Sony Pixel Power calrec Sony

Tips on how to effectively monetize content

21/04/2021

As the demand for video and content production grows worldwide, companies of all sizes and industries gradually increase their library of content or media archive. From TV or movie rights owners to independent artists or creatives, large corporations, startups, public and educational institutions, brands or sports clubs, more and more businesses rely on video production to transmit their values, improve communication with their audience or simply to increase their revenues and offer a better service to their customers.

However, few are still fully aware of the value that lies in all this content that they are creating and even fewer are aware of the monetization opportunities that they might be losing as a result of ignorance, lack of time, disorganization of media files or lack of adequate tools and technology.

There is an audience for practically all types of content and it is in our best interest to make the most out of it. What is the secret to ensuring effective and easy monetization of all the content we produce? Where should this process start? We review some basic tips and key technologies that should be considered for it below.

1. The foundation of content monetization is cataloging and file organization

We cannot monetize what we cannot find. Although this idea may seem obvious, it has many more implications than we can even imagine when we talk about media files. Storing our content in shared folders in an on-premise server can be enough when we are just starting to produce video, but as our media archive grows, it is a completely inefficient process especially considering that not a single person will be able to remember by heart over time the content of each video clip, its status, its technical features or where it has been stored.

It is very important to rely on technologies that allow us to organize all videos quickly and easily even, why not, automatically. Indexing and cataloging our media files using metadata is an essential step in this process, and investing in a Media Asset Management (MAM) system such as VSNExplorer, or hiring a provider that offers these services instead, is a vital first step in the process of content monetization.

2. Multiplatform distribution is no longer a desirable option, but a necessary one

According to a recent Google research on digital video and streaming, 77% of viewers turned to web platforms and non-linear channels during the lockdown as a source of new and fresh' content. In fact, up to 50% of users say they find content relevant to them on this kind of platforms, according to their experiences and tastes, compared to 32% who achieve the same with traditional television. In line with these data, eMarketer points out that in 2021 more than 106 million households in the US will watch streaming content, eclipsing the number of households that pay for traditional TV services like cable or satellite.

As part of the explosion of video consumption, it is becoming unfeasible to consider monetizing content just through a single window of exploitation and in a single video format. Today, the key to getting the most out of our video content is precisely to reach maximum audience taking minimum risks. That is, reaching an increasingly fragmented audience through a diverse set of platforms and devices that follow various combinations of business models.

In this sense, companies must be able to reuse, repackage and distribute their content for all types of platforms, including, of course, social media. IIt is exactly here where technologies such as VSNCrea, our Broadcast Management System (BMS), can help companies in scheduling all their contents for different exploitation windows, rather linear or nonlinear, throughout the entire media lifecycle and in a simple and even automatic way by using smart rules to schedule content for the long term.

Thus, a media company or a production company could decide, for example, to release its new series on TV as the primary viewing window, and once the broadcasting rights have ended, release it on its own VoD platform as a second window. They could even promote short clips of the series through social media as well. In the same way, a private company could broadcast its new event for investors through its WebTV and then host the recording on its corporate website and on its YouTube and Vimeo channels, as well as announcing the availability of the video on demand through their social networks.

In any of the previous cases, a system like VSNCrea would allow for a quick search of the files to be broadcast or published on each platform directly from the updated catalog of available contents. Subsequently, it would allow users to organize and schedule the publication or broadcast dates of each content for the different windows, platforms or channels. All with just a few clicks and in a matter of minutes, from a single centralized system for linear and non-linear channels.

3. The key to optimal monetization is Business Intelligence

Throughout ingest, cataloging, scheduling and distribution or broadcast processes, a huge amount of data worth analyzing is collected. These data are extremely valuable to help users make informed decisions about how to improve the monetization of their content (quality, audiences, cost, advertising revenue, preferred consumer platform, ROI, etc.). That is why any advanced tool for media management and content scheduling should have a Business Intelligence module that allows accessing all kinds of data, information and graphics, including those coming from third-party solutions (eg: ERP systems), in order to help users make a better assessment of which aspects are improving content monetization and which ones should be revised or changed.

4. Increasing revenue streams with a content hub is always a good idea

A traditional and simple solution to extract the maximu
LINK: https://www.vsn-tv.com/en/tips-on-how-to-effectively-monetize-content/...
See more stories from vsn

Most recent headlines

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

18/03/2024

USC Basketball Star Juju Watkins on Fashion, Film, Friendship Bracelets, and More

Listeners turn to Spotify to connect with their favorites-from artists and album...

18/03/2024

Young professionals successfully complete vocational training at SGL's Meitingen site

Seven young professionals completed their vocational training at SGL Carbon in M...

18/03/2024

Vintage Allure

Released this past January, the music video for Ariana Grande's yes, and? brings a modern approach to vintage allure. The video was directed by Christian ...

18/03/2024

ST Engineering iDirect Unveils Intuition at SATELLITE 2024 Conference and Exhibition

Global satellite communications leader gives market a first look at its next-gen...

18/03/2024

Box to Box Films shares with MediaSilo

Box to Box Films Shares with MediaSilo Amy and Drive to Survive producer updates collaborators simply and securely Boston, MA, March 18, 2024 - Box to Box Fi...

