A vibrant blend of pop, hip-hop, R&B, electronic, and rock, K-Pop is more than just a genre in Mexico-it's a way of life. With more than 14 million K-Pop fans on Spotify, Mexico stands as the genre's fifth-largest market worldwide and the only Spanish-speaking country in the global top 10. From streaming surges to massive fan communities, Mexico's passion for K-Pop runs deep.
To celebrate World K-Pop Day, we're spotlighting the streaming trends and fandom power that make Spotify an epicenter for K-Pop discovery in Mexico. Explore the highlights in our infographic below.
-- --
In Mexico, K-Pop is
Lived and Listened To
on Another Level on Spotify
Let's talk dedication: The top 5,000 K-Pop Spotify fans in Mexico listen for an average of 655 minutes a day. That's almost 11 hours of K-Pop, daily.
Jimin and BTS are the most-played artists among this super-dedicated stans.
And the #1 fan streams more than 15 hours a day-basically from daybreak
to bedtime.
Mexico has become a K-Pop
streaming power, with a
growth of more than 500%
in the last five years.
K-Pop Has Biases and Generations Too. The Most-Streamed K-Pop Artists in Mexico by Age Group Are
How Intense Are Mexico's Top 5,000 K-Pop Fans on Spotify?
14M
Gen Z
500%
Gen Z rules the Mexican fandom- almost seven out of 10 K-Pop
fans in Mexico are 29 years old or younger.
With more than 14 million fans on Spotify, Mexico is the fifth country that plays K-Pop the most in the world, and it is the only Spanish-speaking country in the Top 10.
In Mexico, fandoms live and breathe K-Pop,
especially on Tuesdays at 6pm, when streaming peaks.
A fandom like no other The Korean wave is a movement that's been building for years. It first hit Mexico in the 2000s, when Korean television dramas and their soundtracks sparked curiosity. But it was the arrival of groups like BTS, BLACKPINK, TWICE, Stray Kids, and Red Velvet in the 2010s that truly ignited a K-Pop explosion. Since then, K-Pop streams on Spotify in Mexico have skyrocketed, growing by more than 500% in the last five years alone.
What sets Mexican fans apart? It's not just the hours spent streaming-especially among Gen Z-but the way they live and breathe K-Pop. Devotees in Mexico organize, create, and celebrate. They fill concert venues, host themed events and bazaars, and build thriving communities. On social media, they're a force-starting trends, supporting their idols, and spreading K-Pop culture far and wide. And they put their own spin on the movement, weaving Mexican culture into fan art, memes, and other creative content.
--
10 Most-Streamed Songs on Spotify Mexico Since
the K-Pop Fever Began
1. YEJI
2. TEN
3. SAY MY NAME
4. MARK
5. ZO ZAZZ
6. Realslow
7. 8. SEULGI 9. J-Hope 10. ARrC
10 Most-Streamed Songs on Spotify Mexico Since
the K-Pop Fever Began
Top 10 Trending K-Pop
Artists in Mexico
1. Dynamite by BTS
2. My Universe by BTS and Coldplay
3. Seven (feat. Latto) (Explicit Ver.) by Jung Kook and Latto
4. Like Crazy by Jimin
5. Butter by BTS
6. How You Like That by BLACKPINK
7. APT. by Bruno Mars and ROS
8. Who by Jimin
9. Boy With Luv (feat. Halsey)
by BTS and Halsey
10. MONEY by LISA
Top 10 K-Pop Albums in Mexico
1. Dynamite by BTS
2. My Universe by BTS and Coldplay
3. Seven (feat. Latto) (Explicit Ver.) by Jung Kook and Latto
4. Like Crazy by Jimin
5. Butter by BTS
6. How You Like That by BLACKPINK
7. APT. by Bruno Mars and ROS
8. Who by Jimin
9. Boy With Luv (feat. Halsey)
by BTS and Halsey
10. MONEY by LISA
1. MAP OF THE SOUL : 7 by BTS
2. GOLDEN by Jung Kook
3. THE ALBUM by BLACKPINK
4. BE by BTS
5. Love Yourself Tear' by BTS
6. The Most Beautiful Moment in Life: Young Foreverby BTS
7. You Never Walk Alone by BTS
8. MAP OF THE SOUL : PERSONA by BTS
9. BORN PINK by BLACKPINK
10. Love Yourself Her' by BTS
Why K-Pop resonates in Mexico K-Pop's emotional storytelling and dazzling visuals have struck a powerful chord with Mexican listeners. The songs explore universal themes like love, friendship, and overcoming obstacles, helping foster a sense of community and belonging among fans. For many, language isn't a barrier-the music and artists still feel personal and relatable.
