Sony Pixel Power calrec Sony

It's Officially a 64bit World Or Is It? 32 vs. 64 bit Transcoding

21/10/2019

It's Officially a 64bit World Or Is It? 32 vs. 64 bit TranscodingPublished: October 21st 2019

At Cinnafilm, we've had 32bit and 64bit versions of our technology for many years, and I figured the question of 32 vs. 64 bit Transcoding was a moot point. Everyone would just choose the 64bit SDK (Software Development Kit), right? Our Dark Energy Professional switched to 64bit years ago, and our SpaceTime library (which contains Tachyon) has been available as 64bit for years but some companies still used our 32bit SDK for reasons unknown to me.

Please note: RadiantGrid by Cinnafilm has been retired, and we suggest that you now point your attention to Cinnafilm PixelStrings.

RadiantGrid and 32 vs. 64 bit Transcoding Then we purchased RadiantGrid, and I COMPLETELY understood why 32bit was still alive and well in 2017. We weren't in the transcoding business before acquiring RadiantGrid; I didn't know about the legacy support of codecs and containers that were only created in the world of 32bit some in the 16bit world, and they would never be re-compiled to run as 64bit. I did rudimentary research on how many tech-savvy people run a 32bit OS. I found 4.3% of Windows 10 users installed a 32bit version and only 0.002% of Mac users. Digging further, I uncovered Mac users don't have a choice when updating their OS; it automatically installs a 64bit OS. In 2009, Apple shipped 64bit operating systems that could also run 32bit programs, making a seamless transition to 64bit. So if someone is running an Apple OS that is only 32bit capable, it's because they have not updated their OS in 9 years. Had they updated, the 0.002% figure would be even lower.

So why does Microsoft still ship 32bit operating systems, especially since every 32bit application is fully backward-compatible with 64bit versions of Windows OS? I have no idea. But it has perpetuated the continuation of companies creating 32 and 64bit versions of their technology, and that leads us to the question of 32 vs. 64 bit Transcoding.

And that leads me back to when I said, I COMPLETELY understood. We have launched a new version of the RadiantGrid transcoding engine. One critical issue our product/engineering team tackled was how we were going to handle legacy codecs and containers that are simply not available in a 64bit architecture. We had two options: write a 32/64bit bridge so this new engine could support ANYTHING ingested and only output video that is generated by a 64bit SDK, or say no mas when it comes to codecs/containers that use a 32bit SDK.

For the time being, we opted for no mas. (for those that don't speak even a smidgen of Spanish, that means no more. ) We decided to be future-minded and only support technologies that are based on a 64bit SDK and can support UHD/HDR video on output. With that said, our customers are always our number one focus. We will still consider discussions regarding building the 32/64bit bridge to support legacy codecs such as Canopus AVI or Indeo. We love solving challenges that best serve our clients.

For now, we are focusing on the first RadiantGrid build that was fully architected by Cinnafilm. We've taken the time to redo a few things, which make it more powerful and flexible than any previous version of RadiantGrid. Some of the cool things you'll see are:

Vastly expanded audio channel remapping

Removal of the need to fully ingest assets before transcoding

Options for automatically converting 100 nit SDR assets to 2,000 nit HDR assets

Creation of incredibly complex image processing pipelines that render assets in a single pass for any resolution. In 32bit space, the pipeline is limited to 4 Gig, so we can't back the truck up and load it up with image processing functions when images get larger than HD

Movement of many functions into the UI that were only XML-submission based

One other opportunity we had when redesigning the engine was to unify the user interface between RadiantGrid and PixelStrings, our media conversion platform. We want our customers to be able to move between on-premises and cloud with ease, and by 2020 NAB, the new interface will be ready, and it will be a significant upgrade.

So is 32bit dead? No. We'll be here to support our legacy RadiantGrid for customers still working through huge libraries of codecs/containers unsupported in the 64bit world. We'll also have our 32bit SpaceTime library (which has Tachyon in it) because many of our transcoding brethren are in the same boat we are. The bottom line is we have you covered for the past, present, and future.

