Sony Pixel Power calrec Sony

Mohammad Ali brought back into the ring for Showmax Game Changers'

09/10/2020

9 October, 2020 - 06:02

Egg Films Adrian de sa Garces had the impossible task of resurrecting the greatest boxer of all time in his latest spot for Showmax, Game Changers. As if that wasnt already a massive undertaking, it all had to be done during lockdown level 4 while the country was declared a national state of disaster.

Showmax Pro bundles the existing Showmax streaming service with music, news and live sport from SuperSport. To launch Showmax Pro, Adrian was tasked by its creative team of Philippa Heal, Georja Romano and Jordan Tryon to rewind time and bring back to life one of historys greatest sporting using computer graphics while also celebrating the iconic game changers in sport today.

The result is a magical piece of creative visual storytelling, set to the backdrop of Alis famous speech.

View the commercial here: https://vimeo.com/466056602

Due to the stringent lockdown restrictions, the team used a combination of motion capture, 3D set pieces and live-action. The live-action elements were shot in a studio in Cape Town, using real-time in-camera streaming and Zoom to connect with the agency. The motion capture shoot took place at Chocolate Tribe in Johannesburg.

In studio, Adrian worked with a boxer to match Alis unorthodox movements and fancy footwork, with hair and makeup helping to recreate his unmistakable silhouette. For the boxer to float like a butterfly, he needed to emulate distinctly recognisable Ali moves like the The Ali Shuffle or the unique ways Ali used the jab.

These brief real-world elements brought a live-action impact and tactility that resulted in the 3D action feeling even more authentic. Chocolate Tribe then spent more than 12 weeks creating an almost entirely 3D environment and constructing a 3D Ali.

Adrian pulls back the curtain: The boxer emulated Alis style, but we only used him in the close-ups on Alis feet and the punching bag inserts that were shot in a studio. I would say that for about 90% of the commercial you are watching a 3D-constructed Ali.

Game Changers was a massive undertaking that required a team of experts all working remotely across the country while facing a pandemic, and it has to be said that it wouldnt have been possible without the trust that Showmax and Connected Videos chief marketing CMO, Natasha Matos-Hemingway, put in the process.

Chocolate Tribes technical ability and a considered approach to the work was exactly what it took to honour a champion whose legacy defied the odds.

Credits:

Title: Game Changers

Client: Showmax

Agency: Showmax

Chief Executive Officer: Yolisa Phahle

Chief Marketing Officer: Natasha Matos-Hemingway *

Senior Manager for Marketing & Studio: Lauren McInnes

Marketing Manager: Vuyo Mhlophe

Creative Lead: Philippa Heal

Senior Art Director: Georja Romano

Senior Copywriter: Jordan Tryon

Marketing Producer: Beth Maaroganye

Production House: Egg Films

Director: Adrian de sa Garces

Director of Photography: Paul Gilpin

Art Director: Adi Koen

Production Producer: Lisa Gardner

Executive Producer: Colin Howard

Lead Actor: Arnold Akani Phuzi

Wardrobe Designer: Sylvia Van Heerden

Editing Company: Strangelove

Editor: Xander Van Der Westhuizen

Post-Production Company: Chocolate Tribe & Strangelove

Sound Design and Final Mix: Audio Militia

Music Rights and Licensing: Audio Militia

Studios for Live-Action Shoot: Cape Island Studios

Motion Capture Shoot: The Chocolate Tribe

Commercials

Africa South Africa
LINK: https://www.filmcontact.com/news/south-africa/mohammad-ali-brought-bac...
See more stories from filmcontact

Africa Stories

03/12/2021

DiepCity' Review: Troubled Nox can't raise bail money for Bonga

DiepCity' Review: Troubled Nox can't raise bail money for BongaDiepCity's Nox, played by actress, Nozuko Ncayiyane, is unemployed at the moment and ...

03/12/2021

7de Laan: What is happening Friday 03 December 2021 - E242 S22

7de Laan: What is happening Friday 03 December 2021 - E242 S22Don't miss out on what's happening on tonight's episode! by SA TV and Soapies 03-12...

