Sony Pixel Power calrec Sony

Inside Look at Sony's NAB 2024 Booth and What Advances To Expect in Cameras, Switchers, the Cloud, and More

10/04/2024

Inside Look at Sony's NAB 2024 Booth and What Advances To Expect in Cameras, Switchers, the Cloud, and More Camera networking, high-frame-rate Hawkeye, virtual production are among the highlights By Ken Kerschbaumer, Editorial Director

Wednesday, April 10, 2024 - 10:00 am

Print This Story | Subscribe

Story Highlights

We had a chance to chat with members of the Sony Broadcast team ahead of NAB 2024, where they will once again have a massive booth. Here are some of the highlights of the many innovations and advances to be on display.

Several products will be making their NAB Show debut, most notably the HDC-5500V camera with 4K@4X capabilities and the variable ND filter (also available as an option); the HDC-3500V 4K/HDR with 4X slo-mo; the HKCU-UHF50 4K@4X processor board; the HDVF-EL780/760/740 viewfinders; the HXCU-FZ90 CCU; the BRC-AM7 PTZ 4K 60p AI auto-tracking remote camera; and the Alpha camera lineup.

Rob Willox, director, live solutions, Sony Electronics, notes the growing acceptance of the HDC-5500, the growing popularity of the variable neutral-density filter, and the brand-new BRC-AM7, which has built-in AI auto tracking as well as focal-plane phase-detection AF to track objects properly. A 1-in. CMOS chip captures 5K images that are oversampled to deliver great 4K and HD images. And a 20X optical zoom offers up to 960 mm.

It's our BRC equivalent to the FR7, he says. And, between the FR7 and BRC-AM7, there are a couple of really good weapons for sports that can be done remotely or with AI framing.

Willox also thinks the HXC-FZ90 will prove attractive for those priced out of 4K acquisition. It's a 4K camera that is more for the college and even high school market. It's a single-chip 4K camera but with really good picture quality and it's priced very well.

The CNA-2 camera control has web RCP for virtual control of up to 12 cameras.

Also look for the CNA-2 camera network adapter, which allows monitoring, control logging, and remote control of the entire camera systems.

During COVID, Willox says, we learned the limitations of the CNA-1, and we've made improvements in terms of camera networking and some of the peripherals that we can put on it. It can now offer web RCP for virtual control of up to 12 cameras, and more improvements are on the way, including web control for multicamera applications and the ability to integrate multi-facilities as one system virtually for networked live workflows.

El-Deane Naude, senior production information manager, imaging solutions, Sony Electronics, cites other imaging advances to look for. Global shutter on the Alpha A9 III camera, he says, will make a difference not only for photographers but also sports high-speed shooting.

Sony's PDF-P1 is a new option for transmitting content out of cameras and phones.

The new PDF-P1 portable data transmitter, he adds, is designed to transfer photos and videos over HDMI, USB-C, or LAN, whether they are pre-captured or a live stream. It's also being launched with the Sony XDCAM Pocket app, which will allow a user to record video from a phone and send the content directly to a Sony C3 portal. It's very affordable at $1,100, has an incredible antenna system, and has a robust design compared with other Wi-Fi or 5G transmitting devices. Integrated cooling allows it to operate for a long time, and it has two USB ports so one can be used for power delivery and the other for data transfer. There is also another add-on, the RPU7 encoder, that can get the latency down to a millisecond.

Networked Live According to Deon LeCointe, director, networked solutions, Sony Electronics, the booth will highlight three key pillars of deployments: network and resource orchestration, media transport across LAN/WAN/5G/cloud with high video quality and low latency, and hybrid processing and operations (unified cloud and on-premises processing as well as distributable and stackable processors and cloud-agnostic processes).

Content producers and media organizations are looking to leverage all of their resources, whether people or products, in different places across the country or across the globe, he says. In sports, REMI has significantly evolved from five years ago to what today are fully distributed workflows where resources can be located anywhere and content can be produced at any scale. At NAB, we're going to focus on how we leverage these technologies to drive the applications.

After several proofs-of-concept, Sony will demonstrate high-frame-rate applications for Hawkeye replay, including slo-mo replay by combining the Hawkeye server with the NXL-ME 80 HEVC ultra-low-latency encoder/decoder. The latter can now support up to eight channels in both HD or UHD video as well as 16 channels of audio per video stream sent through the system.

Nevion VideoIPath will have a big role across the entire booth, but especially in managing the live application side. Part of the beauty of the acquisition of Nevion by Sony, says LeCointe, is that we're able to combine our expertise with Nevion's expertise. VideoIPath is not only a broadcast-control solution; it's also a network-orchestration solution operating across multiple environments, including SDI, IP, 5G, and cloud. And it's orchestrating all of it into an interface that a broadcast engineer can understand so they can deploy different environments.

The Sony MLS-X1 switcher is now available in either an SDI or an IP version.

