
Inside Look at Sony's NAB 2024 Booth and What Advances To Expect in Cameras, Switchers, the Cloud, and More Camera networking, high-frame-rate Hawkeye, virtual production are among the highlights By Ken Kerschbaumer, Editorial Director
Wednesday, April 10, 2024 - 10:00 am
Print This Story | Subscribe
Story Highlights
We had a chance to chat with members of the Sony Broadcast team ahead of NAB 2024, where they will once again have a massive booth. Here are some of the highlights of the many innovations and advances to be on display.
Several products will be making their NAB Show debut, most notably the HDC-5500V camera with 4K@4X capabilities and the variable ND filter (also available as an option); the HDC-3500V 4K/HDR with 4X slo-mo; the HKCU-UHF50 4K@4X processor board; the HDVF-EL780/760/740 viewfinders; the HXCU-FZ90 CCU; the BRC-AM7 PTZ 4K 60p AI auto-tracking remote camera; and the Alpha camera lineup.
Rob Willox, director, live solutions, Sony Electronics, notes the growing acceptance of the HDC-5500, the growing popularity of the variable neutral-density filter, and the brand-new BRC-AM7, which has built-in AI auto tracking as well as focal-plane phase-detection AF to track objects properly. A 1-in. CMOS chip captures 5K images that are oversampled to deliver great 4K and HD images. And a 20X optical zoom offers up to 960 mm.
It's our BRC equivalent to the FR7, he says. And, between the FR7 and BRC-AM7, there are a couple of really good weapons for sports that can be done remotely or with AI framing.
Willox also thinks the HXC-FZ90 will prove attractive for those priced out of 4K acquisition. It's a 4K camera that is more for the college and even high school market. It's a single-chip 4K camera but with really good picture quality and it's priced very well.
The CNA-2 camera control has web RCP for virtual control of up to 12 cameras.
Also look for the CNA-2 camera network adapter, which allows monitoring, control logging, and remote control of the entire camera systems.
During COVID, Willox says, we learned the limitations of the CNA-1, and we've made improvements in terms of camera networking and some of the peripherals that we can put on it. It can now offer web RCP for virtual control of up to 12 cameras, and more improvements are on the way, including web control for multicamera applications and the ability to integrate multi-facilities as one system virtually for networked live workflows.
El-Deane Naude, senior production information manager, imaging solutions, Sony Electronics, cites other imaging advances to look for. Global shutter on the Alpha A9 III camera, he says, will make a difference not only for photographers but also sports high-speed shooting.
Sony's PDF-P1 is a new option for transmitting content out of cameras and phones.
The new PDF-P1 portable data transmitter, he adds, is designed to transfer photos and videos over HDMI, USB-C, or LAN, whether they are pre-captured or a live stream. It's also being launched with the Sony XDCAM Pocket app, which will allow a user to record video from a phone and send the content directly to a Sony C3 portal. It's very affordable at $1,100, has an incredible antenna system, and has a robust design compared with other Wi-Fi or 5G transmitting devices. Integrated cooling allows it to operate for a long time, and it has two USB ports so one can be used for power delivery and the other for data transfer. There is also another add-on, the RPU7 encoder, that can get the latency down to a millisecond.
Networked Live According to Deon LeCointe, director, networked solutions, Sony Electronics, the booth will highlight three key pillars of deployments: network and resource orchestration, media transport across LAN/WAN/5G/cloud with high video quality and low latency, and hybrid processing and operations (unified cloud and on-premises processing as well as distributable and stackable processors and cloud-agnostic processes).
Content producers and media organizations are looking to leverage all of their resources, whether people or products, in different places across the country or across the globe, he says. In sports, REMI has significantly evolved from five years ago to what today are fully distributed workflows where resources can be located anywhere and content can be produced at any scale. At NAB, we're going to focus on how we leverage these technologies to drive the applications.
After several proofs-of-concept, Sony will demonstrate high-frame-rate applications for Hawkeye replay, including slo-mo replay by combining the Hawkeye server with the NXL-ME 80 HEVC ultra-low-latency encoder/decoder. The latter can now support up to eight channels in both HD or UHD video as well as 16 channels of audio per video stream sent through the system.
