Sony Pixel Power calrec Sony

BT Group Forms New Premium Sports Joint Venture With Warner Bros. Discovery, BT Sport

13/05/2022

BT Group forms a new premium sports joint venture with Warner Bros. Discovery and BT Sport JV to rebrand into single entity By Heather McLean, Editor

Thursday, May 12, 2022 - 17:32

Print This Story

BT Group and Warner Bros Discovery have announced a new joint venture (JV) that will provide viewers in the UK and Ireland with access to both broadcasters' content. Going forward, both products will be rebranded under a new identity.

Following its announcement of exclusive discussions on 3 February 2022, BT Group has agreed a set of definitive agreements with Warner Bros. Discovery to form a 50:50 joint venture company to create a new premium sport offering for the UK and Ireland and to transfer the operating businesses of BT Sport to Warner Bros. Discovery.

It's not about swapping one for the other or replacing one with the other. It's actually additive; we're adding rights and we're adding capability and we're adding the strength of two global companies around what we're doing and that is of increased value

Speaking in a press conference, Andrew Georgiou, president and managing director, Warner Bros. Discovery Sports Europe, comments: Warner Brothers Discovery will take on the operating control and day-to-day functions of the joint venture. As part of that, the BT Sport team, who've done a fantastic job in building what is a premium sports product in the UK market, will join our team and we'll have one single team operating all platforms across both the Eurosport UK business and the BT Sport business.

By bringing together the sports content offering of both BT Sport and Eurosport UK, the JV will have an extensive portfolio of premium sports rights including UEFA Champions League, UEFA Europa League, the Premier League, Premiership Rugby, UFC, the Olympic Games, tennis Grand Slams featuring the Australian Open and Roland-Garros, cycling Grand Tours including the Tour de France and Giro d'Italia, and the winter sports World Cup season.

Those customers who access BT Sport through BT directly, and the majority of BT TV customers, are set to now receive discovery , the entertainment streaming service which is home to Eurosport's live and on-demand streaming offer in the UK and Ireland, as part of existing subscriptions.

Continues Georgiou: We have to go through regulatory approval and so until that happens, we're not really at the start line and that's our next focus. But once that happens, then what will happen in the marketplace is pretty simple. Eurosports, UK and BT sports will remain as is for a period of time in what I call phase two. Then beyond that, we plan to bring the sports content from both businesses into a single new brand that we will launch into the marketplace.

Single new brand for bigger service

On the coming single new brand, Discovery Sports senior vice president of content and production, Scott Young, says that following on from Warner Bros.' recent announcement in March that it is going to combine Discovery and HBO Max content into a single product, he expects BT Sport to become part of that proposition.

To the average punter on the high street, who is Discovery? No one's really heard of Discovery and more to the matter, Discovery . So what's the branding of this entity going to be? And that's crucial to the future of this venture

Young explains: As we evolve over time, bringing the BT Sport and Eurosport UK content onto the same product is a really compelling consumer proposition because we have got a lot of fragmentation and we are saying to the consumer, actually, this is one product where you can get a lot of great genres of content in one place that can satisfy very many different members of every household.

I think that is a really big winning formula for us. So that is really exciting, Young notes.

On whether BT Sport should be concerned in any way that the brand loyalty and recognition the broadcaster has in the UK will be undermined by the new Discovery brand, which is less widely recognised in the country, BT Sport chief operating officer, Jamie Hindhaugh, says a resounding no , while Georgiou says: I think consumers are going to get a better value proposition [which] is ultimately what we're trying to do through this experience. It's not about swapping one for the other or replacing one with the other. It's actually additive; we're adding rights and we're adding capability and we're adding the strength of two global companies around what we're doing and that is of increased value. So I hope the fans who currently engage on either platform at the moment will see an improvement in what their perception is of a combined service and offering. That's ultimately our goal.

However, Paolo Pescatore, tech, media and telco analyst at PP Foresight, has a more cautious view on the plan to merge the content of both broadcasters under a single brand: To the average punter on the high street, who is Discovery? No one's really heard of Discovery and more to the matter, Discovery . So what's the branding of this entity going to be? And that's crucial to the future of this venture.

Simon Green [former head of BT Sport] and Jamie Hindhaugh have done a really great job of focusing on the BT Sport product and taking people to the heart of sports, from big screens to the living room and out and about on mobile devices, continues Pescatore. They will have to be very careful on how they manage this new entity; BT Sport is very much in people homes and hearts, but Discovery isn't. This future brand is a huge question mark - not for BT Sport, but for Discovery. Whereas BT Sport is very clear as a sports-focused service, when you look at Discovery, it's been hugely fragmented - with Discovery, Discovery , Eurosport, and now Warner Bro
LINK: https://www.svgeurope.org/blog/headlines/bt-group-forms-a-new-premium-...
See more stories from svg

Most recent headlines

04/11/2022

Game better with DTS Headphone:X

The best gamers know DTS Headphone:X technology ups their play. Now major magazines have caught on, too. DTS Headphone:X technology creates immersive soundsc...

