
Inside Look at Sony's NAB 2024 Booth and What Advances To Expect in Cameras, Switchers, the Cloud, and More Camera networking, high-frame-rate Hawkeye, virtual production are among the highlights By Ken Kerschbaumer, Editorial Director
Wednesday, April 10, 2024 - 10:00 am
Print This Story | Subscribe
Story Highlights
We had a chance to chat with members of the Sony Broadcast team ahead of NAB 2024, where they will once again have a massive booth. Here are some of the highlights of the many innovations and advances to be on display.
Several products will be making their NAB Show debut, most notably the HDC-5500V camera with 4K@4X capabilities and the variable ND filter (also available as an option); the HDC-3500V 4K/HDR with 4X slo-mo; the HKCU-UHF50 4K@4X processor board; the HDVF-EL780/760/740 viewfinders; the HXCU-FZ90 CCU; the BRC-AM7 PTZ 4K 60p AI auto-tracking remote camera; and the Alpha camera lineup.
Rob Willox, director, live solutions, Sony Electronics, notes the growing acceptance of the HDC-5500, the growing popularity of the variable neutral-density filter, and the brand-new BRC-AM7, which has built-in AI auto tracking as well as focal-plane phase-detection AF to track objects properly. A 1-in. CMOS chip captures 5K images that are oversampled to deliver great 4K and HD images. And a 20X optical zoom offers up to 960 mm.
It's our BRC equivalent to the FR7, he says. And, between the FR7 and BRC-AM7, there are a couple of really good weapons for sports that can be done remotely or with AI framing.
Willox also thinks the HXC-FZ90 will prove attractive for those priced out of 4K acquisition. It's a 4K camera that is more for the college and even high school market. It's a single-chip 4K camera but with really good picture quality and it's priced very well.
The CNA-2 camera control has web RCP for virtual control of up to 12 cameras.
Also look for the CNA-2 camera network adapter, which allows monitoring, control logging, and remote control of the entire camera systems.
During COVID, Willox says, we learned the limitations of the CNA-1, and we've made improvements in terms of camera networking and some of the peripherals that we can put on it. It can now offer web RCP for virtual control of up to 12 cameras, and more improvements are on the way, including web control for multicamera applications and the ability to integrate multi-facilities as one system virtually for networked live workflows.
El-Deane Naude, senior production information manager, imaging solutions, Sony Electronics, cites other imaging advances to look for. Global shutter on the Alpha A9 III camera, he says, will make a difference not only for photographers but also sports high-speed shooting.
Sony's PDF-P1 is a new option for transmitting content out of cameras and phones.
The new PDF-P1 portable data transmitter, he adds, is designed to transfer photos and videos over HDMI, USB-C, or LAN, whether they are pre-captured or a live stream. It's also being launched with the Sony XDCAM Pocket app, which will allow a user to record video from a phone and send the content directly to a Sony C3 portal. It's very affordable at $1,100, has an incredible antenna system, and has a robust design compared with other Wi-Fi or 5G transmitting devices. Integrated cooling allows it to operate for a long time, and it has two USB ports so one can be used for power delivery and the other for data transfer. There is also another add-on, the RPU7 encoder, that can get the latency down to a millisecond.
Networked Live According to Deon LeCointe, director, networked solutions, Sony Electronics, the booth will highlight three key pillars of deployments: network and resource orchestration, media transport across LAN/WAN/5G/cloud with high video quality and low latency, and hybrid processing and operations (unified cloud and on-premises processing as well as distributable and stackable processors and cloud-agnostic processes).
Content producers and media organizations are looking to leverage all of their resources, whether people or products, in different places across the country or across the globe, he says. In sports, REMI has significantly evolved from five years ago to what today are fully distributed workflows where resources can be located anywhere and content can be produced at any scale. At NAB, we're going to focus on how we leverage these technologies to drive the applications.
