Overview of the Fujifilm Exhibition at Photokina 2018
11.09.2018
PHOTOKINA 2018, COLOGNE, GERMANY, September 26, 2018- FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce that it will be presenting an exhibition at Photokina 2018, the world's leading trade fair for the photographic and imaging industries, which is being held in Cologne, Germany from September 26 to 29. Fujifilm's corporate slogan Value form Innovation will also serve as this year's exhibition slogan, and the company will be showcasing a wide range of value-added products and solutions created through the use of innovative technologies. The products and solutions on display encompass the entire spectrum of still and motion images - from input to output.
The Fujifilm booth will feature a Touch & Try corner where visitors will be able to try out our X Series and GFX Series digital cameras and all 38 interchangeable lenses, and an impressive gallery adorned with silver halide prints of images captured by X-Photographers. A special talk event will also be held with internationally renowned photographers discussing their various works and the attractions of Fujifilm's digital cameras. In addition, this year we are marking the 20th anniversary of our instax cameras, and to celebrate the occasion Taylor Swift - one of the world's leading recording artists - has teamed up with Fujifilm to become the company's global instax partner. The Fujifilm booth will feature an instax Touch & Try corner, and a corner exhibiting every single model released over the 20-year history of instax cameras and see for themselves the reason instax have become so popular around the world. Also on display will be a variety of products and services that only a company with the vast expertise and experience of Fujifilm is able to offer - these include reference exhibitions of new technologies that realize new ways of enjoying photos and other images, and the wide range of benefits and fun to be had with the ever-expanding Wonder Photo Shop. We look forward to seeing you all at the Fujifilm booth.
Fujifilm Exhibition Outline
This year's exhibition will be divided into the Digital Camera Area and the Photo Imaging Area, both of which will feature a wide range of new products and services.
Digital cameras
Touch & Try Corner
In addition to the GFX 50S, a medium format mirrorless camera system which equips an image sensor 1.7 times larger than that of a 35mm format digital camera, we will also be exhibiting the latest addition to our X Series of digital cameras, the Fujifilm X-T3, a mirrorless digital camera equipped with the exceptional APS-C sensor. Along with the telephoto prime lens XF200mmF2 R LM OIS WR and the ultra-wide zoom Fujinon lens XF8-16mmF2.8 R LM WR unveiled in July, all 38 interchangeable lenses for the X Series and GFX Series of digital cameras will be on display. What's more, visitors are welcome to try the lenses out for themselves, and gain a real sense of Fujifilm's overwhelmingly high resolution and color reproduction capabilities and the descriptive powers of the Fujinon lenses that are used by professional photographers the world over.
X-Photographers Stage
A total of 14 prominent professional photographers from seven different countries will hold a series of talks on subjects including wedding, documentary, studio and landscape photography. Along with introducing their various photographic works, the photographers will discuss their impressions and the merits of using the X Series and GFX Series of digital cameras.
In addition, on the demonstration stage, some 14 professional photographers from eight different countries will hold workshops to demonstrate and explain the use of non-Fujifilm flashes and software.
* For further details, please see our special GFX/X series@photokina website
URL : fujifilm-x.com/photokina2018/
HOME - a joint project by Fujifilm and Magnum Photos
This exhibition features works captured by 16 members of the world renowned photographic cooperative Magnum Photos. In March this year, the joint exhibition HOME was launched in New York, and is scheduled to go on display at a further seven cities throughout the world, with the exhibition at photokina 2018 the sixth major venue. The exhibition features works from each of the photographers on the subject of home', and all images have been taken with the GFX 50S. Beautiful Fujifilm prints of the same size as the original image have been prepared to enable visitors to gain a sense of the overwhelming image resolution made possible by the resolving power this large image sensor camera.
Quick Maintenance Service
We are also providing free of charge exterior cleaning and simple maintenance services for Fujifilm GFX and X Series cameras and lenses as well as firmware updates.
Camera Rental Service
Throughout the duration of photokina 2018, we will also be providing a camera rental service at the GFX and X Series corner of the Fujifilm booth.
The below cameras and lenses will be available for rental (all rentals free of charge, reservations not required).
Digital cameras: the Fujifilm X-H1, X-T2, X-T3, X-Pro2, X-E3, X-T20, X100F and XF10. Interchangeable lenses: the Fujinon XF16-55mm F2.8 R LM WR and the Fujinon XF50-140mm F2.8 LM OIS WR from the red badge series of high-end zoom lenses, as well as a range of interchangeable X Series lenses.
Photo Imaging
instax
Our instax corner will be introducing our rich lineup of instax cameras, and highlighting the reasons they have become so popular with users around the world. Starting with the instax SQUARE SQ6, which was just launched in last May in this year, you can see variety of instax cameras and printers by format such as mini, square and wide.At the instax smartphone printer corner, visitors can print out photos from their smart
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Overview of the Fujifilm Exhibition at Photokina 2018 