19/05/2022

Nielsen: Asian Representation in Streaming TV Shows Nearly Doubles

NEW YORK A new report from Nielsen has found a significant increase in the representation of Asian American, Native Hawaiian and Pacific Islander in streaming T...

19/05/2022

NEP Group Releases Supershooter 6

PITTSBURGH NEP Group has announced that its U.S. Broadcast Services team has released a new mobile unit, Supershooter 6, powered by NEP's Broadcast Control ...

19/05/2022

San Diego Gulls Add New Away-Game Coverage With Dejero EnGo For Contribution

SAN DIEGO The San Diego Gulls of the American Hockey League (AHL) have expanded game coverage across KSWB (Fox-5) and KFMB (CBS-8) here as well as via streaming...

19/05/2022

Netflix Renews VFX Agreement with DNEG

LONDON Visual effects services (VFX) provider DNEG has announced a new multiyear services agreement with Netflix....

19/05/2022

Altice to Offer 5 Gig Fiber Internet

NEW YORK Optimum, a brand of Altice USA, has announced that it will soon be offering Optimum 5 Gig Fiber Internet, a broadband tier that the company is billing ...

19/05/2022

Pluto TV Launches In Nordics

COPENHAGEN / STOCKHOLM / OSLO Pluto TV has expanded to the Nordics, launching in Sweden, Denmark and Norway with a programming line-up that features more than 7...

19/05/2022

Dave Benco Joins Dielectric as Western Sales Manager

RAYMOND, Maine Dielectric has appointed 27-year broadcast industry veteran Dave Benco as the company's Western sales manager. Reporting to Vice President of...

19/05/2022

Mary Baynes Named VP and News Director for CBS Television Stations' Sacramento Properties

SACRAMENTO Veteran local news executive Mary Baynes has been named vice presiden...

19/05/2022

Berklee City Music Receives Grant from the National Endowment for the Arts

Berklee City Music Receives Grant from the National Endowment for the Arts The $25,000 award will support City Music's High School Academy and Preparatory...

19/05/2022

May 18, 2022

Scripps Research awarded $67 million by NIH to lead new pandemic preparedness center The multidisciplinary center will focus on development of antiviral drugs t...

19/05/2022

CBC Cares Ukraine Continues with Highlights from CBC Divisions

Every Capitol Broadcasting division is taking part in a CBC Cares effort to highlight the agencies and organizations supporting Ukraine. From parking lot flags...

18/05/2022

Documentary Storytelling With Care: A Learning Process

-- By Stephanie Ornelas In all things, to progress - to get better - means to listen and to learn. For documentary filmmakers, it's paramount they list...

18/05/2022

The Sundance Labs: Where Indie Films Go To Thrive

-- Greg Nava (far left) and Anna Thomas attend a Directors Lab at the Sundance Resort in 1981....

18/05/2022

Spotify och Accenture samarbetar fr att erbjuda Spotify Premium som en anstllningsfrmn

Musik och podcasts r inte bara till f r underh llning - det r ocks bra f r at...

18/05/2022

Director Anthony P. Leslie Brings Frequency's Free Studio to Life in a New Documentary

Last year, Spotify created Frequency, a global initiative and holistic destinati...

18/05/2022

The Art of Letting Go' Podcaster Mike Brown Talks Collaboration, Growth, and the Importance of Supporting Black Creators

In February, Spotify hosted The Free Studio, a four-day residency that brought n...

18/05/2022

Spotify and Accenture Collaborate To Offer Spotify Premium As an Employee Perk

Music and podcasts aren't just for entertainment-they're great for focusing, unwinding, and learning, too. With our new offering, Spotify for Work, a ...

18/05/2022

The Legacy Continues

As one of Amazon Prime's earliest hits, Bosch left a legion of watchers wanting more after its Season 7 finale. Bosch fans can rest assured knowing that the...

18/05/2022

Adding Manufacturing Speed with Augmented Reality

Just as augmented reality overlays can reduce soldier workload by providing on-demand situational awareness in a heads-up display, the technology likewise eases...

18/05/2022

GSMA Reports 62% of Mobile Sector to Cut Emissions This Decade

Despite Double-Digit Growth in Data Traffic and 5G Expansions, Operators Limited Carbon Emissions Growth to 2% in 2021 18 May, London: The number of mobile ope...

18/05/2022

EditShare Delivers Award-Winning Technology for Media Production Leaders in the Middle East

EditShare Delivers Award-Winning Technology for Media Production Leaders in the ...

18/05/2022

Fixed Wireless Home Internet Gaining on Traditional Cable Broadband

DURHAM, NH Consumers who want to literally cut the final cord from their cable providers are accelerating their adoption of fixed wireless home internet service...

18/05/2022

XFL Inks Distribution Deal with Disney

NEW YORK The XFL has announced a new, global multi-year agreement with The Walt Disney Company and ESPN, which includes exclusive broadcast rights for all gamed...

18/05/2022

FCC Will Consider Franken FMs in June

Franken FM is on the agenda at the FCC....

18/05/2022

OWC Showcases Workflow Solutions at NAB Show

OWC was at the 2022 NAB Show highlighting its solutions designed to give content creators the ability to extend the capabilities of their processing and storage...

