disguise xR Pushes The Boundaries Of Album Promotion For Black Eyed Peas
14/07/2020
xR technology helps rethink methodologies of music promotion with limitless remote virtual production
Despite current lockdown restrictions still in place in many countries, disguise xR technology has enabled partner XR Studios to create a limitless performance environment for Grammy award winning hip-hop band Black Eyed Peas to promote their new album on primetime TV shows across the world. Black Eyed Peas recorded performances of four new songs with XR Studios, which have since been distributed in promotion packages' to seven primetime shows across the world, including Good Morning America and The Late Late Show with James Corden in the US, Peter Crouch: Save Our Summer in the UK and even more across Europe. These packages are combined with a band interview with the host of the show, and the recorded performances are played out, dazzling millions of viewers.
An album promotional trail for the release of Black Eyed Peas eighth studio album Translation' was not possible due to travel restrictions in place from the ongoing health crisis. Enter disguise xR technology. In a time of limited contact, xR is changing the face of delivery in broadcast and is proving to be a vital lifeline in taking virtual productions to the next level.
disguise xR shifts the production process by allowing the creation of fully immersive experiences and advanced technical opportunities within broadcast, by delivering virtual production capabilities, integrating seamlessly with LED, camera tracking and real-time content engines, and directing each element with power and precision.
The xR performances avoided all non-essential contact, mitigating the risks posed by COVID-19 and the traditional approaches to filming. The success is down to the close collaboration between the creative and technical teams led by XR Studios, with content designed by Silent Partners Studio, and direction by Silent House Productions, with real-time rendering from Notch.
disguise xR has helped us to deliver a new paradigm of working, and ways to create incredible virtual performances that can enable a band to complete promotion of new music around the world without even stepping on an airplane, explains JT Rooney of Silent Partner Studios, who was closely involved in the creation of the content with Will.I.Am and the bands management. Will.i.am and the band have always pushed the boundaries of technology as it crosses over into music production, promotion and consumption, so a disguise xR workflow for their performances really were a perfect fit for them as a group.
The series of performances by the Black Eyed Peas demonstrates the true power of disguise xR, completely diminishing the time-consuming scenic changes on set of a traditional music video or production. xR opens a door to an unrestricted virtual world, allowing in-house teams to design and recreate environments, and even bring in artists guest appearance on tracks who are unable to make the shoot.
In the performance of new single Ritmo (Bad Boys For Life)', the song credits a guest feature with Colombian reggaeton singer J Balvin who could not be at the shoot. disguise xR allowed Silent Partners to create a 3D digital version of the singer within the content and virtually perform his verse amongst the original designs of the songs music video.
Black Eyed Peas also performed perhaps their most famous song, Where Is The Love? Beginning on a round platform, with standout AR elements of the original iconic red question mark logo floating above the band, the scenery around them slowly evolves. The background displayed the names of recent police brutality victims, making a very poignant statement in light of the recent global events.
With the combination of camera tracking, real-time rendering, limitless virtual environments on the live set and directly in-camera, xR technology allows performers to see and interact with the content around them, by using elements of augmented and mixed reality said Tom Rockhill, CSO at disguise. xR enables creative and technical professionals to tell stories in new and innovative ways for the world's leading brands and artists and produces opportunities for collaboration, combining teams and technologies to drive a single creative vision.
Other performances saw disguise xR extending the set', with two dancers on set reacting to the virtual dancers in the scene behind them. During the design process, XR Studios and Silent House Productions also creatively decided to use physical props in the performance.
The use of real mirrors combined with LED allowed for natural reflections of content across the LED - something that would not have been possible if using a green screen for this set-up.
Having the Notch content engine integrated into disguise is invaluable and a huge benefit for a seamless integration for music performances, adds JT. It's great to use an existing tool that is already part of the ecosystem, and that always translates well for feedback and augmentations on site rather than creating an entirely new workflow.
JT said XR Studios as a company has evolved and standardized the disguise xR workflow, and the collaboration has introduced the technology into the normal production environment. XR Studios' process allows our teams to remain on schedule and on budget, with the right amount of constraints through a project, while harnessing this new technology to its best potential.
Powered by disguise, produced by XR Studios, and with Real-Time Rendering from Notch VFX, the Black Eyed Peas next-generation performances were brought to life with content led by Screen Producer J.T. Rooney, of Silent Partners Studios and Creative Producer Melissa Garcia, of Silent House Productions. Scott Millar le
LINK: | https://www.live-production.tv/news/shows/disguise-xr-pushes-boundarie... |
See more stories from liveproduction |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
18/04/2024
First Look: Tom Durant Pritchard joins the cast of crime drama Miss Scarlet for its fifth series
Tom Durant Pritchard as Alexander Blake Thursday 18 April 2024 Tom Durant Prit...
18/04/2024
Alone Australia goes from strength to strength
Alone Australia goes from strength to strength 18 April, 2024 Media releases The program again delivers for SBS with significant uplifts in digital BVOD vi...
