Sony Pixel Power calrec Sony

Den of Thieves Delivers For E!'s People's Choice Awards

08/11/2019

When The People Choice Awards moved to E! from CBS last year, the cable network's choice to produce the show was Den of Thieves.

Den of Thieves is known for producing live television events, including award shows like MTV's Video Music Awards for 13 consecutive years, concerts by artists including Taylor Swift for Netflix and comedy specials starring Mike Epps and Ken Jeong. This year, the Thieves are back producing the People's Choice Awards and E!'s red carpet show, which airs Sunday.

Den of Thieves co-founders Evan Prager and Jesse Ignjatovic

The are an extraordinarily creative group of talented people, said Jen Neal, General Manager, E! News, Live Events and Lifestyle Digital. They had really big ambitions to reimagine what the People's Choice Awards was for a younger audience that's connected to all things pop culture.

They impressed network execs with their pitch and then they were great to work with. It was like working with an extended team, Neal said. That made expanding the relationship to include the red carpet an easy choice. We liked their connection to culture and pop culture, she said.

Den of Thieves was formed in 2007 by co-founders executive producers Jesse Ignjatovic, who had been with MTV, and Evan Prager, who had been with Epic Records. They met in 1995 and worked together on an Oasis Rockumentary.

We both have our strengths, and at the end of the day we're pretty like-minded. And, we share the same vision for the company. But, most importantly we're best friends and like being around each other, said Prager. It's starts there and that's ultimately why it works.

Jesse Ignjatovic

They thought the name--Den of Thieves--just sounded intersting, Ignjatovic said. Believe it or not, the other options were worse.

Producing live events is an important skill that keeps them in demand.. We love live broadcasting. I think there's nothing like it, Ignjatovic said. It puts talent in places where something special can happen.

Last year, they redesigned the People's Choice award show for E!'s younger audience. The moved it from a theater environment to seating the celebrites at tables, to make it more of a party, Prager said.

We got great feedback in the [audience] numbers and also that it was a really good event for the talent, Ignjatovic said. I think that's something that gets overlooked is making sure that the people that are attending these shows have a good time so they want to come back year after year and tell their friends.

The 2018 People's Choice Award's reached 4.1 million total viewers, including 1.8 million adults in the 18 to 49 demographic, across E! and its sister NBCUniversal networks USA, Syfy, Bravo and Universo. On E!, it was the youngest-skewing People's Choice Awards, with four times the concentration of 18 to 34 year old viewers than the previous year's teelcast on CBS.

It produced 34 million engagments with digital and socal content produced by the network and was the most social cable telecast in the fall of 2018.

The People's Choice Awards generated $7.5 million in ad revenue, according to an estimate from iSpot.TV, nearly even with teh $8.1 million in ads sold by CBS in the award show in 2017.

The top advertisers last year were Subaru, eBay, L'Oreal Paris, Zales and Metro by T-mobile, iSpot.tv said.

This year, we want to build and make it better and I think that begins with talent outreach, said Ignjatovic.

The show will again be televised across multiple NBCU Networks, including USA, Syfy, Bravo and Oxygen. It will also go global, including on Sky, the European satellite broadcaster acquired by NBCU parent Comcast.

This year's show will get starpower from its Icon award winners, with Jennifer Aniston receiving the People's Icon Award, Gwen Stefani getting the Fashion Icon Award and Pink accepting the People's Champion Award.

There will also be live performances by Alessia Cara and Kelsea Ballerini.

Prager said the production will aim to keep the mix of fan-voted awards along with the tentpole award presentations.

Evan Prager

The format really works. It's a fast-paced show that super-serves the fans. The talent really want to be there to to thank the fans. It's really a special show in that respect because everyone turns out because it's a fan-voted award, Prager said.

The awards show won't have a host, something that's become a bit of a trend on award shows. Hosting is a tough gig and I think less people want to take that on. But I don't necessarily think it's a negative thing, Ignjatovic said.