Nevion VideoIPath will have a big role across the entire booth, but especially in managing the live application side. Part of the beauty of the acquisition of Nevion by Sony, says LeCointe, is that we're able to combine our expertise with Nevion's expertise. VideoIPath is not only a broadcast-control solution; it's also a network-orchestration solution operating across multiple environments, including SDI, IP, 5G, and cloud. And it's orchestrating all of it into an interface that a broadcast engineer can understand so they can deploy different environments.
The Sony MLS-X1 switcher is now available in either an SDI or an IP version.
Noting the MLS-X1 scalable live-production switcher, LeCointe says new options make a difference, most notably in SDI offerings. We now have 12G and 3G SDI boards available. When we introduced the MLS-X1, it was IP only, but we're happy to add SDI boards to the lineup for those who want SDI.
Also new in the U.S. this year is the M2L-X, a software-based live-produc
More from Sports Video Group
26/08/2026
Roku Sports Channel will stream eight matches free beginning Aug. 30 as league shifts Sunday-night games away from Victory+...
26/08/2026
Evertz and Mobile TV Group detail how on-premises infrastructure and cloud resou...
26/08/2026
The Sennheiser Group will demonstrate its broadcast audio portfolio at IBC2026 (Hall 8, Booth D50), covering wireless microphone workflows, studio monitoring, a...
26/08/2026
Appear and Transmisiones Televisivas TVTEL Limitada have announced the deploymen...
26/08/2026
Leader Electronics has announced that Danish broadcast rental company Minitech has purchased a Leader LPX500 hybrid IP/SDI waveform monitor and LT4670 sync puls...
26/08/2026
Encompass will demonstrate its Altitude media services at IBC2026 (IAMT Hub, Diamond Lounge, Hall 3, RAI Amsterdam, September 11-14).
Key products on show incl...
26/08/2026
Daktronics has partnered with Massillon Washington High School in Ohio to install a new LED video display and implement the Daktronics Camino show control platf...
26/08/2026
Clear-Com has appointed Dubai-based Venuetech LLC as its main partner for the Middle East. Venuetech distributes professional audiovisual solutions across the r...
26/08/2026
NBC Sports NOW, NBC Sports' free 24/7 streaming channel, will launch a new weekday lineup beginning Monday, August 31, including two new shows.
Not So Fast...
26/08/2026
Calrec will demonstrate updates to its ImPulseV DSP software and Argo ecosystem at IBC2026 (Stand 8.C47), including previews aligned with the EBU's Dynamic ...
26/08/2026
Imagine Communications will demonstrate AI applications across its ad tech and video infrastructure portfolios at IBC2026 (Stand 1.B73, RAI Amsterdam, September...
26/08/2026
Dalet will demonstrate updates to Dalet Flex, Dalet Pyramid, and Dalia, its agentic AI platform, at IBC2026 (Hall 7, Stand 7.A43). The company will also partici...
26/08/2026
Team-owned platform will stream every locally carried Predators game beginning t...
26/08/2026
The 12-day tournament receives the broadcaster's full onsite-studio presence...
25/08/2026
NC State's Matthew Byrd breaks down how an IP-based infrastructure is delivering greater flexibility and scalability for Wolfpack productions...
25/08/2026
Deal expands the DTC reach in-market of Capitals, Wizards, Mystics games and oth...
25/08/2026
The two-year renovation period will create a stadium of the future for the NFL f...
25/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
25/08/2026
Shell Energy Stadium in Houston has installed a new L-Acoustics A Series loudspeaker system, designed and installed by LD Systems, a Clair Global brand. The 20,...
25/08/2026
FloCollege is expanding its distribution and product offerings for the 2026-27 season, covering more than 20 NCAA partner conferences across Division I, II, and...
25/08/2026
TNA Wrestling and REVOLT have announced a content partnership bringing exclusive TNA Xplosion matches and content from TNA's library to REVOLT.
Our indust...
