Superdoom Creative Bureau Launches in Los Angeles

Superdoom Creative Bureau Launches in Los Angeles

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Brie Clayton February 1, 2021

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No one asked, but here they are.

Executive Producer Ron Moon and director Terry Rayment launch Superdoom Creative Bureau out of Los Angeles, California. Fusing agency, filmmaking and VFX expertise-and more years in the industry than they're willing to admit-Rayment and Moon offer a dynamic directorial roster and a decades-long pedigree to craft-evolved projects for top brand clients including Cadillac, Jaguar, Amazon, Samsung and Duracell, and agencies such as Wieden Kennedy, McCann, The Martin Agency, Deutsch, Rokkan, COLLINS and The Richards Group.

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/02/01182454/JackTurits-1024x834.jpg alt= class=lazyload wp-image-2402465 data-srcset=https://gcs.creativecow.net/wp-content/uploads/2021/02/01182454/JackTurits-1024x834.jpg 1024w, https://gcs.creativecow.net/wp-content/uploads/2021/02/01182454/JackTurits-300x244.jpg 300w, https://gcs.creativecow.net/wp-content/uploads/2021/02/01182454/JackTurits-768x625.jpg 768w, https://gcs.creativecow.net/wp-content/uploads/2021/02/01182454/JackTurits-624x508.jpg 624w, https://gcs.creativecow.net/wp-content/uploads/2021/02/01182454/JackTurits.jpg 1200w data-sizes=(max-width: 1024px) 100vw, 1024px />Jack TuritsAt just 20 years old, Rayment cut his teeth on the agency side as an Art Director in Chicago, before signing on as a director and launching Keeper Content in 2009, helming large-scale work for clients like Nike, Purina, the NBA, Cadillac, Verizon, Volkswagen and many more. Moon joins as a prolific senior VFX producer with shops including Zoic Studios and LOGAN, before serving as HOP with Ntropic heading up the studio's business development efforts. He also served as EP of Chimney before joining Rayment to launch Superdoom.

Says Dave Horowitz, Head of Production at The Many, I have gone through the trenches on countless projects with Terry and Ron. They're true gentlemen, a blast to work with, and always turn out premium work. I am really excited they are teaming up on Superdoom. Can't ask for better partners.

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/02/01182521/Feet_Straight_7_1200-1024x814.jpg alt= class=lazyload wp-image-2402466 data-srcset=https://gcs.creativecow.net/wp-content/uploads/2021/02/01182521/Feet_Straight_7_1200-1024x814.jpg 1024w, https://gcs.creativecow.net/wp-content/uploads/2021/02/01182521/Feet_Straight_7_1200-300x239.jpg 300w, https://gcs.creativecow.net/wp-content/uploads/2021/02/01182521/Feet_Straight_7_1200-768x611.jpg 768w, https://gcs.creativecow.net/wp-content/uploads/2021/02/01182521/Feet_Straight_7_1200-624x496.jpg 624w, https://gcs.creativecow.net/wp-content/uploads/2021/02/01182521/Feet_Straight_7_1200.jpg 1200w data-sizes=(max-width: 1024px) 100vw, 1024px />L: One founder of Superdoom; R: Another founder of SuperdoomAdds Rayment, Forming Superdoom was a very organic, somewhat fast process. There was less of a business plan and more of a foundation of taste and creative integrity amongst the key players. We wanted to keep things simple, cause simple is malleable, simple works. Ostensibly the company exists in the production space but all involved have such dynamic points-of-view it makes for a playful and inspiring place to create. There's freedom in that.

In conjunction with the launch, Rayment and Moon tapped Jack Turits to sign for U.S. commercial representation. An NYC-based filmmaker, his breakout short film Have Had starring Imogen Poots was selected as a Vimeo Staff Pick, bringing him international acclaim across filmmaking and advertising. His sensitive approach to capturing raw humanity with a dose of irreverent humor and stylings supports visual storytelling for brands including Evian, Airbnb, Delta, MailChimp, and National Geographic. With his addition, Turits further amplifies the distinct voices amongst Superdoom's vibrant directorial roster.

Joining a brand new company is a risk, but it took what felt like seconds of Ron and Terry filling me in on their plans for me to realize I couldn't miss out on this. We share the same values in our approach to the work, and it didn't hurt that they're two of the nicest guys in the business. It is important to me to be at a company like Superdoom, where each director has a unique voice.

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