Noting the MLS-X1 scalable live-production switcher, LeCointe says new options make a difference, most notably in SDI offerings. We now have 12G and 3G SDI boards available. When we introduced the MLS-X1, it was IP only, but we're happy to add SDI boards to the lineup for those who want SDI.

Also new in the U.S. this year is the M2L-X, a software-based live-produc
LINK: https://www.sportsvideo.org/2024/04/10/inside-look-at-sonys-nab-booth-...
See more stories from svg

More from Sports Video Group

20/08/2026

NEP's Summer of Soccer Didn't End at World Cup: 1,100+ Domestic Productions Follow the Final

From host-broadcaster and rightsholder support in June and July to MLS, NWSL, US...

20/08/2026

SVG GameDay, Ep. 27: San Jose Sharks' Emily Garner - Production Tales From the Shark Tank

In-venue and creative video staffers at the professional and collegiate level ha...

20/08/2026

IBC 2026: Veritone To Showcase Enterprise AI and Media Supply Chain Automation

At IBC this year, Veritone (14.A56) is bringing two connected themes to the booth: architectural independence in enterprise AI, and the automation of the media ...

20/08/2026

Telestream and ScorePlay Partner to Connect Live Sports Ingest with Media Management

Telestream and ScorePlay have announced a partnership combining Telestream's...

20/08/2026

Grand Slam of Curling and Rock League Sign Multi-Year Deal with ESPN

The Grand Slam of Curling and Rock League have announced a three-year agreement with ESPN, bringing more than 300 hours of live curling coverage to U.S. audienc...

20/08/2026

Nielsen Announces Measurement Enhancements Ahead of Fall TV Season

Nielsen has announced a series of enhancements to its Big Data + Panel currency measurement methodology, taking effect August 31. The updates were developed in ...

20/08/2026

ORF Deploys Net Insight Nimbra Platform for Nationwide IP Contribution Network

Net Insight has been selected by service provider Big Blue Marble (formerly ORS Group) to provide its Nimbra platform as the core media transport solution for a...

20/08/2026

2026 US Open Launches Fan Activations Across New York City

The 2026 US Open will bring a series of free fan activations across New York City ahead of and during the tournament, which runs August 23-September 13. We...

20/08/2026

Bridge Technologies Adds TS Playout to VB330 and VB220 Monitoring Probes

Bridge Technologies will announce a transport stream (TS) playout feature for its VB330 and VB220 compressed monitoring probes at IBC2026 (Booth 1.A71). The fe...

20/08/2026

IBC 2026: ENCO To Showcase AI and Automation Solutions

ENCO will demonstrate solutions across captioning, translation, AI production tools, automation, and virtual production at IBC2026 (Stand 7.A34, Amsterdam RAI, ...

20/08/2026

IBC 2026: MultiDyne MRMC To Exhibit for First Time as Part of MultiDyne Organization

MultiDyne Video and Fiber Optic Systems will demonstrate camera robotics and mot...

20/08/2026

IBC 2026: Chyron Showcases Newsroom Workflow Solutions

Chyron will demonstrate news workflow solutions at IBC2026 (Stand 7.A23), marking the company's 60th anniversary. Highlights include updates to PRIME HTML, ...

20/08/2026

Spectrum SportsNet LA Now Available to Customers in Former Cox Markets

Spectrum SportsNet LA, the exclusive television home of the Los Angeles Dodgers, is now available to Spectrum customers in former Cox markets following the clos...

20/08/2026

IBC 2026: swXtch.io Launches Expanded SRT Distribution and Native Multicast Services

swXtch.io will unveil expanded Global SRT Distribution and native multicast tran...

20/08/2026

Transformation Church Deploys Riedel Artist Intercom System

Riedel Communications has announced that Transformation Church in the United States has deployed a communications system built around the Artist intercom ecosys...

20/08/2026

Apple at 50: Author and CBS Sunday Morning Correspondent David Pogue on How a Tech Giant Became a Media Powerhouse

The bestselling author and longtime Apple observer explores how product launches...

20/08/2026

Orlando Magic's David Storm Reflects on the Franchises First Year With Its New ST 2110 Control Room and Massive Center-Hung Videoboard

The Orlando Magic entered last season with a dramatically upgraded in-venue prod...

20/08/2026

Indiana Pacers Name DAZN Exclusive Streaming Home Beginning 2026-27 Season

Pacers Sports and Entertainment has announced a partnership with DAZN, making it the exclusive streaming home of Indiana Pacers basketball. A team-branded strea...

20/08/2026

Ratings Roundup: Scotty Scheffler Win Tops the Week, ESPN Posts Most-Watched WNBA Game Ever on Cable

Ratings Roundup is a rundown of recent ratings news and is derived from press re...

20/08/2026

NHL Announces Germany Expansion with FC Bayern Partnership and 2027 Global Series Games in Munich and Cologne

The NHL has announced two major developments tied to its Germany growth strategy...

19/08/2026

Imagine Communications Steve Reynolds on Kaseya Centers Hybrid IP Build and the Growth of ST 2110

As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...