We hope you found this article about 32 vs. 64 bit Transcoding helpful. If you require more information about our products, please contact us for a demo or more information.

Ernie Sanchez, COO, Cinnafilm, Inc.

[email protected]

Categories: Features / PixelStrings Engine / Products / RadiantGrid (legacy) / Tech Talk / Transcoding

Tags: 64bit / HD to UHD / RadiantGrid (legacy) / SDR to HDR / transcoding / UHD / x64
LINK: https://cinnafilm.com/its-officially-a-64bit-world-or-is-it-32-vs-64-b...
See more stories from cinnafilm

North America Stories

23/04/2024

SUNDANCE FILM FESTIVAL: LONDON 2024 REVEALS FULL PROGRAMME LINE-UP BURSTING WITH BOLD CINEMATIC VOICES FOR 11TH EDITION

IN ADDITION TO FICTION AND DOCUMENTARY FEATURES, THE SELECTION INCLUDES: PRO...

23/04/2024

IBC Now Accepting Nominations for 2024 Innovation Awards

LONDON IBC is now accepting nominations for its IBC2024 Innovation Awards, which honor achievements in technological innovation and social impact media & entert...

23/04/2024

NAB Backs Broadcast VOICES Act

WASHINGTON, D.C. In response to the introduction of the Broadcast VOICES Act that seeks to encourage more diversity in the ownership of TV and radio stations, t...

23/04/2024

Hemisphere Media Group Launches WAPA+ on the Roku Channel

MIAMI, Fla. As part of a push to expand its FAST channel and streaming operations, Hemisphere Media Group has launched its free ad supported television (FAST) c...

23/04/2024

DirecTV Launches New Streaming Channels from Cineverse and Scripps Networks

LOS ANGELES DirecTV is adding seven new channels to its rapidly expanding streaming lineup through new licensing agreements with Cineverse Corp. and Scripps Net...

23/04/2024

IBC Launches 2024 Innovation Awards with Nominations Now...

IBC is preparing to honour the highest achievements in technological innovation and social impact with the launch of its prestigious IBC2024 Innovation Awards, ...

23/04/2024

Bolin Technology Integrates NDI Across Product Portfolio

BREA, Calif. Bolin Technology is integrating Network Device Interface (NDI) across its product line, bringing support for the latest NDI technologies to its PTZ...

23/04/2024

Aaron LaBerge Joins PENN Entertainment at CTO

WYOMISSING, Pa. PENN Entertainment has announced that longtime Disney and ESPN executive Aaron LaBerge has been named chief technology officer effective July 1,...

23/04/2024

Nexstar Disputes FCC $1.2M Fine, Order to Sell WPIX

In response to an FCC ruling in March proposing a $1.2 million fine against Nexstar and a ruling that Mission Broadcasting sell WPIX, Nexstar has filled a respo...

23/04/2024

Sony's Ci Media Cloud Keeps NHRA Moving

Sony has announced new details about how the National Hot Rod Association (NHRA) is using Sony's Ci Media Cloud platform to streamline its workflows and spe...

23/04/2024

NiTRos M-CUBE Studio Levels Up Esports Productions with A...

Esports' rapid rise to popularity can be attributed to many factors, from technological advancements that have enhanced the quality of modern gaming experie...

23/04/2024

OpenDrives New Software-Defined Platform Atlas Wins 2024...

OpenDrives, Inc., the global provider of software-defined media workflow solutions and data management capabilities, has been selected as a winner in the 2024 N...

23/04/2024

Vipe by BCNEXXT Takes Home 2024 NAB Show Product of the Y...

BCNEXXT is pleased to announce that Vpe has won the 2024 NAB Show Product of the Year Award in the Asset Management, Automation and Playout category. The offici...

23/04/2024

Gravity Media Australia to Deliver Broadcast Technology a...

Gravity Media, a world leading global provider of complex live creative production and media services, today outlined the broadcast technology and television pr...

23/04/2024

Industry veteran Peter Brennan to lead Scality operations...

