
Inside Look at Sony's NAB 2024 Booth and What Advances To Expect in Cameras, Switchers, the Cloud, and More Camera networking, high-frame-rate Hawkeye, virtual production are among the highlights By Ken Kerschbaumer, Editorial Director
Wednesday, April 10, 2024 - 10:00 am
Print This Story | Subscribe
Story Highlights
We had a chance to chat with members of the Sony Broadcast team ahead of NAB 2024, where they will once again have a massive booth. Here are some of the highlights of the many innovations and advances to be on display.
Several products will be making their NAB Show debut, most notably the HDC-5500V camera with 4K@4X capabilities and the variable ND filter (also available as an option); the HDC-3500V 4K/HDR with 4X slo-mo; the HKCU-UHF50 4K@4X processor board; the HDVF-EL780/760/740 viewfinders; the HXCU-FZ90 CCU; the BRC-AM7 PTZ 4K 60p AI auto-tracking remote camera; and the Alpha camera lineup.
Rob Willox, director, live solutions, Sony Electronics, notes the growing acceptance of the HDC-5500, the growing popularity of the variable neutral-density filter, and the brand-new BRC-AM7, which has built-in AI auto tracking as well as focal-plane phase-detection AF to track objects properly. A 1-in. CMOS chip captures 5K images that are oversampled to deliver great 4K and HD images. And a 20X optical zoom offers up to 960 mm.
It's our BRC equivalent to the FR7, he says. And, between the FR7 and BRC-AM7, there are a couple of really good weapons for sports that can be done remotely or with AI framing.
Willox also thinks the HXC-FZ90 will prove attractive for those priced out of 4K acquisition. It's a 4K camera that is more for the college and even high school market. It's a single-chip 4K camera but with really good picture quality and it's priced very well.
The CNA-2 camera control has web RCP for virtual control of up to 12 cameras.
Also look for the CNA-2 camera network adapter, which allows monitoring, control logging, and remote control of the entire camera systems.
During COVID, Willox says, we learned the limitations of the CNA-1, and we've made improvements in terms of camera networking and some of the peripherals that we can put on it. It can now offer web RCP for virtual control of up to 12 cameras, and more improvements are on the way, including web control for multicamera applications and the ability to integrate multi-facilities as one system virtually for networked live workflows.
El-Deane Naude, senior production information manager, imaging solutions, Sony Electronics, cites other imaging advances to look for. Global shutter on the Alpha A9 III camera, he says, will make a difference not only for photographers but also sports high-speed shooting.
Sony's PDF-P1 is a new option for transmitting content out of cameras and phones.
The new PDF-P1 portable data transmitter, he adds, is designed to transfer photos and videos over HDMI, USB-C, or LAN, whether they are pre-captured or a live stream. It's also being launched with the Sony XDCAM Pocket app, which will allow a user to record video from a phone and send the content directly to a Sony C3 portal. It's very affordable at $1,100, has an incredible antenna system, and has a robust design compared with other Wi-Fi or 5G transmitting devices. Integrated cooling allows it to operate for a long time, and it has two USB ports so one can be used for power delivery and the other for data transfer. There is also another add-on, the RPU7 encoder, that can get the latency down to a millisecond.
Networked Live According to Deon LeCointe, director, networked solutions, Sony Electronics, the booth will highlight three key pillars of deployments: network and resource orchestration, media transport across LAN/WAN/5G/cloud with high video quality and low latency, and hybrid processing and operations (unified cloud and on-premises processing as well as distributable and stackable processors and cloud-agnostic processes).
Content producers and media organizations are looking to leverage all of their resources, whether people or products, in different places across the country or across the globe, he says. In sports, REMI has significantly evolved from five years ago to what today are fully distributed workflows where resources can be located anywhere and content can be produced at any scale. At NAB, we're going to focus on how we leverage these technologies to drive the applications.
After several proofs-of-concept, Sony will demonstrate high-frame-rate applications for Hawkeye replay, including slo-mo replay by combining the Hawkeye server with the NXL-ME 80 HEVC ultra-low-latency encoder/decoder. The latter can now support up to eight channels in both HD or UHD video as well as 16 channels of audio per video stream sent through the system.
