NBA Digital to Transform Fan Experience with Innovative NBA League Pass Offerings Introduced Throughout 2018-19 Season NBA League Pass & B/R Live Tip Off Season with First-of-its-Kind
Feature Allowing Fans to Purchase Live NBA Games In-Progress
September 27, 2018
NBA League Pass, developed through the NBA Digital partnership, will tip off the 2018-19 season by introducing the first in a series of innovative, fan-focused initiatives that will provide more ways to watch live NBA game coverage than ever before. Through a new, season-long NBA League Pass offering - available via Turner's B/R Live streaming service, along with NBA.com and the NBA App - fans will be able to purchase and watch live NBA games in-progress at a reduced price.
Beginning at the start of the season, fans will have the ability to purchase a single game on NBA League Pass from the end of the third quarter to the conclusion of the game for $1.99, offering fans unprecedented real-time access to live NBA action including pivotal matchups, record-setting performances and incredible comebacks. Starting in early December, fans will have the additional option to buy a single game at reduced prices at the beginning of each quarter. The base price for an entire single game will remain at $6.99, with pricing for the additional options to be announced leading up to marketplace availability.
NBA Digital is also developing an option to enable fans to purchase 10 minutes of real-time game access. Details regarding the future launch of that offering will be announced at a later date.
Our partnership with the NBA continues to center on the development of innovative, fan-first products that deliver premium content through an array of touch points and drive consumption across all platforms, said David Levy, President of Turner. These game-changing initiatives will provide fans with immediate access to live NBA action in more ways than ever before. From live games on TNT and NBA TV to these compelling options for NBA League Pass subscribers, fans will be able to customize the experience to best align with their viewing preferences.
The new micro-transaction offerings on League Pass will deliver more customized experiences to meet the needs of NBA fans, said Adam Silver, NBA Commissioner. Instead of waiting to watch highlights after a game, fans will be able to enjoy a portion of a game in real-time.
These new offerings mark the continuation of a wide array of forward-thinking initiatives introduced through the partnership. In recent years, NBA Digital has offered a unique Mobile View option within its NBA League Pass product, along with an increased number of subscription plans and touch points - including an option for viewing all in-arena entertainment - for fans to purchase and watch live game coverage. NBA Digital has also expanded its industry-leading offering of live NBA games available in virtual reality, while creating a number of partnerships to strategically place original NBA content across social platforms such as Facebook Watch and Twitter.
NBA Digital will further expand on the development and launch of additional fan-first products throughout the season, with additional details shared leading up to the availability of those new features.
NBA League Pass packages are on sale on NBA.com and the NBA App and include the Premium option with continuous in-arena coverage during breaks for all out-of-market games ($249.99); traditional NBA League Pass, providing access to live out-of-market games and an expansive archive of classic game content ($199.99); NBA Team Pass ($119.99); Single Game ($6.99); and Virtual Reality ($49.99) packages. Monthly-based subscriptions are also available, including Premium ($39.99 per month), NBA League Pass ($28.99 per month) and NBA Team Pass ($17.99 per month). For more information, including details on the weeklong NBA League Pass preview starting Tuesday, Oct. 16, visit http://www.nba.com/leaguepass.
NBA Digital
NBA Digital is the NBA's extensive cross-platform portfolio of digital assets jointly-managed by the NBA and Turner Sports including NBA TV, the NBA App, NBA.com, NBA League Pass, NBAGLEAGUE.com and WNBA.com.
B/R Live
B/R Live, Turner's premium live sports streaming service, is available at https://live.bleacherreport.com; by downloading the B/R Live app through iTunes or Google Play; and/or via Apple TV, the Roku platform and Amazon Fire TV.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
02/03/2026
NBC Sports selected Imaginary Forces to create the main title sequence for the M...
02/03/2026
The NFL announces the launch of the NFL Draft Innovation Challenge, a new crowds...
02/03/2026
The World Teleport Association (WTA) has named Skyline Communications' DataMiner SatOps solution as a finalist for the 2026 Teleport Technology of the Year ...
02/03/2026
Ventum Tech announces a strategic partnership with Pixotope, a real-time graphic...
02/03/2026
Victory , a free, ad-supported sports streaming service, announces the launch of...
02/03/2026
Global powerhouse Delta Goodrem to represent Australia at this year's Eurovi...
02/03/2026
SBS brings together prominent voices to discuss rising social division and seek ...
02/03/2026
NITV Unveils Wednesday Night Sport Night
Media releases
A Midweek Hub for Blak Sport
Flagship NRL program Over The Black Dot moves to Wednesdays at 9:30pm
...