K-Pop artists connect with fans by being real and speaking openly about their feelings, which really resonates with young listeners in Mexico, said Alejandro Grageda, Head of Music, Spotify Mexico. They also promote an optimistic vision of the world-something that inspires fans to dream, believe in something better, and build strong, supportive communities together.
Spotify is proud to have played a part in K-Pop's rise in Mexico, offering listeners a place to discover new music and celebrate their favorite idols. We'll keep supporting the community, the artists, and the moments that make this genre so special.
Press play on Spotify's flagship K-Pop ON! ( ) playlist to hear the latest hits. And stay tuned for a special video series celebrating the passion and creativity of Mexican K-Pop fans, coming soon to @spotifymexico.
Europe Stories
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
14/08/2025
Colombia siempre ha sido potencia en innovaci n musical! Desde la revoluci n del reggaet n en Medell n, pasando por las escenas indie y rockeras en Bogot , y el...
14/08/2025
Colombia has long been a powerhouse of musical innovation. From Medell n's reggaet n revolution to Bogot 's indie and rock scenes and Cali's salsa l...
14/08/2025
As the mercury rises and the days stretch long, Spotify has been turning up the vibrant sounds of South America, Central America, and the Caribbean with our Ver...
14/08/2025
The best project was the Olympic Games ever since I was young, I have been passionate about sport and to have the opportunity to be in the Stade de France for ...
14/08/2025
14 Aug 2025
Ahead of Its Historic Listing on Nasdaq, Kyivstar Group Completes B...
14/08/2025
Thursday 14 August 2025
To view this content, please enable our use of cookies. To do so, click Privacy Options below and Accept All
Privacy options
Full Tra...
14/08/2025
Thursday 14 August 2025
All Her Fault starring Sarah Snook, Dakota Fanning, Jak...
14/08/2025
The next wave of test and measurement: Rohde & Schwarz to highlight its solution...
14/08/2025
Toronto-based integrated solutions provider to drive Cinegy's software-defined television technology across Canada's media and entertainment sector
Mun...
13/08/2025
Spotify and Kobalt, the world's largest independent music publisher, have entered into a direct, multiyear licensing agreement designed to deliver greater f...
13/08/2025
A vibrant blend of pop, hip-hop, R&B, electronic, and rock, K-Pop is more than just a genre in Mexico-it's a way of life. With more than 14 million K-Pop fa...
13/08/2025
Con una mezcla vibrante de pop, hip-hop, R&B, electr nica y rock, el K-Pop en M xico no es solo un g nero: es una forma de vida. Con m s de 14 millones de fans ...
13/08/2025
In the wake of the devastating July floods in Texas Hill Country-which experienc...
13/08/2025
How BLAM supports Banijay Rights in protecting and monetising their intellectual property across global platforms
With a catalogue that spans more than 200,000...
13/08/2025
13 Aug 2025
VEON Completes Sale of Beeline Kyrgyzstan Dubai, August 12, 2025: VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON ), announces that it h...
13/08/2025
TV's most likeable proper bloke returns to tackle more demanding and dangerous trades in a new series of Guy Martin: Proper Jobs for U and U&Dave
UKTV is ...
13/08/2025
Wednesday 13 August 2025
Grow to receive its world premiere at the Edinburgh ...
13/08/2025
Rohde & Schwarz showcases solution to address growing threat of non-compliant dr...
13/08/2025
Rohde & Schwarz collaborates successfully with the Taiwan Space Agency to develo...
13/08/2025
Validation recognises Arqiva's ambitious plans
13 August 2025, Winchester, UK Arqiva, the leading provider of critical broadcast and utilities communicat...
12/08/2025
Visit ToolsOnAir at IBC 2025 RAI Amsterdam, September 12-15, 2025
The ToolsOnAir team is looking forward to meeting you again in person at IBC 2025 at the ...
