Sony Digital Rapids Pixel Power calrec Sony

Den of Thieves Delivers For E!'s People's Choice Awards

08/11/2019

When The People Choice Awards moved to E! from CBS last year, the cable network's choice to produce the show was Den of Thieves.

Den of Thieves is known for producing live television events, including award shows like MTV's Video Music Awards for 13 consecutive years, concerts by artists including Taylor Swift for Netflix and comedy specials starring Mike Epps and Ken Jeong. This year, the Thieves are back producing the People's Choice Awards and E!'s red carpet show, which airs Sunday.

Den of Thieves co-founders Evan Prager and Jesse Ignjatovic

The are an extraordinarily creative group of talented people, said Jen Neal, General Manager, E! News, Live Events and Lifestyle Digital. They had really big ambitions to reimagine what the People's Choice Awards was for a younger audience that's connected to all things pop culture.

They impressed network execs with their pitch and then they were great to work with. It was like working with an extended team, Neal said. That made expanding the relationship to include the red carpet an easy choice. We liked their connection to culture and pop culture, she said.

Den of Thieves was formed in 2007 by co-founders executive producers Jesse Ignjatovic, who had been with MTV, and Evan Prager, who had been with Epic Records. They met in 1995 and worked together on an Oasis Rockumentary.

We both have our strengths, and at the end of the day we're pretty like-minded. And, we share the same vision for the company. But, most importantly we're best friends and like being around each other, said Prager. It's starts there and that's ultimately why it works.

Jesse Ignjatovic

They thought the name--Den of Thieves--just sounded intersting, Ignjatovic said. Believe it or not, the other options were worse.

Producing live events is an important skill that keeps them in demand.. We love live broadcasting. I think there's nothing like it, Ignjatovic said. It puts talent in places where something special can happen.

Last year, they redesigned the People's Choice award show for E!'s younger audience. The moved it from a theater environment to seating the celebrites at tables, to make it more of a party, Prager said.

We got great feedback in the [audience] numbers and also that it was a really good event for the talent, Ignjatovic said. I think that's something that gets overlooked is making sure that the people that are attending these shows have a good time so they want to come back year after year and tell their friends.

The 2018 People's Choice Award's reached 4.1 million total viewers, including 1.8 million adults in the 18 to 49 demographic, across E! and its sister NBCUniversal networks USA, Syfy, Bravo and Universo. On E!, it was the youngest-skewing People's Choice Awards, with four times the concentration of 18 to 34 year old viewers than the previous year's teelcast on CBS.

It produced 34 million engagments with digital and socal content produced by the network and was the most social cable telecast in the fall of 2018.

The People's Choice Awards generated $7.5 million in ad revenue, according to an estimate from iSpot.TV, nearly even with teh $8.1 million in ads sold by CBS in the award show in 2017.

The top advertisers last year were Subaru, eBay, L'Oreal Paris, Zales and Metro by T-mobile, iSpot.tv said.

This year, we want to build and make it better and I think that begins with talent outreach, said Ignjatovic.

The show will again be televised across multiple NBCU Networks, including USA, Syfy, Bravo and Oxygen. It will also go global, including on Sky, the European satellite broadcaster acquired by NBCU parent Comcast.

This year's show will get starpower from its Icon award winners, with Jennifer Aniston receiving the People's Icon Award, Gwen Stefani getting the Fashion Icon Award and Pink accepting the People's Champion Award.

There will also be live performances by Alessia Cara and Kelsea Ballerini.

Prager said the production will aim to keep the mix of fan-voted awards along with the tentpole award presentations.

Evan Prager

The format really works. It's a fast-paced show that super-serves the fans. The talent really want to be there to to thank the fans. It's really a special show in that respect because everyone turns out because it's a fan-voted award, Prager said.

The awards show won't have a host, something that's become a bit of a trend on award shows. Hosting is a tough gig and I think less people want to take that on. But I don't necessarily think it's a negative thing, Ignjatovic said.

And with the Den of Thieves producing the red carpet show, it should be more seamless. Now that we're producing both, we can make it feel like one experience, Prager said.