18/04/2024
L3Harris to Expand and Modernize Solid Rocket Motor Manufacturing in Virginia
ORANGE COUNTY, Va., April 18, 2024 - L3Harris Technologies [NYSE:LHX] has entered into an agreement with Orange County, Virginia, to fund the expansion and mode...
18/04/2024
Achieving Air Dominance by Advancing Imaging & Designating EO/IR Capabilities
L3Harris Sky Warden multi-mission aircraft, equipped with the WESCAM MX-15 and WESCAM MX-20 EO/IR sensor systems, was selected for USSOCOMs Armed Overwatch prog...
18/04/2024
US Space Force Extends Partnership with L3Harris to Enhance Space Domain Awareness
MELBOURNE, Fla., April 18, 2024 - L3Harris Technologies (NYSE:LHX) has received ...
18/04/2024
2024 NAB Show Attendance Topped 61,000
LAS VEGAS The National Association of Broadcasters is reporting that more than 61,000 people attended the 2024 NAB Show, where artificial intelligence and the c...
18/04/2024
How today's storage and memory decisions underpin future creativity
Ann Keefe, Regional Director - UK and Ireland at Kingston Technology, explains how storage and memory decisions made now are underpinning creativity in the futu...
18/04/2024
Krisha Marcano Announced as Dean of Theater for Boston Conservatory at Berklee
Krisha Marcano Announced as Dean of Theater for Boston Conservatory at Berklee The theater educator, choreographer, and performer will join Boston Conservator...
18/04/2024
Escape Studios obtains UKVI licence to support international students
The newly acquired UKVI licence enables Escape Studios to recruit and retain international students By Matthew Corrigan Published: April 18, 2024 The newl...
18/04/2024
NAB 2024 popular among first time visitors
Attendees from more than 163 countries were present, including 34 delegation buying groups from around the world By Matthew Corrigan Published: April 18, 202...
18/04/2024
Dyn Media and NEP Germany pioneer new frontier in remote...
In August 2023, Dyn Media launched as a new broadcaster in European sports, aimed at giving sports beyond football the exposure and viewership they deserve. The...
18/04/2024
Hitomi partners with ES Broadcast Hire for US rentals
Hitomi Broadcast, market leader in audio/video alignment and latency tools based in the UK, has signed a partnership deal with global broadcast rental specialis...
18/04/2024
Screen Australia and Dynamic Television announce new Scripted Initiative
18 04 2024 - Media release Screen Australia and Dynamic Television announce new Scripted Initiative Savage River Screen Australia and Los Angeles-based telev...
18/04/2024
Vislink's DragonFly V - The Company's Smallest-Ever Transmitter Debuted at NAB 2024
Vislink's DragonFly V - The Company's Smallest-Ever Transmitter Debuted ...
18/04/2024
MediaSilo to Offer Camera to Cloud with Atomos
MediaSilo to Offer Camera to Cloud with Atomos Brie Clayton April 17, 2024 0 Comments Integration between MediaSilo and Atomos Cloud Studio unlocking ...
18/04/2024
MultiDyne Updates its SilverBULLET Series to Serve More Fiber-Optic Links
MultiDyne Updates its SilverBULLET Series to Serve More Fiber-Optic Links Brie Clayton April 17, 2024 0 Comments MultiDyne Fiber Optic Solutions intro...
18/04/2024
Cinedeck Partners with Paramount to Revolutionize Content Delivery Process
Cinedeck Partners with Paramount to Revolutionize Content Delivery Process Brie Clayton April 17, 2024 0 Comments Cinedeck, a pioneer in integrated de...
18/04/2024
Unreal for video adding rocks and foliage
Unreal for video adding rocks and foliage Graham Quince April 17, 2024 0 Comments Welcome to my series on learning Unreal Engine for After Effects u...
18/04/2024
Best Budget Beginner-Friendly 4k Drone
Best Budget Beginner-Friendly 4k Drone Sean Alami April 17, 2024 0 Comments Potensic Atom 4k 3 axis Gimbal Drone, ideal drone for beginners. Some con...
18/04/2024
Race or Just Have Fun at Rocky Mount Mills for a Good Cause, Not Your Run of the Mill 5K
Rocky Mount Mills will be overflowing with runners, families and friends, all fo...
18/04/2024
Berklee's Yoon-Ji Lee Receives Guggenheim Fellowship
Berklee's Yoon-Ji Lee Receives Guggenheim Fellowship Lee, an assistant professor of composition, creates music based on unconventional and nonlinear struc...
18/04/2024
Ben Sherwood, Former ABC President, Named CEO at The Daily Beast
Ben Sherwood, former president of Disney ABC Television Group, has been named CEO and publisher at The Daily Beast. Joanna Coles, former chief content officer a...
