
As the demand for video and content production grows worldwide, companies of all sizes and industries gradually increase their library of content or media archive. From TV or movie rights owners to independent artists or creatives, large corporations, startups, public and educational institutions, brands or sports clubs, more and more businesses rely on video production to transmit their values, improve communication with their audience or simply to increase their revenues and offer a better service to their customers.
However, few are still fully aware of the value that lies in all this content that they are creating and even fewer are aware of the monetization opportunities that they might be losing as a result of ignorance, lack of time, disorganization of media files or lack of adequate tools and technology.
There is an audience for practically all types of content and it is in our best interest to make the most out of it. What is the secret to ensuring effective and easy monetization of all the content we produce? Where should this process start? We review some basic tips and key technologies that should be considered for it below.
1. The foundation of content monetization is cataloging and file organization
We cannot monetize what we cannot find. Although this idea may seem obvious, it has many more implications than we can even imagine when we talk about media files. Storing our content in shared folders in an on-premise server can be enough when we are just starting to produce video, but as our media archive grows, it is a completely inefficient process especially considering that not a single person will be able to remember by heart over time the content of each video clip, its status, its technical features or where it has been stored.
It is very important to rely on technologies that allow us to organize all videos quickly and easily even, why not, automatically. Indexing and cataloging our media files using metadata is an essential step in this process, and investing in a Media Asset Management (MAM) system such as VSNExplorer, or hiring a provider that offers these services instead, is a vital first step in the process of content monetization.
2. Multiplatform distribution is no longer a desirable option, but a necessary one
According to a recent Google research on digital video and streaming, 77% of viewers turned to web platforms and non-linear channels during the lockdown as a source of new and fresh' content. In fact, up to 50% of users say they find content relevant to them on this kind of platforms, according to their experiences and tastes, compared to 32% who achieve the same with traditional television. In line with these data, eMarketer points out that in 2021 more than 106 million households in the US will watch streaming content, eclipsing the number of households that pay for traditional TV services like cable or satellite.
As part of the explosion of video consumption, it is becoming unfeasible to consider monetizing content just through a single window of exploitation and in a single video format. Today, the key to getting the most out of our video content is precisely to reach maximum audience taking minimum risks. That is, reaching an increasingly fragmented audience through a diverse set of platforms and devices that follow various combinations of business models.
In this sense, companies must be able to reuse, repackage and distribute their content for all types of platforms, including, of course, social media. IIt is exactly here where technologies such as VSNCrea, our Broadcast Management System (BMS), can help companies in scheduling all their contents for different exploitation windows, rather linear or nonlinear, throughout the entire media lifecycle and in a simple and even automatic way by using smart rules to schedule content for the long term.
Thus, a media company or a production company could decide, for example, to release its new series on TV as the primary viewing window, and once the broadcasting rights have ended, release it on its own VoD platform as a second window. They could even promote short clips of the series through social media as well. In the same way, a private company could broadcast its new event for investors through its WebTV and then host the recording on its corporate website and on its YouTube and Vimeo channels, as well as announcing the availability of the video on demand through their social networks.
In any of the previous cases, a system like VSNCrea would allow for a quick search of the files to be broadcast or published on each platform directly from the updated catalog of available contents. Subsequently, it would allow users to organize and schedule the publication or broadcast dates of each content for the different windows, platforms or channels. All with just a few clicks and in a matter of minutes, from a single centralized system for linear and non-linear channels.
3. The key to optimal monetization is Business Intelligence
Throughout ingest, cataloging, scheduling and distribution or broadcast processes, a huge amount of data worth analyzing is collected. These data are extremely valuable to help users make informed decisions about how to improve the monetization of their content (quality, audiences, cost, advertising revenue, preferred consumer platform, ROI, etc.). That is why any advanced tool for media management and content scheduling should have a Business Intelligence module that allows accessing all kinds of data, information and graphics, including those coming from third-party solutions (eg: ERP systems), in order to help users make a better assessment of which aspects are improving content monetization and which ones should be revised or changed.
4. Increasing revenue streams with a content hub is always a good idea
A traditional and simple solution to extract the maximu
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
10/06/2026
DAZN-owned digital-media company launches three fan-first series leaning into cr...
10/06/2026
Clear-Com has announced the appointment of Jason Dino as Southwest Regional Sales Manager USA, covering Southern California and the Southwest region. Dino joins...
10/06/2026
An 11% decrease in number of global broadcast deals reflects the organization...
10/06/2026
The Women Without Boundaries Awards recognize women whose work is advancing the future of media, broadcast, AV, workplace technology, digital experience, and re...
10/06/2026
Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...
10/06/2026
SES is supporting broadcast distribution of the world's biggest football tou...
10/06/2026
NDI has announced that BirdDog has become the first hardware manufacturer to achieve full NDI 6.3 compatibility across its complete lineup of cameras, encoders,...
10/06/2026
Vince Caputo and Scott Carter, winners of the 2026 Sports Emmy for Outstanding Post Produced Audio have been announced as presenters for the 2026 SVG Advanced A...