This year's show will have more interactive elements. Erin Lim, host of The Rundown, E!'s show on Snapchat, will be doing what fans on Twitter tell her to do, from taking a selfie to visiting a particular celebrity's table.

Sponsors will be intergrated into the telecast. Beauty brand Tresemme will have a moment recognizing the contribution of women to the year in pop cuture. Subaru is another returning sponsor and will be part of the Red Carpet show and have commercial innovations including picture-in-picture executions.

We take a lot of pride in working with the sponsors and the ad sales team at the network to make something that feels organic to the show but still gets across the messaging that the brand wants, Prager said.

Last month Den of Thieves was acquired by Wheelhouse Entertainment

Working with Wheelhouse helps Den of Thieves in a lot of ways, Ignjatovic said. First of all, we now have Brent Montgomery and his incredible team in our corner. Then there are the amazing relationships that
LINK: https://www.broadcastingcable.com/news/den-of-thieves-delivers-for-e-s...
See more stories from bandc

Most recent headlines

18/11/2019

Barco reveals Insights for the Digital OR at Medica 2019

Barco reveals Insights for the Digital OR at Medica 2019 Precise images, efficient workflow, and real-time information are all essential components of the moder...

18/11/2019

Painting with Light Engages in Creative Battle

Painting with Light Engages in Creative Battle posted: 18/11/2019 Painting with Light (PWL), working for television producers Dedsit, supplied lighting an...

18/11/2019

AT&T Signs Retrans Deal With MPS Media

AT&T continues to sign deals with members of the small station groups that went dark to their customers about six months ago -- and whom the Federal Communicati...

18/11/2019

Software-Defined Visual Storytelling

By Andrew Cross, president of global research and development at Vizrt Jenny Priestley 5 days ago By Andrew Cross, president of global research and devel...

18/11/2019

5G low-latency yet to materialise in London

Operators struggling on consistency and reliability Dan Meier 2 hours ago Operators struggling on consistency and reliability target=_blank title=Share...

18/11/2019

ACT reveals Blueprint for Media Policy 2019-2024

Calls for a robust, responsible and reliable media policy Dan Meier 4 hours ago Calls for a robust, responsible and reliable media policy target=_blank...

18/11/2019

Vivendi could reduce Mediaset holding

Proposes to cut its 29 per cent stake Dan Meier 3 hours ago Proposes to cut its 29 per cent stake target=_blank title=Share on LinkedIn class=share-lin...

18/11/2019

Is an unknown investor trying to buy Netflix?

Nomura Holdings has acquired 1.89 million shares during Q3 Jenny Priestley 3 hours ago Nomura Holdings has acquired 1.89 million shares during Q3 targe...

18/11/2019

Duncan Bell to leave...

UK theatre sound design and rental company The Autograph Group has announced the departure of long-serving financial director Duncan Bell. Bell joined the com...

18/11/2019

Crestron Europe appoints...

Annelies Kampert has been appointed as general manager at Crestron Europe, moving from TIG to Crestron Europe's Belgium office. Kampert formerly worked as...

18/11/2019

Brexit prompts Peerless-AV to open warehouse...

Peerless-AV has announced the opening of a new warehouse in Weert, The Netherlands, to complement the company's European expansion and Brexit strategy. Th...

18/11/2019

New hospital fuses tech and healthcare

Pic: Stanford Medicine The newly opened Stanford Hospital can lay a claim to be the most technology-laden hospital in the world. Built at a cost of $2.1 billi...

18/11/2019

Debonairs Pizza's Halloween campaign delivers scary results

18 November, 2019 - 08:52 Debonairs Pizzas recent Halloween campaign captured South Africas imagination and delivered scary results in terms of social media...

18/11/2019

Nitro Circus Coming to Durham Bulls Athletic Park in 2020

Global action sports entertainment show to highlight world-class athletes and stunts Durham Bulls Athletic Park will host the Nitro Circus You Got This Tour on...

18/11/2019

Wildlife Rescue premieres on Choice TV

Wildlife Rescue premieres on Choice TV November 13, 2019 We are delighted to announce we have delivered a five-part series following the life-saving work ...

