Live streaming's usage has been growing steadily over the past few years, in large part due to the pandemic, and is expected to increase further in 2023 with its use in e-commerce experiencing a particularly sharp boom. Gonzalo de la Vega, VP strategic products at Fastly, explains how broadcasters can meet consumers' expectations with their live stream offerings
By Contributor
Published: December 1, 2022
Live streaming's usage has been growing steadily over the past few years, in large part due to the pandemic, and is expected to increase further in 2023 with its use in e-commerce experiencing a particularly sharp boom. Gonzalo de la Vega, VP strategic products at Fastly, explains how broadcasters can meet consumers' expectations with their live stream offerings
target=_blank title=Share on LinkedIn class=share-linkedin>
Live streaming consumption has significantly increased over the past few years. According to research carried out by Cisco in 2021, video represented 80 per cent of total global internet traffic, with live video accounting for 13 per cent of this. For a range of reasons, this is only going to continue to increase in 2023.
Brands are increasingly choosing to rely on live streaming to drive their marketing strategies. While YouTube advertising will remain a central pillar of any online video campaign, contenders, such as TikTok, which recently launched Tik Tok Shop, are only going to gain momentum and see use as a channel for B2B marketing, rather than just as a tool to reach customers. The pandemic has caused a fundamental shift in the way consumers approach the buying experience, accelerating the adoption of online shopping, and this is the natural next step in this evolution.
A further trend we've seen throughout 2022 has been that the streaming giants have continued to put out content at tremendous pace. Netflix and Disney have worked to satisfy consumers' thirst for content by investing heavily in constantly renewing their offering, while live streams of sporting events - such as the Premier League by Amazon and Serie A by DAZN - have placed this tech at the forefront of the entertainment industry.
These signs all point towards the continued growth of the streaming industry. Here's how broadcasters can ensure they keep these experiences running as smoothly as possible.
Unlocking the power of edge computing and real-time observability
The growing prevalence of live streaming highlights broadcasters' need for expertise, knowledge and best-in-class technology. These allow the delivery of secure, fast and reliable streaming services.
From a technological standpoint, edge computing brings multiple advantages when it comes to live streaming. Locating servers closer to their target audiences enables broadcasters to improve performance and massively reduce latency. This is because, with edge computing, data flows directly from the edge servers to the user, allowing for request times to be cut by up to 90 per cent.
This performance increase comes in the context of a rapidly evolving and highly competitive live streaming landscape where user expectations are constantly growing. Efficiency and speed are elements of paramount importance for broadcasters aiming to provide best-in-class services. With so many new players in the market, OTT providers and broadcasters will need to work extra hard to win over undecided customers with reliable streaming services.
Real-time observability plays a pivotal role in this. Rather than simply monitoring ( observing the state of a system across a period of time), observability provides the information needed to make decisions in real time. By unleashing the power of real time data, observability enables broadcasters to achieve a deep and comprehensive understanding of a system and of what can be improved. Thanks to real-time observability, it is possible to react to setbacks quickly and efficiently. However, this also has potential drawbacks, due to the range of available data and broadcasters need to learn which metrics should be prioritised to reach their desired results.
Build stacks to support your streams
Simply leveraging the right technology is not enough to deliver successful live streaming experiences. Broadcasters should dedicate time and energy to carry out a thorough stack assessment ahead of key events. This includes, among other things, load testing and the implementation of configuration changes on-the-fly for all the partners a broadcaster relies on. It's important to remember that there are no second chances with live streaming. In order to be fully prepared for major events, broadcasters can conduct a dry-run with a smaller event. This gives them the opportunity not only to test technology and processes, but also to gather data facilitating the optimal delivery of more important events.
Making audience projection is also crucial. Although predicting the audience size of a live streaming event with accuracy is a near-impossible task, making an educated guess is highly recommended. Broadcasters should generate audience projections both for the most likely scenario and for the best-case scenario, so as to ensure that there is the necessary capacity reservation in place. The old saying better safe than sorry' has never been more true.
With demand for live streaming services soaring, broadcasters need to take advantage of the latest technology and of an effective strategy to deliver fast and safe digital experiences. Shifting away from centralised infrastructures in order to embrace the myriad benefits of edge computing promises to be a major move in 2023.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI
Brie Clayton June 3, 2026
0 Comments
RTX Spark - a 1-Petaflop Superchip, the Full...