19/08/2026

European Athletics Championships 2026: BBC, Event Organizers Bring Birmingham Action to Viewers in Style

A private 5G bubble was chosen instead of traditional broadcast RF for the race ...

18/08/2026

SportStream 2026 Virtual Event Set for September 15-17

SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...

18/08/2026

IBC 2026: BeckTV to Debut BeckFlow Documentation Platform

BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53). BeckFlow is a web-based schematic documentation...

18/08/2026

IBC 2026: Boland Communications to Introduce ST 2110 Option for 4K Monitors

Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...

18/08/2026

Seattle Seahawks Integrate Dolby OptiView with Dolby Vision for Fan Streaming

Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...

18/08/2026

Insights from BMG's Graham Taylor on the Role of a Sports Producer in Live Broadcast Production

For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...

18/08/2026

TMRW Sports Names Rufus Hack as President of Golf

TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...

18/08/2026

SMT To Deliver Race Technology for Freedom 250 IndyCar Broadcast

SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...

18/08/2026

HMA's Creator Collective Pairs Digital Creators, Beat Writers in New Model for Local-Sports Coverage

The live, YouTube-native roundtables combine fan voices, credentialed reporters,...

18/08/2026

Behind The Mic: FOX Sports Shares Broadcast Lineup for 2026 NFL Season and College Football Season

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

18/08/2026

Miami Heats Ed Filomia on Rebuilding Kaseya Centers Video Infrastructure and 29 Years With the Heat

The industry legend sounds off on replacing the Heat's iconic Medusa score...

18/08/2026

Bill Rasmussen, ESPN Founder and Sports Broadcasting Hall of Famer, Dies at 93

William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...

18/08/2026

DAZN Completes Acquisition of ViewLift

DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...

18/08/2026

American Association of Professional Baseball Adds SI TV as Broadcast Partner

The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...

18/08/2026

Esports Foundation Postpones Inaugural Esports Nations Cup to November 2027

The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...

18/08/2026

Diversified Launches Global Managed Services Practice

Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...

18/08/2026

Appear Completes REMI Proof of Concept with Thoroughbred Racing Productions

Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...

18/08/2026

IBC 2026: Riedel Implements Live Production Infrastructure at Edith Cowan University

Riedel Communications has announced that Edith Cowan University (ECU) in Perth, ...

17/08/2026

Thank You Mr. Brown: Documentary on Steadicam, Skycam Inventor Garrett Brown Is in the Works

Producer William Forbes and director Andrew Schwartz detail the decade-long effo...

14/08/2026

AT&T Returns as Sponsor of Fifth-Annual DirtFish Women in Motorsport Summit

AT&T returns as a sponsor of the DirtFish Women in Motorsport (WiM) Summit, which marks its fifth year Aug. 21-22 in Snoqualmie, WA. This year's event will ...

14/08/2026

Perfect Game Blends Broadcast Polish with Social Swagger as All-American Classic Makes Move to Citizens Bank Park

A six-camera flypack production will anchor Sunday's game while Perfect Game...

13/08/2026

LaLiga Renews Broadcast Agreements with ESPN and DSports in South America Through 2031/32

LaLiga has renewed broadcast agreements with ESPN and DSports covering Spanish-l...

13/08/2026

Rockstar Energy Open Builds Third Portland Show Around AI-Powered Vertical Feed, Remote Operators

Three days of skateboarding competitions, live music, and other programming will...

13/08/2026

IBC 2026: Matrox Video to Showcase IP and Software-Defined Technologies

Matrox Video will showcase its portfolio of IP and software-defined technologies at IBC2026 (Booth 7.B15, RAI Amsterdam, September 11-14). The portfolio includ...

13/08/2026

IBC 2026: SMPTE to Present Sessions, Workshops, and Networking Events

SMPTE will present expert-led sessions, professional workshops, and networking events at IBC2026. The organization will be located in the IBC2026 Owner Pavilion...

13/08/2026

IBC 2026: Clear-Com to Showcase Communications Solutions

Clear-Com will exhibit at IBC2026 (Stand 10.D29, September 11-14, Amsterdam), showcasing FreeSpeak Cell, Avalon IP Station, updates to Arcadia Central Station, ...

13/08/2026

Advanced Systems Group Appoints Eran Binyamin Zeitoun as Senior Technical Program Manager

Advanced Systems Group (ASG) has appointed Eran Binyamin Zeitoun as Senior Techn...

13/08/2026

2026 SVG Venues & Teams Summit Heats Up Kaseya Center in Miami

Miami HEAT, Florida Panthers, Orlando Magic, University of Miami join leading vendors for a day of gameday-production talk in South Florida The 2026 SVG Venues...

13/08/2026

MLB at Field of Dreams Returns as Netflix Joins the Effort, Leans Into Cinematic Look at Newly Permanent Ballpark

NBC Sports is producing the Twins-Phillies game alongside the streamer, which is...