Sony Pixel Power calrec Sony

It's important to us to be relevant': Telestream's Jon Wilson on the company's push into the cloud


Telestreams COO and president Jon Wilson talks to TVBEurope about the companys push into cloud and hybrid workflows

By Jenny Priestley

Published: June 16, 2022 Updated: June 17, 2022

Telestream's COO and president Jon Wilson talks to TVBEurope about the company's push into cloud and hybrid workflows

target=_blank title=Share on LinkedIn class=share-linkedin>

While it's been developing cloud-based software for a while, Telestream revealed plans to really push into the cloud with its recent acquisition of

The company has been cloud-native since inception, and Telestream believes the acquisition will benefit its customers as they look to move either fully into the cloud or employ a hybrid workflow of cloud and on-premise.

There were three primary reasons that drove the company to acquire, Telestream's president and chief operating officer Jon Wilson tells TVBEurope. Technology, people and the customer base.

Starting with the technology, it was all about extending our presence from a cloud perspective, he adds. We built a fantastic business on-prem, we've got thousands of customers that are leveraging Vantage and our other products, and we've begun to extend that to the cloud as we see customers beginning to migrate. was in part a way to extend what we've been doing from a cloud perspective. What they've been really great at over the last few years is extending their reach to the broadcast space, specifically for OTT workflows, where we haven't been as strong.

Secondly, the people who have led the business, Gregg Heil and Jeff Malkin, are a great team. They've built a great organisation, and they're going to put us in position as we go forward to more meaningfully accelerate our cloud strategy. They also bring a great set of customers, many of which are Telestream customers, and now we're in an even better position to support our combined customer base as they continue to evolve towards more cloud workloads over time.

As much as Telestream sees the deal as helping it to branch out into OTT, there will be opportunities for more traditional broadcast clients to get their hands on's technology. were OTT first but the focus has begun to shift towards more broadcast-centric workflows, explains Wilson. So we've really got a great opportunity to accelerate and extend what we've been doing not just for OTT within or broadcast for Telestream, but combined it's a much more powerful solution.

Jon Wilson Also, with the combined organisations, it puts us in a position, we believe, from an engineering perspective to now really accelerate our portfolio and our offerings as we go forward. That's going to be really important for us.

As part of the announcement of the acquisition in May, Telestream's CEO Dan Castles said will fit with what he described as Telestream's strategic direction. Does that mean Telestream is looking to shift totally to focusing on cloud-based workflows?

We will absolutely have both cloud and on-prem, states Wilson. But, it's increasingly important for us to be more relevant from a cloud perspective. This is going to be a multi-year transition, and even through that multi-year transition the vision that we see is still very much a hybrid environment for most customers There's still going to be customers that have a portion of their infrastructure potentially on-prem, or some customers that, for a variety of reasons, are going to maintain on-prem infrastructure, and we need to be relevant for both.

Increasingly as we go forward, we want to be able to provide solutions that allow our customers the flexibility to do on-prem, cloud, and hybrid. The underlying technology stack will be as similar as possible so that they have a seamless experience, especially for hybrid workflows, regardless of what they want to do. But we also want to put customers in a position over time to be able to orchestrate the workflows regardless of where they're doing their work from an infrastructure perspective.

Cloud has and will increasingly become more relevant over the next three to seven years, Wilson adds. Seven years from now, what does the percentage of cloud versus on prem or hybrid look like? I'm not sure, but cloud is going to represent a much more significant portion of the overall infrastructure than it does today.

Finally, Telestream has been really active in the market in recent years, not just acquiring, but also Masstech, Sherpa Digital Media and ContentAgent. Does the company's leadership team view acquisitions as an easier way to move into the cloud etc than developing the technology itself?

Not surprisingly, it depends, states Wilson. |But what I would say is, if you look at the acquisitions that we've done over the last couple of years, is really the first that pushes us towards cloud. Everything before was really extending our technology stack outside of our core set. Now we have broader capabilities across the media supply chain. Those other acquisitions were critical for us to extend the broader solution for customers to embrace more and more workflows as part of the media supply chain from Telestream.

I would say with, I feel really great about where we are from an ability to build what we have internally from a cloud perspective. Our combined engineering product excellence is going to really put us in a great position now to be able to build versus buy. I'd say we're in a really great position now but we're still going to be opportunistic. If we see deals out there to further extend our reach from a cloud perspective, then we'll certainly look at them.
See more stories from tvb

More from TVB Europe


DaVinci Resolve creates documentary My Old School's retro look

Colour is a crucial part of documentary film My Old School, with one of the main challenges unifying its animated and live sections By Contributor Published: ...