Scality, a global leader in cyber-resilient storage for the AI era, today announced the appointment of Peter Brennan as Chief Executive Officer (CEO) of Scality...

23/04/2024

Blackmagic Design Announces New ATEM Constellation 4K Swi...

Blackmagic Design today announced ATEM 1 M/E Constellation 4K and ATEM 2 M/E Constellation 4K switchers, two new Ultra HD models of the ATEM Constellation famil...

23/04/2024

Blackmagic Design Announces New Blackmagic Videohub 120x1...

Blackmagic Design today announced Blackmagic Videohub 120x120 12G, the newest model in the Videohub 12G router family. The massive Blackmagic Videohub 120x120 1...

23/04/2024

Blackmagic Design Announces New Lower Price for Blackmagi...

Blackmagic Design today announced new lower prices for Blackmagic Video Assist 3G and 12G models. Customers can save US$200 on all models. These lower prices ma...

23/04/2024

Adder Wins Best of Show TV Tech Award at NAB 2024

Adder Technology continues to shine brightly, with its groundbreaking product, the ADDERLink INFINITY 3000 (ALIF3000), once again taking center stage. Hot on t...

23/04/2024

Pliant Technologies Wins 2024 NAB Show Product of The Yea...

Pliant Technologies' CRP-C12 Compact Radio Pack is an Audio Production, Processing and Networking category winner in the 2024 NAB Show Product of the Year A...

23/04/2024

SipRadius transforms remote production at CABSAT with liv...

SipRadius, the specialists in live media transport and transcoding, will showcase their world-leading implementation of AV1 and JPEG-XS over transport streams a...

23/04/2024

Rafael Krux Makes Room For A Prism Sound Dream ADA-128 Co...

Composer Rafael Krux has added a Prism Sound Dream ADA-128 modular conversion system to his production studio where he creates music for commercials, trailers, ...

23/04/2024

PMC Loudspeakers Provide Reference Sound For Steven Wilso...

PMC proudly provides the ultimate large-scale Dolby Atmos audio system for the legendary musician Steven Wilson at the High End, Munich. He will share his exten...

23/04/2024

Particles emitting from a 3D rotating shape's edge

Particles emitting from a 3D rotating shape's edge Graham Quince April 22, 2024 0 Comments In Fixin' FX, people send me their problematic proj...

23/04/2024

Hollyland Technology Announces a New Line of Video Transmitters: Introducing the Pyro Series

Hollyland Technology Announces a New Line of Video Transmitters: Introducing the...

23/04/2024

Charlotte Deleste, WISC Madison Anchor, Gives Notice

Charlotte Deleste, anchor at WISC Madison, Wisconsin, is leaving the station. Her final day on the air is April 24. Deleste has spent 18 years there....

23/04/2024

Tegna Brings Caitlin Clark Effect To Local Broadcast With Fever Deal

Top WNBA draft choice Caitlin Clark will appear on local broadcast for 17 games next season in a deal between Tegna and the Indiana Fever....

23/04/2024

Soccer's Appeal to Younger Audiences: Inside the Gamification of European Football Coverage

Soccer's Appeal to Younger Audiences: Inside the Gamification of European Fo...

23/04/2024

With NBA and NHL Playoffs in Full Swing, Never a Dull Moment for TNT Sports Production and Ops Teams

With NBA and NHL Playoffs in Full Swing, Never a Dull Moment for TNT Sports Prod...

23/04/2024

NAB 2024: AT&T Business's Scott Beckett Details Transmission Firepower With Robo Dog, Mini Copter

NAB 2024: AT&T Business's Scott Beckett Details Transmission Firepower With ...

23/04/2024

NAB 2024: Manufacturers Focus on Cinematic Look for Live Productions

NAB 2024: Manufacturers focus on cinematic look for live productions By George Bevir Tuesday, April 23, 2024 - 10:40 Print This Story With live sports pro...

23/04/2024

Save the Date: SVG Sports Content Management Forum Returns to NYC on July 24

Save the Date: SVG Sports Content Management Forum Returns to NYC on July 24 By SVG Staff Tuesday, April 23, 2024 - 4:05 pm Print This Story | Subscribe ...

