Sony Pixel Power calrec Sony

WarnerMedia Unveils A Smarter Way for Advertisers at First-Ever, All-In Upfront

16/05/2019

New Company Spotlights its Creative Vision and Portfolio of Iconic Brands, Now Enhanced by AT&T's Global Reach, Capabilities, and 170 Million Direct-to-Consumer Relationships

May 15, 2019

Less than one year in as part of parent company AT&T, WarnerMedia took the stage at The Theater at Madison Square Garden in New York City this morning to showcase the power and breadth of its expanded portfolio, with unrivaled data and insights. The 75-minute presentation focused on the company's investment in multi-platform premium content and how it has streamlined the business to enable advertisers to create deeper, more meaningful connections, enhanced by insights from AT&T's170 million direct-to-consumer relationships.

Marketers, agencies, members of the press and other industry influencers were introduced to what is now WarnerMedia and its premium ad-supported brands including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, Crunchyroll,Great Big Story, HLN, Rooster Teeth, TBS, TNT, truTV, Turner Sports and Warner Brothers Syndicate - demonstrating the diversity of storytelling from each brand, now under one roof. The combined portfolio reaches over 3 in 4 Americans every month across all platforms, and now boasts more than 1.2 billion followers across social media platforms.

We've combined the creative vision, iconic brands and full content portfolio of WarnerMedia with the global reach, capabilities and direct consumer relationships of our parent company AT&T. It means we've streamlined our business to ensure that all of our audiences and platforms are available to you - in one place, with one conversation, said John Stankey, CEO, WarnerMedia, who opened the presentation with a WarnerMedia video showcasing the breadth of the company's portfolio. He closed his remarks with some final thoughts, We all know video consumption is changing. Technology is changing. And our business models are changing. But the need to connect with passionate consumers at scale is not changing. He went on to say, We are absolutely committed to pushing the creative and commercial boundaries of the advertising experience, building better solutions for our partners, and working side by side with you - everyone here in the audience - to lead the evolution of our industry.

Kevin Reilly, president of TBS & TNT, chief creative officer WarnerMedia Direct-to-Consumer, also took the stage to reinforce the company's commitment to world-class storytelling, and how a future direct-to-consumer product rounds out a partnership model - centered around premium content -- that only WarnerMedia can deliver. He emphasized the value of the entertainment brands and massive audiences attracted annually, with TBS, TNT, Adult Swim, and truTV collectively generating1.3 billion hours of engagement and reaching 239 million unique viewers each month. Reilly also defined the evolution of both TBS and TNT, with TBS adding dramas to the fold starting in 2020, the most potent slate of originals on any network in its competitive slate and on TNT, a powerhouse of films, premium sports and high-octane original series.

Throughout Reilly's remarks and in later portions of the presentation, the company reinforced its commitment to investment in premium content. Those announcements, and recent news shared by brands across the portfolio on new and returning series are below.

Already the #1 destination for young adults, Adult Swim is adding on to its successes, including the Emmy-winning hit Rick and Morty, with several series pick-ups: Three Busy Debras, a live-action comedy series from Amy Poehler's Paper Kite Productions; Birdgirl, a new animated spin-off from the world of Harvey Birdman, Attorney at Law; and Genndy Tartakovsky's Primal, a new animated series from the creator of Samurai Jack.

Adding to a highly anticipated line-up that already includes new seasons of Claws (June 9) and Animal Kingdom (May 28), and the debut of Ann Curry's Chasing the Cure, TNT announced an expansive deal with All Elite Wrestling, which will deliver for fans a weekly live telecast starting this fall featuring wrestling superstars such as Chris Jericho, Cody Rhodes, Kenny Omega and more. Further, audiences will get an up-close and personal look at basketball legend Shaquille O'Neal in a new docu-series, Shaq Life.

TBS is building on its standing as the home of the most popular and critically-acclaimed comedies on cable by announcing the return of The Last O.G. for Season 3 and Miracle Workers for Season 2. Coming soon to the network are two new projects: Saturday Night Live alum Nasim Pedrad stars in the single-camera comedy Chad; and Full Frontal with Samantha Bee's Amy Hoggart is starring in a yet-to-be-titled comedy. And, next year, TBS will add dramas into its line-up, starting with the premier of Snowpiercer, which had a second season already ordered.

truTV announced greenlights of its first animated series, This Functional Family from comedian Jo Koy, and a new series Game Changers (working title) from Clayton English and Noah Gardenswartz. The Emmy-nominated and critically-lauded series At Home with Amy Sedaris will return for its third season, along with new seasons of Laff Mobb's Laff Tracks and The Carbonaro Effect. And, additional episodes of Adam Ruins Everything will be launching later this year.

Closing out the morning presentation, Donna Speciale, president of WarnerMedia Ad Sales, took the stage to articulate the distinct advantage advertisers have by partnering with WarnerMedia's unified sales organization, now operating at the scale of AT&T. The message was clear: WarnerMedia's ability to package culturally-relevant, premium content to deliver full funnel solutions that drive impact for advertisers has never been easier. Speciale hit on the company's ongoing partn
LINK: http://origin-www.timewarner.com/newsroom/press-releases/2019/05/15/wa...
See more stories from timewarner

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

12/09/2026

If I Go Will They Miss Me Explores Fractured Fatherhood Through a Poetic Lens

J. Alphonse Nicholson, Danielle Brooks, Walter Thompson-Hernandez, and Bodhi Dell attend the premiere of If I Go Will They Miss Me at the Library Center Theat...