After several proofs-of-concept, Sony will demonstrate high-frame-rate applications for Hawkeye replay, including slo-mo replay by combining the Hawkeye server with the NXL-ME 80 HEVC ultra-low-latency encoder/decoder. The latter can now support up to eight channels in both HD or UHD video as well as 16 channels of audio per video stream sent through the system.
Nevion VideoIPath will have a big role across the entire booth, but especially in managing the live application side. Part of the beauty of the acquisition of Nevion by Sony, says LeCointe, is that we're able to combine our expertise with Nevion's expertise. VideoIPath is not only a broadcast-control solution; it's also a network-orchestration solution operating across multiple environments, including SDI, IP, 5G, and cloud. And it's orchestrating all of it into an interface that a broadcast engineer can understand so they can deploy different environments.
The Sony MLS-X1 switcher is now available in either an SDI or an IP version.
Noting the MLS-X1 scalable live-production switcher, LeCointe says new options make a difference, most notably in SDI offerings. We now have 12G and 3G SDI boards available. When we introduced the MLS-X1, it was IP only, but we're happy to add SDI boards to the lineup for those who want SDI.
Also new in the U.S. this year is the M2L-X, a software-based live-produc
More from Sports Video Group
13/11/2025
Versant Announces USA Sports as New Brand for Sports PortfolioBy SVG Staff
Thursday, November 13, 2025 - 6:15 am
Print This Story | Subscribe
Story Highli...
13/11/2025
SVG Campus Shot Callers: Mike Szlamowicz, Assistant Athletics Director, Sport an...
13/11/2025
REMI Realities: Finding Success in Switching, Replay, Graphics, Commentary, and ...
13/11/2025
SVG Sit-Down: E1's Laurence Boyd Shares the Tech Challenges of the 2025 Race...
13/11/2025
Versant's USA Sports Inks Five-Year Rights Deal With New Pac-12 ConferencePac-12 Enterprises will produce all USA Network games in partnership with USA Spor...
13/11/2025
NBCU To Launch New NBC Sports Network on Nov. 17By SVG Staff
Thursday, November 13, 2025 - 10:40 am
Print This Story | Subscribe
Story Highlights
NBCUniv...
13/11/2025
2025 Sports Broadcasting Hall of Fame: Glenn Adamo, Artist of StorytellingBy Ken Kerschbaumer, Editorial Director
Thursday, November 13, 2025 - 11:29 am
Pri...
12/11/2025
SVG TranSPORT 2025: All Sessions Now Available to Watch on SVG PLAYEvent addressed the latest in live sports video contribution and distribution technologyBy SV...
11/11/2025
SVG Sit-Down: How Pixellot's Automated-Production-Tech Stack Is Evolving in ...
11/11/2025
Introducing SVG's New Platinum White Papers' PlatformTop technology providers detail how they are innovating in sports productionBy SVG Staff
Tuesday...
11/11/2025
SVG All-Stars: Vanessa Lindsey, Senior Director, Technical and Remote Operations...
11/11/2025
Lesson Plan: How Big Ten Network's StudentU Produces Broadcast Pros - and 2,...
11/11/2025
Peacock Performance View Feature Now Available for All NBA Games on PeacockBy Jason Dachman, Editorial Director, U.S.
Tuesday, November 11, 2025 - 2:10 pm
P...
10/11/2025
New frontier: Extreme H's Ali Russell on the evolution of motorsport from el...
10/11/2025
SVG Sit-Down: How the XR Sports Alliance Makes XR Easier Than Ever for Rightshol...
10/11/2025
FutureSPORT 2025: F1's Wendy Hendrickx on putting fans at the heart of the a...
10/11/2025
Paul Tagliabue, Former NFL Commissioner, Sports Broadcasting Hall of Famer, Dies...
10/11/2025
Act Now! SVG Summit Complimentary Registration Closes on Dec. 9 Don't miss out on the biggest event of the year in sports production By SVG Staff
Monday...