18/04/2024
Ping Pong for the Masses: Bringing an Old Sport to a Brand New Audience With World Table Tennis
Ping pong for the masses: Bringing an old sport to a brand new audience with Wor...
18/04/2024
Fanatical Fans: IMG on Bringing the World of Table Tennis to a New Global Audience for WTT
Fanatical fans: IMG on bringing the world of table tennis to a new global audien...
18/04/2024
Netflix Follows Dallas Cowboys Cheerleaders in New Series
Back to All News Netflix Follows Dallas Cowboys Cheerleaders in New SeriesPlay Video Play Video Entertainment 18 April 2024 GlobalUnited States Link copie...
18/04/2024
Chinese-Language Revenge Thriller Series The Resurrected' Marks International Film Stars Shu Qi and Sinje Lee's Debut on Netflix
Back to All News Chinese-Language Revenge Thriller Series The Resurrected'...
18/04/2024
'The Witcher' Season 4 Begins Production in the UK and Netflix Announces Fifth and Final Season
Back to All News The Witcher Season 4 Begins Production in the UK and Netflix A...
18/04/2024
2024-04-18
Apple has reduced its overall greenhouse gas emissions by more than 55 percent since 2015, the company shared today in its 2024 Environmental Progress Report. T...
18/04/2024
Prison Journalism: April's experiences of black boudoir
Prison Journalism: April's experiences of black boudoirThabo Mthembu was incarcerated in Pollsmoor Prison from 2014 to 2019. Read Thabo's story by Tha...
18/04/2024
Prison Journalism: Can gangsterism and violence be reduced in prison?
Prison Journalism: Can gangsterism and violence be reduced in prison?Dean Mashimbwe, a Zimbabwean migrant residing in Cape Town, was incarcerated at Pollsmoor C...
18/04/2024
Software-making music: How DJs are doing it
Software making music: How DJs are doing itSoftware plays a big part in music production, recording, and performances. Here's what DJs are using, and how yo...
18/04/2024
Tonight on House of Zwide: Zanele later blindsides an unwitting Faith into meeting with Zola
Tonight on House of Zwide: Zanele later blindsides an unwitting Faith into meeti...
18/04/2024
Debut author stuns with international bestselling thriller Anna O'
Debut author stuns with international bestselling thriller Anna O'Matthew Blake burst onto the book scene with his bestseller Anna O', a deliciously d...
18/04/2024
Up to No Good: No Rest for the Wicked' Early Access Launches on GeForce NOW
It's time to get a little wicked. Members can now stream No Rest for the Wicked from the cloud. It leads six new games joining the GeForce NOW library of m...
18/04/2024
Skeem Saam: Wednesday's episode, 17 April 2024 [video]
Skeem Saam: Wednesday's episode, 17 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African ...
18/04/2024
Watch: Trailers for the best Afrikaans movies ever made
Watch: Trailers for the best Afrikaans movies ever madeDon't know what to watch? Here are some of the best Afrikaans movie trailers ever made, including Too...
18/04/2024
Thales secures three major contracts to modernize the Portuguese railway infrastructure
Facebook Twitter LinkedIn Thales alongside partners SISINT and CONECTICABO...
18/04/2024
RT Prime Time experiment reveals disturbing content recommended to 13 year old TikTok users in Ireland
In response to growing concerns raised regarding the adverse impact of TikTok co...
18/04/2024
Remembering Alf McCarthy and Larry Masterson
We were saddened to learn this morning of the passing of our friend and former colleague, Alf McCarthy who died yesterday. We remember Alf as a popular present...
18/04/2024
NVIDIA Honors Partners of the Year in Europe, Middle East, Africa
NVIDIA today recognized 18 partners in Europe, the Middle East and Africa for their achievements and commitment to driving AI adoption. The recipients were hon...
17/04/2024
Sundance Institute Launches RFI and RFP Process to Explore Host Locations for the Sundance Film Festival in 2027 and Beyond
Opening today, the exploration is aimed at selecting a location that will preser...
17/04/2024
Spotify's Michael Krause Talks Industry Trends Ahead of Our Music and Podcasting Summits in Germany
On April 18 and 19, experts from across the audio industry-including artists, pu...
17/04/2024
Spotify Brings Entrepreneurs and Trailblazers Together to Talk the Future of Tech in the UK
With its particular combination of talent, ambition, culture, and, of course, wo...
17/04/2024
NextGen Partners With Howard University Professor Nikole Hannah-Jones on Student Podcasting Course
At Spotify, we want to equip student creators with the tools and resources neede...
17/04/2024
Strengthening Australian Industry Capability Through Sovereign Sustainment Support
L3Harris Communications Australia Field Service support continues to grow with a...
17/04/2024
L3Harris Team Aligns 10 Mirrors for NASA's Roman Telescope
An optical technician lays on a diving board suspended between NASAs Nancy Grace Roman Space Telescopes primary and secondary mirrors. The photo is a projected ...