
GPUs have been called the rare Earth metals - even the gold - of artificial intelligence, because they're foundational for today's generative AI era.
Three technical reasons, and many stories, explain why that's so. Each reason has multiple facets well worth exploring, but at a high level:
GPUs employ parallel processing.
GPU systems scale up to supercomputing heights.
The GPU software stack for AI is broad and deep.
The net result is GPUs perform technical calculations faster and with greater energy efficiency than CPUs. That means they deliver leading performance for AI training and inference as well as gains across a wide array of applications that use accelerated computing.
In its recent report on AI, Stanford's Human-Centered AI group provided some context. GPU performance has increased roughly 7,000 times since 2003 and price per performance is 5,600 times greater, it reported.
A 2023 report captured the steep rise in GPU performance and price/performance. The report also cited analysis from Epoch, an independent research group that measures and forecasts AI advances.
GPUs are the dominant computing platform for accelerating machine learning workloads, and most (if not all) of the biggest models over the last five years have been trained on GPUs [they have] thereby centrally contributed to the recent progress in AI, Epoch said on its site.
A 2020 study assessing AI technology for the U.S. government drew similar conclusions.
We expect [leading-edge] AI chips are one to three orders of magnitude more cost-effective than leading-node CPUs when counting production and operating costs, it said.
NVIDIA GPUs have increased performance on AI inference 1,000x in the last ten years, said Bill Dally, the company's chief scientist in a keynote at Hot Chips, an annual gathering of semiconductor and systems engineers.
ChatGPT Spread the News ChatGPT provided a powerful example of how GPUs are great for AI. The large language model (LLM), trained and run on thousands of NVIDIA GPUs, runs generative AI services used by more than 100 million people.
Since its 2018 launch, MLPerf, the industry-standard benchmark for AI, has provided numbers that detail the leading performance of NVIDIA GPUs on both AI training and inference.
For example, NVIDIA Grace Hopper Superchips swept the latest round of inference tests. NVIDIA TensorRT-LLM, inference software released since that test, delivers up to an 8x boost in performance and more than a 5x reduction in energy use and total cost of ownership. Indeed, NVIDIA GPUs have won every round of MLPerf training and inference tests since the benchmark was released in 2019.
In February, NVIDIA GPUs delivered leading results for inference, serving up thousands of inferences per second on the most demanding models in the STAC-ML Markets benchmark, a key technology performance gauge for the financial services industry.
A RedHat software engineering team put it succinctly in a blog: GPUs have become the foundation of artificial intelligence.
AI Under the Hood A brief look under the hood shows why GPUs and AI make a powerful pairing.
An AI model, also called a neural network, is essentially a mathematical lasagna, made from layer upon layer of linear algebra equations. Each equation represents the likelihood that one piece of data is related to another.
For their part, GPUs pack thousands of cores, tiny calculators working in parallel to slice through the math that makes up an AI model. This, at a high level, is how AI computing works.
Highly Tuned Tensor Cores Over time, NVIDIA's engineers have tuned GPU cores to the evolving needs of AI models. The latest GPUs include Tensor Cores that are 60x more powerful than the first-generation designs for processing the matrix math neural networks use.
In addition, NVIDIA Hopper Tensor Core GPUs include a Transformer Engine that can automatically adjust to the optimal precision needed to process transformer models, the class of neural networks that spawned generative AI.
Along the way, each GPU generation has packed more memory and optimized techniques to store an entire AI model in a single GPU or set of GPUs.
Models Grow, Systems Expand The complexity of AI models is expanding a whopping 10x a year.
The current state-of-the-art LLM, GPT4, packs more than a trillion parameters, a metric of its mathematical density. That's up from less than 100 million parameters for a popular LLM in 2018.
In a recent talk at Hot Chips, NVIDIA Chief Scientist Bill Dally described how single-GPU performance on AI inference expanded 1,000x in the last decade. GPU systems have kept pace by ganging up on the challenge. They scale up to supercomputers, thanks to their fast NVLink interconnects and NVIDIA Quantum InfiniBand networks.
For example, the DGX GH200, a large-memory AI supercomputer, combines up to 256 NVIDIA GH200 Grace Hopper Superchips into a single data-center-sized GPU with 144 terabytes of shared memory.
Each GH200 superchip is a single server with 72 Arm Neoverse CPU cores and four petaflops of AI performance. A new four-way Grace Hopper systems configuration puts in a single compute node a whopping 288 Arm cores and 16 petaflops of AI performance with up to 2.3 terabytes of high-speed memory.
And NVIDIA H200 Tensor Core GPUs announced in November pack up to 288 gigabytes of the latest HBM3e memory technology.
Software Covers the Waterfront An expanding ocean of GPU software has evolved since 2007 to enable every facet of AI, from deep-tech features to high-level applications.
The NVIDIA AI platform includes hundreds of software libraries and apps. The CUDA programming language and the cuDNN-X library for deep learning provide a base on top of which developers have created software like NVIDIA NeMo, a framework to let users build, customize and run inference on their o
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Applications open for Future Leaders Delegation to BitSummit 2027 15 September 2026
Applications are open for Screen Australia's annual Future Leaders Dele...
