Sony Pixel Power calrec Sony

It's Officially a 64bit World Or Is It? 32 vs. 64 bit Transcoding

21/10/2019

It's Officially a 64bit World Or Is It? 32 vs. 64 bit TranscodingPublished: October 21st 2019

At Cinnafilm, we've had 32bit and 64bit versions of our technology for many years, and I figured the question of 32 vs. 64 bit Transcoding was a moot point. Everyone would just choose the 64bit SDK (Software Development Kit), right? Our Dark Energy Professional switched to 64bit years ago, and our SpaceTime library (which contains Tachyon) has been available as 64bit for years but some companies still used our 32bit SDK for reasons unknown to me.

Please note: RadiantGrid by Cinnafilm has been retired, and we suggest that you now point your attention to Cinnafilm PixelStrings.

RadiantGrid and 32 vs. 64 bit Transcoding Then we purchased RadiantGrid, and I COMPLETELY understood why 32bit was still alive and well in 2017. We weren't in the transcoding business before acquiring RadiantGrid; I didn't know about the legacy support of codecs and containers that were only created in the world of 32bit some in the 16bit world, and they would never be re-compiled to run as 64bit. I did rudimentary research on how many tech-savvy people run a 32bit OS. I found 4.3% of Windows 10 users installed a 32bit version and only 0.002% of Mac users. Digging further, I uncovered Mac users don't have a choice when updating their OS; it automatically installs a 64bit OS. In 2009, Apple shipped 64bit operating systems that could also run 32bit programs, making a seamless transition to 64bit. So if someone is running an Apple OS that is only 32bit capable, it's because they have not updated their OS in 9 years. Had they updated, the 0.002% figure would be even lower.

So why does Microsoft still ship 32bit operating systems, especially since every 32bit application is fully backward-compatible with 64bit versions of Windows OS? I have no idea. But it has perpetuated the continuation of companies creating 32 and 64bit versions of their technology, and that leads us to the question of 32 vs. 64 bit Transcoding.

And that leads me back to when I said, I COMPLETELY understood. We have launched a new version of the RadiantGrid transcoding engine. One critical issue our product/engineering team tackled was how we were going to handle legacy codecs and containers that are simply not available in a 64bit architecture. We had two options: write a 32/64bit bridge so this new engine could support ANYTHING ingested and only output video that is generated by a 64bit SDK, or say no mas when it comes to codecs/containers that use a 32bit SDK.

For the time being, we opted for no mas. (for those that don't speak even a smidgen of Spanish, that means no more. ) We decided to be future-minded and only support technologies that are based on a 64bit SDK and can support UHD/HDR video on output. With that said, our customers are always our number one focus. We will still consider discussions regarding building the 32/64bit bridge to support legacy codecs such as Canopus AVI or Indeo. We love solving challenges that best serve our clients.

For now, we are focusing on the first RadiantGrid build that was fully architected by Cinnafilm. We've taken the time to redo a few things, which make it more powerful and flexible than any previous version of RadiantGrid. Some of the cool things you'll see are:

Vastly expanded audio channel remapping

Removal of the need to fully ingest assets before transcoding

Options for automatically converting 100 nit SDR assets to 2,000 nit HDR assets

Creation of incredibly complex image processing pipelines that render assets in a single pass for any resolution. In 32bit space, the pipeline is limited to 4 Gig, so we can't back the truck up and load it up with image processing functions when images get larger than HD

Movement of many functions into the UI that were only XML-submission based

One other opportunity we had when redesigning the engine was to unify the user interface between RadiantGrid and PixelStrings, our media conversion platform. We want our customers to be able to move between on-premises and cloud with ease, and by 2020 NAB, the new interface will be ready, and it will be a significant upgrade.

So is 32bit dead? No. We'll be here to support our legacy RadiantGrid for customers still working through huge libraries of codecs/containers unsupported in the 64bit world. We'll also have our 32bit SpaceTime library (which has Tachyon in it) because many of our transcoding brethren are in the same boat we are. The bottom line is we have you covered for the past, present, and future.

We hope you found this article about 32 vs. 64 bit Transcoding helpful. If you require more information about our products, please contact us for a demo or more information.

Ernie Sanchez, COO, Cinnafilm, Inc.