03/12/2021

Skeem Saam: Tonight's episode, E370 S9 - Friday 03 December 2021

Skeem Saam: Tonight's episode, E370 S9 - Friday 03 December 2021Find out what's going on tonight on Skeem Saam! by SA TV and Soapies 03-12-2021 in ...

03/12/2021

TONIGHT'S EPISODE: Scandal - Friday 03 December 2021 (E3968 S13)

TONIGHT'S EPISODE: Scandal - Friday 03 December 2021 (E3968 S13)Get to know what's happening on tonight's episode! by SA TV and Soapies 03-12-202...

03/12/2021

Gomora: What's happening tonight Friday, 03 December 2021 - E160 S2

Gomora: What's happening tonight Friday, 03 December 2021 - E160 S2Don't miss out on what's happening on tonight's episode of Gomora! by SA TV...

03/12/2021

Friday's Episode: Generations - The Legacy, E270 S30 (03 December 2021)

Friday's Episode: Generations - The Legacy, E270 S30 (03 December 2021)Keen to know what's happening on the latest episode of Generations: The Legacy? ...

03/12/2021

The River: what is happening E215 S4 - Friday 03 December 2021

The River: what is happening E215 S4 - Friday 03 December 2021On tonight's episode of The River . by SA TV and Soapies 03-12-2021 in SA TV and Film Th...

03/12/2021

TONIGHT'S EPISODE: Diep City E175 S1 - Friday 03 December 2021

TONIGHT'S EPISODE: Diep City E175 S1 - Friday 03 December 2021We've got you covered on what's happening tonight. by SA TV and Soapies 03-12-2021 ...

03/12/2021

UZALO: Tonight's episode, Friday 03 December 2021 - E195 S7

UZALO: Tonight's episode, Friday 03 December 2021 - E195 S7Don't get left behind, catch up on Uzalo now! by SA TV and Soapies 03-12-2021 in SA TV a...

03/12/2021

MUVHANGO: Friday's Episode - 03 December 2021 E239 S22

MUVHANGO: Friday's Episode - 03 December 2021 E239 S22Don't miss out on the latest drama in Muvhango! by SA TV and Soapies 03-12-2021 in SA TV and ...

03/12/2021

Tonight on Imbewu: Friday, 03 December 2021 - E950 S4

Tonight on Imbewu: Friday, 03 December 2021 - E950 S4Catch up on what's going on tonight! by SA TV and Soapies 03-12-2021 in SA TV and Film Friday'...

02/12/2021

Skeem Skeem' Spoiler: Leeto and Joy fall head over heels in love

Skeem Skeem' Spoiler: Leeto and Joy fall head over heels in loveLeeto will fall in love with Joy when he meets her on Tuesday, 28 December for the first tim...

02/12/2021

Muvhango' Review: Gugu is pregnant with Azwindini's baby

Muvhango' Review: Gugu is pregnant with Azwindini's babyGugu slept with Azwindini without protection while they were trapped underground and she's n...

02/12/2021

It's heartbreaking': Gomora' viewers want Mazet freed from the wheelchair

It's heartbreaking': Gomora' viewers want Mazet freed from the whee...

02/12/2021

Inside Thabiso Bapela's doctor roles on two telenovelas and a soapie

Inside Thabiso Bapela's doctor roles on two telenovelas and a soapieThabiso Bapela plays Dr Molamu on Gomora', plays Dr Kwena on Giyani: Land of Blood...

02/12/2021

Pure torture:The Wife' viewers slam three-episode release

Pure torture: The Wife' viewers slam three-episode release The Wife' releases just three episodes every Thursday and fans just can't take it anymore...

02/12/2021

7de Laan: What is happening Thursday 02 December 2021 - E241 S22

7de Laan: What is happening Thursday 02 December 2021 - E241 S22Don't miss out on what's happening on tonight's episode! by SA TV and Soapies 02-...

02/12/2021

Skeem Saam: Tonight's episode, E369 S9 - Thursday 02 December 2021

Skeem Saam: Tonight's episode, E369 S9 - Thursday 02 December 2021Find out what's going on tonight on Skeem Saam! by SA TV and Soapies 02-12-2021 in...