And with the Den of Thieves producing the red carpet show, it should be more seamless. Now that we're producing both, we can make it feel like one experience, Prager said.

This year's show will have more interactive elements. Erin Lim, host of The Rundown, E!'s show on Snapchat, will be doing what fans on Twitter tell her to do, from taking a selfie to visiting a particular celebrity's table.

Sponsors will be intergrated into the telecast. Beauty brand Tresemme will have a moment recognizing the contribution of women to the year in pop cuture. Subaru is another returning sponsor and will be part of the Red Carpet show and have commercial innovations including picture-in-picture executions.

We take a lot of pride in working with the sponsors and the ad sales team at the network to make something that feels organic to the show but still gets across the messaging that the brand wants, Prager said.

Last month Den of Thieves was acquired by Wheelhouse Entertainment

Working with Wheelhouse helps Den of Thieves in a lot of ways, Ignjatovic said. First of all, we now have Brent Montgomery and his incredible team in our corner. Then there are the amazing relationships that
LINK: https://www.broadcastingcable.com/news/den-of-thieves-delivers-for-e-s...
See more stories from bandc

Most recent headlines

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

28/04/2024

Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2

Mediahaus delivers the first SRT live-streaming sports production over 5G with U...

23/04/2024

Creative UK launches manifesto calling for more investment in creative R&D; revised approach to trade and exports

Entitled Our Creative Future, the manifesto calls for radical new action' t...

23/04/2024

Audiotonix secures landmark' investment

The company has secured investment from private equity firm PAI Partners, which also holds a stake in outside broadcasting company EMG By Jenny Priestley Pub...

23/04/2024

James Cameron backs Marlow Film Studios proposal

Cameron also said he recognised Marlow as a potential UK and European base for his new company, LIGHTSTORM 3D By Matthew Corrigan Published: April 23, 2024 ...

23/04/2024

IBC launches 2024 Innovation Awards with new categories

The five categories cover Content Creation, Content Distribution, Content Everywhere, Social Impact and Environment & Sustainability By Matthew Corrigan Publ...

23/04/2024

Pascal Fratellia leaves Olympics role at EBU

He played a central role in securing key broadcast rights, including the FIFA World Cup 2018 and 2022 By Matthew Corrigan Published: April 23, 2024 He pla...

23/04/2024

IBC Launches 2024 Innovation Awards with Nominations Now...

IBC is preparing to honour the highest achievements in technological innovation and social impact with the launch of its prestigious IBC2024 Innovation Awards, ...

23/04/2024

Bolin Technology Integrates NDI Across Product Portfolio

BREA, Calif. Bolin Technology is integrating Network Device Interface (NDI) across its product line, bringing support for the latest NDI technologies to its PTZ...

23/04/2024

Aaron LaBerge Joins PENN Entertainment at CTO

WYOMISSING, Pa. PENN Entertainment has announced that longtime Disney and ESPN executive Aaron LaBerge has been named chief technology officer effective July 1,...

23/04/2024

Nexstar Disputes FCC $1.2M Fine, Order to Sell WPIX

In response to an FCC ruling in March proposing a $1.2 million fine against Nexstar and a ruling that Mission Broadcasting sell WPIX, Nexstar has filled a respo...

23/04/2024

Sony's Ci Media Cloud Keeps NHRA Moving

Sony has announced new details about how the National Hot Rod Association (NHRA) is using Sony's Ci Media Cloud platform to streamline its workflows and spe...

23/04/2024

NiTRos M-CUBE Studio Levels Up Esports Productions with A...

Esports' rapid rise to popularity can be attributed to many factors, from technological advancements that have enhanced the quality of modern gaming experie...

23/04/2024

OpenDrives New Software-Defined Platform Atlas Wins 2024...

OpenDrives, Inc., the global provider of software-defined media workflow solutions and data management capabilities, has been selected as a winner in the 2024 N...

