disguise xR Pushes The Boundaries Of Album Promotion For Black Eyed Peas posted: 13/07/2020
xR technology helps rethink methodologies of music promotion with limitless remote virtual production
Despite current lockdown restrictions still in place in many countries, disguise xR technology has enabled partner XR Studios to create a limitless performance environment for Grammy award winning hip-hop band Black Eyed Peas to promote their new album on primetime TV shows across the world. Black Eyed Peas recorded performances of four new songs with XR Studios, which have since been distributed in promotion packages' to seven primetime shows across the world, including Good Morning America and The Late Late Show with James Corden in the US, Peter Crouch: Save Our Summer in the UK and even more across Europe. These packages are combined with a band interview with the host of the show, and the recorded performances are played out, dazzling millions of viewers.
An album promotional trail for the release of Black Eyed Peas eighth studio album Translation' was not possible due to travel restrictions in place from the ongoing health crisis. Enter disguise xR technology. In a time of limited contact, xR is changing the face of delivery in broadcast and is proving to be a vital lifeline in taking virtual productions to the next level.
disguise xR shifts the production process by allowing the creation of fully immersive experiences and advanced technical opportunities within broadcast, by delivering virtual production capabilities, integrating seamlessly with LED, camera tracking and real-time content engines, and directing each element with power and precision.
The xR performances avoided all non-essential contact, mitigating the risks posed by COVID-19 and the traditional approaches to filming. The success is down to the close collaboration between the creative and technical teams led by XR Studios, with content designed by Silent Partners Studio, and direction by Silent House Productions, with real-time rendering from Notch.
disguise xR has helped us to deliver a new paradigm of working, and ways to create incredible virtual performances that can enable a band to complete promotion of new music around the world without even stepping on an airplane, explains JT Rooney of Silent Partner Studios, who was closely involved in the creation of the content with Will.I.Am and the bands management. Will.i.am and the band have always pushed the boundaries of technology as it crosses over into music production, promotion and consumption, so a disguise xR workflow for their performances really were a perfect fit for them as a group.
The series of performances by the Black Eyed Peas demonstrates the true power of disguise xR, completely diminishing the time-consuming scenic changes on set of a traditional music video or production. xR opens a door to an unrestricted virtual world, allowing in-house teams to design and recreate environments, and even bring in artists guest appearance on tracks who are unable to make the shoot.
In the performance of new single Ritmo (Bad Boys For Life)', the song credits a guest feature with Colombian reggaeton singer J Balvin who could not be at the shoot. disguise xR allowed Silent Partners to create a 3D digital version of the singer within the content and virtually perform his verse amongst the original designs of the songs music video.
Black Eyed Peas also performed perhaps their most famous song, Where Is The Love? Beginning on a round platform, with standout AR elements of the original iconic red question mark logo floating above the band, the scenery around them slowly evolves. The background displayed the names of recent police brutality victims, making a very poignant statement in light of the recent global events.
With the combination of camera tracking, real-time rendering, limitless virtual environments on the live set and directly in-camera, xR technology allows performers to see and interact with the content around them, by using elements of augmented and mixed reality said Tom Rockhill, CSO at disguise. xR enables creative and technical professionals to tell stories in new and innovative ways for the world's leading brands and artists and produces opportunities for collaboration, combining teams and technologies to drive a single creative vision.
Other performances saw disguise xR extending the set', with two dancers on set reacting to the virtual dancers in the scene behind them. During the design process, XR Studios and Silent House Productions also creatively decided to use physical props in the performance.
The use of real mirrors combined with LED allowed for natural reflections of content across the LED - something that would not have been possible if using a green screen for this set-up.
Having the Notch content engine integrated into disguise is invaluable and a huge benefit for a seamless integration for music performances, adds JT. It's great to use an existing tool that is already part of the ecosystem, and that always translates well for feedback and augmentations on site rather than creating an entirely new workflow.
JT said XR Studios as a company has evolved and standardized the disguise xR workflow, and the collaboration has introduced the technology into the normal production environment. XR Studios' process allows our teams to remain on schedule and on budget, with the right amount of constraints through a project, while harnessing this new technology to its best potential.
Powered by disguise, produced by XR Studios, and with Real-Time Rendering from Notch VFX, the Black Eyed Peas next-generation performances were brought to life with content led by Screen Producer J.T. Rooney, of Silent Partners Studios and Creative Producer Melissa Garcia, of Silent House Productions. Scott Millar le
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
15/06/2026
Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...
14/06/2026
Library captures 1960s R&B/pop drum sound
Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...
14/06/2026
HBO Comedy Rooster Shot with URSA Cine 17K 65
Brie Clayton June 14, 2026
0 Comments
Large format brings viewers intimately close to characters.
Black...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
disguise xR Pushes The Boundaries Of Album Promotion For Black Eyed Peas posted: 13/07/2020 