23/04/2024

Who's In for Something Really Fun? The Curtain Rises on The 8 Show' with Thrilling Teaser Trailer and Character Posters

Back to All News Who's In for Something Really Fun ? The Curtain Rises on ...

23/04/2024

Celebrating World Book Day: How Netflix Adaptations Are Driving Bestseller Lists

Back to All News Celebrating World Book Day: How Netflix Adaptations Are Driving Bestseller Lists Entertainment 23 April 2024 Global Link copied to clipboa...

23/04/2024

Top 10 Week of Apr. 15: Rebel Moon - Part Two: The Scargiver' Debuts at #1; Baby Reindeer' Rises to the Top

Back to All News Top 10 Week of Apr. 15: Rebel Moon - Part Two: The Scargiver&...

23/04/2024

Calling All Visionaries: Enter the 2024 HPA Engineering Excellence Awards

Submissions for the 2024 HPA Engineering Excellence Awards are now being accepted. This renowned accolade recognizes and celebrates innovation and outstanding t...

23/04/2024

Haivision Mission-Critical Video Solutions to be Showcased During SOF Week 2024

Haivision video wall, ISR, and DoDIN APL-certified video distribution solutions enable real-time awareness for decision making in defense environments MONTREAL...

22/04/2024

The CW Will Not Renew Affiliations with Scripps Stations in Seven Markets

The Nexstar Media Group has decided not to renew affiliation agreements for The CW broadcast network with stations owned by Scripps in seven markets....

22/04/2024

Tegna's WTHR and WALV to Broadcast Indiana Fever WNBA Games

INDIANAPOLIS and Tysons, Va. In the wake of record viewing levels for the NCAA Women's Championship games, Tegna has announced that it has signed an agreeme...

22/04/2024

Digital Domain Unveils Masquerade3: Revolutionary Markerless Facial Motion Capture System

Digital Domain Unveils Masquerade3 : Revolutionary Markerless Facial Motion Cap...

22/04/2024

Pixotope brings the power of Unreal Engine to automated and news broadcast graphics

Pixotope brings the power of Unreal Engine to automated and news broadcast graph...

22/04/2024

Brand New Color Slice tool in DaVinci Resolve 19!

Brand New Color Slice tool in DaVinci Resolve 19! Kasia Jarco April 22, 2024 0 Comments In this video i would like to show you the newest Color Slice ...

22/04/2024

Apple Motion's Best-Kept Secret

Apple Motion's Best-Kept Secret Simon Ubsdell April 22, 2024 0 Comments A seriously useful technique that I have employed in many of my tutorials ...

22/04/2024

Kelly Clarkson,' Jennifer Hudson,' Tamron Hall' Score Daytime Emmy Nods

After Thursday night's sneak peek, the National Academy of Television Arts a...

22/04/2024

Nexstar Dropping Scripps-Owned The CW Affiliates in 7 Markets

Nexstar Media Group said it does not intend to renew the affiliations of The CW stations owned by the E.W. Scripps Co. in seven markets....

22/04/2024

WRAL-TV's Brian Shrader Announces Newscast Move

WRAL-TV Anchor/Reporter Brian Shrader made a big announcement on Friday, April 19, 2024. After 16 years as morning traffic anchor, Shrader will be moving to ...

22/04/2024

Fallout' Gets Quick Renewal on Prime Video

Prime Video has ordered a second season of Fallout. The show, based on a videogame and set 200 years after the apocalypse, comes from Jonathan Nolan and Lisa Jo...

22/04/2024

CBS News and Stations Premieres Romance Scam Investigation April 21

CBS News and Stations debuts a multi-part investigation called Anything For Love: Inside the Romance Scam Epidemic Sunday, April 21. Airing across CBS News and ...

22/04/2024

Fremantle Hires Jeff Boone as VP, Scripted Development

Fremantle said it hired Jeff Boone as VP of scripted development, a new post at the company....