Balancing innovation with financial responsibility is vital for medias future. Codemills tools like Accurate.Video streamline workflows, integrate AI for efficiency, and simplify localization and compliance. By reducing costs and operational friction, Codemill helps teams focus on creativity while staying scalable and adaptable in a competitive, budget-conscious landscape.
The year is coming to an end. A lot of summaries and trend analyses are happening. The media and entertainment industry is not living in a vacuum; all facets of life are impacted by current events and economic realities. We have this past year, participated in trade shows, consumed reports visited clients and seen some common themes and emerging trends that are shaping the future, including the need for streamlined workflows, practical AI integration, globalization, and financial awareness.
These trends highlight both the challenges media organizations face and the opportunities for innovation.
Streamlining Workflows for ScalabilityAccording to the 2024 Media CTO Survey by the DPP, over 80% of respondents are focused on creating unified workflows to improve operational efficiency. Many media companies are moving away from siloed production systems for linear and digital platforms, instead consolidating processes to create a single, scalable infrastructure. This shift eliminates redundancy and improves flexibility, enabling quicker responses to opportunities like FAST (Free Ad-Supported Television) platforms.
As workflows become more integrated, organizations will unlock the potential for faster production cycles, reduced operational costs, and improved adaptability to shifting market demands.
Tools like Accurate.Video incorporates AI and automation to streamline tasks such as QC, subtitle management, and compliance edits. This reduces manual intervention and accelerates processes, allowing teams to focus on higher-value activities.
Codemills solutions are designed to integrate with existing systems, such as MAMs, workflow orchestration platforms, and cloud services. This ensures that workflows remain connected and scalable without requiring major overhauls or new infrastructure investments.
Codemill places a strong emphasis on intuitive user experiences and streamlined interfaces to support large-scale workflows. Through its dedicated UX services, Codemill collaborates closely with clients to design tools tailored to their specific needs, ensuring operators can navigate complex tasks efficiently. By prioritizing usability and minimizing operational friction, these UX-driven solutions not only reduce training times but also make workflows scalable and adaptable for future growth.
AI as a Practical Tool, Not Just a BuzzwordWhile Generative AI (GenAI) is making headlines, CTOs remain pragmatic about its use. The survey shows that 73% of media leaders prioritize automation-focused AI tools over experimental or generative technologies. AI is already being used to enhance metadata creation, automate subtitling and translation workflows, and streamline compliance processes. These applications are helping companies cut down on repetitive tasks, allowing teams to focus on creative and strategic goals.
At Codemill, AI isnt about chasing trends; its about creating tools that directly improve workflows and empower media teams. The next wave of AI innovation will focus on deeper integration into existing workflows, enabling real-time automation and significantly improving content production and localization and QC efficiency. With that said, Codemills human-in-the-loop approach ensures AI supports decision-making without replacing it, allowing operators to identify errors while maintaining control over edits to preserve creative intent and editorial standards.
Globalization as a Strategic PriorityGlobalization has evolved from a technical requirement into a key competitive advantage. The survey highlighted that global audience engagement is now a top priority for 68% of media organizations, with an emphasis on creating culturally relevant content. Tools like AI-driven translation and subtitling are making localization faster and more efficient, while AI services for compliance-centric detection are crucial to simplify the management of regionalized content.
Its clear to us that localization workflows will continue to evolve, incorporating real-time audience feedback and AI to refine messaging and drive deeper audience connections. Its quite apparent that, when working with our Malaysian clients, the need for quick turn-around in localization and compliance workflows is essential for a trusted delivery of content.
Cloud Adoption and the Rise of Hybrid ModelsThe survey found that 88% of CTOs view cloud infrastructure as critical, but challenges like cost unpredictability and integration complexities remain. This has led to a growing adoption of hybrid cloud models, which combine the scalability of cloud services with the control and security of on-premise systems. Hybrid setups are particularly useful for managing large media files and sensitive data while maintaining flexibility for growing workloads.
As hybrid models become more common, organisations will need to adjust their cloud strategies to balance performance, cost efficiency, and scalability. Codemill supports this transition by offering tools designed to work seamlessly in hybrid environments, allowing media companies to leverage the benefits of the cloud while maintaining control and predictability. This approach simplifies the management of modern media workflows and helps ensure both efficiency and adaptability.
Budget Constraints and InnovationEconomic pressures are a recurring theme in the 2024 Media CTO Survey, with many organisations citing the need to balance innovation with cost control. The transition to cloud-based services and
Europe Stories
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
25 Nov 2025
VEON's QazCode and MeetKai Sign Agreement to Power National LLM...
25/11/2025
UKTV has acquired a high-profile slate of US dramas from Paramount Global Conten...
25/11/2025
A symphony of genius, rivalry and vengeance, boldly reimagined from Peter Shaffe...
25/11/2025
Article courtesy of Cinematography World
Read the article
FilmLight has finalised the prestigious 2025 FilmLight Colour Awards jury and welcomed award-winning...
25/11/2025
Article courtesy of Prensario
Read the article
La serie fue dirigida por Juli n de Tavira, Rodrigo Santos, y David Leche Ruiz, con direcci n de fotograf a a...
