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CODA Audio has announced an ongoing partnership with famed French electronic musician and composer, Jean-Michel Jarre, debuting with a series of immersive shows at the revived MIDEM exhibition in Cannes. Now MID M+ 23 under the new ownership of the City of Cannes, the event is set to reinvigorate the MIDEM brand post-pandemic, with a qualitative programme of keynotes, round tables, interactive networking spaces and of course the best and most innovative of what live music has to offer.
Completely redesigned to reflect the way in which the music recording industry has developed in recent years, MID M+ 23 has clearly nailed its colours to the mast under the headings of technology and innovation. It is in this context - and as one of the show's sponsors that Jean-Michel Jarre will partner with CODA Audio to present his new album, OXYMORE' in a fully immersive show at the Salon des Ambassadeurs in Cannes. OXYMORE is the first immersive project of this scale to push the boundaries of innovation to such limits. The show will utilise CODA Audio's N-RAY system in a 16.1 configuration coupled with the company's Space Hub immersive processor and will be the first major performance using CODA's latest available technology.
Placing sounds as objects around us in a 360-degree plane is a completely different way of composing that revolutionises the conception, production and distribution of the music of tomorrow, remarks Jarre. In real life, there is no stereo, our audio field is 360 degrees. Today, technology enables us to explore composition in spatial audio, which opens up a whole new experience for us musicians in the creative process.
CODA Audio's founder and MD, Svetly Alexandrov, is thrilled with the partnership. Jean-Michel Jarre was someone I idolised when I was growing up, he remarks. I admired his innovative approach and willingness to experiment. He is a true pioneer in his field, and I think that is why we are such a good match. Innovation meets innovation.
Our vision is to be able to take the immersive audio experience from the studio into a live setting and then into your home with consistent results, continues Alexandrov. Until now that simply wasn't possible, but I'm proud to say that our technology has changed all that. The impossible has become possible. For artists like Jean-Michel who exist at the forefront of revolution, this is a hugely exciting development that will affirm once again his status as a champion of pioneering audio techniques.
The concerts in Cannes are just the beginning, he adds. More is yet to come, and Jean-Michel will be with us at ISE in Barcelona at the end of the month to reveal the next developments. The journey is only just beginning!
For further information please visit www.midem.com or visit us at ISE 2023 stand 7G825 and our demo room, Hall 8 E4.
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