A new Horowitz Research survey indicates companies offering TV, pay TV, SVOD and advertising-supported streaming services need to develop comprehensive strategies for attracting Black viewers, who are more likely to use or subscribe to a wide variety of video services than the general population.
Survey: Black Audiences Over-Index in SVOD, FAST and vMVPD Use
24/05/2025
A new Horowitz Research survey indicates companies offering TV, pay TV, SVOD and advertising-supported streaming services need to develop comprehensive strategies for attracting Black viewers, who are more likely to use or subscribe to a wide variety of video services than the general population.
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