18/03/2024

Telestream Introduces AI-Powered Tools for Rapid Content Delivery at NAB Show 2024

Telestream Introduces AI-Powered Tools for Rapid Content Delivery at NAB Show 20...

18/03/2024

Docufiction Film Bringing Down a Mountain Edited with DaVinci Resolve Studio

Docufiction Film Bringing Down a Mountain Edited with DaVinci Resolve Studio Brie Clayton March 18, 2024 0 Comments Blackmagic Design today announced ...

18/03/2024

FingerWorks Telestrators Releases Enhancements to Computer Vision Live Tracking Software at NAB 2024

FingerWorks Telestrators Releases Enhancements to Computer Vision Live Tracking ...

18/03/2024

DirecTV to Allow Subscribers to Opt Out of Local Stations

DirecTV announced a new feature over the weekend that will allow its subscribers to opt out of their local stations in return for a discount. Customers who ch...

18/03/2024

Logging and reviewing: Moving towards a sustainable workflow

Jane Sung, COO at Cinedeck, explains how broadcasters and content production companies can achieve the goal of moving towards creating a more sustainable, effic...

18/03/2024

Altice Media sold to French shipping tycoon for 1.55 billion

The deal includes BFM TV, one of the country's largest 24-hour news channels, as well as documentary channel RMC D couverte, and RMC Story By Jenny Priestl...

18/03/2024

Meet the CEO and founder

By TVBEurope Staff Published: March 18, 2024 Nick Franco tells TVBEurope how he went from being a master plasterer and refurbishing the ornate plasterwork ...

18/03/2024

Master the Avatar State: Glowing Eyes in Adobe After Effects

Master the Avatar State: Glowing Eyes in Adobe After Effects Levi Borland March 18, 2024 0 Comments In this step-by-step tutorial, learn how to recrea...

18/03/2024

Next Season of Doctor Who' on Disney Plus May 10

The next season of Doctor Who, with Ncuti Gatwa as the 15th Doctor, premieres on Disney Plus and around the world May 10. It is the first season to launch on Di...

18/03/2024

Screen Australia and VicScreen launch new Screen Careers initiative

18 03 2024 - Media release Screen Australia and VicScreen launch new Screen Careers initiative LTR Denise Eriksen, Esther Coleman Hawkins, Caroline Pitcher, K...

18/03/2024

CBC/WRAL Night Helps Bring in Over $26k for PBS NC

Capitol Broadcasting and WRAL-TV continued a decades-long tradition of supporting PBS North Carolina, our state's public television station, to good result ...

18/03/2024

Banglalink Gets Unified Licence to Deliver Superior Digital Services in Bangladesh

18 Mar 2024 Banglalink Gets Unified Licence to Deliver Superior Digital Service...

18/03/2024

Thuraya partners with Niflink to deliver telemedicine and eLearning to users across its network

Abu Dhabi, 18 March, 2024 : Abu Dhabi, 18 March 2024: Thuraya Telecommunication...

18/03/2024

Thuraya partners with Niflink to deliver telemedicine and eLearning to users across its ne...

Abu Dhabi, 18 March, 2024 : Abu Dhabi, 18 March 2024: Thuraya Telecommunication...

18/03/2024

Major League Soccer: IMG on Capturing Fan Rituals and Delivering Consistent Coverage

Major League Soccer: IMG on capturing fan rituals and delivering consistent cove...

18/03/2024

Smashing Padel: Inside Aurora's Innovative Production of the Inaugural Hexagon Cup

Smashing padel: Inside Aurora's innovative production of the inaugural Hexag...

18/03/2024

Airspeeder Teams Up With EMG for World's First Live Broadcast of Flying Car Series

Airspeeder teams up with EMG for world's first live broadcast of flying car ...

18/03/2024

Netflix Announces News About 26 Upcoming Nordic Titles - Including 12 Brand New Titles

Back to All News Netflix Announces News About 26 Upcoming Nordic Titles - Inclu...

18/03/2024

Final sprint in the AS4 market communication

Final Sprint in the AS4 Market Communication: All Arvato Systems Customers Are Ready to Go Customers for market communication AS4-ready Arvato Systems is now...

18/03/2024

Tonight on Uzalo: Nkunzi takes a drastic decision

Tonight on Uzalo: Nkunzi takes a drastic decisionDon't miss Monday, 18 March's riveting episode of South African soapie Uzalo on SABC 1 on DStv channel ...

18/03/2024

Thales to modernize Montreal Mtro blue Line,improving passengers' punctuality and train reliability

Facebook Twitter LinkedIn Following a call for tenders, the Soci t de tra...

18/03/2024

Streaming today: Vida the Vet' on Netflix - 18 March 2024

Streaming today: Vida the Vet' on Netflix - 18 March 2024Looking for something to watch tonight? Check out all the new streaming releases from all your fav...

18/03/2024

Skeem Saam': Is Tobias Maswahla Evelyn's son?