10/11/2025
2025 Sports Broadcasting Hall of Fame: Jerry Jones, Visionary of ValueDave Barron, SVG Contributor
Monday, November 10, 2025 - 2:30 pm
Print This Story | S...
08/11/2025
College Hoops Preview 2025: TNT Sports Puts Multi-Feed Production Model Front an...
07/11/2025
SVG Sit-Down: Athlos NYC CMO Kayla Green on Building the Brand of the Young Trac...
07/11/2025
SVG Sit-Down: Inside Wasabi's Egress-Fee-Free Cloud Offering with Mike Welts...
07/11/2025
PGA TOUR On the Road: How NEP Supports the TOUR's Spectacular Centralized Fa...
07/11/2025
Analysis: No matter the sport, women need a fair share of the biggest stages By Callum McCarthy, Editor-at-Large
Tuesday, November 4, 2025 - 10:19
Print Th...
07/11/2025
DAZN to stream first live football match on TikTok By George Bevir
Friday, November 7, 2025 - 09:55
Print This Story
DAZN has partnered with TikTok to str...
07/11/2025
SVG Sit Down: E1 Founder/CEO Rodi Basso on the Future of E1 Series and Bringing ...
07/11/2025
TNT Sports Puts Multi-Feed Production Model Front and Center for Largest College...
06/11/2025
SVG Sit-Down: Athlos NYC CEO Kayla Green on Building the Brand of the Young Trac...
06/11/2025
ESPN Exits ESPN BET Deal With PENN, Goes Into Business With DraftKingsDraftKings will integrate innovative fan experiences' across ESPN platforms and DTC s...
06/11/2025
SVG New Sponsor Spotlight: Voyage Audio's Colin Ritchie on How the Spatial M...
05/11/2025
College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of Men&...
05/11/2025
University of Iowa Centralizes Video Production With Dual Control Rooms at Carve...
04/11/2025
SVG Sit-Down: Why Professional Fight League CEO John Martin Believes Growth Is I...
04/11/2025
SVG All-Stars: David Koppett, Executive Producer, Live Sports and Studio, NESN a...
04/11/2025
From concept to kick-off: How TAMS could transform sports workflows By Paul Markham
Tuesday, October 28, 2025 - 09:43
Print This Story
Techex tx darwin pr...
04/11/2025
College Hoops Preview 2025: The CW Tips Off Third Season of ACC Men's/Women&...
04/11/2025
College Hoops Preview 2025: Big Ten Network Heats Up for Busy Season With 500 Me...
04/11/2025
College Hoops Preview 2025: CBS Sports Readies 300+ Game Broadcasts Across Its P...
04/11/2025
College Hoops Preview 2025: NBC Sports Slate Features 200+ Big Ten, BIG EAST, an...
04/11/2025
College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of 7,40...
03/11/2025
SVG Sit-Down: Inside the Sports Rights Landscape (and the new IMG) with Andrew D...
03/11/2025
Challenging the norm: How TNT Sports is evolving coverage of the men's and w...
03/11/2025
Inspired storytelling: TNT Sports' Pete Thomas on creating opportunities out...
03/11/2025
NBA 2K League Returns With New Format Featuring NBA Players, Creators, and FansSeason will include online tournaments, in-person events, and open-ladder fan com...
03/11/2025
Live on the Water: The Rowing Channel Pulls Off Historic Production at Head Of T...
31/10/2025
FanDuel Sports Network To Deliver Selected Live NBA, NHL Games to Major Streamin...
31/10/2025
NBC Jumps Out of the Gate in Extended Breeder's Cup Deal With Dual Drones, J...
30/10/2025
SVG Students To Watch: Sam Newitt, Kansas State UniversityThe South Dakota native thrives in many roles behind the scenes at K-StateHD.TVBy Brandon Costa, Direc...
30/10/2025
SVG Sit-Down: Swerve Sports' Christy Tanner Explores the Young FAST Channel&...
30/10/2025
SVG Campus Shot Callers: Andy Liebsch, Senior Director, Video Services, Kansas S...