12/09/2026

Transformer Boost from Great Eastern FX Co.

Latest Obsolete Devices pedal announced Great Eastern FX Co. have just launched the latest pedal in their Obsolete Devices series, a range of effects pedals...

12/09/2026

Colorfront And Qumulo Team-Up To Make Every Frame Of Footage Searchable For The Life Of A Production

September 11, 2026 BUDAPEST & SEATTLE, 10 September 2026 - Qumulo and Colorfron...

12/09/2026

New Type RT console and Apex M6 Modular I/O Platform

Calrec expands its IP ecosystem with new Type RT console and Apex M6 Modular I/O Platform at IBC 2026 Type RT is the centrepiece of Calrec's news at IBC 202...

12/09/2026

Calrec expands its IP ecosystem with new Type RT console...

At IBC 2026, Calrec has unveiled Type RT, a new 6, 12 and 18-motorised fader console range that condenses everything a broadcast audio desk needs into a compact...

12/09/2026

Matrox, NVIDIA Integrate ORIGIN, Holoscan For Media

Share Copy link Facebook X Linkedin Bluesky Email...

12/09/2026

Ross Video Debuts New Live Production Technology at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

12/09/2026

FCC Nominee Thumann Severs to Testify in Senate Sept. 17

Share Copy link Facebook X Linkedin Bluesky Email...

12/09/2026

TV Skyline Becomes The World's First Ultrix FR30 Customer

Share Copy link Facebook X Linkedin Bluesky Email...

12/09/2026

Ikegami Introduces VN Versions of Four UNICAM XE Cameras At IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

12/09/2026

Riedel Technology Powers Record Breaking Esports World Cu...

WUPPERTAL, Germany Sept. 11, 2026 From July 6 to Aug. 23, 2026, Paris hosted the Esports World Cup (EWC), a seven-week live production spanning eight stages...

12/09/2026

Mediacom Deploys Riedel Easy5G for Wireless Camera Covera...

Riedel Communications today announced that Mediacom has purchased and deployed Easy5G , Riedel's Private 5G solution, for live broadcast coverage of La Vuel...

12/09/2026

A Decade of Innovation AMP VISUAL TV Builds on Ten Years...

AMP VISUAL TV is continuing the evolution of its production infrastructure with further investments in Riedel technology across its OB fleet and fixed productio...

12/09/2026

Touring Video Expands Flexible Production Workflows With...

Riedel Communications today announced that Touring Video, a premier entertainment mobile production service company, continues to expand its production workflow...

12/09/2026

Atomos Expands Accessory Ecosystem with New SHAPE and Sma...

Atomos (7.B19) today announced new third-party accessories for Sumo PRO-19 and Shinobi 7 II, developed by SHAPE and SmallRig to give production teams more ways ...

12/09/2026

Deity Microphones Brings PR 2ii, TC-2, and D4RX to IBC2026

Deity Microphones Brings PR 2ii, TC-2, and D4RX to IBC2026 Brie Clayton September 11, 2026 0 Comments The Deity PR-2ii arrives with production firmwar...

12/09/2026

Blackmagic Design Announces Special Pricing for Ultra HD Products

Blackmagic Design Announces Special Pricing for Ultra HD Products Brie Clayton September 11, 2026 0 Comments Now customers can afford to upgrade to Ul...

12/09/2026

Grass Valley EDIUS Future Assurance Program launched at IBC2026

Grass Valley EDIUS Future Assurance Program launched at IBC2026 Brie Clayton September 11, 2026 0 Comments New program gives EDIUS customers access to...

12/09/2026

Berklee Students Develop New Ideas for Live Entertainment and Travel in London

Berklee Students Develop New Ideas for Live Entertainment and Travel in London This summer, a group of music business students collaborated with Heathrow, Bri...

11/09/2026

IBC 2026: Calrec Launches Type RT Console and Apex M6 Modular I/O Platform

Calrec will introduce two new products at IBC2026 (Stand 8.C47, RAI Amsterdam, September 11-14): the Type RT broadcast production console and the Apex M6 Modula...

11/09/2026

IBC 2026: Grass Valley Launches AVORA All-in-One Live Production Platform

Grass Valley has announced AVORA, a standalone all-in-one live production solution launching at IBC2026 (Booth 9.A01 and IBC Future Tech Zone, Stand 14.C49, Sep...

11/09/2026

IBC 2026: CAMB.AI Launches Streaming SDK and Dashboard for Multilingual Live Broadcasting

CAMB.AI is introducing its Streaming SDK and Streaming Dashboard at IBC2026, wit...

11/09/2026

IBC 2026: EVS Launches XT-S Software-Defined Multi-Application Server

EVS has announced XT-S, a software-defined server platform that runs multiple live production applications on a common hardware foundation. The platform debuts ...

