As the demand for video and content production grows worldwide, companies of all sizes and industries gradually increase their library of content or media archive. From TV or movie rights owners to independent artists or creatives, large corporations, startups, public and educational institutions, brands or sports clubs, more and more businesses rely on video production to transmit their values, improve communication with their audience or simply to increase their revenues and offer a better service to their customers.
However, few are still fully aware of the value that lies in all this content that they are creating and even fewer are aware of the monetization opportunities that they might be losing as a result of ignorance, lack of time, disorganization of media files or lack of adequate tools and technology.
There is an audience for practically all types of content and it is in our best interest to make the most out of it. What is the secret to ensuring effective and easy monetization of all the content we produce? Where should this process start? We review some basic tips and key technologies that should be considered for it below.
1. The foundation of content monetization is cataloging and file organization
We cannot monetize what we cannot find. Although this idea may seem obvious, it has many more implications than we can even imagine when we talk about media files. Storing our content in shared folders in an on-premise server can be enough when we are just starting to produce video, but as our media archive grows, it is a completely inefficient process especially considering that not a single person will be able to remember by heart over time the content of each video clip, its status, its technical features or where it has been stored.
It is very important to rely on technologies that allow us to organize all videos quickly and easily even, why not, automatically. Indexing and cataloging our media files using metadata is an essential step in this process, and investing in a Media Asset Management (MAM) system such as VSNExplorer, or hiring a provider that offers these services instead, is a vital first step in the process of content monetization.
2. Multiplatform distribution is no longer a desirable option, but a necessary one
According to a recent Google research on digital video and streaming, 77% of viewers turned to web platforms and non-linear channels during the lockdown as a source of new and fresh' content. In fact, up to 50% of users say they find content relevant to them on this kind of platforms, according to their experiences and tastes, compared to 32% who achieve the same with traditional television. In line with these data, eMarketer points out that in 2021 more than 106 million households in the US will watch streaming content, eclipsing the number of households that pay for traditional TV services like cable or satellite.
As part of the explosion of video consumption, it is becoming unfeasible to consider monetizing content just through a single window of exploitation and in a single video format. Today, the key to getting the most out of our video content is precisely to reach maximum audience taking minimum risks. That is, reaching an increasingly fragmented audience through a diverse set of platforms and devices that follow various combinations of business models.
In this sense, companies must be able to reuse, repackage and distribute their content for all types of platforms, including, of course, social media. IIt is exactly here where technologies such as VSNCrea, our Broadcast Management System (BMS), can help companies in scheduling all their contents for different exploitation windows, rather linear or nonlinear, throughout the entire media lifecycle and in a simple and even automatic way by using smart rules to schedule content for the long term.
Thus, a media company or a production company could decide, for example, to release its new series on TV as the primary viewing window, and once the broadcasting rights have ended, release it on its own VoD platform as a second window. They could even promote short clips of the series through social media as well. In the same way, a private company could broadcast its new event for investors through its WebTV and then host the recording on its corporate website and on its YouTube and Vimeo channels, as well as announcing the availability of the video on demand through their social networks.
In any of the previous cases, a system like VSNCrea would allow for a quick search of the files to be broadcast or published on each platform directly from the updated catalog of available contents. Subsequently, it would allow users to organize and schedule the publication or broadcast dates of each content for the different windows, platforms or channels. All with just a few clicks and in a matter of minutes, from a single centralized system for linear and non-linear channels.
3. The key to optimal monetization is Business Intelligence
Throughout ingest, cataloging, scheduling and distribution or broadcast processes, a huge amount of data worth analyzing is collected. These data are extremely valuable to help users make informed decisions about how to improve the monetization of their content (quality, audiences, cost, advertising revenue, preferred consumer platform, ROI, etc.). That is why any advanced tool for media management and content scheduling should have a Business Intelligence module that allows accessing all kinds of data, information and graphics, including those coming from third-party solutions (eg: ERP systems), in order to help users make a better assessment of which aspects are improving content monetization and which ones should be revised or changed.
4. Increasing revenue streams with a content hub is always a good idea
A traditional and simple solution to extract the maximu
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
As the demand for video and content production grows worldwide, companies of all sizes and industries gradually increase their library of content or media archive. From TV or movie rights owners to independent artists or creatives, large corporations, startups, public and educational institutions, brands or sports clubs, more and more businesses rely on video production to transmit their values, improve communication with their audience or simply to increase their revenues and offer a better service to their customers.