02/12/2021

TONIGHT'S EPISODE: Scandal - Thursday 02 December 2021 (E3967 S13)

TONIGHT'S EPISODE: Scandal - Thursday 02 December 2021 (E3967 S13)Get to know what's happening on tonight's episode! by SA TV and Soapies 02-12-2...

02/12/2021

Gomora: What's happening tonight Thursday, 02 December 2021 - E159 S2

Gomora: What's happening tonight Thursday, 02 December 2021 - E159 S2Don't miss out on what's happening on tonight's episode of Gomora! by SA ...

02/12/2021

Thursday's Episode: Generations - The Legacy, E269 S30 (02 December 2021)

Thursday's Episode: Generations - The Legacy, E269 S30 (02 December 2021)Keen to know what's happening on the latest episode of Generations: The Legacy?...

02/12/2021

The River: what is happening E214 S4 - Thursday 02 December 2021

The River: what is happening E214 S4 - Thursday 02 December 2021On tonight's episode of The River . by SA TV and Soapies 02-12-2021 in SA TV and Film ...

02/12/2021

TONIGHT'S EPISODE: Diep City E174 S1 - Thursday 02 December 2021

TONIGHT'S EPISODE: Diep City E174 S1 - Thursday 02 December 2021We've got you covered on what's happening tonight. by SA TV and Soapies 02-12-202...

02/12/2021

UZALO: Tonight's episode, Thursday 02 December 2021 - E194 S7

UZALO: Tonight's episode, Thursday 02 December 2021 - E194 S7Don't get left behind, catch up on Uzalo now! by SA TV and Soapies 02-12-2021 in SA TV...

02/12/2021

MUVHANGO: Thursday's Episode - 02 December 2021 E238 S22

MUVHANGO: Thursday's Episode - 02 December 2021 E238 S22Don't miss out on the latest drama in Muvhango! by SA TV and Soapies 02-12-2021 in SA TV an...

02/12/2021

Tonight on Imbewu: Thursday, 02 December 2021 - E949 S4

Tonight on Imbewu: Thursday, 02 December 2021 - E949 S4Catch up on what's going on tonight! by SA TV and Soapies 02-12-2021 in SA TV and Film Thursday...

01/12/2021

Sorry, what?: Legacy' gets canned, leaving fans gasping

Sorry, what?: Legacy' gets canned, leaving fans gaspingM-Net's award-winning telenovela Legacy' has been canned, according to entertainment tea sp...

01/12/2021

Written out': Molemo Tlali is the fifth star to exit The Queen' in 2021

Written out': Molemo Tlali is the fifth star to exit The Queen' in 2021Molemo Tlali has become the fifth actor after SK Khoza, Cindy Mahlangu, Loyiso M...

01/12/2021

Should Akhona run? The Queen' fans get creep vibes' from Clive

Should Akhona run? The Queen' fans get creep vibes' from Clive Selling our girl dreams': Clive and Akhona's romance has The Queen' viewer...

01/12/2021

Goodbye sweethearts': Vuyo Dabula dumps Generations: The Legacy'

Goodbye sweethearts': Vuyo Dabula dumps Generations: The Legacy'Dabula, who plays a charming villain, Kumkani Gaddafi Phakade, has left Generations: T...

01/12/2021

Skeem Saam: Tonight's episode, E368 S9 - Wednesday 01 December 2021

Skeem Saam: Tonight's episode, E368 S9 - Wednesday 01 December 2021Find out what's going on tonight on Skeem Saam! by SA TV and Soapies 01-12-2021 i...

01/12/2021

TONIGHT'S EPISODE: Scandal - Wednesday 01 December 2021 (E3966 S13)

TONIGHT'S EPISODE: Scandal - Wednesday 01 December 2021 (E3966 S13)Get to know what's happening on tonight's episode! by SA TV and Soapies 01-12-...

01/12/2021

TONIGHT'S EPISODE: Diep City E173 S1 - Wednesday 01 December 2021

TONIGHT'S EPISODE: Diep City E173 S1 - Wednesday 01 December 2021We've got you covered on what's happening tonight. by SA TV and Soapies 01-12-20...

01/12/2021

MUVHANGO: Wednesday's Episode - 01 December 2021 E237 S22

MUVHANGO: Wednesday's Episode - 01 December 2021 E237 S22Don't miss out on the latest drama in Muvhango! by SA TV and Soapies 01-12-2021 in SA TV a...