12/08/2025
Whether you're curating a playlist for your dorm, promoting an artist at a live show, or simply sharing your favorite album with friends, Spotify Codes make...
12/08/2025
From working with Hans Zimmer on Interstellar and Crimson Tide to redefining orchestral recording with the DPA 4041, Meyerson shares how his background as a mus...
12/08/2025
12 Aug 2025
VEON's Kyivstar Delivers First Messages via Starlink in Direct ...
12/08/2025
Tuesday 12 August 2025
With excitement for the new football season reaching fev...
12/08/2025
Tuesday 12 August 2025
To view this content, please enable our use of cookies. ...
12/08/2025
Tuesday 12 August 2025
Current slide, 0 0, undefined1
0
Sky Sports has today ...
12/08/2025
Rohde & Schwarz implements DAB+ transmitter network in under two months 28 R&S TMV9evo transmitters built, tested and delivered to Cellnex
R&S TMV9evo
Fo...
12/08/2025
With Harmonic's Support, Globo Ensures High Video Quality and Low Latency for Brazilian Championship Matches
SAN JOSE, Calif. - Aug. 12, 2025 - Harmonic (N...
12/08/2025
Klevgrand Degrader: Free for Focusrite customers Embrace digital distortion with this powerful resampling and bit-crushing effect.
We sometimes associate digi...
12/08/2025
Apple Arcade invites players to kick off the NFL season with some retro football fun. NFL Retro Bowl '26 is launching exclusively on Apple Arcade and debuti...
12/08/2025
All aboard! RT presenters D ith S and Kathryn Thomas meet this year's 3...
11/08/2025
A total of six young trainees successfully completed their vocational training a...
11/08/2025
Rohde & Schwarz Australia and STS Defence team up for Hunter Class Frigate Progr...
11/08/2025
ESPN DTC and FOX One to Launch Combined Bundle Offer Viewers will have the opportunity to bundle ESPN's DTC Unlimited Offering and FOX One for $39.99 per ...
11/08/2025
All Focusrite USB interfaces are now compatible with Windows on Arm Youre just a free download away from recording, podcasting, or streaming on the next gener...
11/08/2025
The game of betrayal has come to Ireland and the walls of Slane Castle have secrets to tell
Sunday, August 31
RT One and RT Player
The Traitors Ireland | ...
08/08/2025
The Hills Are Alive: A Year at Kylemore Abbey starts Sunday at 6.30pm on RT One and RT Player
The Hills Are Alive: A Year at Kylemore Abbey, a new RT obser...
08/08/2025
Kieran's last C il House will be live from Fleadh Cheoil na h ireann this Saturday August 9
After three decades at the helm of RT Radio 1's C il Hou...
07/08/2025
Increasing uncertainty about the future development of global trade, tariff incr...
07/08/2025
07 Aug 2025
VEON 2Q25 Earnings Release: Direct Digital Revenues Up 57% YoY. Sol...
07/08/2025
RT has today announced the appointment of Mark Simpson to the role of Managing Editor, RT Radio 1.
Reporting to the Head of RT Radio 1, Tara Campbell, Mark ...
07/08/2025
July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...
06/08/2025
GROWTH IN DATA USAGE, DYNAMIC NETWORK DEVELOPMENT, AND CONSISTENT OPERATION - MA...
06/08/2025
Wednesday 6 August 2025
Filming has commenced in London on the second series of...
06/08/2025
Hosted by comedian Kevin McGahern, the companion show will spill the cloak-and-dagger secrets from The Traitors Ireland
Trust no one except maybe the host
G...
05/08/2025
Since we announced our global partnership with FC Barcelona in 2022, we've been finding new ways to unite the worlds of music and football-amplifying artist...
A vibrant blend of pop, hip-hop, R&B, electronic, and rock, K-Pop is more than just a genre in Mexico-it's a way of life. With more than 14 million K-Pop fans on Spotify, Mexico stands as the genre's fifth-largest market worldwide and the only Spanish-speaking country in the global top 10. From streaming surges to massive fan communities, Mexico's passion for K-Pop runs deep.