17/11/2019

Quicklink Makes a Difference for National Rugby League Webcasts

Quicklink Makes a Difference for National Rugby League Webcasts Optimizing webcast content offerings and production operations is the goal By Ken Kerschbaumer,...

17/11/2019

Taiwan Traditional Theatre Center Adds Array of Claypaky and ADB Lighting Products to Multi Hall Venue

Taiwan Traditional Theatre Center Adds Array of Claypaky and ADB Lighting Produc...

17/11/2019

Audio-Technica Provides Microphone Solutions for CMA Awards for the 26th Straight Year

Audio-Technica Provides Microphone Solutions for CMA Awards for the 26th Straigh...

17/11/2019

Sennheiser Digital 6000 Delivers Ultra-Stable Wireless Performance, Unmatched Sound Quality During 53rd Annual CMA Awards

Sennheiser Digital 6000 Delivers Ultra-Stable Wireless Performance, Unmatched So...

17/11/2019

Two new lenses from Cooke Optics make Worldwide debut at IBC2019

-- a href=https://www.cookeoptics.com/>Cooke Optics today announced that two new lenses will be making their worldwide debut at IBC2019, giving cinematographe...

17/11/2019

Telestream Updates PRISM Media Processing Platform

-- Telestream , a global leader in file-based media workflow orchestration, media streaming and delivery technologies, today announced a new software update (...

17/11/2019

Cut+Run Welcomes Editor Stephen Jess

-- Noted Editor Stephen Jess has joined Cut Run. His gift for uncovering authentic human moments shines through in his projects for Google, AT&T, Subaru, and ...

17/11/2019

Telestream Appoints Diana Horowitz as VP of Sales in Eastern USA

-- Telestream , a leading provider of workflow automation, processing and quality monitoring and management solutions for the production and distribution of v...

17/11/2019

NFL Weekly Broadcasts Powered by Waves Plugins

-- Broadcast audio engineer Jeff Cohen (the Super Bowl Pre/Post, Orange Bowl Halftime, NCAA Basketball) chooses Waves plugins and Waves SoundGrid for NFL Broa...

17/11/2019

Set on a Single-Link 12G Infrastructure, New World Symphony Installs FOR-A 4K/UHD Switcher plus Range of Gear

-- With its live WALLCAST simulcasts and concert auditorium surrounded by an ...

17/11/2019

NETFLIX IS PARTNERING WITH BERKUN OYA FOR A SOCIAL THRILLER SERIES AND IT BEGINS PRINCIPAL PHOTOGRAPHY TODAY

Istanbul, Turkey - November 14 2019 - Netflix, the worlds leading internet enter...

17/11/2019

Behind the Mic: Sportsnet Ousts Don Cherry; ESPN's Stephen A. Smith Cashes in on Massive Contract

Behind the Mic: Sportsnet Ousts Don Cherry; ESPN's Stephen A. Smith Cashes i...

17/11/2019

NASCAR Hot Pass Activates Tunnel Vision of Final Four Drivers During Championship Race on NBCSN

NASCAR Hot Pass Activates Tunnel Vision of Final Four Drivers During Championshi...

17/11/2019

World-Leading At-Home Production for Riot Games' League of Legends Finals

Live from Paris: World-leading remote production for Riot Games' League of Legends Finals By Fergal Ringrose, Editorial Director, Europe Thursday, Novemb...

16/11/2019

Paperless 3.0.1 for Windows ships

Here are the fixes/additions Fixes for PDF editor Added feature to allow custom export file names Fixes for PLW Import and OCR processing Fixed issue w...

16/11/2019

max wins india exhibit tech awards

News Nov 15, 2019 GoPro MAX is living up to its name and maximizing the accolades from tech connoisseurs around the world (read more here). Most recently, ...

16/11/2019

Focusrite Scarlett 2i2 Interface Helps Lewis Howes Get Great Ideas Across on His School of Greatness Podcast

Focusrite Scarlett 2i2 Interface Helps Lewis Howes Get Great Ideas Across on His...

