YES Network's YES, We're Here' Digital Campaign Keeps Content Train Chugging Using Zoom, the New York RSN is turning around one-on-one interviews with key Yankees, Nets personalities By Brandon Costa, Director of Digital
Friday, March 27, 2020 - 2:44 pm
Print This Story | Subscribe
Story Highlights
Thursday was a visceral reminder of what the sports industry has temporarily lost as a result of the coronavirus pandemic: Major League Baseball's Opening Day came and went. With no live games to air, regional sports networks across the country are formulating new content plans to keep fans entertained, informed, and engaged.
At YES Network, the New York City-area RSN - which carries the rights to New York Yankees, Brooklyn Nets, and NYCFC - is going all-in on its digital and social efforts, launching a content campaign called YES, We're Here, which features YES Network talent conducting Zoom-based video interviews with current and former players, fellow on-air talent, and other interesting personalities.
With what was supposed to be Opening Day upon us, we realized that Yankees fans traditionally look to YES [Network], so we wanted to create that same community feel during these unique times, says Kevin Sullivan, managing editor/director, digital media, YES Network. [YES, We're Here] has really been a wide mix of content with the hope that we can produce something for everybody, especially now when everybody is looking for some sort of distraction to help ease their anxieties given what's going on in the world right now.
So far, YES Network has produced longform video chats from talent ranging from Yankees play-by-play man Michael Kay; Yankees reporters Meredith Marakovits, Jack Curry, and Bob Lorenz; Nets play-by-play voice Ian Eagle; and Nets analysts/reporters Sarah Kustok and Michael Grady. They've been able to line up a star-studded list of guests, including Yankees manager Aaron Boone, former Yankee pitchers David Cone and Jim Abbott, and Nets swingman Garrett Temple.
The series came as a result of a massive idea session spearheaded by YES Networks President, Production and Programming, John Filippelli. According to Sullivan, hundreds of ideas began pouring in from the YES team.
There were so many ideas that, at times, it felt a little overwhelming, says Sullivan. That's when we took a step back and asked ourselves, What's most important right now?' Collectively, we decided that it was most important that our viewers simply heard from our talent. They are so used to seeing and hearing from them every day; then, all of a sudden, it got stripped away from them. We wanted to let fans hear from our talent again and let them know that, yes, we're here for them and that we are all in this together.
Using Zoom allows YES Network to continue to create content while keeping its staff and guests safe in their homes as the nation waits out the coronavirus pandemic. Following a Zoom interview, the archived video file can easily be imported into either Final Cut Pro or Adobe Premiere (YES editors can edit on their platform of choice) to add a layer of graphical branding before the final project is exported and shared across the RSN's various social channels.
Sullivan notes that, while these are undoubtedly unique circumstances, the YES Network team is actually well-seasoned and equipped to be working remotely this way. It's something they are accustomed to doing.
We've always been able to do our jobs from just about anywhere, he says. Struggling to remain relevant or to maintain our engagement level hasn't been much of an issue because we're already accustomed to having the resources available to execute regardless of our locale.
Sullivan points out, for example, that, while Spring Training was going on prior to the eventual MLB shutdown, members of the YES Network digital team were already executing on a workflow that had them shuttling between Tampa, FL, and YES Network's main offices in Stamford, CT. He adds that, like many, he and his team are conducting more-frequent video-conferenced meetings to keep connected while everyone works from home.
YES Network is also continuing to churn out some of its most popular recurring pieces of social-media content, including game simulations on MLB The Show 20 (a videogame for the Playstation platform), unboxing and opening packs of baseball cards, and launching a bracket-style game in which fans can vote on the best Yankee nickname of all time.
The network's popular CenterStage interview series is also getting a boost, being reintroduced as a podcast. The network is releasing one episode per week and has, so far, released episodes featuring interviews with former Yankees manager Joe Torre and former player Dave Winfield. The podcasts feature additional content that didn't originally make air in the broadcast version of the show.
The hope, says Sullivan, is that our loyal YES viewers can come to our digital platforms and find something that can help them smile during this difficult time.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
YES Network's YES, We're Here' Digital Campaign Keeps Content Train Chugging Using Zoom, the New York RSN is turning around one-on-one interviews with key Yankees, Nets personalities By Brandon Costa, Director of Digital 