Meet the audio describer

Take 1's Ryan Hennessey explains how a love for creative writing and film is a great basis for becoming an audio describer By Contributor Published: Augus...


Sky Studios Elstree selects Xytech's Media Operations Platform

Xytech's Media Operations Platform now manages the studio's scheduling requirements, including studios, ancillary room and equipment bookings By Jenny ...


Versa Studios makes key appointments

Carrie Reynolds and Edward Harvey are leading the team at Versa Manchester By Jenny Priestley Published: August 15, 2022 Updated: August 16, 2022 Carrie ...


Cloud cover for Spanish theatre festival

A 4K cloud workflow from TVU Networks has enabled the broadcast of Spain's Almagro Classical Theater Festival for RTVE, who deployed a multi-camera producti...


My IBC: Andrew Starks, AIMS board member

In a new series of features, Future speaks to a selection of industry stakeholders about their typical IBC routines, and what theyre looking forward to at this ...


NDI: Connection without complication

TVBEurope sits down for a Q&A with Tarif Sayed, president and GM of NDI Global, to discuss his background, his path to NDI, and what makes it a great fit for co...


The Guys from IPnema

As open-standards-based IP has come of age as a network protocol for the broadcast, AV and corporate sectors, the emphasis has moved from making essence transpo...


MediaKind ready to go Live without limits' at IBC 2022

The leading media technology company will showcase its latest innovations designed to exceed viewers expectations by acquiring & delivering live streamed media ...


Mo-Sys, ARRI, AWS among HPA Award winners

The HPA Awards recognise creative artistry and innovation in the professional media content industry By George Winslow Published: August 11, 2022 The HPA A...


Meet the composer and sound designer

Sefi Carmel explains why he feels the studio is the place where technology and creativity meet By Contributor Published: August 11, 2022 Sefi Carmel explai...


IBC to present BBC with International Honour for Excellence

BBC to be honoured at IBC awards, with the shows Special Award going to Sonya Chakarova, Daniella Weigner and Phillip Covell, who brought together more than 400...


Sky Studios Elstree selects Xytech's resource management solution

Xytech's Media Operations Platform now manages the studio's scheduling requirements, including studios, ancillary room and equipment bookings By Jenny ...


Meet the entry level camera assistant

dock10s Amy Ashley-Mather reveals how Facebook helped her get started in the media tech industry, and why anyone who wants to work in media should say yes to ev...


Academy Software Foundation launches playback and review open source tools

The Foundation has also launched a new Digital Production Example Library, created as a vendor-neutral platform for test content with a uniform license agreemen...


Meet the research and development software engineer

Emotion System's Tristan Sear talks about learning to code with his brothers, and why a career in software engineering means he learns something new every s...


DreamWorks animation releases MoonRay as open source software

Animation production rendering software was used on such films as How to Train Your Dragon By George Winslow Published: August 8, 2022 Animation production...


Meet the product marketing manager

Vizrts Elena Petrichevska reveals how a delayed flight led to her joining the media tech industry, and why she thinks its the hidden treasure on the big island ...


BBC planning to sell EastEnders studios

The BBC said it is exploring the sale of its Elstree base and leasing back part of the facility By Jenny Priestley Published: August 8, 2022 Updated: August...


Mo-Sys collaborates with Madrid's MR Factory on product development and innovation

MR Factory will gain access to Mo-Sys technology stack, as well as contributing ...


BBC Studioworks to make significant investment' into Elstree Studios

The agreement between the two companies will see BBC Studioworks take control of George Lucas Stage Two for three years until December 2024 By Jenny Priestley ...


Live sports streaming at scale with the cloud

With the return of domestic football, Eric Gallier, VP, video customer solutions at Harmonic, explores the current issues facing service providers offering live...


VFX studio Milk aims to take viewers back in time with Surviving Earth

Milk will develop and create digital environments, landscapes and creatures for the series which takes audiences on a journey to learn the lessons from past mas...


Take 1 acquired by captioning company Verbit

The deal will enable Verbits customers to benefit from Take 1s expertise in unscripted production workflows, Ofcom and FCC compliance and multi-language audio d...


Jamie Mackinlay to lead MetaBroadcast

MetaBroadcast serves 70 broadcasters and 310 channels, and manages over 65 million content records and billions of transactions By Jenny Priestley Published...


DAZN to share Serie A rights with Sky Italia'

DAZN is believed to have entered talks with pay-TV operator Sky Italia following a renegotiation of its deal with Telecom Italia By Jenny Priestley Published:...


