
Founder-led Merger to Fast Track R&D, Asset Library Upgrades, Tools and More; No Disruption to Pricing or Support for Users
Today, KitBash3D, a pioneer in 3D asset kits for films and games, and Greyscalegorilla, creator of some of the most popular motion design plugins in the world, join forces, uniting two of 3D's most artist-centric companies under one roof. With this merger, the teams can now accelerate R&D, expand asset libraries and collaborate on tools that make 3D feel more open and alive.
3D has become a keystone for how we tell stories, design products and build virtual worlds, yet creators are still limited by the barriers in their workflows, said Banks Boutt , co-founder and co-CEO of KitBash3D. KitBash and Greyscale have long shared a vision of removing technical hurdles and empowering creators. This merger lets us accelerate that pursuit with greater resources, broader reach and a unified commitment to always put artists first.
Founded in 2017, KitBash3D has grown into one of the most trusted names in 3D, powering creativity for more than 250,000 artists and studios worldwide. Its asset kits and Cargo platform have fueled projects for Marvel, Netflix and 2K Games, helping creators build richer worlds, faster. Now, they join Greyscalegorilla, renowned for its curated suite of tools, training and photorealistic materials, which have become industry standards for motion designers and major broadcasters like NBC and ESPN, as well as top advertisers, including Google and Nike.
Founders and executives from both companies will continue in leadership roles, forming a unified team that will represent a true fusion of both organizations. Maxx Burman and Boutt , co-founders of KitBash3D, will act as co-CEOs of the new company. Nick Campbell, who founded Greyscalegorilla in 2009, will serve as the chief innovation officer, and lead product development for essential platforms like Cinema 4D, Unreal Engine and Blender. Drew Little, co-founder of Red Giant (which merged with Maxon in 2020), has also joined the board as Chairman.
This is more than a merger; it's an invitation, said Campbell. We're bringing creators into a larger ecosystem for 3D, where tools and assets work seamlessly together to unlock new possibilities for creators.
Users will experience no disruption to pricing or support as part of this merger, with assistance remaining available through the usual channels. As the collaboration evolves, users can look forward to more streamlined workflows, greater cross-platform compatibility and new tools designed to serve both independent creators and studio pipelines alike.
As 3D assets and tools become foundational across industries, the companies behind them have remained fragmented, which has slowed the pace of innovation, said Sebastien Deguy, founder of Substance (now Adobe 3D). KitBash3D and Greyscalegorilla are two of the most respected teams in the space, and I'm excited to see how their combined strengths will help shape the next chapter for 3D creators.
More from TV-Bay
13/09/2025
At IBC2025 in Amsterdam, Riedel Communications unveiled Bolero Mini, the company's lightest and flattest wireless intercom beltpack to date. Designed to del...
13/09/2025
Shotoku Broadcast Systems, the international developer of dependable, userfriendly robotic systems, is taking studio robotics to the next level at IBC 2025 with...
13/09/2025
Bitmovin, a leading provider of video streaming solutions, today released the 9th annual Video Developer Report 2025/26, offering an in-depth look at the evolvi...
13/09/2025
Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with StreamShark, the trusted video platform for enterprise...
13/09/2025
Ikegami has chosen IBC 2025 in Amsterdam as the launch venue for a major addition to its range of viewfinders. The new VFE-P711AD is a 7-inch high resolution OL...
13/09/2025
Founder-led Merger to Fast Track R&D, Asset Library Upgrades, Tools and More; No Disruption to Pricing or Support for Users
Today, KitBash3D, a pioneer in 3D a...
13/09/2025
With NDI certification, Atomos integration, Grass Valley collaboration, and a new Monitor app, at this year's IBC, Mavis is showcasing a series of powerful...
13/09/2025
Creamsource, maker of artisan LED lighting for film and television, has unveiled the Vortex24 Soft (V24S), a 1950W native soft light and the largest soft source...
13/09/2025
When international sports streaming service DAZN secured the global rights to the 2025 FIFA Club World Cup football tournament, it set out to deliver an unmatch...
13/09/2025
Riedel Communications today announced the acquisition of hi human interface from Broadcast Solutions, bringing a powerful, vendor-agnostic control system to it...
13/09/2025
Building on its long-term relationship with audio metering specialist RTW, Calrec has integrated the company's brand new TMxCore metering platform across it...
13/09/2025
Calrec is expanding its family of future-ready self-contained Argo M control surfaces at IBC2025, with the addition of a brand new powerful 48-fader console. Co...
12/09/2025
Industry veteran Tom Baldassare has joined Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, as a Se...
12/09/2025
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, today announced a...
12/09/2025
PlayBox Neo, a leading provider of media playout solutions, has partnered with AI-Media, pioneering developers of AI-powered captioning technology, to integrate...
12/09/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
12/09/2025
New alliance strengthens the IT channel in Germany and Switzerland in protecting business-critical SaaS data.
Keepit, the world s only independent, cloud-nativ...
12/09/2025
Fincons Group, an international IT business consultancy and systems integrator company with more than 40 years of experience in the market, is proud to announce...
