
It's Officially a 64bit World Or Is It? 32 vs. 64 bit TranscodingPublished: October 21st 2019
At Cinnafilm, we've had 32bit and 64bit versions of our technology for many years, and I figured the question of 32 vs. 64 bit Transcoding was a moot point. Everyone would just choose the 64bit SDK (Software Development Kit), right? Our Dark Energy Professional switched to 64bit years ago, and our SpaceTime library (which contains Tachyon) has been available as 64bit for years but some companies still used our 32bit SDK for reasons unknown to me.
Please note: RadiantGrid by Cinnafilm has been retired, and we suggest that you now point your attention to Cinnafilm PixelStrings.
RadiantGrid and 32 vs. 64 bit Transcoding Then we purchased RadiantGrid, and I COMPLETELY understood why 32bit was still alive and well in 2017. We weren't in the transcoding business before acquiring RadiantGrid; I didn't know about the legacy support of codecs and containers that were only created in the world of 32bit some in the 16bit world, and they would never be re-compiled to run as 64bit. I did rudimentary research on how many tech-savvy people run a 32bit OS. I found 4.3% of Windows 10 users installed a 32bit version and only 0.002% of Mac users. Digging further, I uncovered Mac users don't have a choice when updating their OS; it automatically installs a 64bit OS. In 2009, Apple shipped 64bit operating systems that could also run 32bit programs, making a seamless transition to 64bit. So if someone is running an Apple OS that is only 32bit capable, it's because they have not updated their OS in 9 years. Had they updated, the 0.002% figure would be even lower.
So why does Microsoft still ship 32bit operating systems, especially since every 32bit application is fully backward-compatible with 64bit versions of Windows OS? I have no idea. But it has perpetuated the continuation of companies creating 32 and 64bit versions of their technology, and that leads us to the question of 32 vs. 64 bit Transcoding.
And that leads me back to when I said, I COMPLETELY understood. We have launched a new version of the RadiantGrid transcoding engine. One critical issue our product/engineering team tackled was how we were going to handle legacy codecs and containers that are simply not available in a 64bit architecture. We had two options: write a 32/64bit bridge so this new engine could support ANYTHING ingested and only output video that is generated by a 64bit SDK, or say no mas when it comes to codecs/containers that use a 32bit SDK.
For the time being, we opted for no mas. (for those that don't speak even a smidgen of Spanish, that means no more. ) We decided to be future-minded and only support technologies that are based on a 64bit SDK and can support UHD/HDR video on output. With that said, our customers are always our number one focus. We will still consider discussions regarding building the 32/64bit bridge to support legacy codecs such as Canopus AVI or Indeo. We love solving challenges that best serve our clients.
For now, we are focusing on the first RadiantGrid build that was fully architected by Cinnafilm. We've taken the time to redo a few things, which make it more powerful and flexible than any previous version of RadiantGrid. Some of the cool things you'll see are:
Vastly expanded audio channel remapping
Removal of the need to fully ingest assets before transcoding
Options for automatically converting 100 nit SDR assets to 2,000 nit HDR assets
Creation of incredibly complex image processing pipelines that render assets in a single pass for any resolution. In 32bit space, the pipeline is limited to 4 Gig, so we can't back the truck up and load it up with image processing functions when images get larger than HD
Movement of many functions into the UI that were only XML-submission based
One other opportunity we had when redesigning the engine was to unify the user interface between RadiantGrid and PixelStrings, our media conversion platform. We want our customers to be able to move between on-premises and cloud with ease, and by 2020 NAB, the new interface will be ready, and it will be a significant upgrade.
So is 32bit dead? No. We'll be here to support our legacy RadiantGrid for customers still working through huge libraries of codecs/containers unsupported in the 64bit world. We'll also have our 32bit SpaceTime library (which has Tachyon in it) because many of our transcoding brethren are in the same boat we are. The bottom line is we have you covered for the past, present, and future.
We hope you found this article about 32 vs. 64 bit Transcoding helpful. If you require more information about our products, please contact us for a demo or more information.
Ernie Sanchez, COO, Cinnafilm, Inc.
[email protected]
Categories: Features / PixelStrings Engine / Products / RadiantGrid (legacy) / Tech Talk / Transcoding
Tags: 64bit / HD to UHD / RadiantGrid (legacy) / SDR to HDR / transcoding / UHD / x64
North America Stories
29/10/2026
Jameis Winston and Willie Colon are among current and former players hosting pro...
29/10/2026
After arriving in Fayetteville with dreams of calling games, the Arkansas native found her passion in the control room, building a promising future in replay an...