Nevion VideoIPath will have a big role across the entire booth, but especially in managing the live application side. Part of the beauty of the acquisition of Nevion by Sony, says LeCointe, is that we're able to combine our expertise with Nevion's expertise. VideoIPath is not only a broadcast-control solution; it's also a network-orchestration solution operating across multiple environments, including SDI, IP, 5G, and cloud. And it's orchestrating all of it into an interface that a broadcast engineer can understand so they can deploy different environments.
The Sony MLS-X1 switcher is now available in either an SDI or an IP version.
Noting the MLS-X1 scalable live-production switcher, LeCointe says new options make a difference, most notably in SDI offerings. We now have 12G and 3G SDI boards available. When we introduced the MLS-X1, it was IP only, but we're happy to add SDI boards to the lineup for those who want SDI.
Also new in the U.S. this year is the M2L-X, a software-based live-produc
More from Sports Video Group
16/09/2025
SVG All-Stars: Leigh Michaud, Manager, Remote Operations, ESPNThe UConn grad rose from ESPN's mailroom to become one of its most valuable ops leadersBy Bran...
16/09/2025
Live From IBC 2025: Friday's Latest From Halls 1-4, Outdoor Exhibits in Amst...
16/09/2025
Live From IBC 2025: Saturday's Latest From Halls 5-7 in Amsterdam By SVG Staff
Friday, September 12, 2025 - 17:00
Print This Story
The SVG Europe and ...
16/09/2025
Live From IBC 2025: Sunday's Latest From Halls 8-10 in Amsterdam By SVG Staff
Saturday, September 13, 2025 - 17:00
Print This Story
The SVG Europe and...
16/09/2025
Live From IBC 2025: Monday's Latest From Halls 11-14 in Amsterdam By SVG Staff
Sunday, September 14, 2025 - 17:00
Print This Story
The SVG Europe and ...
16/09/2025
Amazon Prime Video Picks Up Four Hours of Early-Round Masters Coverage in 2026By Jason Dachman, Editorial Director, U.S.
Tuesday, September 16, 2025 - 10:15 a...
16/09/2025
VERSANT Inks Deal for League One Volleyball as Women's Sports Rights Slate G...
16/09/2025
ESPN VP, Corporate Communications, Katina Arnold Named SVP, Disney Advertising C...
16/09/2025
IBC 2025 in Review: SVG Europe's Full Collection of Video Interviews From th...
12/09/2025
College Football Kickoff 2025: Fox Sports Ups Look as Canon, Sony Power Shallow ...
12/09/2025
ABC/ESPN Excited For WNBA Postseason Coverage In Revamped FormatThe Finals moves to a best-of-seven series in 2025By Mark J Burns, SVG Contributor
Friday, Sep...
11/09/2025
Report: Busy Live Sports Streaming Execs Have Low-hanging Fruit' in Front o...
11/09/2025
Inside Game Creek Video's Big Week as Ovation, Flagship Make NFL DebutsBy Ken Kerschbaumer, Editorial Director
Thursday, September 11, 2025 - 7:00 am
Pr...
11/09/2025
NFL Kickoff 2025: Prime Sports Starts New Season at Lambeau Field; Sets Sights o...
11/09/2025
College Football Kickoff 2025: NBC Sports Pushes HDR Image Quality, Aerial Drone...
10/09/2025
Fox Sports Ups College Football Look as Canon, Sony Power Shallow Focus CoverageBy Ken Kerschbaumer, Editorial Director
Wednesday, September 10, 2025 - 8:00 a...
10/09/2025
SAVE THE DATE: SVG College Summit Returns to Atlanta, May 27-28, 2026By SVG Staff
Wednesday, September 10, 2025 - 10:00 am
Print This Story | Subscribe
St...
10/09/2025
SVG Students to Watch: Chloe Gosk, Monmouth UniversityThe New Jersey native is honing her skills as a replay operatorBy Brandon Costa, Director of Digital
Wed...
10/09/2025
SVG Campus Shot Callers: Alex Souza, Assistant AD for Broadcast and Technology, ...
09/09/2025
Canon EOS C50 is Canon's Smallest, Lightest Cinema Camera EverBy Ken Kerschbaumer, Editorial Director
Tuesday, September 9, 2025 - 9:00 am
Print This St...
