In the spirit of learning, we wanted to share what went well and what we found challenging with hosting WideOrbit TV Client Advisory Committee's spring meeting remotely. As we and our customers navigate taking these kinds of meetings and events virtually, we can all learn from what works well and what might be improved for next time.
The WideOrbit TV Client Advisory Committee (CAC) has a long history, one that has not been without its challenges. What started out as a user group with primarily remote meetings focused on product updates, expanded to include customers providing their wish-lists for product enhancements, then further evolved into a more collaborative and productive advisory committee that meets in-person, twice a year.
This spring's regularly scheduled meeting was due to take place in New York City, in mid-March - just as the COVID-19 crisis began to escalate. When it became clear the New York location would likely be unavailable, we considered the possibility of holding the meeting elsewhere. But in consultation with CAC members, and because both travel and in-person gatherings were becoming ill-advised, with some attendees having already stopped all non-essential travel, the decision was made to hold the meeting virtually, so we could stay connected while staying safe.
In two sessions over two days, March 17-18, we used video conferencing to provide updates on our core traffic and billing software, WO Traffic , including Electronic Material Instructions, WO Analytics , WO Payments Suite, WO Integrations , and a deep dive into the Unified Sales Suite, applicable for both linear and digital ad sales. We kept the focus on providing product information to avoid the sessions devolving into sales pitches.
Despite the fact that our customers were in the midst of making major changes to accommodate remote work for their teams, the sessions were extremely well attended, with participants representing nearly all the major station groups and network Owned and Operated stations who make up the CAC membership. But aside from great attendance, hosting the sessions online had both pros and cons. Meeting virtually made it much easier to maintain the schedule and keep presentations from going overtime, and those presentations were well-received, particularly the Unified Sales Suite update.
On the con side, Arden Adair, Senior Director of Product Management for WO Traffic, pointed out that the CAC meetings are, A chance to better communicate with our customers, both for us to provide information but also for us to hear about what's most important to them. That feedback loop is extremely valuable but more difficult to facilitate virtually.
She also mentioned that the interaction between broadcasters is an important part of the in-person meetings. One of the important things about this committee, she said, is the collaboration between the broadcasters - they're sharing ideas with one another. That kind of collaboration is much more effective in-person, both broadcaster-to-broadcaster as well as between us and our customers.
The dates for the fall meeting of the CAC, and whether it will be in-person or virtual, are yet to be decided. Much depends on what happens with the COVID-19 situation. The primary theme of this fall's meeting will be automation - helping broadcasters improve efficiency to reduce costs.
As the COVID-19 situation continues to unfold, WideOrbit will remain committed to maintaining open and productive communication with both the CAC and all our customers. Current circumstances have impacted the way WideOrbit and our customers communicate, precipitating a necessary shift to video conferencing. As the benefits of that shift become increasingly apparent, we anticipate that it will persist even after everyone is back in the office, which is a good thing. In the meantime, we will continue to stay connected while staying safe, learning how to improve not just our software, but our meetings and communications as well.
For information about WideOrbit solutions, contact sales.
For press inquiries, contact media@wideorbit.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
09/06/2026
Last month, Spotify hosted PURE FLOWERS LIVE, a special event celebrating the re...
09/06/2026
Last month, RADAR U.K. artist Skye Newman took the stage in East London for a sp...
09/06/2026
Company to cease operating on 30 June 2026
Australian loudspeaker and amplifier manufacturer Wayne Jones Audio have announced that after much consideration,...
09/06/2026
Increases low-end weight and character
The latest plug-in release from Sheffield-based fedDSP aims to offer an all-in-one solution for users in search of mo...
09/06/2026
Introduces AI Studio Assistant, Moises Studio integration & more
Fender Studio have just announced the launch a significant update that brings an array of n...
09/06/2026
The National Film and Video Foundation (NFVF) is a statutory body mandated to spearhead the equitable growth and development of the South African film and video...
09/06/2026
The BBC has found its Hercule Poirot.
After Deadline revealed last month that t...