23/04/2024

Vipe by BCNEXXT Takes Home 2024 NAB Show Product of the Y...

BCNEXXT is pleased to announce that Vpe has won the 2024 NAB Show Product of the Year Award in the Asset Management, Automation and Playout category. The offici...

23/04/2024

Gravity Media Australia to Deliver Broadcast Technology a...

Gravity Media, a world leading global provider of complex live creative production and media services, today outlined the broadcast technology and television pr...

23/04/2024

Industry veteran Peter Brennan to lead Scality operations...

Scality, a global leader in cyber-resilient storage for the AI era, today announced the appointment of Peter Brennan as Chief Executive Officer (CEO) of Scality...

23/04/2024

Blackmagic Design Announces New ATEM Constellation 4K Swi...

Blackmagic Design today announced ATEM 1 M/E Constellation 4K and ATEM 2 M/E Constellation 4K switchers, two new Ultra HD models of the ATEM Constellation famil...

23/04/2024

Blackmagic Design Announces New Blackmagic Videohub 120x1...

Blackmagic Design today announced Blackmagic Videohub 120x120 12G, the newest model in the Videohub 12G router family. The massive Blackmagic Videohub 120x120 1...

23/04/2024

Blackmagic Design Announces New Lower Price for Blackmagi...

Blackmagic Design today announced new lower prices for Blackmagic Video Assist 3G and 12G models. Customers can save US$200 on all models. These lower prices ma...

23/04/2024

Adder Wins Best of Show TV Tech Award at NAB 2024

Adder Technology continues to shine brightly, with its groundbreaking product, the ADDERLink INFINITY 3000 (ALIF3000), once again taking center stage. Hot on t...

23/04/2024

Pliant Technologies Wins 2024 NAB Show Product of The Yea...

Pliant Technologies' CRP-C12 Compact Radio Pack is an Audio Production, Processing and Networking category winner in the 2024 NAB Show Product of the Year A...

23/04/2024

SipRadius transforms remote production at CABSAT with liv...

SipRadius, the specialists in live media transport and transcoding, will showcase their world-leading implementation of AV1 and JPEG-XS over transport streams a...

23/04/2024

Rafael Krux Makes Room For A Prism Sound Dream ADA-128 Co...

Composer Rafael Krux has added a Prism Sound Dream ADA-128 modular conversion system to his production studio where he creates music for commercials, trailers, ...

23/04/2024

PMC Loudspeakers Provide Reference Sound For Steven Wilso...

PMC proudly provides the ultimate large-scale Dolby Atmos audio system for the legendary musician Steven Wilson at the High End, Munich. He will share his exten...

23/04/2024

Particles emitting from a 3D rotating shape's edge

Particles emitting from a 3D rotating shape's edge Graham Quince April 22, 2024 0 Comments In Fixin' FX, people send me their problematic proj...

23/04/2024

Hollyland Technology Announces a New Line of Video Transmitters: Introducing the Pyro Series

Hollyland Technology Announces a New Line of Video Transmitters: Introducing the...

23/04/2024

Charlotte Deleste, WISC Madison Anchor, Gives Notice

Charlotte Deleste, anchor at WISC Madison, Wisconsin, is leaving the station. Her final day on the air is April 24. Deleste has spent 18 years there....

23/04/2024

Tegna Brings Caitlin Clark Effect To Local Broadcast With Fever Deal

Top WNBA draft choice Caitlin Clark will appear on local broadcast for 17 games next season in a deal between Tegna and the Indiana Fever....

23/04/2024

Niels Steenstrup appointed CEO of Thales InFlyt Experience

Facebook Twitter LinkedIn We thank TK for his leadership and dedication to our customers' success. We wish him well on his retirement, said Yannick ...

23/04/2024

Thales opens a new System Testing Centre for German F126 project

Facebook Twitter LinkedIn On April 23rd 2024, Thales, the German Navy and German military procurement agency, BAAINBw (Federal Office of Bundeswehr Equipm...