04/06/2026
Inside the Peaky Blinders: The Immortal Man Grade
Brie Clayton June 3, 2026
0 Comments
Simone Grattarola discusses shaping the look in DaVinci Resolve...
04/06/2026
Cine Gear Expo Announces 2026 Awards of Excellence Recipients
Brie Clayton June 3, 2026
0 Comments
Ed Lachman ASC, Caleb Deschanel ASC, and M. David M...
04/06/2026
St. Vincents Live with Orchestra Tour to Feature Berklee Alum Ruby Plume Berklee alumni St. Vincent and Ruby Plume will appear on the same bill across seven d...
04/06/2026
BackStory follows four Irish young people as they travel back to their parents' homelands
Modern Irish identity is enriched by cultures and influences from...
04/06/2026
June's forecast with GeForce NOW: 100% chance of gaming.
GeForce NOW is lining up new adventures for the month, from big-name blockbusters to quirky indies...
03/06/2026
SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...
03/06/2026
The College Football Playoff, ESPN, and TNT Sports have announced kick times and...
03/06/2026
RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations.
P...
03/06/2026
Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...
03/06/2026
Liverpool FC and Wasabi Technologies have announced a multi-year extension of their partnership, with Wasabi continuing as the club's official cloud storage...
03/06/2026
Grass Valley has announced that Australian News Channel (ANC), operator of Sky News Australia, has deployed Grass Valley AMPP as part of the relocation of its n...
03/06/2026
The Riedel Group has announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 201...
03/06/2026
Clear-Com has announced the deployment of its intercom solutions at Itaka Arena ...
03/06/2026
Scott Coker has announced six senior executive appointments for his new global MMA promotion, which launched earlier this year with $60 million in financing. Ad...
03/06/2026
Telemundo, the exclusive Spanish-language home of the FIFA World Cup 2026, has announced its digital and social media programming for the tournament, running Ju...
03/06/2026
The Bundesliga has announced the launch of Captain, an AI assistant built into t...
03/06/2026
Anthony James Partners (AJP) is serving as technology consultant for a moderniza...
03/06/2026
Audio-Technica has announced the recipients of its annual sales rep firm awards for the 2025-26 fiscal year. The awards were presented by Jim Schanz, Executive ...
03/06/2026
iodyne will exhibit at Cine Gear Expo 2026 alongside RED Digital Cinema and Adob...
03/06/2026
The broadcaster will deploy 39 cameras for game coverage, six cameras for studio...
03/06/2026
The 2026 FIFA World Cup is providing a great opportunity for not only Fox Sports...
03/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p compatible PTZ Auto Framing camera that uses Sony's proprietary AI to automatically recognize and tra...
03/06/2026
Game Creek Video's Flagship A, B, C, and D unit will wind up its first year ...
03/06/2026
According to Caretta Research, the sports-rights market may be hitting the brake...
03/06/2026
Retrieval still courtesy of Tribeca.
By Jessica Herndon
This year, the Tribeca...
03/06/2026
Step sequencer-style panning tool revealed
Alongside their flagship self-titled sound-design platform, Sound Particles offer an array of creative effects an...
03/06/2026
Now features full H90 algorithm library
Eventide have announced the upcoming launch of the H9 Harmonizer Gen 2, a new and improved version of their hugely p...
03/06/2026
Significant discount available until 1 October 2026
Aim Audio have just announced a promotion that sees a significant discount applied to their Essence micr...
03/06/2026
Clarification: SBS's position on definitions of antisemitism
3 June, 2026
Media releases
Statement by Mandi Wicks, SBS Director of News and Current Aff...
03/06/2026
Rohde & Schwarz to supply CERTIUM advanced communications system to Memmingen Ai...
03/06/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
For more than three decades, Re-recording Mixer Andrew Wilson, AMPS, CAS, has helped bring the natural world to the screen with exceptional audio enjoyed by mil...
Live streaming's usage has been growing steadily over the past few years, in large part due to the pandemic, and is expected to increase further in 2023 with its use in e-commerce experiencing a particularly sharp boom. Gonzalo de la Vega, VP strategic products at Fastly, explains how broadcasters can meet consumers' expectations with their live stream offerings 