09/09/2025
ReachTV Elevates Its Game To Bring Live Sports to TravelersThe company is redefining sports distribution across airports, hotels, digital platformsBy Brandon Co...
09/09/2025
SVG All-Stars: Rusty West, Coordinating Producer of Live Events Technology, NBC ...
09/09/2025
AWS Elemental at 10: A Steady Stream of Cloud-based Video Processing Innovation ...
08/09/2025
Behind The Mic: John Fanta Finalizes Move to NBC; ESPN Gears Up for Fall of Foot...
08/09/2025
Powered Up: Inside the Los Angeles Chargers' New Content Studio at The Bolt Chargers SVP, Brand Creative & Content Jason Lavine offers a look at the facili...
08/09/2025
NFL Kickoff 2025: YouTube Breaks Ground With First Free Global NFL Stream, Backe...
08/09/2025
Dolby Vision 2 Promises to Make HDR Viewing Even BetterBy SVG Staff
Friday, September 5, 2025 - 10:14 am
Print This Story | Subscribe
Story Highlights
Ea...
08/09/2025
BMG, Optimist Studios Combine Forces in L.A. to Give Content Creators Maximum Fi...
08/09/2025
CSI Sports/Fight Sports Announces 2026 Tyson-Mayweather Mega-Fight; Teases Strea...
08/09/2025
NFL Kickoff 2025: Fox Sports Upgrades A' Game Production with Ovation, Game...
08/09/2025
NFL Kickoff 2025: FOX Sports Launches Groundbreaking New LED-Fueled XR/AR StageThe revamp of Stage B follows in the footsteps of FOX's Stage A, which launch...
08/09/2025
NFL Kickoff 2025: CBS Sports Has Big Production Plans for Blockbuster Matchups, ...
08/09/2025
NFL Kickoff 2025: ESPN Opens Latest Era of Monday Night Football With New Trucks...
28/08/2025
The new oil is sports': Saudis share masterplan to boost esports on global stage By Adrian Pennington
Tuesday, August 26, 2025 - 08:49
Print This Story...
28/08/2025
Esports World Cup 2025: Team Falcons Defend Title as Broadcast Production Ramps ...
28/08/2025
Report: Mobile-first content has overtaken the big screen as the way fans watch ...
28/08/2025
New Era: A Pro's Guide to ESPN's Expanded College Football Playoff Graph...
28/08/2025
College Football Kickoff 2025: The CW Heads Into ACC, Pac-12 Schedule With New P...
28/08/2025
Live From US Open 2025: Tennis Channel Returns With Onsite Studio Show New set has a prime site; production is handled remotely By Ken Kerschbaumer, Editorial ...
28/08/2025
NBC Sports Drives Its Coverage of NASCAR Cup Series Into Postseason Key technical upgrades for 2025 include modified Peacock Pit Box By Mark J Burns, SVG Contr...
28/08/2025
College Football Kickoff 2025: TNT Sports Launches First Big 12 Campaign With On...
28/08/2025
College Football Kickoff 2025: ESPN Gears Up for 1,000+ Games With Massive Opera...
28/08/2025
F&F's GTX21, the Company's Largest Production Unit, Hits the Road for CB...
27/08/2025
US Open 2025: ESPN Aims To Bring Viewers' Ears Closer to the Net The audio team is serving up more player and coach audio, reduced latency By Dan Daley, A...
27/08/2025
Riedel Brings Flex Licensing to Simply Live; Intros RiView VAR Expanded RiMotion replay, Venue Gateway contribution offerings, and Connect API also debut By Ke...
27/08/2025
UEFA Women's Euro 2025: Heather Winn on splitting the difference in sound fo...
27/08/2025
Cosm, NFL Ink New Deal for 2025 Season; Includes Post-Season, Super Bowl LX Thursday Night Football, Sunday Night Football also on tap for fans hungry to immers...
27/08/2025
Taking steps for sound: Warner Bros. Discovery Sports on how it is ramping up au...
26/08/2025
Former Sony and Broadcast Industry Tech Leader Alec Shapiro Dead at 72 For more than 40 years he changed the industry while leading Sony, Panasonic, Chyron, and...
26/08/2025
TCL Team Boxing League Prepares To Wrap Third Season Young league focuses on team aspect, deploys REMI production model By Mark J Burns, SVG Contributor
Tues...