16/11/2019

Key-supplier invests in first DiGiCo SD7 Quantum for Germany

Key-supplier invests in first DiGiCo SD7 Quantum for Germany posted: 16/11/2019 Protones' owner Florian Buhr, left, with Martin K hlechner The first Di...

16/11/2019

Justine Dupont surfed "the greatest wave of her life" in Nazar

Justine Dupont surfed "the greatest wave of her life" in Nazar posted: 16/11/2019 On Wednesday, November 13, Justine Dupont, 28, had spent the day in the c...

16/11/2019

November 13, 2019

Repurposed cancer drug holds potential for innovative diabetes treatment A study led by Calibr scientists reveals that an FDA-approved cancer therapy can protec...

16/11/2019

Pressure Cooker builds up steam with Genelec

Pressure Cooker builds up steam with Genelec posted: 15/11/2019 Composition Suite Pressure Cooker Studios, a respected music and sound design house speci...

16/11/2019

Primetime Ratings: Steelers-Browns Does Big Number on Fox

Fox won the Thursday prime ratings race, with Thursday Night Football leading the net to a 3.3 in viewers 18-49, per the Nielsen overnights, and a 16 share. In ...

16/11/2019

Jeopardy! Superstar James Holzhauer Returns to Win Tournament of Champions

James Holzhauer on Friday defeated Emma Boettcher and Francois Barcomb to win Jeopardy!'s Tournament of Champions. Boettcher, who knocked Holzhauer out of ...

16/11/2019

Matrox Now Shipping QuadHead2Go Multi-Monitor Controllers for Next-Generation Video Walls

-- Matrox Graphics Inc. is pleased to announce that the Matrox QuadHead2Go m...

16/11/2019

Asian World Film Festival Announces Winners at Closing Night

-- The 5th ANNUAL ASIAN WORLD FILM FESTIVAL (AWFF) announced Festival award winners during the closing night ceremony, November 14, at the ArcLight in Culver ...

16/11/2019

Pocket Cinema Camera 6K Shoots Rare Show Content for Mumford & Sons

-- Blackmagic Design today announced that award winning live director, Steve Price, used the Blackmagic Pocket Cinema Camera 6K to create a cinematic, slow mo...

16/11/2019

HD7 Promo

From Nov. 1 2019 until Dec. 31, 2019, we're offering a free set of HD7 Headphones with new purchases of Studio C Series Interfaces to customers in select re...

16/11/2019

Molly and Denton Making Jams in the Red Stick!

One of the best things about PreSonus is having our roots run deep into the heart of the Louisiana music scene. Louisiana has long known that the things that ma...

16/11/2019

RT Youth Assembly on Climate calls on adults to support 10 recommendations to tackle the climate crisis

At Leinster House today, the RT Youth Assembly on Climate, in association with ...

16/11/2019

First look at Michael Sheen as Chris Tarrant in Quiz' coming to ITV and AMC next year

[Pictured: Michael Sheen as Chris Tarrant.] First look at Michael Sheen as Chri...

15/11/2019

ICG celebrates Fylde Sports Awards biggest event yet!

Posted on 15 Nov 2019 Earlier this year ICG pledged their support to the organisers of the Fylde Sports Award to manage and help organise this years' event...

15/11/2019

METLIFE DECLARES FOURTH QUARTER 2019 PREFERRED STOCK DIVIDENDS

METLIFE DECLARES FOURTH QUARTER 2019 PREFERRED STOCK DIVIDENDS NEW YORK, November 15, 2019 MetLife, Inc. (NYSE: MET) today announced that it has declared the...

15/11/2019

GSMA Supports World First in Asia-Pacific for Digital Innovation

New Regulatory Pilot Space' to Stimulate Economic Activity from Cross Border Data Flows Hong Kong: The GSMA today called on businesses to come forward w...

15/11/2019

five things to know about the new motorola razr

Innovation is part of Motorola's DNA. That's why we reinvented the razr as a modern smartphone that folds completely. But we also believe that every in...

15/11/2019

everything you can do on razr's Quick View display

Motorola is innovating once again and bringing to the market a re-invention of the iconic flippable cell phone: RAZR. At the time, the original razr had an ext...