
Intuitive Touchscreen Fuses Real-Time Data with Graphics for Advanced Storytelling.
MBC Pro Sports is helping Saudi Arabian soccer fans delve deep into the 2015-2016 season with comprehensive on-air soccer analysis fueled by Reality Check Systems (RCS) industry-leading LaunchPad touchscreen solution. The Dubai-based broadcaster recently outfitted its studio with the cloud-based technology, which it began using this month to bring viewers real-time player, team and match data; video replays; Tweets; telestrations; and analysis in Arabic.
Throughout the season, MBC will tap into LaunchPads feature set for highlights and review programming across four competitions including the Saudi Pro League and Crown Prince Cup. Using the interactive formation builder, on-air talent will predict match outcomes as they move player markers around a virtual pitch. The match analysis tool will play a key role in reviewing player activity on the pitch, while integration with MBCs Vizrt Viz Libero 3D analysis software will enable quick video clip access and playout. With fast-to-air Twitter integration, MBC talent can also mine and display relevant Tweets, and RCS tailored the system so that MBC can populate LaunchPad scenes with sponsorship artwork - a first for the touchscreen.
"This season we set out to revitalize the viewing experience for Saudi Pro League fans, and when we saw LaunchPad, we knew wed found the ideal solution. With instant access to real-time data, analysis tools and sleek 3D graphics in an intuitive touchscreen, its the ultimate storytelling vehicle," said MBC Pro Sports Head of Graphics Fadi Radi. "LaunchPad gives our team the flexibility to get fans more engaged in the sport through analytics. Having worked with RCS for years, and experienced their track record in Vizrt integrations, we knew we could trust them, and they definitely went above and beyond."
MBCs LaunchPad runs on Vizrts Viz Engine, a third-party touchscreen, RCS software and RCS cloud database DataCenter. The system culls data from Opta data feeds; sorts and organizes the information; and makes it accessible via the touchscreen. Leading up to the launch RCS worked closely with MBC on Arabic translations and built MBCs existing graphics into LaunchPad scenes to ensure the graphics reflected its broadcast aesthetic. A second phase of development, integrating the system with MBCs Grass Valley K2 Dyno video server, is already underway.
"MBC is a longtime client with a talented Vizrt graphics team willing to push the limits of technology to improve the fan experience, which contributed to the overall success of this project," said David Peacock, project manager, RCS. "The integration of MBCs Libero with LaunchPad proved seamless, and it was exciting to work with their team to broaden the range of competitions that LaunchPad now supports with the addition of the Saudi Pro League and three cup competitions."
LaunchPad will be on display at IBC 2015 in Vizrt booth #7.A20, where visitors can check out new system features, including an expanded range of Opta feed selections such as the Saudi Pro League, as well as the UEFA Europa League, which RCS client SBS-Discovery recently added to its LaunchPad portfolio.
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