18/05/2022

ATSC Releases Details for its Detroit Meeting

The ATSC has released the agenda for its annual meeting next month. Traditionally held in May in Washington D.C., the conference is moving this year to Detroit,...

18/05/2022

Berklee Launches Connect 2022 EDI Summit

Berklee Launches Connect 2022 EDI Summit Sponsored by Ableton and Elektron, the four-day program unites industry-leading creatives, manufacturers, and educato...

18/05/2022

Alumnus Receives Fulbright Award to India

Alumnus Receives Fulbright Award to India Calvin McCormack M.M. '21, a graduate of Berklees campus in Valencia, Spain, is the third Berklee alum to receiv...

18/05/2022

DNEG signs multi-year VFX and virtual production agreement with Netflix

The non-exclusive agreement will see DNEG provide premium VFX services for Netflix across domestic and international markets By Jenny Priestley Published: May...

18/05/2022

ITV Content Services aims to preserve films for future generations with Prasad Corp agreement

Scanity produces digitisation for new feature films, film archive scanning for m...

18/05/2022

50 cameras to cover UEFA Europa League final

Mediapro will have 200 members of staff on site for the match, employing two OB units By Jenny Priestley Published: May 18, 2022 Mediapro will have 200 mem...

18/05/2022

Telestream extends cloud media processing capabilities with Encoding.com acquisition

Technology fits perfectly within the strategic direction at Telestream said CEO ...

18/05/2022

Bill Abbott's GAC Plans DTC App With Original Content, Social Functions

Former Hallmark Channel head Bill Abbott, whose family-friendly GAC Media has started to build an ardent following, plans to launch a direct-to-consumer app cal...

18/05/2022

FCC Seeks Input on COVID-19 Impact on Competition

The FCC is seeking comment on its latest report to Congress on the state of competition in the communications marketplace, the first under new chair Jessica Ros...

18/05/2022

TV Ad Impressions Grew During 2021-22 Season: iSpot Report

While many are ready to shovel dirt on traditional television, measurement company iSpot.tv has issues a new report on the 2021-22 television season that shows ...

18/05/2022

IAS Launches Control Panel To Report ROI on Contextual Targeting

Integral Ad Science said it has launched Control Panel, a group of reporting and planning tools that help clients understand the value and return on investment ...

18/05/2022

Jimmy Kimmel Bringing Show Back to Brooklyn in the Fall

ABC said that its late-night show Jimmy Kimmel Live! will be returning to Brooklyn, New York, in the fall....

18/05/2022

Upfronts: Donna Speciale Touts New Televisa-Univision Combo

Backed by more resources and more programming thanks to Univision's combination with Televisa, Donna Speciale, president of U.S. advertising sales and marke...

18/05/2022

ABC Shares Fall 2022 Schedule

ABC has revealed its fall schedule, in advance of its upfront presentation in New York May 17. New series include dramas The Rookie: Feds and Alaska....

18/05/2022

Syndication Ratings: Jeopardy!' Jumps as Mattea Roach Exits

Jeopardy! gained in the week ended May 8 as super-contestant Mattea Roach departed the show on Friday, May 6 after racking up $560,983 in winnings before losing...

18/05/2022

Len Fogge Joins AMC Networks as President, Marketing

AMC Networks continued to make changes in its leadership team, with marketing veteran Len Fogge named president of marketing....

18/05/2022

TelevisaUnivision Speaks of Reaching All Viewers on All Platforms at Upfront Show

TelevisaUnivision held its upfront presentation at the Javits Center in New York...

18/05/2022

Telestream Acquires Encoding.com

NEVADA CITY, Calif. Telestream has acquired privately held cloud media processing firm Encoding.com, the company announced today. Financial details were not dis...

18/05/2022

iWedia Launches ATSC 3.0 Software Stack

LAUSANNE, Switzerland iWedia has launched its ATSC 3.0 broadcast and broadband software stack, a new offering that is designed to speed up ATSC 3.0 deployments ...

18/05/2022

Scripps, Google Partner on Broadcast Journalism Initiative

CINCINNATI The E.W. Scripps Company and Google have announced that they will be working together on a multi-year initiative to help experienced journalists with...

18/05/2022

FCC Seeks Input on COVID-19 Impact on Competition

The FCC is seeking comment on its latest report to Congress on the state of competition in the communications marketplace, the first under new chair Jessica Ros...

18/05/2022

ESPN to Provide Alternative Telecast of PGA Championship

BRISTOL, Conn. Following its success with alternative broadcasts of Monday Night Football with Peyton and Eli Manning, ESPN is planning to offer an alternative ...

18/05/2022

Syncbak Taps Mike Fass as VP of Broadcast Services

NEW YORK Syncbak has appointed broadcast and streaming technology executive Mike Fass as vice president of broadcast services....

18/05/2022

Digital Nirvana Hires Jim Daves as Senior Director of Sales

FREMONT, Calif. Digital Nirvana, a provider of media monitoring and metadata generation services, has announced that Jim Daves has joined the company as its new...