WO Integrations , and a deep dive into the Unified Sales Suite, applicable for both linear and digital ad sales. We kept the focus on providing product information to avoid the sessions devolving into sales pitches.
Despite the fact that our customers were in the midst of making major changes to accommodate remote work for their teams, the sessions were extremely well attended, with participants representing nearly all the major station groups and network Owned and Operated stations who make up the CAC membership. But aside from great attendance, hosting the sessions online had both pros and cons. Meeting virtually made it much easier to maintain the schedule and keep presentations from going overtime, and those presentations were well-received, particularly the Unified Sales Suite update.
On the con side, Arden Adair, Senior Director of Product Management for WO Traffic, pointed out that the CAC meetings are, A chance to better communicate with our customers, both for us to provide information but also for us to hear about what's most important to them. That feedback loop is extremely valuable but more difficult to facilitate virtually.
She also mentioned that the interaction between broadcasters is an important part of the in-person meetings. One of the important things about this committee, she said, is the collaboration between the broadcasters - they're sharing ideas with one another. That kind of collaboration is much more effective in-person, both broadcaster-to-broadcaster as well as between us and our customers.
The dates for the fall meeting of the CAC, and whether it will be in-person or virtual, are yet to be decided. Much depends on what happens with the COVID-19 situation. The primary theme of this fall's meeting will be automation - helping broadcasters improve efficiency to reduce costs.
As the COVID-19 situation continues to unfold, WideOrbit will remain committed to maintaining open and productive communication with both the CAC and all our customers. Current circumstances have impacted the way WideOrbit and our customers communicate, precipitating a necessary shift to video conferencing. As the benefits of that shift become increasingly apparent, we anticipate that it will persist even after everyone is back in the office, which is a good thing. In the meantime, we will continue to stay connected while staying safe, learning how to improve not just our software, but our meetings and communications as well.
For information about WideOrbit solutions, contact sales.
For press inquiries, contact media@wideorbit.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
22/06/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
22/06/2026
Cosm has announced the appointment of David Ho as Chief Legal Officer, a newly created executive role reporting to President and CEO Jeb Terry. Ho will oversee ...
22/06/2026
Warner Bros. Discovery and Amazon Web Services (AWS) have announced the developm...
22/06/2026
Daktronics has completed an audio control system upgrade at Petco Park in San Di...
22/06/2026
Accelerate Media has named John Willi as President and announced the launch of the Accelerate Sports Network (ASN), a prep sports media and streaming platform c...
22/06/2026
All Women's Sports Network (AWSN) and 3XBA (3 3 Basketball Association) have announced live television coverage of the annual 3XBA tournament on Friday, Jun...
22/06/2026
OWL AI has announced the appointment of Jay Prasad as Chief Executive Officer and member of the Board of Directors. Prasad succeeds Josh Gwyther, who has served...
22/06/2026
CP Communications delivered RF video and audio support for TNT's Inside the NBA at the 2026 NBA Finals, providing main show coverage in San Antonio and ea...
22/06/2026
Polymarket has announced a partnership with GRID, an official esports data platf...
22/06/2026
As sports venues continue to evolve into more video-centric, fan-engagement-driv...
22/06/2026
As the regional sports production scene shifts toward streaming, this Texan helps lead the engineering behind Victory+'s growing live platform...
22/06/2026
By Kristin Feeley, Director, Documentary Film & Artist Programs
the memories of your elders [are] a scaffolding for you to build your identity on - and t...
22/06/2026
New hyper-resolution analyser EQ revealed
CEDAR Audio's all-new Icons plug-in series has just gained its newest member, Blade. Described by the compan...
22/06/2026
Turn any live input into a cinematic soundscape
Designed for use in the studio and on stage, Sampleson's latest creation is capable of taking any audio ...
22/06/2026
Adds guitar strings to Eurorack rigs
ADDAC System are renowned for their weird and wonderful synth designs, and their line-up includes plenty of gear that...
22/06/2026
FIFA World Cup 2026 fever grows, as more than one third of Australians tune in ...
22/06/2026
In our latest blog, Tim Pearson explores NAGRA Venturi, the new streaming security solution for the AI era from NAGRAVISION. Designed to aggregate and analyze ...
22/06/2026
Expanded integrations give advertisers access to distinct contextual signals acr...
22/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/06/2026
Xilica today announced the release of Dynamic Voice Lift, a new feature in Xilica Designer v4.12 that brings adaptive speech reinforcement to large meeting spac...
22/06/2026
Monday 22 June 2026
Official trailer released for Katie Price: Nothing to Hide,...
22/06/2026
The next era of AI will not be defined by compute alone. Its growth will be dete...
22/06/2026
Mission, Vision and Veritas - new Los Alamos National Laboratory (LANL) supercom...
22/06/2026
At the ISC conference running in Hamburg this week, NVIDIA is introducing new so...
22/06/2026
For the past two years, the U.S. National Science Foundation's National Arti...
22/06/2026
JUPITER, Europe's first exascale supercomputer at Germany's Forschungszentrum J lich, runs on NVIDIA Grace Hopper Superchips and NVIDIA Quantum-X800 Inf...
21/06/2026
To call the 2026 FIFA World Cup a big undertaking would be a big understatement....
21/06/2026
New series now live on Udemy
Regular SOS contributor and Cubase workshop columnist John Walden has just released a new Cubase video course that is now avail...
21/06/2026
Hot tubs sit at about 38 to 40 degrees Celsius, warm enough that most people can only soak for about 15 minutes. NVIDIA's newest AI servers can run their co...
21/06/2026
Sunday 21 June 2026
Sky announces immersive documentary series The Wargame
The Wargame first looks
ZIP (2MB)
Sky today confirms the commission of The Wargam...
20/06/2026
New add-on creates doubles & vocal stacks
IK Multimedia's latest ReSing add-on kits the innovative software out with the ability to automatically genera...
20/06/2026
What exactly is Apogee Control V3?
Control V3 is a new mixer application that controls Apogee interfaces. The new hit feature is that V3 finally allows for...
19/06/2026
Split compound eases operational challenges at Shinnecock Hills Golf Club...
19/06/2026
North Carolina, Oklahoma meet in the best-of-three Finals as ESPN leans into spe...
19/06/2026
Company launch comprehensive mix-comparison tool
The Him DSP are a plug-in company founded by The Him, an EDM DJ and producer who has amassed over half a bi...
19/06/2026
Major Sampler upgrades introduced
The latest version of Bitwig's DAW software has just entered public beta testing, and is available now for all users w...
19/06/2026
Four times the power of their predecessors
Akai Pro have just introduced upgraded versions of two of their popular standalone MPC systems, kitting them out ...
19/06/2026
Data from May shows seasonal outdoor trends triggers lower viewing
Warsaw, Pola...
19/06/2026
Buttons is best control system in the rAVe Best of Infocomm Awards 2026...
19/06/2026
Mavis Studio Makes iPad Production More Powerful
Brie Clayton June 19, 2026
0 Comments
InfoComm update brings new NDI Preview, PTZ control, USB audio ...
19/06/2026
Immersive Studio Metaverse Stage Tackles Post with Blackmagic Design
Brie Clayton June 19, 2026
0 Comments
New narrative projects rely on DaVinci Reso...
19/06/2026
How to Run the Original 1993 After Effects
Graham Quince June 19, 2026
0 Comments
How to the original After Effects v1 in an emulator, and you don'...
19/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/06/2026
SMPTE , the home of media professionals, technologists and engineers, has announced that its entire Standards catalog is now freely available to the global medi...