Skeem Saam': Is Tobias Maswahla Evelyn's son?Is actor Sicelo Buthelezi's character Tobias Maswahla related to Deputy Principal Evelyn Maswahla in S...

18/03/2024

Tonight on Generations: Khensani tries to mend his friendship with Sphe

Tonight on Generations: Khensani tries to mend his friendship with SpheDon't miss Monday, 18 March's riveting episode of South African soapie Generation...

18/03/2024

Question: Did George Lucas rip off Dune?

Question: Did George Lucas rip off Dune?Miles Phillips explores Dune's Legacy and its echo in Star Wars, claiming that the former is among the best science ...

18/03/2024

Tonight on Skeem Saam: Jacobeth kicks Bullet to the curb

Tonight on Skeem Saam: Jacobeth kicks Bullet to the curbDon't miss Monday, 16 March's riveting episode of South African soapie Skeem Saam on SABC 1 on D...

18/03/2024

Tonight on Muvhango: Matshidiso finds incriminating information on Nkele

Tonight on Muvhango: Matshidiso finds incriminating information on NkeleDon't miss Monday, 18 March's riveting episode of South African soapie Muvhango ...

18/03/2024

Tonight on Smoke and Mirrors: In a haze of alcohol, Sakhile knocks down Fanyana

Tonight on Smoke and Mirrors: In a haze of alcohol, Sakhile knocks down FanyanaDon't miss Monday, 18 March's riveting episode of South African soapie Sm...

18/03/2024

Tonight on Scandal: Jojo's bad PR costs him more than he can afford

Tonight on Scandal: Jojo's bad PR costs him more than he can affordDon't miss Monday, 18 March's riveting episode of South African soapie Scandal! o...

18/03/2024

Tonight on Champions: Lebo's family are tearing him apart

Tonight on Champions: Lebo's family are tearing him apartDon't miss Monday, 18 March's riveting episode of South African soapie Champions on Mzansi ...

18/03/2024

Tonight on Gqeberha: Msimelelo lays down the rules at the Tshisa Nyama

Tonight on Gqeberha: Msimelelo lays down the rules at the Tshisa NyamaDon't miss Monday, 18 March's riveting episode of South African soapie Gqeberha: T...

18/03/2024

Tonight on Umkhokha: Zisebenzele makes a bet with Khululiwe that Siphamandla will do it within a week

Tonight on Umkhokha: Zisebenzele makes a bet with Khululiwe that Siphamandla wil...

18/03/2024

Cyberani and Thales enter a strategic alliance to strengthen the Kingdom's cybersecurity

Facebook Twitter LinkedIn Mr. Saeed Al Saeed, CEO of Cyberani, and Mr. Pie...

18/03/2024

Thales to equip Cibao International Airport in Dominican Republic with new Air Traffic Control Radar System

Facebook Twitter LinkedIn Instituto Dominicano de Aviaci n Civil (IDAC) se...

17/03/2024

WATCH: Highlights from the 2024 Cape Town Carnival [video]

WATCH: Highlights from the 2024 Cape Town Carnival [video]The Mother City's biggest annual street parade returned to Green Point on Saturday with the Cape T...

17/03/2024

WATCH: Highlights from the 2024 Cape Town Carnival

WATCH: Highlights from the 2024 Cape Town CarnivalThe Mother City's biggest annual street parade returned to Green Point on Saturday with the Cape Town Carn...

17/03/2024

Young Papi leaves Big Brother Mzansi'

Young Papi leaves Big Brother Mzansi'Young Papi was the thirteenth housemate to get evicted from the Big Brother Mzansi' reality TV show on Sunday, 17...

17/03/2024

Smoke and Mirrors': Why Thandiswa might dump Caesar

Smoke and Mirrors': Why Thandiswa might dump Caesar Smoke and Mirrors' spoilers reveal that Caesar will propose marriage to Thandiswa. Will she stay wit...

16/03/2024

Josh Brolin Drama Outer Range' Returns To Prime Video May 16

Western drama Outer Range is back with season two on Prime Video May 16. Josh Brolin stars and executive produces. He also directs the season's penultimate ...

16/03/2024

Kristen Wiig Lined Up to Host SNL' for Fifth Time

Kristen Wiig hosts Saturday Night Live for the fifth time on April 6. Wiig stars in and executive produces Palm Royale, which premieres March 20 on Apple TV Plu...

16/03/2024

Magnite, Mediaocean Join To Make Buying CTV Campaigns Easier

Media buyers using Mediaocean's Prisma platform will be able to plan, execute and reconcile ad campaigns on connected TV directly from programmers who work ...

16/03/2024

Bitmovin, Yospace Combine To Insert Ads Into Live Streams

Streaming infrastructure company Bitmovin is teaming up with ad-insertion vendor Yospace to enable broadcasters to put commercials in live-streaming programming...

16/03/2024

Bumble Engages Peacock's The Traitors' To Promote Dating Deception Detector'

Bumble, the dating service, has tapped into Peacock's murder-mystery competi...

16/03/2024

Gerald Levin, Former Time Warner CEO, Has Died

Gerald Levin, former CEO of Time Warner, died March 13. He was 84 and had battled Parkinson's disease....