09/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
A project aimed at modernizing scheduling operations across Mediaset's channel portfolio
Mediagenix, a global leader in smart content solutions to profitab...
09/06/2026
tvONE, an ACT Entertainment brand, debuts its most powerful video processor ever built: the 4RU CALICO PRO (C7-PRO-4200), at InfoComm 2026 (Booth N6813). Engine...
09/06/2026
Composer and Conductor Eric Whitacre to Receive Honorary Doctorate at Berklee Va...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Technology collaboration to validate AMPP and Lawo HOME orchestration integration, showcasing Dynamic Media Facility principles in practice.
Grass Valley and ...
09/06/2026
Bitmovin, a leading provider of video streaming solutions, today announced that Axel Springer SE, international media and technology company, has deployed Playe...
09/06/2026
LiveU, the global leader in live IP-video solutions, today announced a landmark deployment with the Oceania Football Confederation (OFC) that has brought Video ...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Two Alumni Win Tony Awards Mike Morris and Cedric Leiba Jr. won awards for Best Orchestrations and Best Play, respectively.
June 8, 2026
By
Tori Donahue
...
09/06/2026
Tuesday 9 June 2026
Katie Price: Nothing to Hide, a candid and unfiltered accou...
09/06/2026
Back to All News
Netflix Unveils First Images And Poster For Wrath, A New Brazi...
09/06/2026
Enni Continues to Rely on Arvato Systems - And Will Be Using AEP.EnerS4 Billing Solution
Arvato Systems to implement transformation project for SAP S/4HANA Ut...
09/06/2026
These special programmes will highlight RT 's connection with the Irish diaspora
This year, RT is marking 100 years of public broadcasting in Ireland with...
08/06/2026
The two execs discuss the goals and the challenges of building a huge multi-cult...
08/06/2026
This industry legend has been a road warrior since the early '90s and is, today, a lynchpin on College GameDay
The sports-production industry continues to ...
08/06/2026
DAZN has agreed a multi-year rights partnership with Extreme Fighting Championship (EFC), expanding its global combat sports portfolio.
DAZN will broadcast EFC...
08/06/2026
As fans move across broadcast, streaming, social, mobile and creator-led platforms, and they expect every angle, in real time, TVU Networks has released a new e...
08/06/2026
Infront has further strengthened the 2026 Diamond League's international bro...
08/06/2026
Grass Valley has announced the appointment of Sam Craig as Vice President, Global Pre-Sales. Based in the United States, Craig will lead Grass Valley's glob...
08/06/2026
SMPTE has announced its summer 2026 education lineup covering IP networking and SMPTE ST 2110, including two standalone courses, a 13-week boot camp, and a hand...
08/06/2026
Sportradar Group AG has announced a multi-year global agreement with Kalshi, a p...
08/06/2026
FIFA and Gamefam have announced the launch of a FIFA World Cup 2026 event on Roblox, running June 5 through July 31, 2026. The event centers on FIFA Super Socce...
08/06/2026
A collaboration of NHL Productions, Monumental Sports, and Michael Levitt Produc...
08/06/2026
CBS Sports production staffer Bryce Adair has died at the age of 31 after sustaining injuries during a car accident on Wednesday while in Ohio working the the P...
08/06/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
08/06/2026
WMT Digital today announced the launch of WMT Fan Intelligence, designed to unif...
08/06/2026
The Heat are the seventh NBA team to air their games over-the-air next season...
08/06/2026
Paramount and UFC have announced an expansion of their media rights partnership making Paramount the exclusive home of UFC Numbered Event main cards in Canada ...
08/06/2026
The Qatar Football Association (QFA), in cooperation with Sponix and broadcaster...
08/06/2026
Project B has announced the appointment of Host Broadcast Services (HBS) as Offi...
In the spirit of learning, we wanted to share what went well and what we found challenging with hosting WideOrbit TV Client Advisory Committee's spring meeting remotely. As we and our customers navigate taking these kinds of meetings and events virtually, we can all learn from what works well and what might be improved for next time.
