Sony Pixel Power calrec Sony

Akamai, SpotX and Yospace team up to Go Live with addressable advertising at scale

02/10/2018

NEW YORK and LONDON September 20, 2018 Akamai, SpotX and Yospace have set out the key principles of monetizing major live events over OTT in a white paper entitled Go Live: Addressable, Ad-Supported, Live Video At Scale, which was made available at the IBC Show in Amsterdam this month.

Drawing from the technology companies wealth of combined experience in delivering and monetizing the largest live audiences in the world, the paper focuses on the three key pillars of major event television monetization, scale and viewer experience and outlines the technical complexities involved in delivering all three in an environment where viewing records are being broken on a regular basis while the demand for data-enriched advertising is increasing.

Prefetch is a central theme of the Go Live whitepaper. Yospace, the worlds foremost provider of server-side ad insertion (SSAI) technology, operates closely with the broadcast headend, allowing it to detect an upcoming ad break before it happens. Ad calls are made early to an ad server, such as SpotX, who then have more time to instruct the programmatic marketplace and generate the highest possible CPM and fill-rate for the rights-holder.

Delivering addressable advertising at scale is the next big challenge for broadcasters and rights-holders, said Tim Sewell, CEO at Yospace. During a major live event millions of viewers around the globe can go to an ad break at the same time, placing huge demand on the advertising ecosystem. This white paper explains how the leaders in SSAI, video advertising and content delivery have addressed that.

Monetization at such scale will only work if the right delivery mechanisms are in place. Akamai, a global leading Content Delivery Network (CDN), reliably handles peaks in audience demand to deliver video and ad content at scale, while providing a seamless, broadcast-quality viewing experience.

Content providers understand the potential of OTT as more audiences move to consume content online, states Campbell Foster, VP of Product Marketing at Akamai. The challenge for live and linear content is delivering the seamless, high-quality experiences viewers are accustomed to from TV, while effectively monetizing content through one-to-one addressability at scale. This whitepaper focuses on how manage peak demand to optimize monetization of live content at scale.

The white paper also looks at how SSAI technology and the wider ad ecosystem is adapting to the requirements of a maturing OTT world. Support for low latency streaming, at scale, and for data security mechanisms, both safeguarding the privacy of the viewer and protecting the value of the rights-holders audience, are addressed.

Live inventory is a growing sector of our business and as audiences continue to consume content across multiple platforms like OTT, monetizing live video becomes even more important, said Mike Shehan, co-founder and CEO at SpotX. We believe that the media industry needs to understand the technology behind what can truly take addressable, ad-support live video to scale, and this white paper outlines all the relevant information.

Download the white paper here



About Akamai Akamai secures and delivers digital experiences for the worlds largest companies. Akamais intelligent edge platform surrounds everything, from the enterprise to the cloud, so customers and their businesses can be fast, smart, and secure. Top brands globally rely on Akamai to help them realize competitive advantage through agile solutions that extend the power of their multi-cloud architectures. Akamai keeps decisions, apps and experiences closer to users than anyone and attacks and threats far away. Akamais portfolio of edge security, web and mobile performance, enterprise access and video delivery solutions is supported by unmatched customer service, analytics and 24/7/365 monitoring. Learn more at www.akamai.com.



About SpotXSpotXis the leading global video advertising platform that enables media owners and publishers to monetise premium content across desktop, mobile and connected TV devices. As a modern ad server with programmatic infrastructure, data enablement, and monetisation solutions for OTT, outstream, and addressable TV, SpotX gives media owners and publishers the control, transparency, and actionable insights needed to understand buyer behaviour, manage access and pricing, and maximise revenue. SpotX also provides advertisers with a direct pipeline to premium supply and innovative solutions for optimising media efficiency, reach, and audience targeting. With best-in-class technology purpose-built for video, SpotXs holistic, brand-safe solution is employed by some of the largest media owners and publishers in the world including fuboTV, Microsoft Casual Games, Newsy, Samba TV, Sling TV, Vudu and partners with a variety of different companies within the digital video ecosystem including comScore, DoubleVerify, Integral Ad Science, JW Player, MediaMath, MOAT, Nielsen, Oracle, and more.

Headquartered in Denver, SpotX has nearly 600 employees in 24 offices worldwide including Amsterdam, Hamburg, London, Los Angeles, Milan, New York, Paris, San Francisco, Singapore, Stockholm, Sydney, and Tokyo. In October 2017, RTL Group completed its 100% acquisition of SpotX which is currently combining its business with smartclip, a sister company. Learn more atwww.spotx.tvand follow @SpotX on Twitter and LinkedIn.