14/09/2026
Lil Baby's Dead Fresh kicks off ESPN's Week 1 Monday Night Football, ...
14/09/2026
With Super Bowl LXI waiting in Los Angeles, ESPN will use the regular season to ...
14/09/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. ...
14/09/2026
Three new models introduced
Sony have just announced the launch of three new pairs of headphones that span their premium, mid-range and entry-level line-ups...
14/09/2026
New flagship Thunderbolt units aimed at pro studios
Audient's latest announcement sees the company introduce three new high-end audio interfaces designe...
14/09/2026
Cobalt Digital IBC Stand 8.F90 // Journalists: Click to visit Cobalt
Highlights...
14/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/09/2026
Bitmovin, a leading provider of video streaming solutions, has announced that Australia's largest media company, Nine Entertainment (Nine), has deployed Bit...
14/09/2026
Creativepool Annual 2026 Winners Announced
Brie Clayton September 13, 2026
0 Comments
The creative industry's Most' awards celebrates another...
14/09/2026
Monday 14 September 2026
Award-winning network Sky Mobile to Offer iPhone Duo, ...
14/09/2026
Apple's latest software updates introduce Siri AI, a more intelligent, knowl...
14/09/2026
WTA Awards Tier 4 to Agility Beyond Space Subic Bay and Cikarang sites...
14/09/2026
As local models become more capable, AI agents can handle more work directly on a PC while keeping sensitive information on the device.
Portable Computer is a ...
14/09/2026
RT in association with the BBC today released first look image from the second series of The Walsh Sisters, inspired by the novels of international best-sellin...
13/09/2026
Offers eight audio and CV outputs via USB
Elektron's latest launch offers a convenient way for users to integrate hardware instruments, effects and mixe...
13/09/2026
Pixel Academy Announces Autumn Courses
Brie Clayton September 13, 2026
0 Comments
The ACT Entertainment tvONE and Green Hippo Pixel Academy has releas...
13/09/2026
2Vision Powers Dawid Podsiad o's Obrotowy Tour with Blackmagic Design
Brie Clayton September 13, 2026
0 Comments
Touring multicamera workflow buil...
13/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/09/2026
Sunday 13 September 2026
Sky releases trailer for Crystal Lake, an A24 produced...
12/09/2026
J. Alphonse Nicholson, Danielle Brooks, Walter Thompson-Hernandez, and Bodhi Dell attend the premiere of If I Go Will They Miss Me at the Library Center Theat...
12/09/2026
Latest Obsolete Devices pedal announced
Great Eastern FX Co. have just launched the latest pedal in their Obsolete Devices series, a range of effects pedals...
12/09/2026
September 11, 2026
BUDAPEST & SEATTLE, 10 September 2026 - Qumulo and Colorfron...
12/09/2026
Calrec expands its IP ecosystem with new Type RT console and Apex M6 Modular I/O Platform at IBC 2026 Type RT is the centrepiece of Calrec's news at IBC 202...
12/09/2026
At IBC 2026, Calrec has unveiled Type RT, a new 6, 12 and 18-motorised fader console range that condenses everything a broadcast audio desk needs into a compact...
12/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/09/2026
WUPPERTAL, Germany Sept. 11, 2026 From July 6 to Aug. 23, 2026, Paris hosted the Esports World Cup (EWC), a seven-week live production spanning eight stages...
12/09/2026
Riedel Communications today announced that Mediacom has purchased and deployed Easy5G , Riedel's Private 5G solution, for live broadcast coverage of La Vuel...
12/09/2026
AMP VISUAL TV is continuing the evolution of its production infrastructure with further investments in Riedel technology across its OB fleet and fixed productio...
12/09/2026
Riedel Communications today announced that Touring Video, a premier entertainment mobile production service company, continues to expand its production workflow...
12/09/2026
Atomos (7.B19) today announced new third-party accessories for Sumo PRO-19 and Shinobi 7 II, developed by SHAPE and SmallRig to give production teams more ways ...
12/09/2026
Deity Microphones Brings PR 2ii, TC-2, and D4RX to IBC2026
Brie Clayton September 11, 2026
0 Comments
The Deity PR-2ii arrives with production firmwar...
12/09/2026
Blackmagic Design Announces Special Pricing for Ultra HD Products
Brie Clayton September 11, 2026
0 Comments
Now customers can afford to upgrade to Ul...
12/09/2026
Grass Valley EDIUS Future Assurance Program launched at IBC2026
Brie Clayton September 11, 2026
0 Comments
New program gives EDIUS customers access to...
12/09/2026
Berklee Students Develop New Ideas for Live Entertainment and Travel in London This summer, a group of music business students collaborated with Heathrow, Bri...
11/09/2026
Calrec will introduce two new products at IBC2026 (Stand 8.C47, RAI Amsterdam, September 11-14): the Type RT broadcast production console and the Apex M6 Modula...