New Company Spotlights its Creative Vision and Portfolio of Iconic Brands, Now Enhanced by AT&T's Global Reach, Capabilities, and 170 Million Direct-to-Consumer Relationships
May 15, 2019
Less than one year in as part of parent company AT&T, WarnerMedia took the stage at The Theater at Madison Square Garden in New York City this morning to showcase the power and breadth of its expanded portfolio, with unrivaled data and insights. The 75-minute presentation focused on the company's investment in multi-platform premium content and how it has streamlined the business to enable advertisers to create deeper, more meaningful connections, enhanced by insights from AT&T's170 million direct-to-consumer relationships.
Marketers, agencies, members of the press and other industry influencers were introduced to what is now WarnerMedia and its premium ad-supported brands including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, Crunchyroll,Great Big Story, HLN, Rooster Teeth, TBS, TNT, truTV, Turner Sports and Warner Brothers Syndicate - demonstrating the diversity of storytelling from each brand, now under one roof. The combined portfolio reaches over 3 in 4 Americans every month across all platforms, and now boasts more than 1.2 billion followers across social media platforms.
We've combined the creative vision, iconic brands and full content portfolio of WarnerMedia with the global reach, capabilities and direct consumer relationships of our parent company AT&T. It means we've streamlined our business to ensure that all of our audiences and platforms are available to you - in one place, with one conversation, said John Stankey, CEO, WarnerMedia, who opened the presentation with a WarnerMedia video showcasing the breadth of the company's portfolio. He closed his remarks with some final thoughts, We all know video consumption is changing. Technology is changing. And our business models are changing. But the need to connect with passionate consumers at scale is not changing. He went on to say, We are absolutely committed to pushing the creative and commercial boundaries of the advertising experience, building better solutions for our partners, and working side by side with you - everyone here in the audience - to lead the evolution of our industry.
Kevin Reilly, president of TBS & TNT, chief creative officer WarnerMedia Direct-to-Consumer, also took the stage to reinforce the company's commitment to world-class storytelling, and how a future direct-to-consumer product rounds out a partnership model - centered around premium content -- that only WarnerMedia can deliver. He emphasized the value of the entertainment brands and massive audiences attracted annually, with TBS, TNT, Adult Swim, and truTV collectively generating1.3 billion hours of engagement and reaching 239 million unique viewers each month. Reilly also defined the evolution of both TBS and TNT, with TBS adding dramas to the fold starting in 2020, the most potent slate of originals on any network in its competitive slate and on TNT, a powerhouse of films, premium sports and high-octane original series.
Throughout Reilly's remarks and in later portions of the presentation, the company reinforced its commitment to investment in premium content. Those announcements, and recent news shared by brands across the portfolio on new and returning series are below.
Already the #1 destination for young adults, Adult Swim is adding on to its successes, including the Emmy-winning hit Rick and Morty, with several series pick-ups: Three Busy Debras, a live-action comedy series from Amy Poehler's Paper Kite Productions; Birdgirl, a new animated spin-off from the world of Harvey Birdman, Attorney at Law; and Genndy Tartakovsky's Primal, a new animated series from the creator of Samurai Jack.
Adding to a highly anticipated line-up that already includes new seasons of Claws (June 9) and Animal Kingdom (May 28), and the debut of Ann Curry's Chasing the Cure, TNT announced an expansive deal with All Elite Wrestling, which will deliver for fans a weekly live telecast starting this fall featuring wrestling superstars such as Chris Jericho, Cody Rhodes, Kenny Omega and more. Further, audiences will get an up-close and personal look at basketball legend Shaquille O'Neal in a new docu-series, Shaq Life.
TBS is building on its standing as the home of the most popular and critically-acclaimed comedies on cable by announcing the return of The Last O.G. for Season 3 and Miracle Workers for Season 2. Coming soon to the network are two new projects: Saturday Night Live alum Nasim Pedrad stars in the single-camera comedy Chad; and Full Frontal with Samantha Bee's Amy Hoggart is starring in a yet-to-be-titled comedy. And, next year, TBS will add dramas into its line-up, starting with the premier of Snowpiercer, which had a second season already ordered.
truTV announced greenlights of its first animated series, This Functional Family from comedian Jo Koy, and a new series Game Changers (working title) from Clayton English and Noah Gardenswartz. The Emmy-nominated and critically-lauded series At Home with Amy Sedaris will return for its third season, along with new seasons of Laff Mobb's Laff Tracks and The Carbonaro Effect. And, additional episodes of Adam Ruins Everything will be launching later this year.
Closing out the morning presentation, Donna Speciale, president of WarnerMedia Ad Sales, took the stage to articulate the distinct advantage advertisers have by partnering with WarnerMedia's unified sales organization, now operating at the scale of AT&T. The message was clear: WarnerMedia's ability to package culturally-relevant, premium content to deliver full funnel solutions that drive impact for advertisers has never been easier. Speciale hit on the company's ongoing partn
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
18/08/2026
Riedel Communications has announced that Edith Cowan University (ECU) in Perth, ...
18/08/2026
Company launch with stereo-imaging tool
Panoramic is the debut release from Panorama Labs, a new company formed by mastering engineer Nicholas Di Lorenzo. C...
18/08/2026
Control software now available for older interfaces
Focusrite have just announced the launch of an update that extends Control 2 software support their Scar...
18/08/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Lightware announces an integration with SpectralBot that helps system integrators and AV operators troubleshoot faster using augmented reality (AR), AI-assisted...
18/08/2026
Command Frame for After Effects
Scott Black August 18, 2026
0 Comments
Free download, demonstrations, hands-on tests, and creator resources
Want to t...
18/08/2026
At Stand 14.A57, the data company will demonstrate GreenDot and IBM Aspera together, giving media and entertainment businesses real-time visibility of what thei...
New Company Spotlights its Creative Vision and Portfolio of Iconic Brands, Now Enhanced by AT&T's Global Reach, Capabilities, and 170 Million Direct-to-Consumer Relationships
