
AT&T, Media Links Go to Extremes (and Embrace CBRS) To Help ARA Racing Go Live From Remote Locations Lake Superior Performance Rally deploys CBRS spectrum to transport video and audio signals By Ken Kerschbaumer, Editorial Director
Thursday, March 2, 2023 - 11:19 am
Print This Story | Subscribe
Story Highlights
You see it more and more in sports production: athletic competitions heading to far-flung and remote places. Because such sites offer no wireline or wireless network connectivity, the vast majority of those events are not covered live. Some companies, though, are pushing the edge of innovation with the goal of making extremely remote locations cost-effectively accessible to live broadcast.
The work done by AT&T, Media Links, and Teradek last year on the Lake Superior Performance Rally offers a perfect example. Dubbed the oldest, meanest, toughest rally on the circuit, the American Rally Association (ARA) event was held on the Upper Peninsula of Michigan.
Last year's Lake Superior Performance Rally deployed some new transmission techniques that can make a difference in extreme sports in extreme locations.
Streaming rally races is extremely difficult and expensive, notes Yujiro Otsuki, director, communications, Vermont SportsCar, which participates in the ARA. So the accomplishment last year was just unbelievable, thanks to our partners and everybody else. We had a successful test, and we know what to do now.
Anyone who has seen footage of an ARA off-road rally race is aware of the challenges. The courses feature muddy or snowy roads that are often no more than 8 ft. wide and pass through miles of rough terrain. One of the major challenges when trying to broadcast an off-road endurance rally is that the stages don't typically have pre-built fiber.
The [stages] might be 6 miles long but not much more than that, says John Dale III, director/CMO, Media Links. There's a [transit] to the next rally stage, and a race typically has between 14 and 16 stages.
In rally racing, teams compete for the best times over a number of stages, which can be upwards of an hour apart. Cars run against the clock, and the team with the lowest combined time is the winner.
ARA came to AT&T to put together a cost-effective way to do a multi-camera live production of rally stages, says Scott Beckett, director, product management, Global Video Solutions (GVS), AT&T. As a result, we're able to use AT&T's private wireless network to power in-car cameras over AT&T Wireless Broadband. We put together a private wireless network in an extremely remote setting that leveraged Citizen's Broadband Radio Service [CBRS] spectrum combined with our Global Video Solutions fiber. We believe we're the first live production in the U.S. to do so, and we are thrilled with the outcome.
Given that the production center could be up to 60 miles from a stage, CBRS - which is 150 MHz of spectrum that is in the 3.5-3.7 GHz spectrum - played a big part.
According to Teradek Product Manager Derek Nickell, CBRS is typically used in stadiums and arenas, where VIPs don't want to be on public Wi-Fi because service is too slow. In this instance, CBRS is used to resolve another problem: lack of 5G and Wi-Fi in the middle of the woods.
This is a different use case to deliver signals out over a Ku- or C-band satellite where there can be interconnection without the internet, he explains. We wanted to keep all our streams local and just get it back to the AT&T Extreme Production Motor Coach via IP and transcode it into baseband for switching.
Dale notes that live coverage was limited to the final stage of the rally, which was held at a small ski area in the Upper Peninsula of Michigan. That gave the production team the opportunity to use some ski-area facilities along with an Extreme Production Motor Coach provided by AT&T to house the production area and the CBRS radios. The production switcher, audio mixing, and all other required transmission and conversion gear were in the 45-ft.-long motor coach.
An AT&A Extreme Production Motor Coach provided a workplace for the production team.
We installed our fiber equipment on the motor coach - which was built just for events like this, through a collaboration with PSSI Global Services - along with the CBRS equipment and Media Links MD8000 fiber transport and coding technology, says Beckett. The motor coach also had the equipment to pick up the satellite feed and connect to the internet via our AT&T GVS Ethernet fiber infrastructure for the live stream on social media.
Adds Otsuki, At first, I thought it was too big for us, but it's amazing how quickly we filled up the motor coach. It was the hub for all the connectivity technologies. In the future, if we are to stream again at the rally, we need something like that again: a centralized location onsite. Eventually, I would like to do everything remotely. But I think that takes time.
As for getting camera signals to the motor coach, a tablet running Larix Broadcaster live-streaming software was located at the start line and used Wi-Fi to reach the CBRS transmitter. A Teradek Ranger 4K RF pack was used for commentators to move around the drivers and base parking area, and a wired camera was also deployed for the host stage. Starlink was used to get video to the motor coach and edited and then to provide live-feed connectivity from a location roughly 100 miles from the compound.
For racing, Dale notes, we had a Google Pixel phone that was running Larix Broadcaster connected through CRBS and was located at the midway point. We had a drone flying where we couldn't get CRBS. And the in-car cameras ran over AT&T Wireless Broadband.
Using CBRS enabled the team to set a network up quickly, according to Beckett.
One hurdle that popped up was that the Ericsson system used for
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
May 29 2026, 09:00 (PDT) Dolby and rednote Bring More Immersive Storytelling to...
29/05/2026
Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
29/05/2026
Genelec announces V2.1 for Aural ID binaural headphone monitoring application posted: 29/05/2026
Aural ID 2.1 enhances binaural monitoring for stereo and ...
29/05/2026
At just 20 years old, Sean Melia from Summerhill Co. Meath has been revealed as the winner of Super Garden 2026. Sean is the youngest ever contestant and winner...