In the spirit of learning, we wanted to share what went well and what we found challenging with hosting WideOrbit TV Client Advisory Committee's spring meeting remotely. As we and our customers navigate taking these kinds of meetings and events virtually, we can all learn from what works well and what might be improved for next time.
The WideOrbit TV Client Advisory Committee (CAC) has a long history, one that has not been without its challenges. What started out as a user group with primarily remote meetings focused on product updates, expanded to include customers providing their wish-lists for product enhancements, then further evolved into a more collaborative and productive advisory committee that meets in-person, twice a year.
This spring's regularly scheduled meeting was due to take place in New York City, in mid-March - just as the COVID-19 crisis began to escalate. When it became clear the New York location would likely be unavailable, we considered the possibility of holding the meeting elsewhere. But in consultation with CAC members, and because both travel and in-person gatherings were becoming ill-advised, with some attendees having already stopped all non-essential travel, the decision was made to hold the meeting virtually, so we could stay connected while staying safe.
In two sessions over two days, March 17-18, we used video conferencing to provide updates on our core traffic and billing software, WO Traffic , including Electronic Material Instructions, WO Analytics , WO Payments Suite, WO Integrations , and a deep dive into the Unified Sales Suite, applicable for both linear and digital ad sales. We kept the focus on providing product information to avoid the sessions devolving into sales pitches.
Despite the fact that our customers were in the midst of making major changes to accommodate remote work for their teams, the sessions were extremely well attended, with participants representing nearly all the major station groups and network Owned and Operated stations who make up the CAC membership. But aside from great attendance, hosting the sessions online had both pros and cons. Meeting virtually made it much easier to maintain the schedule and keep presentations from going overtime, and those presentations were well-received, particularly the Unified Sales Suite update.
On the con side, Arden Adair, Senior Director of Product Management for WO Traffic, pointed out that the CAC meetings are, A chance to better communicate with our customers, both for us to provide information but also for us to hear about what's most important to them. That feedback loop is extremely valuable but more difficult to facilitate virtually.
She also mentioned that the interaction between broadcasters is an important part of the in-person meetings. One of the important things about this committee, she said, is the collaboration between the broadcasters - they're sharing ideas with one another. That kind of collaboration is much more effective in-person, both broadcaster-to-broadcaster as well as between us and our customers.
The dates for the fall meeting of the CAC, and whether it will be in-person or virtual, are yet to be decided. Much depends on what happens with the COVID-19 situation. The primary theme of this fall's meeting will be automation - helping broadcasters improve efficiency to reduce costs.
As the COVID-19 situation continues to unfold, WideOrbit will remain committed to maintaining open and productive communication with both the CAC and all our customers. Current circumstances have impacted the way WideOrbit and our customers communicate, precipitating a necessary shift to video conferencing. As the benefits of that shift become increasingly apparent, we anticipate that it will persist even after everyone is back in the office, which is a good thing. In the meantime, we will continue to stay connected while staying safe, learning how to improve not just our software, but our meetings and communications as well.
For information about WideOrbit solutions, contact sales.
For press inquiries, contact media@wideorbit.com.
Most recent headlines
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
In the spirit of learning, we wanted to share what went well and what we found challenging with hosting WideOrbit TV Client Advisory Committee's spring meeting remotely. As we and our customers navigate taking these kinds of meetings and events virtually, we can all learn from what works well and what might be improved for next time.