02/03/2026
Rohde & Schwarz demonstrates FR1-FR3 carrier aggregation, advancing 6G readiness Rohde & Schwarz and Qualcomm Technologies, Inc. have reached another pivotal ...
02/03/2026
MELBOURNE, Fla., March 2, 2026 - L3Harris Technologies (NYSE: LHX) today announc...
02/03/2026
Harvey Norman tops New Zealand's biggest ad spenders as retail leads and telcos and beverages sure Auckland March 3, 2026 - Nielsen's New Zealand'...
02/03/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, and Arqit Quantum Inc. (Nasdaq: ARQQ, A...
02/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, has appointed Jody Boatwright as Chief Strategy Of...
02/03/2026
Lightware, an industry leader in signal management, is reinforcing its commitment to simplifying complex AV environments with the continued evolution of its TPN...
02/03/2026
ZEISS Cinema opens its doors to an exclusive screening, filmmakers Q&A and hands-on showcase of the new ZEISS Aatma lens family on Tuesday, March 10, 6:00-9:00 ...
02/03/2026
To expand the creative potential of the compact Astera QuikBeam, DoPchoice introduces the SNAPBAG Round. The new light-shaping accessory transforms the powerfu...
02/03/2026
Douglas Dubler
On a rooftop in New York City, veteran photographer Douglas Dubler watched the sun's angle shift across the urban landscape, his internal cl...
02/03/2026
ZEISS is expanding its Otus ML lens family with the introduction of the new ZEISS Otus ML 1.4/35. This manual-focus lens is designed for photographers who live ...
02/03/2026
Matthews Studio Equipment now offers the new Dinkum Systems White FlexiMount and Phone Mount Kit, a compact, highly adaptable setup for mobile content creation...
02/03/2026
Luxembourg, February 26, 2026 - SES and Africa Mobile Network (AMN) have expande...
02/03/2026
02 03 2026 - Media release Ausfilm and Screen Australia launch joint UK market initiative
Ausfilm and Screen Australia have announced Partner with Australia (...
02/03/2026
Monday 2 March 2026
Saturday Night Live UK announces writing team
L-R: Jonno Johnson; Charlie Skelton; Celya AB; Omar Badawy; Gr inne Maguire; Laura Claxton; ...
02/03/2026
Back to All News
Netflix Unveils the Trailer for 53 Sundays, the New Film by Cesc Gay
Entertainment
02 March 2026
GlobalSpain
Link copied to clipboard
Dis...
28/02/2026
With two features seen in Formula 1 coverage, the broadcaster aims to bring view...
28/02/2026
Secretary of War Pete Hegseth addresses a crowd of approximately 1,500 L3Harris employees in Camden, Arkansas, as part of his Arsenal of Freedom tour....
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Berklee Presents Mambo Mania: Eguie Castrillo and the Berklee All-Stars Big Band...
28/02/2026
Berklee Announces Two New Summer Programs in Los Angeles The Berklee Music Business Program and Electronic Music Production and Sound Design Workshop bring imme...
28/02/2026
AI-RAN is moving from lab to field, showing that a software-defined approach is ...
28/02/2026
Autonomous networks - intelligent, self-managing telecommunications operations -...
28/02/2026
Back to All News
Final Trailer for BEASTARS Final Season Part 2' Roars Tow...
28/02/2026
New way to intentionally discover molecular glues could expand drug discovery Scripps Research scientists and colleagues show how drugs that eliminate certain d...
27/02/2026
The E.W. Scripps Company names Oliver Gray as Vice President, Network Sports and...
27/02/2026
The Gotham Sports App, the exclusive direct-to-consumer streaming home of MSG Networks and the YES Network, is now available for purchase through Prime Video fo...
27/02/2026
ESPN and the Horizon League announce a new multi-year, multi-platform media rights agreement, continuing a 38-year collaboration that began with the 1988 Midwes...
27/02/2026
At the 2026 NAB Show in Las Vegas, NETGEAR will highlight its new switch models and major updates to its Engage Controller software. The company's network d...
27/02/2026
Riedel Communications announces that Fondazione Teatro alla Scala has deployed a...
27/02/2026
Lyuno specializes in media localization, including translation, dubbing, subtitling, and voice-over services for a wide array of entertainment content. The comp...
27/02/2026
Chyron Weather 2.3, the latest edition of Chyron's weather visualization suite for broadcasters and meteorologists, recently launched.
The release includes...
27/02/2026
Telestream, which concentrates in media workflow technologies, announces expanded practical AI enhancements across its Vantage, Vantage Cloud, EDC, Stanza, and ...
NBA Digital to Transform Fan Experience with Innovative NBA League Pass Offerings Introduced Throughout 2018-19 Season NBA League Pass & B/R Live Tip Off Season with First-of-its-Kind