About YospaceYospace is the foremost provider of server-side ad insertion (SSAI) technology in the world today. Its solution allows live streams and on demand (VoD) content to be monetized for OTT in a way that is true to the seamless viewer experience of linear television, while opening up benefits of digital advertising such as one-to-one addressability and r
LINK: http://www.yospace.com/2018/09/20/akamai-spotx-and-yospace-team-up-to-...
See more stories from yospace

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

22/05/2026

Study: AI Labeling Does Not Hurt Video Ad Performance

Share Copy link Facebook X Linkedin Bluesky Email...

22/05/2026

NAB Show Makes 200+ Sessions Available on Demand

Share Copy link Facebook X Linkedin Bluesky Email...

22/05/2026

Torneos Upgrades Multichannel Playout with Imagine's Versio

Share Copy link Facebook X Linkedin Bluesky Email...

21/05/2026

CBS Sports Expands WNBA Tip-Off Show To Cover Half of 20-Game, Regular-Season Package

Game Creek Video Columbia and Celtic, NEP Supershooter 8 will house onsite produ...

21/05/2026

SVG Students To Watch: Christina Zelin, Rowan University

Freshly graduated, this upstart producer, director, and camera operator is already working as an AP on videoboard shows for the Philadelphia Phillies In the li...

21/05/2026

Media Links Announces Channel Partnership with Clearcast Asia Ahead of BroadcastAsia 2026

Media Links has announced a channel partnership with Clearcast Asia, a broadcast...

21/05/2026

SiriusXM and NASCAR Announce Multi-Year Broadcasting Agreement Renewal

SiriusXM and NASCAR have announced a multi-year renewal of their broadcasting agreement. SiriusXM will continue to carry live broadcasts of every NASCAR Cup Ser...

21/05/2026

Audio-Technica Hosts High-Density Wireless Microphone Demo at Technica House in New York City

Audio-Technica held a demonstration event at its Technica House location in New ...

21/05/2026

RTL Deutschland Selects Ateme Frame-Rate Conversion Technology for Live Event Workflows

Ateme has announced that RTL Deutschland has selected Ateme's software-based...

21/05/2026

BCC Live Deploys LiveU LU900Q for Record-Breaking IRONMAN Texas Broadcast

LiveU has announced that BCC Live deployed the LU900Q intelligent production unit for the first time during the 2026 Memorial Hermann IRONMAN Texas North Americ...

21/05/2026

Mark Aitken to Receive 2026 ATSC Mark Richer Industry Leadership Medal

ATSC has announced that Mark Aitken, President of ONE Media and Senior VP of Advanced Technology at Sinclair Broadcast Group, will receive the 2026 Mark Richer ...

21/05/2026

BBright Outlines MXL Integration Strategy for Software-Defined Broadcast Workflows

BBright has published a technical analysis of the Media eXchange Layer (MXL), de...

21/05/2026

Esports World Cup 2026 to Be Held in Paris, France

The Esports Foundation has announced that the 2026 Esports World Cup (EWC) will be hosted in Paris, France, from July 6 through August 23. The event marks the f...

21/05/2026

Chyron Announces PRIME Scorebug and Expanded Chyron LIVE Scorebug Capabilities

Chyron has announced PRIME Scorebug, a scorebug solution built on the PRIME Platform for on-premises sports production, and has expanded Chyron LIVE with purpos...

21/05/2026

Media Links Integrates Xscend Platform with DataMiner at BroadcastAsia 2026

Media Links has announced the integration of its Xscend IP transport platform with Skyline Communications' DataMiner xOps platform. The integration will be ...

21/05/2026

SVG New Sponsor Spotlight: Nova Lume CEO Jim Casey on Bringing Flexible IP Intercom to Live Production

As live sports productions continue to demand more flexible, scalable, and cost-...

21/05/2026

SVG Rewind: ESPN's Use of POVORA Wireless Tilt Control CapCam Gives College Football Fans a First-Person View of the Game

In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...

21/05/2026

Join Shade in Miami and Atlanta for Post-Production Networking Events

Hey Miami & Atlanta post-production folks! Shade is hosting a free private suite at a Braves game (6/2) and Marlins game (6/5) and have about a dozen extra tic...

21/05/2026

Phoenix Suns, Mercury, and Gray Media Extend Broadcast Partnership Through 2030

The Suns and Mercury become the first NBA and WNBA teams to make games available under a single broadcast partner across both over-the-air and streaming....

21/05/2026

Apple TV, MLS to Produce First Major Pro Sporting Event Shot Entirely on iPhone 17 Pros

iPhones are part of the the regular production rotation for Friday Night Baseba...

21/05/2026

SVG Rewind: AIQ: Where Data Meets Dirt Technology Brings Real-Time Data Analysis to Rodeo

In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...

21/05/2026

Filmmakers' Favorites: Sundance Film Festival Alums on Welcome to the Dollhouse

Heather Matarazzo as Dawn Wiener in Todd Solondz's Welcome to the Dollhouse...