11/09/2026

IBC 2026: EKT Showcases Linux-Based ATSC 3.0 Converter Box

EKT is demonstrating a new Linux-based ATSC 3.0 set-top box at IBC2026. The second-generation product moves away from Android to reduce memory costs, with Linux...

11/09/2026

IBC 2026: Sennheiser Group to Showcase Wireless, Monitoring, and Broadcast Workflow

The Sennheiser Group will exhibit at IBC2026 (Hall 8, Booth D50, September 11-14...

11/09/2026

Ludacris Joins Chris Stapleton and Cindy Blackman Santana for Monday Night Footballs In the Air Tonight Open

ESPN's Monday Night Football will open its 2026-27 season with a new renditi...

11/09/2026

Dalet Integrates NVIDIA Synthetic Content Detection into Dalet Flex

Dalet has announced an integration of NVIDIA's Synthetic Video Detector AI model into Dalet Flex, enabling media organizations to identify potentially AI-ge...

11/09/2026

IBC 2026: MC-IF Demonstrates VVC Capabilities

The Media Coding Industry Forum (MC-IF) will demonstrate Versatile Video Coding (VVC) capabilities at IBC2026 (Hall 2, Stand 2.B13), as the codec moves toward c...

11/09/2026

IBC 2026: Sony to Demonstrate Live, News, Cinema, and Immersive Production

Sony will exhibit at IBC2026 (Hall 13, September 11-14), demonstrating products across live production, news, cinema, and immersive and spatial content workflow...

11/09/2026

Wave Central Named Recipient of 2026 Technology and Engineering Emmy for FPV Drone Systems

Wave Central, a Domo Broadcast Company, has been named a recipient of a 2026 Tec...

11/09/2026

IBC 2026: SNS Validates EVO Compatibility With Avid Media Composer 2026.8, Adds Browser-Based Upload to Outpost

Studio Network Solutions (SNS) is bringing a pair of workflow updates to IBC2026...

11/09/2026

IBC 2026: iodyne to Demo Pro Mini Smart Drive Across Four Partner Booths

iodyne will co-exhibit with Hedge at IBC2026 (Booth 7.A36, September 11-14) and appear across three additional partner booths, marking the first public demonstr...

11/09/2026

SVG GameDay, Ep. 30: Freelance Graphics Operator Corinne Yamada - Philly-Based Graphics Creation

In-venue and creative video staffers at the professional and collegiate level ha...

11/09/2026

CBS Sports Goes HDR Across Its Entire NFL Package, Heads to Rio in Week 3

The network will phase in HDR crew by crew while expanding Next Gen Stats integration, SkyDry availability, and onsite studio shows...

11/09/2026

IBC 2026: CAMB.AI Unveils the World's First Multilingual Broadcasting Agent Powered by NVIDIA

CAMB.AI is introducing its new Streaming SDK and Streaming Dashboard at IBC2026,...

11/09/2026

Netflix Goes Down Under With NBC Sports, NEP for NFL From Melbourne

Massive host operation at Melbourne Cricket Ground featured 54 cameras, 25,000 ST 2110 flows, REMI studio production in Stamford, and global distribution to mor...

11/09/2026

FOX Sports Homogenizes Coverage With Upscaled Game Tech, Seamless Integration With Studio Shows in L.A.

Production Anywhere Remote Kit (PARK) & AR-fueled Stage B are two key pieces to ...

11/09/2026

Get to Know This Fall and Winter's Filmmakers Through These 36 Sundance Institute-Supported Films

By Ramona Flume and Lucy Spicer There's a particular kind of magic that hap...

11/09/2026

Film Festival Watch: 8 Sundance Institute-Supported Films to See at the 2026 Toronto International Film Festival

By Jessica Herndon The fall film season is kicking off, and Sundance Institute-...

11/09/2026

Positive Grid announce the Spark Pedal

Spark series gains compact modelling stompbox Positive Grid's Spark amps have become a popular part of the company's line-up, offering a convenient ...

11/09/2026

Rapid Flow release omniGRID

New flagship sequencing plug-in revealed Rapid Flow have just launched a new 16-track sequencer plug-in which they say has been designed for total rhythmic...

11/09/2026

Rohde & Schwarz unveils the air-cooled R&STM1 medium-power UHF transmitter at IBC 2026

Rohde & Schwarz unveils the air-cooled R&S TM1 medium-power UHF transmitter at I...

11/09/2026

TV Usage Kicks Usual Summer Slowdown, Fueled by World Cup and Streaming in Nielsen's July Gauge Reports

FIFA World Cup 2026 and Peacock's Love Island USA' Power NBCU-Versant ...

11/09/2026

Atomos Debuts New HDR Monitors at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Calrec to Unveil Type RT Compact Console at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Lightware Launches LARA 2 with New Architecture for More...

Lightware has announced the launch of LARA (Lightware Advanced Room Automation) 2.0, a major upgrade to its built-in room automation platform, introducing impro...

11/09/2026

MusiMap launches latest technology unlocking new commerci...

10 September 2026 - MusiMap, the B2B music intelligence company that is transforming how companies can harness the emotional power of music to reach consumers a...