Cheseaux-sur-Lausanne, Suiza, y Phoenix (AZ), USA - 28 de julio de 2021 - NAGRA, una empresa del Grupo Kudelski (SIX:KUD.S) y el principal proveedor independiente del mundo de soluciones de proteccio n de contenidos y televisio n multipantalla, ha anunciado que Claro Colombia, el mayor proveedor de telecomunicaciones mo viles del pai s, ha seleccionado la plataforma de vi deo NAGRA OpenTV NAGRA para impulsar su recie n lanzada Claro Box TV.
Lanzado en junio, el nuevo decodificador basado en Android TV permite a los clientes de Claro Colombia ver el contenido que quieren, cuando quieren, con servicios avanzados que incluyen vi deo a la carta, start-over, catch-up TV, DVR en la nube y asistencia de voz por control remoto. Les proporciona una experiencia de usuario moderna que agrega y agrupa aplicaciones y servicios de terceros, incluido Netflix, que ya esta integrado en la Claro Box. Los suscriptores pronto tendra n tambie n la opcio n de que los cargos de su cuenta de Netflix se contabilicen directamente en su factura mensual de Claro, posicionando al operador como el principal agregador para todas las necesidades de entretenimiento digital a trave s de una u nica aplicacio n con la marca Claro.
Claro Box TV tambie n permite a los clientes acceder a ma s de 300 aplicaciones de Google Play y a todos los servicios de Google disponibles en los sistemas Android TV desde un u nico dispositivo.
Nuestros clientes son lo ma s importante y queremos que disfruten de lo u ltimo en innovacio n y tecnologi a, dijo Walter Borda, Corporate Director Strategic Planning & Innovation de Claro Colombia. Nuestro Claro Box TV es la evolucio n de la experiencia y el entretenimiento para que los colombianos puedan disfrutar de todo en un solo lugar.
Las potentes herramientas de ana lisis de negocio basadas en datos de NAGRA tambie n proporcionan ofertas de monetizacio n activa, lo que permite a Claro Colombia aumentar la satisfaccio n y la lealtad de los clientes a trave s de una experiencia ma s personalizada.
Adema s, con la plataforma de vi deo NAGRA OpenTV, Claro Box TV centraliza el contenido, las tarifas y las cuentas en una sola plataforma de gestio n que, junto con Android TV, permite a Claro Colombia comercializar un servicio OTT agregado y una experiencia de usuario asociada que es competitiva y convincente para sus clientes actuales y futuros.
Claro Colombia es un gran ejemplo de co mo los operadores de televisio n de pago de hoy en di a pueden utilizar la plataforma de vi deo NAGRA OpenTV para hacer frente al desafi o de la agregacio n de contenidos, dijo Xavier Fustagueras, SVP Sales Americas de NAGRA. Claro Box TV es una clara demostracio n de ello, entregando un servicio innovador y con visio n de futuro que no so lo proporciona a los clientes una oferta centralizada y agregada que ofrece las caracteri sticas que los consumidores demandan, sino que tambie n optimiza el contenido propio de Claro Colombia y conecta a los consumidores con otros cata logos de los principales proveedores de servicios de streaming.
Para ma s informacio n sobre la plataforma de vi deo NAGRA OpenTV, visite: https://dtv.nagra.com/opentv-video-platform.
About NAGRA
NAGRA, la divisio n de televisio n digital del Grupo Kudelski (SIX:KUD.S), ofrece soluciones de seguridad y experiencia de usuario multipantalla para la monetizacio n de los medios digitales. La empresa proporciona a los proveedores de contenidos y a los operadores de televisio n digital de todo el mundo plataformas y aplicaciones seguras, abiertas e integradas a trave s de plataformas de difusio n, banda ancha y mo viles, que permiten experiencias de visualizacio n atractivas y personalizadas. Para ma s informacio n, visite dtv.nagra.com. Si ganos en Twitter y LinkedIn.
Para mayor informacio n, favor contactar a:
Ce dric Alber
Kudelski Group - Corporate Communications
Director Corporate Communications & Media Relations
+41 79 647 61 71
+1 (415) 962-5005
cedric.alber@nagra.com
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Cheseaux-sur-Lausanne, Suiza, y Phoenix (AZ), USA - 28 de julio de 2021 - NAGRA, una empresa del Grupo Kudelski (SIX:KUD.S) y el principal proveedor independiente del mundo de soluciones de proteccio n de contenidos y televisio n multipantalla, ha anunciado que Claro Colombia, el mayor proveedor de telecomunicaciones mo viles del pai s, ha seleccionado la plataforma de vi deo NAGRA OpenTV NAGRA para impulsar su recie n lanzada Claro Box TV.