It's opened my eyes to other career options': Inspiring the next generation at Rise Up Academy Summer School

TVBEurope hears from the co-founder, volunteers and students taking part in Rise...


Knowledge is Pawa: PA TV Metadata's Where to Watch aims to help viewers find the content they want

PA TV Metadata B2B2C product Where to Watch allows viewers to search quickly for...


Deluxe acquires German dubbing company Creative Sound Conception Studio

Deluxe also has European dubbing studios in Paris, Madrid and Barcelona By Jenny Priestley Published: August 3, 2022 Deluxe also has European dubbing studi...


Amazon Studios, Avid partner on cloud-based production

The deal includes Avids Media Composer software tool and Avid NEXIS media storage solutions By Jenny Priestley Published: August 3, 2022 Updated: August 4, ...


Our focus is on higher definition': Canon puts the spotlight on UHD

Canon UKs Tracey Fielden sits down with TVBEurope to discuss the companys support of the Commonwealth Games, its focus on higher resolutions, and plans around P...


Disney's Rise shot on URSA Mini Pro 12K cameras

Cinematographer Kabelo Thathe used five URSA Mini Pro 12K bodies on set, shooting at 8K in Blackmagic RAW, and recording to Blackmagic URSA Mini Recorders By J...


Meet the VP of product management

Artels Rafael Fonseca discusses how he enjoys helping customers solve the issues that keep them up at night, and why he believes theres no better way to learn ...


Thomson Broadcast completes GatesAir acquisition

The combined force of these ideal strategic partners will support each other's growth and the growth of the industry at large, said Thomson Broadcast chairm...


Arena Television administrators widen fraud investigation

Civil investigation now includes a member of the companys finance team By Jenny Priestley Published: August 1, 2022 Updated: August 2, 2022 Civil investi...


Avid adds SRT support to Media Composer editing software

Addition enables editors to securely stream video and audio output from Media Composer over the internet to anyone, anywhere, said the company By Jenny Priestl...


ARRI, disguise, ILM, Shure among Emmy Award winners

Annual awards honour an individual, company or organisation for developments in broadcast technology By Jenny Priestley Published: July 29, 2022 Updated: Au...


New studio facility to open in Wales

The 1.6 million Aria Studios includes 20,000 square foot of studio space By Jenny Priestley Published: July 29, 2022 The 1.6 million Aria Studios includes ...


House of Lords committee opens inquiry into next-gen media technology

It will focus on the effects of technologies such as machine learning and artificial intelligence and others on the UK's creative industries over the next 5...


Engaging the fans: How media companies can use engagement to their advantage

With the new football season about to kick off and the Commonwealth Games taking place in Birmingham, Roger Franklin, general manager, full-time business unit a...


German rental company smartregie takes control with Lawo

Smartregie plans to employ Lawo VSM for its work on the new season of Germanys The Bachelor/Bachelorette, which uses over 30 cameras distributed over two sets ...


CCW pledges to become first UK-based net zero production company by 2023

The company, which works across CGI, video production, 2D and 3D scanning, and photogrammetry, is enabling clients to opt into its sustainability scheme By Jen...


TF1/M6 merger at risk following concerns from competition authority

Companies want to form a French streaming champion to take on the international players By Jenny Priestley Published: July 27, 2022 Companies want to form ...


Media tech industry supports inaugural Rise Up Academy Summer School

Rise expects over 500 students to take part in the event, where they will learn about building a TV studio, creating graphics, exploring virtual production and ...


Case study: How Tyrell Cloud helped Mallinson Sadler Productions go remote

Originally driven by the need to move to remote workflows during the pandemic, Mallinson Sadler Productions worked with Tyrell Cloud to keep their editing teams...


Meet the senior workflow coordinator

Ateliere Creative Technologies Dimitra Pagoni reveals how she went from musical child prodigy to working in an industry that she says leaves her fulfilled, sati...


Avatar, Titanic to get cinematic re-release with High Frame Rate

James Camerons production coming Lightstorm Entertainment is working with Pixelworks TrueCut Motion platform to remaster the films By Jenny Priestley Publishe...


French MPs vote to end licence fee

Gabriel Attal, minister of public accounts, said the decision to axe the licence fee would not jeopardise the funding or the independence of public broadcastin...


Territory Studio acquires Cantina Creative, forms new group

New company will draw from a global source of artists and studios who work across interactive experiences, such as augmented reality and holographic technology ...


BT/Warner Bros Discovery joint venture wins CMA approval

BT Sport and Eurosport UK will initially retain their separate brands before being brought together under a single brand in the future By Jenny Priestley Publ...