25/11/2025
Article courtesy of The Hollywood Reporter
Read the article
The awards, celebr...
25/11/2025
Article courtesy of Televisual
Read the article
Already live in Los Angeles and rolling out in New York and London, Nara gives producers, colourists, conform ...
25/11/2025
Article courtesy of Digital Media World
Read the article
ARTONE post-house in Tokyo is the first facility in Japan to integrate Baselight M, choosing its prec...
25/11/2025
Article courtesy of The Hollywood Reporter
Read the article
Once hidden in post-production suites, the artists who make movies and TV shows look the way they ...
25/11/2025
Article courtesy of Deadline
Read the article
The Brutalist' & Bad Bunny's Nuevayol' Music Video Among 2025 FilmLight Colour Award Winners - Cam...
24/11/2025
Robyn made her long-awaited return to the stage this week, as Spotify and Acne Studios brought friends and top fans together for an unforgettable evening at the...
24/11/2025
After more than two years of redevelopment, FC Barcelona returned to its spiritual home on November 22, hosting Athletic Club in the first La Liga match at the ...
24/11/2025
24 Nov 2025
Kyivstar Launches Starlink Direct to Cell Satellite Connectivity in Ukraine Today's Launch Makes Ukraine the First Country in Europe Where Star...
24/11/2025
Ahead of the new ninth series of Dancing with the Stars, kicking off in January 2026, RT and Shinawil have announced the arrival of three new faces to the hit ...
21/11/2025
Fans have been counting down the days until the final theatrical chapter of Wicked is revealed. To celebrate the highly anticipated release of Wicked: For Good ...
21/11/2025
Last week, Spotify turned up the volume in Seoul with the return of Spotify Hous...
21/11/2025
Wiesbaden, November 21, 2025. The SGL Carbon site in Meitingen has reason to celebrate as one of its trainees received a special award. Elias Stemmer was honore...
21/11/2025
Sky Media's £2m award-winning sustainability initiative crowns its first charity as this year's standout changemakerFriday 21 November 2025
GoodGym nam...
21/11/2025
As COP30 draws to a close, the International Electrotechnical Commission (IEC), ...
20/11/2025
Your playlists are personal. They're the soundtracks to your road trips, your quiet mornings, and your biggest celebrations; collections of memories and dis...
20/11/2025
Spotify, uzun s redir zerine al t T rk m zik k lt r n n ikon haline gelmi ...
20/11/2025
For the first time, Spotify has teamed up with The Hollywood Reporter to cohost ...
20/11/2025
This year's ARIA Awards marked a turning point for Australian music, and Spotify was right at the heart of it. For the first time in the awards' nearly ...
20/11/2025
15 March 2012
SHARE Facebook Twitter Linkedin Email
Cinegy and Vericom are pleased to announce the recent deployment of Cinegy Archive for production and as...
20/11/2025
6 September 2012
SHARE Facebook Twitter Linkedin Email
FIC Turkey supplies media content to Pay TV under Fox TV Channel brands in Turkey.
At the start of s...
20/11/2025
25 June 2014
SHARE Facebook Twitter Linkedin Email
Last month VIVA finalized its Cinegy installation in order to produce and broadcast the World Cup Brazil ...
20/11/2025
1 October 2014
SHARE Facebook Twitter Linkedin Email
With 5 locations spread out around Baden-W rttemberg, Schw bisch Media required a scalable end to end s...
20/11/2025
27 April 2015
SHARE Facebook Twitter Linkedin Email
Cinegy, which develops and produces media asset management products that are used in flagship production...
20/11/2025
12 August 2015
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 26 October 2015 - Cinegy, which develops and produces software technology for digital ...
20/11/2025
5 November 2015
SHARE Facebook Twitter Linkedin Email
Munich, Germany 3 November 2015 - Cinegy, which develops and produces software technology for digital ...
20/11/2025
12 February 2016
SHARE Facebook Twitter Linkedin Email
Munich, Germany 9 February 2016 - Cinegy, which develops and produces software technology for digital...
20/11/2025
22 June 2016
SHARE Facebook Twitter Linkedin Email
Munich, Germany 21 June 2016 - Cinegy today announced that ABS BROADCAST, one of the largest independentl...
20/11/2025
10 January 2017
SHARE Facebook Twitter Linkedin Email
Find us on page 12 of the Program Guide 2016
Tags
NewBay Media Awards , Program Guide 2016 , broadc...
20/11/2025
15 March 2017
SHARE Facebook Twitter Linkedin Email
Munich, Germany 15 March 2017 - Cinegy today announced that Thailand's Next Step direct-to-home Free...
20/11/2025
12 December 2017
SHARE Facebook Twitter Linkedin Email
Munich, Germany 13 December 2017 - Cinegy today announced that it is making its Cinegy Air Cloud Pack...
Balancing innovation with financial responsibility is vital for medias future. Codemills tools like Accurate.Video streamline workflows, integrate AI for efficiency, and simplify localization and compliance. By reducing costs and operational friction, Codemill helps teams focus on creativity while staying scalable and adaptable in a competitive, budget-conscious landscape.
