D&AD?s 54 annual Profeional Awards are now open for entries

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D&AD s 54th annual Professional Awards are now open for entries --

Thu, 15 Oct 2015 15:37

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Entries for the 54th D&AD Professional Awards have opened. This year s call for entries has opened with two completely new categories in response to the evolving creative landscape: PR and Media. With multiple sub-categories for each of these new additions, entries can be submitted for campaigns in categories as varied as use of print, branded content, events and stunts through to crisis management and use of data.

Tim Lindsay, D&AD CEO commented, Where once the function of a PR or Media department was to support and elevate a creative campaign designed by a separate agency, today the lines of creativity are blurred. Successful campaigns are no longer just crafted in the confines of creative agencies, creativity can no longer be pigeonholed in this way.

Celebrating and awarding creativity is at the heart of what D&AD does and so it makes sense to move with the times Adding new categories is an important step for us, it isn t a decision that we take lightly, so we have brought on; Marian Salzman, chairman, Global Collective and CEO, North America, Havas PR; and Tess Alps, chairman of Thinkbox to be the jury foremen for PR and Media respectively.

After an overwhelming response to the Book Design category in 2015, D&AD has decided to celebrate the true breadth of design that this category inspires with in- depth new sub-categories. Also in design, the Product Design category is awarding contemporary innovation with new categories for 3D printed products and wearable technology. Gamers will also have a field day with Printed Games submissions, new to Graphic Design.

Media continues to play a large role in shaping creativity and with such a diverse array of outstanding campaigns continuing to emerge in this space, D&AD has added sub-categories to last year s new Branded Film Content & Entertainment and to the Film Advertising categories. Following on from the Black Pencil winning K9FM, Radio Advertising has also expanded with a sub-category dedicated to branded audio content, as this area has seen significant growth in the past 12 months. Innovators in Digital Marketing are celebrated with the introduction of social video, confirming what everyone already knows: advertising to millennials has never been so relevant.

Full information on categories, pricing and dates can be found on the D&AD website. The first jury announcements will be made later in the year.

Next Awards

Also open for entries are D&AD s Next Director and Next Photographer Awards. The Next series bridges the gap between the D&AD Professional Awards and New Blood programme by identifying the best new talent and promoting them back to industry. The creative campaign for this year s awards will be designed by Brazilian Agency F/Nazca Saatchi & Saatchi.

Shortlisted directors and photographers receive international exposure for their work, mentoring from a wide portfolio of acclaimed photographers, agents, production companies and advertising agencies, plus the chance to win funding and grants towards personal and commissioned projects.

The overall winner will then be chosen from the shortlists and announced at the D&AD Professional Awards Ceremony in May 2016, taking home a D&AD Pencil and earning a place in the 2016 D&AD Annual. All shortlisted entries also get a mention in the Annual.

To find out more about eligibility criteria and how to enter the Next Director Award, click here.

For the Next Photographer Award, click here.

Judging

Following on from the success of Judging Week at the Truman Brewery in April this year, 2016 is set to be an even bigger creative extravaganza. This time, organised over 8 days, judging of the Professional Awards will take place alongside workshops, industry talks, panel sessions, parties and networking sessions as well as a concurrent New Blood fringe event.

Work entered into the 2016 D&AD Awards must have been commercially released between 01 January 2015 and 18 March 2016 and been produced in genuine response to a client brief. It must not have been entered in previous years.

Submissions should be made in their original language by 17 February 2016.

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