22/04/2024

UKTV Ventures partners with Elder, in airtime-for-equity deal

22 April 2024 - Award-winning broadcaster UKTV has today announced it has invested in the award-winning online care marketplace, Elder, using its multi-million ...

22/04/2024

Taylor Swift's THE TORTURED POETS DEPARTMENT' Breaks Multiple Spotify Records in Less Than 24 Hours

It's a beautiful day to be a Swiftie. On April 19, Taylor Swift dropped her ...

22/04/2024

SBS marks Earth Day with Australian TV milestone as The Cook Up with Adam Liaw becomes first show to measure its carbon footprint

SBS marks Earth Day with Australian TV milestone as The Cook Up with Adam Liaw b...

22/04/2024

Adapting to Landscapes With LEE Filters

In this video, LEE Filters ambassador Jordan Banks ventures into Snowdonia National Park in Wales. Faced with less-than-ideal weather conditions, he adapts his ...

22/04/2024

The CW Will Not Renew Affiliations with Scripps Stations in Seven Markets

The Nexstar Media Group has decided not to renew affiliation agreements for The CW broadcast network with stations owned by Scripps in seven markets....

22/04/2024

Tegna's WTHR and WALV to Broadcast Indiana Fever WNBA Games

INDIANAPOLIS and Tysons, Va. In the wake of record viewing levels for the NCAA Women's Championship games, Tegna has announced that it has signed an agreeme...

22/04/2024

Digital Domain Unveils Masquerade3: Revolutionary Markerless Facial Motion Capture System

Digital Domain Unveils Masquerade3 : Revolutionary Markerless Facial Motion Cap...

22/04/2024

Pixotope brings the power of Unreal Engine to automated and news broadcast graphics

Pixotope brings the power of Unreal Engine to automated and news broadcast graph...

22/04/2024

Brand New Color Slice tool in DaVinci Resolve 19!

Brand New Color Slice tool in DaVinci Resolve 19! Kasia Jarco April 22, 2024 0 Comments In this video i would like to show you the newest Color Slice ...

22/04/2024

Apple Motion's Best-Kept Secret

Apple Motion's Best-Kept Secret Simon Ubsdell April 22, 2024 0 Comments A seriously useful technique that I have employed in many of my tutorials ...

22/04/2024

Kelly Clarkson,' Jennifer Hudson,' Tamron Hall' Score Daytime Emmy Nods

After Thursday night's sneak peek, the National Academy of Television Arts a...

22/04/2024

Nexstar Dropping Scripps-Owned The CW Affiliates in 7 Markets

Nexstar Media Group said it does not intend to renew the affiliations of The CW stations owned by the E.W. Scripps Co. in seven markets....

22/04/2024

Ross Video expands graphics portfolio with Bannister Lake Software acquisition

The Chameleon solution provides access to real-time data from a range of sources, enabling users to construct tickers, L-bars, snipes, web widgets and full fram...

22/04/2024

What happened in Vegas: 2024 edition

TVBEuropes editor Jenny Priestley highlights some of the main talking points at this years NAB Show By Jenny Priestley Published: April 22, 2024 TVBEurope...

22/04/2024

WRAL-TV's Brian Shrader Announces Newscast Move

WRAL-TV Anchor/Reporter Brian Shrader made a big announcement on Friday, April 19, 2024. After 16 years as morning traffic anchor, Shrader will be moving to ...

22/04/2024

Fallout' Gets Quick Renewal on Prime Video

Prime Video has ordered a second season of Fallout. The show, based on a videogame and set 200 years after the apocalypse, comes from Jonathan Nolan and Lisa Jo...

22/04/2024

CBS News and Stations Premieres Romance Scam Investigation April 21

CBS News and Stations debuts a multi-part investigation called Anything For Love: Inside the Romance Scam Epidemic Sunday, April 21. Airing across CBS News and ...