The launch of the Joint Task Force on File Formats and Media Interoperability was announced today by its sponsors, the North American Broadcasters Association (NABA), Advanced Media Workflow Association (AMWA), Society of Motion Picture and Television Engineers (SMPTE), International Association of Broadcast Manufacturers (IABM), American Association of Advertising Agencies (4As), and Association of National Advertisers (ANA). The European Broadcasting Union (EBU) is participating as an observer.
Bringing together manufacturers, broadcasters, advertisers, ad agencies, and industry organizations (standards bodies and trade associations) serving the professional media market, the Task Force has an ultimate goal to create greater efficiencies and cost savings for exchange of file-based content. The groups initial focus will be to gather and analyze requirements for a machine-generated and readable file interchange and delivery specification -- including standardized and common structured metadata -- for the professional media industry. Use case examples include promo, spot, and program delivery from a provider to a broadcaster.
"We believe that, by improving the specification and exchange of professional media between organizations, we can enable new and more efficient file-based workflows, said Clyde Smith, senior vice president of new technology, Fox Network and a member of the NABA technical committee that initiated creation of the joint task force. "The task force represents a diverse group of sponsor organizations with an extensive global reach, and together we will gather and analyze information not only about user requirements, but also about current standards and specifications. With this information we can rationalize the complexity of the current media landscape and make useful process and technology recommendations that improve workflow interoperability while reducing the attendant costs of file-based operations, he added.
In one of its initial actions, the task force has published a survey designed to collect data on user requirements. Open to any member of the media industry, the survey asks participants to create a one-sentence "user story by identifying the nature of their work, the specific function they seek, and the business value that would be provided by that function.
"The work of this task force is critical to eliminate costly, time-consuming steps and to adopt new automated processes in the media and entertainment supply chain. Together, the work advances, efficient operations, and interoperability create the foundation for improved audience measurement, said Bob Liodice, president and CEO of the ANA.
Other task force activities will include the collection of data on existing products for transcode, transform, and file QC, and their ability to be driven by data from UML, XML, API, script, and other machine-to-machine communication mechanisms. In addition to analyzing and publishing this data within a formal report, the task force will analyze the data in terms of current, planned, and unplanned standards activities and publish recommendations for future activities.
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About NABA
NABA is a non-profit association of the most influential broadcasting organizations throughout North America committed to advancing the interests of broadcasters at home and internationally. Public and private network broadcasters in the United States, Mexico and Canada work together to provide a common voice for the North American broadcast community. As a member of the World Broadcasting Unions (WBU), NABA creates the opportunity for North American broadcasters to share information, identify common interests, and reach consensus on issues of an international nature. NABA provides representation for North American broadcasters in global forums on topics including journalism issues, protection of content, spectrum-related concerns, the territorial integrity of broadcasters signals, and digital transmission issues. For further information about NABA, please visit: www.nabanet.com.
About the AMWA
The Advanced Media Workflow Association is a user-focused industry body dedicated to the promotion, development and adoption of open, accessible standards and specifications relating to file-based workflows (including AAF, MXF and other formats), service-oriented architectures, and application specifications as they apply to the areas of content creation, production, post-production, rich media authoring, archiving, and distribution. AMWA members include Ad-ID, Avid Technology, BBC, CBC, Cinegy, Extreme Reach, EBU, Encompass, Fox, Harmonic, IBM, PBS, Quantel, Telestream, and Turner Broadcasting. Visit the AMWA on the Web at www.amwa.tv.
About the Society of Motion Picture and Television Engineers
The Oscar(R) and Emmy(R) Award-winning Society of Motion Picture and Television Engineers (SMPTE), a professional membership association, is the worldwide leader in developing and providing motion-imaging standards and education for the communications, technology, media, and entertainment industries. An internationally recognized and accredited organization, SMPTE advances moving-imagery education and engineering across the broadband, broadcast, cinema, and IT disciplines. Since its founding in 1916, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 650 standards, recommended practices, and engineering guidelines. More than 6,000 members -- motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students -- who meet in Sections throughout the world sustain the Society. Information on joining SMPTE is available at www.smpte.org/join.
About the IABM
The IABM, the International Association of Broadcasting Manufacturers, is the authoritative voice of the broadcast and media technology supply industry worldwide. I
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The launch of the Joint Task Force on File Formats and Media Interoperability was announced today by its sponsors, the North American Broadcasters Association (NABA), Advanced Media Workflow Association (AMWA), Society of Motion Picture and Television Engineers (SMPTE), International Association of Broadcast Manufacturers (IABM), American Association of Advertising Agencies (4As), and Association of National Advertisers (ANA). The European Broadcasting Union (EBU) is participating as an observer.