29/10/2026
The National Hockey League is taking on a larger role in local game production w...
29/10/2026
Media Links has appointed Mikhail Zavalin Market Development Technical Specialis...
29/10/2026
Gravity Media delivered the live broadcast and media infrastructure for the 2026...
29/10/2026
Rise AV has announced the 23 women selected for the second year of its Elevate program, a six-week management and leadership development course. The cohort incl...
29/10/2026
The F d ration Internationale de l'Automobile (FIA) and Amazon Web Services (AWS) have announced a global partnership under which AWS becomes the Official A...
29/10/2026
Advanced Systems Group (ASG) has appointed Bob Daniel Storage and Workflow Solutions Architect within its Enterprise Storage team. Daniel has more than 30 years...
29/10/2026
FloSports and the Pac-12 Conference have entered a media partnership that will b...
29/10/2026
TSN will launch Film Never Lies Grey Cup Playoffs Watchalong, an altcast hosted by TSN football analyst Luke Willson, for two CFL Grey Cup Playoffs games. Wills...
29/10/2026
For decades, broadcasters have designed production around one rule: build for th...
29/10/2026
Live event production company FOH Productions has built a portable camera switch...
29/10/2026
Gravity Media is marking its 25th year facilitating the host broadcast for the M...
29/10/2026
In-venue and creative video staffers at the professional and collegiate level ha...
29/10/2026
LA28 has named film producer Kathleen Kennedy Head of Ceremonies and Content for the LA28 Olympic and Paralympic Games. Kennedy, an eight-time Academy Award nom...
29/10/2026
In-house local telecasts have added new camera angles, graphics package, and dee...
29/10/2026
In this SVG New Sponsor Spotlight, Jake Blount, EVP, Sales, ICAT Logistics, disc...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
When LinkedIn set out to upgrade meeting spaces across nine APAC cities, the goal was clear: employees needed to walk into rooms in Bangalore, Beijing, Hong Kon...
29/10/2026
Lightware has expanded its LARA (Lightware Advanced Room Automation) Wizard platform with a new Elgato Stream Deck integration, allowing supported Stream Deck d...
29/10/2026
Boston Conservatory Center Stage Presents Opera Masterpiece La Boh me The Conservatory's production of the timeless opera will conclude the fall Center St...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
NewMedia Creative Technology Studio combined a large LED character, directional voice capture and remotely hosted AI processing for AI HOST, its interactive ins...
29/10/2026
The Royal Television Society Technology Centre (RTS) presented its 2026 Special Recognition Award to Newsmax, Newsmax Ukraine, Broadcast Solutions and nxteditio...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
amaran, pioneer of lighting tools for creators, today announced the amaran Cam, its first webcam designed to go beyond simply capturing an image to help creator...
29/10/2026
This Halloween week, GFN Thursday is delivering a fresh batch of gaming treats.
Something wicked this blade comes. S-GAME's Phantom Blade Zero launches on ...
28/10/2026
SDI Failsafe IP Routing: Inside the UTAH-400 Series 2 Router A pure-IP routing core has no inherent fallback. When the ST 2110 network degrades, when the PTP gr...
28/10/2026
MLB Network is nearly all-day media day coverage across MLB Now, MLB Central, ML...
28/10/2026
Voyage Audio and Shure microphones are in the forefront of the sector's transition to digital
Microphones may have come late to the digital table, but they...
28/10/2026
Having long resisted the transition, broadcast audio's most fundamental element is finally entering the digital era
About 25 years ago, a microphone manufa...
28/10/2026
The Wireless Microphone Spectrum Alliance (WMSA), formed in 2025 to raise awareness with government entities about wireless microphone operations, has held meet...
28/10/2026
The manufacturer's brands span a variety of markets, with a focus on radio, streaming, intercom
Telos Alliance was at last month's IBC in Amsterdam onc...
28/10/2026
Companies presented latest offerings and explored opportunities in sports broadc...
28/10/2026
By Ramona Flume
One of the most exciting things about the Sundance Film Festiva...
28/10/2026
By Jessica Herndon
One of the most exciting things about the Sundance Film Fest...
28/10/2026
Co-Presented by Letterboxd
BOULDER, Colorado, October 21, 2026 - The nonprofit Sundance Institute announced today the Legacy program for the 2027 Sundance Film...
28/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/10/2026
Sift Clips Now Searches Frame.io Footage
Brie Clayton October 28, 2026
0 Comments
Frame.io search has now been added to Sift Clips. This new feature l...
28/10/2026
Choco Film Adopts DaVinci Resolve Studio and Blackmagic Cloud for Its Editing Wo...
28/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...