21/05/2026

Create, Control, and Personalize Your Listening Across Every Moment

Spotify has always been about helping you find something you want to listen to. And over the years, we've learned your taste and the moments that matter to ...

21/05/2026

You Know Every Song. We Saved You Two Tickets. Introducing Reserved.

Getting concert tickets today can feel like a race you're set up to lose. You show up at the right time, refresh endlessly, and still miss out. Too often, ...

21/05/2026

Books on Spotify: New Updates for Listeners and Authors

In 2022, Spotify entered a new chapter by introducing audiobooks to our platform. Since then, we've grown our catalog to include more than 700,000 titles, e...

21/05/2026

Investor Day 2026 Remarks From Spotify Co-CEOs Alex Norstrm and Gustav Sderstrm

Opening remarks ALEX Good morning everyone, I'm Alex [Norstr m]. GUSTAV And I'm Gustav [S derstr m]. ALEX Whether you've been following our j...

21/05/2026

Spotify's 2026 Investor Day Recap: Raising Ambition for the Next Era of Media

Today, Spotify hosted our third Investor Day in New York City, offering the fina...

21/05/2026

Spotifys Investor Day 2026: Ambitioniert in die nchste ra der Medien

Spotify hat heute seinen dritten Investor Day in New York City veranstaltet und der Finanzwelt tiefere Einblicke in das Gesch ft, die Produktstrategie und die l...

21/05/2026

Rcapitulatif de l'Investor Day 2026 de Spotify : Des ambitions renouveles pour la prochaine re des mdias

Aujourd'hui, Spotify a organis son troisi me Investor Day New York. En pl...

21/05/2026

Il riepilogo dell'Investor Day 2026 di Spotify: eleviamo le ambizioni per la prossima era dei media

Oggi, a New York City, Spotify ha presentato il suo terzo Investor Day, offrendo...

21/05/2026

Resumen del Investor Day 2026 de Spotify: elevando la ambicin para la prxima era de los medios

Hoy Spotify celebr su tercer Investor Day en Nueva York, donde ofrecimos a la c...

21/05/2026

Rangkuman Investor Day Spotify 2026: Meningkatkan Ambisi untuk Era Media Berikutnya

Hari ini, Spotify menyelenggarakan Investor Day yang ketiga di New York City, me...

21/05/2026

2026 (Investor Day):

2026 : (Investor Day) , , . ...

21/05/2026

2026 :

20 2026 ...

21/05/2026

Resumo do Investor Day 2026 do Spotify: elevando a ambio para a prxima era da mdia

Hoje, o Spotify realizou seu terceiro Investor Day em Nova York, oferecendo co...

21/05/2026

2026: Spotify

Spotify Investor Day ...

21/05/2026

Spotify'n 2026 Investor Day zeti: Medyann Yeni a in Byk Hedefler

Spotify bug n, 20'nci y l d n m m z kutlad m z bu y lda, finans camias na, i modelimiz, r n stratejimiz ve uzun vadeli vizyonumuz hakk nda daha detayl ...

21/05/2026

Cinematic Motion & Ethereal Flows for Sonuscore's The Score

Two new Story Packs join orchestral instrument line-up Sonuscore have just introduced two new additions to The Score, marking the instrument's first maj...

21/05/2026

Heavyocity release Oblivion Drums

30,000 samples, 99 presets & 504 loops Heavyocity are well known for their hard-hitting cinematic instruments, and their latest release is no exception to t...

21/05/2026

Rohde & Schwarz AI powered voice to data: The future of air traffic control takes flight at Airspace World 2026

Rohde & Schwarz AI powered voice to data: The future of air traffic control take...

21/05/2026

Redefining Persistent and Affordable Airpower for Special Operations Forces

SKY RAIDER II INTERNATIONAL's modular open systems architecture delivers expanded operational reach and mission flexibility....

21/05/2026

From Payload to Platform: Autonomous ISR Where It Actually Matters

ASO-enabled WESCAM MX-10 systems conduct systematic wide-area maritime search patterns, autonomously managing sensor scan operations to expand coverage, reduce ...

21/05/2026

Sports content accounts for fastest-growing portion of top global SVOD catalogs

HBO Max, a new addition to Gracenote Data Hub, is home to the most sports programming among major streamers NEW YORK May 21, 2026 New analysis by Gracenote...

21/05/2026

Study: Nearly Half of U.S. Viewers Watch Video With Captions

Share Copy link Facebook X Linkedin Bluesky Email...

21/05/2026

Apple TV to Capture MLS Game Entirely on iPhone 17 Pro

Share Copy link Facebook X Linkedin Bluesky Email...

21/05/2026

MPTS 2026 Draws Record Numbers for Landmark 10th Annivers...

The UK's leading event for the creative industries united thousands of professionals for two days of networking, debate, industry insight and getting hands-...