10/06/2026
FOX One today unveiled a slate of new product features and enhancements designed to elevate the viewing experience for fans on the official streaming platform o...
10/06/2026
Primary production partners Dome Productions and Raycom Sports once again played...
10/06/2026
The Women in Sports Filmmaking Experienceship is an immersive professional devel...
10/06/2026
The league has expanded its HSAN architecture for the NBA Finals to manage more ...
10/06/2026
The inaugural MoonPay X Games League (XGL) Winter Draft will take place Wednesday, September 16, 2026 at Cosm Los Angeles from 7-9 p.m. PT. The event will strea...
10/06/2026
The University of Oklahoma (OU) Athletics Department and Learfield have announce...
10/06/2026
The Video Services Forum (VSF) has released TR-06-4 Part 8, a new specification for RIST Satellite-Hybrid: Out-of-Band Method. The specification creates a mecha...
10/06/2026
Riedel Communications provided the communications infrastructure for the 14th World Live Neurovascular Conference (WLNC) in Lisbon, supporting live medical proc...
10/06/2026
A still from The Doom Generation by Gregg Araki (Courtesy of Sundance Institute)
By Lucy Spicer
Have you checked out our Sundance Film Festival 101 list yet...
10/06/2026
Get Hands-On with Interfaces & Mic Preamp Brands
If youre after a new interface or preamp, then GearExpo UK is the place to be! Well have a whole host of au...
10/06/2026
November 13-14 2026, The Midway, San Francisco
Following their recent rebranding, MONO Music Conference (formerly Music Expo) have officially announced thei...
10/06/2026
Debut instrument free for limited time
deFORM is the debut release from newly founded developer ebbandflow, and it's being offered as a free download fo...
10/06/2026
Alone Australia Season 4: Meet the Cast
10 June, 2026
Media releases
WATCH THE TRAILER
Smash-hit survival series Alone Australia drops its highly anticipa...
10/06/2026
DEADLY THEN, DEADLY NOW, DEADLY ALWAYS: SBS & NITV IGNITE NAIDOC WEEK 2026 WITH ...
10/06/2026
Rohde & Schwarz and TRUMPF advance laser-based drone defense with THORIS LCS Rohde & Schwarz is showcasing THORIS at ILA 2026: A sovereign, end to end counter...
10/06/2026
MAHLE and Rohde & Schwarz develop application for sensor testing of modern drive...
10/06/2026
Production and Development Funding supports the creation of compelling, commercially viable, artistic and culturally relevant South African screen content. Deve...
10/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
10/06/2026
Accedo, Humans not Robots, and the Institution of Engineering and Technology (IET) have announced the launch of Ecoflow X. Formerly an IBC Accelerator project, ...
10/06/2026
Frequency, the engine powering the world's leading streaming television channels, today announced that James Smith has joined the company as General Manager...
10/06/2026
At the 14th World Live Neurovascular Conference (WLNC) in Lisbon, Riedel Communications provided the communications infrastructure for live medical procedures s...
10/06/2026
Globecast, a leading provider of broadcast, media, and entertainment managed services, today announced the launch of its Content Exchange platform powered by Or...
10/06/2026
Klvr will showcase how venues, integrators and production teams are rethinking disposable battery usage at InfoComm 2026 (Las Vegas, June 17-19, booth #N6311). ...
10/06/2026
The Video Services Forum (VSF) has further enhanced the Reliable Internet Streaming Transport (RIST) protocol by incorporating a new feature, RIST Satellite-Hyb...
10/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/06/2026
10 Jun 2026
VEON's Banglalink Brings Every World Cup 2026 Match to Football...
10/06/2026
Wednesday 10 June 2026
How to watch every ICC Women's T20 World Cup 2026 match live on Sky Sports
Where is the ICC Women's T20 World Cup 2026 availabl...
10/06/2026
Wednesday 10 June 2026
P RLA brings first-ever Beautifully Clean Oral Care'...
10/06/2026
Wednesday 10 June 2026
Sky reveals pulse-pounding first teaser trailer for upco...
10/06/2026
Wuppertal June 10, 2026
Riedel Artist at the Heart of the 14th World Live Neurovascular ConferenceAt the 14th World Live Neurovascular Conference (WLNC) in Li...
10/06/2026
Back to All News
Netflix Showcases New Mobile Experience, Collections and Games Vision in APAC
Product
10 June 2026
GlobalSouth KoreaJapan
Link copied to c...
10/06/2026
Back to All News
Ready to Join? The Netflix Fan Club Arrives at Cannes Lions
Business
10 June 2026
Global
Link copied to clipboard
Download all assets
N...
10/06/2026
Chemists snap together complex 3D molecules from highly reactive radicals-without losing their shape Scripps Research team develops stereoretentive radical-radi...
09/06/2026
Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...
09/06/2026
SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...
09/06/2026
EVS has announced it is changing its corporate name from EVS Broadcast Equipment to EVS, reflecting the company's expanded portfolio beyond broadcast equipm...
09/06/2026
Fox Corporation and the NFL have announced a multi-year agreement to bring NFL c...