11/09/2025
Maxon today unveiled the latest Maxon One release, delivering new innovations across its unified creative ecosystem and introducing a fresh visual identity that...
11/09/2025
Lightware is pleased to announce the launch of the Lightware Enterprise Program, empowering corporations and organisations with its portfolio of scalable, relia...
11/09/2025
CueScript, the leading international developer of professional teleprompting solutions with over a decade of innovation and hands-on industry expertise, is intr...
11/09/2025
MASV (massive.io), the fastest and most reliable secure large file transfer platform for media professionals and an IDC Innovator 2025 for Media & Entertainment...
11/09/2025
CROSSPOINT/CROSSMEDIA (part of ES MEDIA Group), in partnership with AMPLIFY, has been selected to deliver the automatic metadata service for RTVE's historic...
11/09/2025
TSL is launching Hummingbird, a unified, interoperable ecosystem of control and monitoring applications and interfaces, designed to drive efficiency and reduce ...
11/09/2025
LucidLink, the cloud-native storage collaboration platform, today announced new innovations at IBC 2025 (Stand 6.A12) designed to deliver faster, more secure wo...
11/09/2025
At IBC 2025, Wowza, a leader in video streaming technology, and the Streaming Video Technology Alliance (SVTA), the global technical association advancing strea...
11/09/2025
VisualOn, a global pioneer in multimedia playback solutions, and ZTE Corporation, a leading provider of integrated communications and information technology sol...
10/09/2025
Bitmovin and Akamai Technologies (NASDAQ: AKAM), the cybersecurity and cloud computing company that powers and protects business online, are proud to announce t...
10/09/2025
Amsterdam and Kuala-Lumpur, 9th September, 2025 - Open Broadcast Systems has announced that Asia's leading linear and digital sports service, SPOTV has sele...
10/09/2025
Miri Technologies Inc. has expanded the global availability of its award-winning X510 dual-cellular bonding router with the signing of new distribution partners...
10/09/2025
CrossMedia, a leading provider of streaming platform solutions for media companies and content owners, announces its global expansion to serve media businesses ...
10/09/2025
Bitfocus, the specialist in media control and monitoring, has released version 1.2 of its Buttons software. This extends still further the innovative approach t...
10/09/2025
An innovative collaboration in Italy's cloud services landscape was announced today by Cubbit, the first geo-distributed cloud storage enabler, and HERABIT,...
10/09/2025
Orange and Synamedia today announced a new partnership and will unveil an innovative solution at IBC 2025. This is a first-of-its-kind collaboration between a t...
10/09/2025
Wowza to Demonstrate Edge-Powered Streaming on the Jetson Orin Nano at IBC 2025
Amsterdam, August 10, 2025 Wowza, a leader in video streaming infrastructure,...
09/09/2025
McGuirk to lead growth strategy and success for media and sports customers navigating the satellite-to-IP transformation
LTN today announced the promotion of B...
09/09/2025
France T l visions has reported record-breaking digital and broadcast engagement figures for its coverage of the 2025 Roland-Garros tournament, thanks to a bold...
09/09/2025
The UK's most powerful hub for the creative industries sets the stage for creators, podcasters, and industry innovators for its 10th edition
MPTS (The Medi...
09/09/2025
As the industry accelerates toward new forms of streaming monetization, Ad Insertion Platform (AIP), a pioneer in cutting-edge ad insertion technology solutions...
09/09/2025
Broadcast Solutions, one of Europe's largest media system integration groups, has acquired Dutch camera support specialist Egripment BV, and its rental subs...
09/09/2025
ITV, the British media and broadcasting company, announces that it is now using Unified Virtual Channel from Unified Streaming to stream nearly one dozen FAST (...
09/09/2025
LiveU, the global leader in IP-video solutions, today unveiled the LU900Q its next-generation field unit that delivers a quantum leap in live transmission and...
08/09/2025
Harmonic (NASDAQ: HLIT) today announced an advanced central management system for its hybrid streaming solution to simplify workflow operations across cloud and...
08/09/2025
Bitmovin, the leading provider of video streaming solutions, today announced major updates to its AI Scene Analysis (AISA) tool. Designed to help streaming prov...
08/09/2025
IBC 2025 will see the full collaborative power of the GV Alliance brought to Booth 9.A01, as Grass Valley showcases real-world integrations of partner technolog...
08/09/2025
New Appointment Reinforces CVP's Commitment to Growth and Innovation as it Enters Next Chapter
CVP, one of Europe s leading resellers and providers of pro...
08/09/2025
Alfalite, the only European LED screen manufacturer, will participate at IBC 2025 (12 15 September, RAI Amsterdam) in collaboration with technology partners Bra...
08/09/2025
At IBC 2025 in Hall 1, Balcony Suite 12-13, Friend MTS, the number one anti-piracy provider and video cybersecurity partner in media, sports, and entertainment,...
08/09/2025
Leading video software provider, Synamedia, today revealed the breadth of new innovations it will showcase at IBC 2025 (Hall 1, stand B49) as it provides a glim...
08/09/2025
FOR-A America, an innovative media technology company with over than 50 years of engineering excellence, named Ernie Leon as Senior Vice President, Head of Sale...