[email protected]

Categories: Features / PixelStrings Engine / Products / RadiantGrid (legacy) / Tech Talk / Transcoding

Tags: 64bit / HD to UHD / RadiantGrid (legacy) / SDR to HDR / transcoding / UHD / x64
LINK: https://cinnafilm.com/its-officially-a-64bit-world-or-is-it-32-vs-64-b...
See more stories from cinnafilm

North America Stories

31/01/2026

US Navy Selects L3Harris Red Wolf for Precision Attack Strike Munition Program

The Navy's Air Test and Evaluation Squadron (HX) 21 launch a Long Range Attack Missile from an AH-1Z off coast of Virginia in late 2025. This demonstration ...

31/01/2026

creativespace 3 0 5 Simplifies Creative Workflows with In...

DigitalGlue, creator of the award-winning creative.space Platform, has announced the release of creative.space OS 3.0.5, the latest software update within the ...

31/01/2026

ES Broadcast Hire sends out kit for major February sporti...

ES Broadcast Hire, the long-established hire arm of ES Media Group, has spent the last few months busily preparing and sending out high-quality equipment for a ...

31/01/2026

ISE: Sony Electronics Launches BRAVIA Professional Displays BZ-P Series

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

31/01/2026

Fox Sports Details FIFA World Cup 2026 Broadcast Schedule

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

31/01/2026

ISE: LYNX Technik Debuts New 4-Channel 12G-SDI Fiber Converters

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

31/01/2026

PBS Promotes Scott Nourse to Chief Technology Officer

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

2026 Sundance Film Festival Announces Award Winners

Top L-R: The Friend's House is Here, Josephine, The Lake, Bedford Park, Who Killed Alex Odeh? Second Row L-R: Take Me Home, American Pachuco: The Legend of...

30/01/2026

Artemis II Wet Dress Rehearsal: Taking Things Into the Home Stretch

The Artemis II wet dress rehearsal will simulate the launch countdown, fully loading fuel and verifying systems ahead of the first SLS and Orion crewed flight....

30/01/2026

Copper Leaf Media Merges With Dimension PR

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

MXL: Aligning Broadcast Production With Software

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

Grass Valley and NETGEAR Partner to Accelerate Enterprise...

Grass Valley , the leading technology provider for live production solutions, and NETGEAR Inc. (NASDAQ: NTGR), a global leader in network solutions, today anno...

30/01/2026

tvONE Appoints Amit Singh as Regional Sales Manager for I...

tvONE, a leading video processor, signal distribution technology and media server developer, announces the expansion of Amit Singh's role to Regional Sales ...

30/01/2026

Mike Aiton Brings Stories to Life with NUGEN Audio

With a career that spans four decades across television, film and post-production, Freelance Sound Designer and Post-production Sound Mixer Mike Aiton has built...

30/01/2026

DPA Showcases its Complete Wireless Microphone Ecosystem...

DPA Microphones will feature its new, fully integrated wireless microphone ecosystem, designed to let audio professionals work faster, cleaner and with total co...

30/01/2026

Ventum Tech and Emergent Announce a Strategic Partnership...

As the Middle East continues to accelerate investment in next-generation media, broadcast, and immersive content technologies, Ventum Tech today announced a str...

30/01/2026

MRMC Broadcast to Highlight High-Precision Motion Control...

Mark Roberts Motion Control (MRMC), a Nikon company and global leader in robotic camera systems, today announced its participation at Integrated Systems Europe ...

30/01/2026

Peacock Hits 44 Million Subs, Lost $552 Million in Q4

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

ATSC Board Leadership Re-Elected For 2026

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

MRC Issues Final Digital Advertising Auction Transparency Standards

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

CBS Atlanta Launches New Weekday Morning News Show with AR/VR Set

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

Boston Conservatory at Berklee Hosts the National Opera Association's 2026 Conference

Boston Conservatory at Berklee Hosts the National Opera Association's 2026 C...

30/01/2026

Student Spotlight: Sriram Narayanan

Student Spotlight: Sriram Narayanan The classical pianist shares his experience growing up with a language disability and finding his voice through music. Ja...

30/01/2026

2026 Media Industry Trends to Watch: Change is Your Competitive Advantage

Heading into 2026, the pace of change across radio, TV, and digital media is reaching an inflection point. Audience behaviors continue to evolve, measurement mo...

30/01/2026

The Danish Crime Series The Asset' Returns for a Second Season

Back to All News The Danish Crime Series The Asset' Returns for a Second Season Entertainment 30 January 2026 GlobalDenmark Link copied to clipboard ...

29/01/2026

L3Harris Technologies Reports Strong Full Year and Fourth Quarter 2025 Results, Initiates 2026 Guidance

MELBOURNE, Fla., January 29, 2026 - L3Harris Technologies (NYSE: LHX) reports fu...