25/08/2026
Gracenote, Nielsen's content intelligence business, has released its Q3 2026 Data Hub analysis showing that FAST sports programming is growing at more than ...
25/08/2026
Amagi has appointed Thomas d'H rouville as Head of Sales for France, Benelux, and Nordics. Based in Paris, he will lead Amagi's growth strategy across t...
25/08/2026
IPC has appointed CCATech as its channel partner in Brazil, expanding the company's presence in Latin America. CCATech was founded in 2023 by Carlos Abrah o...
25/08/2026
FanConnect has announced the FC4, a multi-output media player designed to drive mid-sized video walls, multi-screen concession stands, and multi-display digital...
25/08/2026
JWX has launched JWX Content Hub, a platform for publisher video that combines content transformation, social distribution, audience engagement, and monetizatio...
25/08/2026
Techex has appointed Stuart Almond as Chief Revenue Officer. Almond brings more than 25 years of experience across technology, media, and telecommunications, ha...
25/08/2026
Grass Valley will demonstrate infrastructure connecting SDI, SMPTE ST 2110, MXL, and software-based processing at IBC2026 (Booth 9.A01, RAI Amsterdam, September...
25/08/2026
Franchises are taking greater ownership of production, distribution, and the fan...
25/08/2026
The first-year circuit for former professional athletes leans on LiveU, Starlink...
24/08/2026
Co-authors Mike Soltys and Garrett Sutton reflect on Rasmussen's vision, intentional optimism,' and fan-first philosophy following his death last week...
21/08/2026
A massive deployment of specialty cameras, graphics, and AR will showcase the na...
21/08/2026
The West Coast Conference unveiled its new 30-second public service announcement, the latest expression of the Conference's We Rise in the West brand iden...
21/08/2026
New look will serve as the foundation for ESPN's upcoming NFL season and Sup...
21/08/2026
ESPN will air the ninth annual MLB Little League Classic presented by New York Life on Sunday, August 23, at 7 p.m. ET from Historic Bowman Field in Williamspor...
21/08/2026
In an emotional acceptance speech in Canton, Grossman celebrated the pioneering ...
20/08/2026
From host-broadcaster and rightsholder support in June and July to MLS, NWSL, US...
20/08/2026
In-venue and creative video staffers at the professional and collegiate level ha...
20/08/2026
At IBC this year, Veritone (14.A56) is bringing two connected themes to the booth: architectural independence in enterprise AI, and the automation of the media ...
20/08/2026
Telestream and ScorePlay have announced a partnership combining Telestream's...
20/08/2026
The Grand Slam of Curling and Rock League have announced a three-year agreement with ESPN, bringing more than 300 hours of live curling coverage to U.S. audienc...
20/08/2026
Nielsen has announced a series of enhancements to its Big Data + Panel currency measurement methodology, taking effect August 31. The updates were developed in ...
20/08/2026
Net Insight has been selected by service provider Big Blue Marble (formerly ORS Group) to provide its Nimbra platform as the core media transport solution for a...
20/08/2026
The 2026 US Open will bring a series of free fan activations across New York City ahead of and during the tournament, which runs August 23-September 13.
We...
20/08/2026
Bridge Technologies will announce a transport stream (TS) playout feature for its VB330 and VB220 compressed monitoring probes at IBC2026 (Booth 1.A71).
The fe...
20/08/2026
ENCO will demonstrate solutions across captioning, translation, AI production tools, automation, and virtual production at IBC2026 (Stand 7.A34, Amsterdam RAI, ...
20/08/2026
MultiDyne Video and Fiber Optic Systems will demonstrate camera robotics and mot...
20/08/2026
Chyron will demonstrate news workflow solutions at IBC2026 (Stand 7.A23), marking the company's 60th anniversary. Highlights include updates to PRIME HTML, ...
20/08/2026
Spectrum SportsNet LA, the exclusive television home of the Los Angeles Dodgers, is now available to Spectrum customers in former Cox markets following the clos...
20/08/2026
swXtch.io will unveil expanded Global SRT Distribution and native multicast tran...