01/12/2021

Soapie teasers: What's happening in Imbewu: The Seed this December 2021?

Soapie teasers: What's happening in Imbewu: The Seed this December 2021?This month is dramatic in Imbewu: The Seed. by SA TV and Soapies 01-12-2021 in ...

01/12/2021

Muvhango' Review: Why Tebogo Thobejane replaced Liteboho Molise

Muvhango' Review: Why Tebogo Thobejane replaced Liteboho MoliseMulalo has replaced his jailbird wife, Teboho Mukwevho, played by Liteboho Molise with Belind...

01/12/2021

A first for Mzansi': The River's gay couple Andile and Njabulo ties the knot

A first for Mzansi': The River's gay couple Andile and Njabulo ties the...

01/12/2021

7de Laan: What is happening Wednesday 01 December 2021 - E240 S22

7de Laan: What is happening Wednesday 01 December 2021 - E240 S22Don't miss out on what's happening on tonight's episode! by SA TV and Soapies 01...

01/12/2021

Skeem Saam: Tonight's episode, E368 S9 - Wednesday 01 November 2021

Skeem Saam: Tonight's episode, E368 S9 - Wednesday 01 November 2021Find out what's going on tonight on Skeem Saam! by SA TV and Soapies 01-12-2021 i...

01/12/2021

TONIGHT'S EPISODE: Scandal - Wednesday 01 November 2021 (E3966 S13)

TONIGHT'S EPISODE: Scandal - Wednesday 01 November 2021 (E3966 S13)Get to know what's happening on tonight's episode! by SA TV and Soapies 01-12-...

01/12/2021

Gomora: What's happening tonight Wednesday, 01 December 2021 - E158 S2

Gomora: What's happening tonight Wednesday, 01 December 2021 - E158 S2Don't miss out on what's happening on tonight's episode of Gomora! by SA...

01/12/2021

Wednesday's Episode: Generations - The Legacy, E268 S30 (01 December 2021)

Wednesday's Episode: Generations - The Legacy, E268 S30 (01 December 2021)Keen to know what's happening on the latest episode of Generations: The Legacy...

01/12/2021

The River: what is happening E213 S4 - Wednesday 01 December 2021

The River: what is happening E213 S4 - Wednesday 01 December 2021On tonight's episode of The River . by SA TV and Soapies 01-12-2021 in SA TV and Film ...

01/12/2021

UZALO: Tonight's episode, Wednesday 01 December 2021 - E193 S7

UZALO: Tonight's episode, Wednesday 01 December 2021 - E193 S7Don't get left behind, catch up on Uzalo now! by SA TV and Soapies 01-12-2021 in SA T...

01/12/2021

Tonight on Imbewu: Wednesday, 01 December 2021 - E948 S4

Tonight on Imbewu: Wednesday, 01 December 2021 - E948 S4Catch up on what's going on tonight! by SA TV and Soapies 01-12-2021 in SA TV and Film Wednesd...

01/12/2021

Soapie teasers: What's happening in 7de Laan in December 2021?

Soapie teasers: What's happening in 7de Laan in December 2021?Another great month ahead. by SA TV and Soapies 01-12-2021 in SA TV and Film 7de Laan So...

01/12/2021

Soapie teasers: What's happening in Skeem Saam in December 2021?

Soapie teasers: What's happening in Skeem Saam in December 2021?Are you ready for another Skeem Saam rollercoaster ride this month? by SA TV and Soapies ...

01/12/2021

Scandal soapie teasers: What's happening this December 2021?

Scandal soapie teasers: What's happening this December 2021?This month is going to be intense in Scandal. by SA TV and Soapies 01-12-2021 in SA TV and ...

01/12/2021

Soapie teasers: What's happening in Gomora in December 2021?

Soapie teasers: What's happening in Gomora in December 2021?Are you ready to be entertained this month? by SA TV and Soapies 01-12-2021 in SA TV and Fi...

01/12/2021

Soapie teasers: What's happening in Generations: The Legacy in December 2021?

Soapie teasers: What's happening in Generations: The Legacy in December 2021...