As the demand for video and content production grows worldwide, companies of all sizes and industries gradually increase their library of content or media archive. From TV or movie rights owners to independent artists or creatives, large corporations, startups, public and educational institutions, brands or sports clubs, more and more businesses rely on video production to transmit their values, improve communication with their audience or simply to increase their revenues and offer a better service to their customers.
However, few are still fully aware of the value that lies in all this content that they are creating and even fewer are aware of the monetization opportunities that they might be losing as a result of ignorance, lack of time, disorganization of media files or lack of adequate tools and technology.
There is an audience for practically all types of content and it is in our best interest to make the most out of it. What is the secret to ensuring effective and easy monetization of all the content we produce? Where should this process start? We review some basic tips and key technologies that should be considered for it below.
1. The foundation of content monetization is cataloging and file organization
We cannot monetize what we cannot find. Although this idea may seem obvious, it has many more implications than we can even imagine when we talk about media files. Storing our content in shared folders in an on-premise server can be enough when we are just starting to produce video, but as our media archive grows, it is a completely inefficient process especially considering that not a single person will be able to remember by heart over time the content of each video clip, its status, its technical features or where it has been stored.
It is very important to rely on technologies that allow us to organize all videos quickly and easily even, why not, automatically. Indexing and cataloging our media files using metadata is an essential step in this process, and investing in a Media Asset Management (MAM) system such as VSNExplorer, or hiring a provider that offers these services instead, is a vital first step in the process of content monetization.
2. Multiplatform distribution is no longer a desirable option, but a necessary one
According to a recent Google research on digital video and streaming, 77% of viewers turned to web platforms and non-linear channels during the lockdown as a source of new and fresh' content. In fact, up to 50% of users say they find content relevant to them on this kind of platforms, according to their experiences and tastes, compared to 32% who achieve the same with traditional television. In line with these data, eMarketer points out that in 2021 more than 106 million households in the US will watch streaming content, eclipsing the number of households that pay for traditional TV services like cable or satellite.
As part of the explosion of video consumption, it is becoming unfeasible to consider monetizing content just through a single window of exploitation and in a single video format. Today, the key to getting the most out of our video content is precisely to reach maximum audience taking minimum risks. That is, reaching an increasingly fragmented audience through a diverse set of platforms and devices that follow various combinations of business models.
In this sense, companies must be able to reuse, repackage and distribute their content for all types of platforms, including, of course, social media. IIt is exactly here where technologies such as VSNCrea, our Broadcast Management System (BMS), can help companies in scheduling all their contents for different exploitation windows, rather linear or nonlinear, throughout the entire media lifecycle and in a simple and even automatic way by using smart rules to schedule content for the long term.
Thus, a media company or a production company could decide, for example, to release its new series on TV as the primary viewing window, and once the broadcasting rights have ended, release it on its own VoD platform as a second window. They could even promote short clips of the series through social media as well. In the same way, a private company could broadcast its new event for investors through its WebTV and then host the recording on its corporate website and on its YouTube and Vimeo channels, as well as announcing the availability of the video on demand through their social networks.
In any of the previous cases, a system like VSNCrea would allow for a quick search of the files to be broadcast or published on each platform directly from the updated catalog of available contents. Subsequently, it would allow users to organize and schedule the publication or broadcast dates of each content for the different windows, platforms or channels. All with just a few clicks and in a matter of minutes, from a single centralized system for linear and non-linear channels.
3. The key to optimal monetization is Business Intelligence
Throughout ingest, cataloging, scheduling and distribution or broadcast processes, a huge amount of data worth analyzing is collected. These data are extremely valuable to help users make informed decisions about how to improve the monetization of their content (quality, audiences, cost, advertising revenue, preferred consumer platform, ROI, etc.). That is why any advanced tool for media management and content scheduling should have a Business Intelligence module that allows accessing all kinds of data, information and graphics, including those coming from third-party solutions (eg: ERP systems), in order to help users make a better assessment of which aspects are improving content monetization and which ones should be revised or changed.
4. Increasing revenue streams with a content hub is always a good idea
A traditional and simple solution to extract the maximu
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
As the demand for video and content production grows worldwide, companies of all sizes and industries gradually increase their library of content or media archive. From TV or movie rights owners to independent artists or creatives, large corporations, startups, public and educational institutions, brands or sports clubs, more and more businesses rely on video production to transmit their values, improve communication with their audience or simply to increase their revenues and offer a better service to their customers.
