Spotify Wrapped is the moment when hundreds of millions of fans around the world get to look back on their year in audio. But the celebration doesn't stop with listeners. It extends across the entire Spotify ecosystem.
This year, we're once again providing personalized Wrapped experiences for artists, songwriters, podcast creators, authors, and advertisers. With access to their own microsites, they can dive into how their work resonated with fans and audiences in 2025 and get unique, shareable data stories to post across their social channels.
Here's what's in store for each group.
For artists and songwriters For the ninth year, we're helping artists celebrate their year on Spotify and connect with their biggest fans. This year's Wrapped for Artists experience is more intuitive than ever, with new data stories that give a deeper look into how an artist's music resonated with listeners. We've also streamlined things so it's easy to jump between stories and share faster.
New stories for 2025 include Top Albums and Super Listeners, which highlight the outsized impact of an artist's most dedicated fans. Artists will also discover which of the new Wrapped Clubs their music belongs to and see Accolades-like The Party Starter and The Early Riser -which are determined by the streaming moments when their tracks really over-indexed with fans. Every data story includes a share card, making it easy for artists to highlight where their music was heard, how it grew, and whom it connected with.
For songwriters with an active Songwriter Page, Wrapped for Songwriters returns with a personalized, shareable overview of the year. We'll also be celebrating songwriters across our social channels with behind-the-scenes content and more.
Artists can explore their 2025 Wrapped by heading to Spotify for Artists.
For creators From chart-topping storytellers to emerging talent, audio and video creators on Spotify are driving the cultural conversation. Wrapped for Creators is our annual moment to celebrate the people behind the mic (and camera) and the loyal fans who tuned in.
This year's experience transforms creator data into personal storytelling, highlighting growth, fan engagement, and creative milestones. Some of the data stories creators will see include year-over-year gains across listeners and followers, their top episodes, deep dives into fan engagement, and their shows' top countries.
Creators can access their custom Wrapped experience through Spotify for Creators.
For authors More and more readers are falling in love with audiobooks, and Spotify is at the heart of this shift. For the first time, audiobooks will appear in the main Spotify Wrapped experience, highlighting how many titles a listener finished and their top audiobook and audiobook genre-a major moment of visibility for the format.
We're also celebrating audiobook storytelling with our second-ever Wrapped for Authors, giving authors and publishers a deeper look at how their work connected with listeners around the world. This year's experience is even more robust, offering new insights like an author's most popular title among first-time audiobook listeners, their biggest and highest-growth markets, and the other music and podcasts their listeners love.
Eligible authors can head to Spotify for Authors to find their Wrapped experience, or work directly with their publishers.
For advertisers Wrapped for Advertisers helps brands better understand their audiences through Spotify's streaming intelligence. By turning listening trends into clear, useful data, Spotify Advertising gives marketers a simple way to see what's connecting with Spotify fans and use those insights to plan and measure more effective campaigns. In 2025, the experience expands to reach more advertisers globally. Select advertisers will receive a personalized recap in the Spotify app (on both mobile and desktop), self-serve advertisers can explore their own experience in Spotify Ads Manager, and others will get theirs directly from their Spotify representatives. The data provides a unique look at an advertiser's audience, which could include their top music and podcast genres, their mix of ad formats used, and more.
Select advertisers will receive their Wrapped experience directly, while others can find theirs in Spotify Ads Manager.
From artists to advertisers to fans, Wrapped is a moment for every part of the Spotify community.
Explore your personalized 2025 Wrapped and learn more about this year's campaign and experience on our 2025 Wrapped hub.
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Spotify Wrapped is the moment when hundreds of millions of fans around the world get to look back on their year in audio. But the celebration doesn't stop with listeners. It extends across the entire Spotify ecosystem.