29/01/2026

Nielsen Announces 2025 ARTEY Award Winners Following Record-Breaking Year of Streaming

Bluey' Wins Second Consecutive Top Streaming Title of the Year with 45 Billi...

29/01/2026

Report: Performance TV Ties With Social Media in Driving Ad Results

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

29/01/2026

ISE: NDI and OBSBOT Expand Partnership

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

29/01/2026

NTCA Asks FCC to Block Nexstar, Tegna Deal

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

29/01/2026

FCC Announces Tentative Agenda for February Open Meeting

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

29/01/2026

CBS Sports AFC Championship Game Attracts 48.6 Million Viewers

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

29/01/2026

Boston Conservatory Orchestra Presents East Coast Premiere of Peter and Leonardo Dugan Piano Concerto

Boston Conservatory Orchestra Presents East Coast Premiere of Peter and Leonardo...

29/01/2026

Mercedes-Benz Unveils New S-Class Built on NVIDIA DRIVE AV, Which Enables an L4-Ready Architecture

Mercedes-Benz is marking 140 years of automotive innovation with a new S-Class b...

29/01/2026

'Love is Blind: Sweden' Returns for a Third Season - Premiering on March 12

Back to All News Love is Blind: Sweden Returns for a Third Season - Premiering ...

29/01/2026

Unmask Bridgerton' Season 4 With Our Complete Coverage Guide

Back to All News Unmask Bridgerton' Season 4 With Our Complete Coverage Guide Yerin Ha as Sophie Baek and Luke Thompson as Benedict Bridgerton in Season ...

29/01/2026

Extraordinary Crime Mysteries, Mythical Worlds and High-Stakes Psychological Thrillers: Inside Netflix's 2026 Chinese-Language Slate

Back to All News Extraordinary Crime Mysteries, Mythical Worlds and High-Stakes...

29/01/2026

Into the Omniverse: Physical AI Open Models and Frameworks Advance Robots and Autonomous Systems

Editor's note: This post is part of Into the Omniverse, a series focused on ...

29/01/2026

GeForce NOW Brings GeForce RTX Gaming to Linux PCs

Get ready to game - the native GeForce NOW app for Linux PCs is now available in beta, letting Linux desktops tap directly into GeForce RTX performance from the...

28/01/2026

2026 Sundance Film Festival Reveals Short Film Program Award Winners

Top L-R: The Liars, Jazz Infernal, Living with a Visionary Second Row L-R: Paper Trail, The Baddest Speechwriter of All, Crisis Actor Third Row: The Boys and ...

28/01/2026

Aussies' love of travel sees 12% surge in ad investment according to Nielsen

Airlines, cruise and tour operators double down on ad spend as Australians' prioritise travel Sydney January 28, 2026 - New Nielsen Ad Intel data shows a...

28/01/2026

Daniel Finn Joins LABF in Philanthropy Role

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

28/01/2026

Tegna Expands Local News Offering with Revamped Mobile App

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

28/01/2026

Marshall Electronics Unveils CV420 27X UHD Camera at ISE...

Marshall Electronics launches the CV420-27X, its next-generation ultra-high-definition (UHD) IP camera, at ISE 2026 (Stand 4N900). Engineered for modern IP-base...

28/01/2026

TVM Selects Grass Valley Technology for OB Truck Refurbis...

Grass Valley has announced that Television Mobiles Ltd. (TVM), one of Europe's leading independent outside broadcast providers, has carried out a major refu...

28/01/2026

FOR-A to show cutting edge technology at FOMEX 2026

FOR-A is bringing remarkable new technologies to FOMEX, the Future of Media Exhibition (exhibiting in partnership with Future Art Broadcast Trading on booth 103...

28/01/2026

Riedel and Media Tailor Deliver Unified Broadcast and AV...

Continuing a longstanding collaboration, Riedel Communications and Nordic media technology company Media Tailor have once again joined forces to deliver a state...

28/01/2026

Pebble appoints Paul Nagle-Smith to drive fulfilment

Pebble has appointed Paul Nagle-Smith as vice president for customer fulfilment, strengthening its senior leadership focus on customer delivery and operational ...

28/01/2026

TV Azteca Strengthens Disaster Recovery Capabilities with...

Cloud playout solutions provider, Veset has announced that leading Mexican broadcaster, TV Azteca is using Veset Nimbus on AWS as a disaster recovery (DR) playo...

28/01/2026

MVP kicks off major football tournament with a tactical s...

Ensuring it can keep pace with a rapidly evolving live sports market, Balkan broadcast facility provider MVP Most Valuable Production has upgraded its flags...