NEW YORK - March 7, 2025 - The NFL's Super Bowl LIX, broadcast on FOX, FOX Deportes and Telemundo and streamed on Tubi and NFL digital properties, continues to set new marks. According to Nielsen's new Big Data Panel Reach methodology, Super Bowl LIX reached a record 191.1 million unique viewers who watched the game for at least 1 minute*. As previously announced, Super Bowl LIX also averaged a record high 127.7 million viewers on February 9, using the Average Minute Audience Metric across the entirety of the game, using Nielsen's Panel only metric.
Following Nielsen's Out-of-Home expansion, announced earlier this month, and the increased adoption of Big Data Panel, the company's updated reach metric replaced the previously used Total Audience metric. Historical reach of the Super Bowl has been reported using Nielsen Total Audience Metric (TA). Nielsen retired TA in January 2025 in favor of Big Data Panel Reach, which more precisely measures Out-of-Home viewing. Super Bowl LIX's reach of 191.1 million viewers, surpassing the comparable reach of 182.2 million viewers by Super Bowl LVIII last year, makes this the highest reported reach in Super Bowl history.
Source: Nielsen Big Data Panel Reach with Out-of-Home (P2 ).
*This surpasses the initial reach number Nielsen announced on February 18, 2025 of 182.8 million viewers. For data date 2/9 (Super Bowl), programming lineup deliveries were delayed. As such, the initial number did not accurately reflect the full reach that was updated once all lineup and audio encodings were received.
About Nielsen Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences-now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
Press Contact: Jake Urbanski, Nielsen
Jake.Urbanski@Nielsen.com
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NEW YORK - March 7, 2025 - The NFL's Super Bowl LIX, broadcast on FOX, FOX Deportes and Telemundo and streamed on Tubi and NFL digital properties, continues to set new marks. According to Nielsen's new Big Data Panel Reach methodology, Super Bowl LIX reached a record 191.1 million unique viewers who watched the game for at least 1 minute*. As previously announced, Super Bowl LIX also averaged a record high 127.7 million viewers on February 9, using the Average Minute Audience Metric across the entirety of the game, using Nielsen's Panel only metric. 
