
Berklee and FIFA World Cup 26 Debut Official Boston Host City Theme Boston is the only host city to work with an educational institution to create its unique, original sound for the FIFA World Cup 26.
By
Tori Donahue
March 10, 2025
Students Ben Zakharenko and Dayvin worked on Boston's Sonic ID, an audio composition that connects the FIFA World Cup 26 with the local community in a unique and memorable way.
Kelly Davidson
FIFA World Cup 26 Boston Host City is proud to announce the debut of Boston's Sonic ID, an audio composition that connects the FIFA World Cup 26 with the local community in a unique and memorable way, created in collaboration with Berklee College of Music.
Each of the 16 host cities selected a local producer to remix the official FIFA World Cup 26 Theme, infusing it with the distinct rhythm, vibe, and cultural essence unique to their city. Boston is the only host city to partner with a college or university to create its unique soundscape. Listeners will hear Boston's Sonic ID at select city events, in Boston Stadium during matches, and throughout the region during Boston FIFA World Cup 26's marketing and communications campaign.
When we learned that we would be creating a unique Boston-infused sound for the FIFA World Cup 26, we knew that we wanted to work with the talented students and faculty at Berklee College of Music, said Julie Duffy, chief marketing and communications officer, FIFA World Cup 26 Boston. As a world-class institute of contemporary music and the performing arts, Berklee is the perfect collaborator for this inspirational project.
Working with Rodney Alejandro, dean of Berklees Professional Writing and Music Technology Division, and student composers Ben Zakharenko (studying electronic production and design and songwriting) and Dayvin (studying electronic production and design and game and interactive media scoring), the team found its inspiration in the city's diversity, rich history, and revolutionary spirit. Throughout the almost three-minute composition, listeners experience a mix of musical elements, from fife and fiddle interludes to acoustic guitar, '80s beats, and contemporary sounds.
We are honored that Berklee was selected as the only educational institution to partner with FIFA World Cup 2026 on the Sonic ID project. It's an amazing opportunity to showcase the immense talent of our students alongside artists from the other host cities around North America, said Berklee President Jim Lucchese. Congratulations to Berklee students Ben Zakharenko and Dayvin on creating a unique and memorable theme that will represent Boston at this truly global event.
Boston is a beautiful melting pot of cultures, and the Sonic ID has historical elements, hip-hop and rock leaning, and the sounds reflective of today's modern city, said Dayvin. Boston is also a coastal city, so you'll hear that expressed through water droplets and crashing waves.
It is important that this sound represents the community-everyone in the community, said Zakharenko. We incorporated Boston's Celtic origins and revolutionary spirit, its '80s beats, and found inspiration from local music legends, including Aerosmith, New Kids on the Block, the Dropkick Murphys, and the Boston Symphony Orchestra.
This is an incredible opportunity and a dream to partner with the biggest sports organization in the world to create something that will be heard on a global stage, said Alejandro. The magnitude of FIFA's reach is unfathomable and a well-deserved spotlight for Ben and Dayvin's talents.
Kicking off on Saturday, March 1, and continuing through Sunday, March 16, each host city will unveil its Sonic ID and its accompanying visualiser. This exciting rollout builds anticipation for the tournament, giving fans a daily dose of musical inspiration and a taste of the cultural heartbeat of the host cities.
The roster of producers and host cities include:
Saturday, March 1: Bombon (Houston)
Sunday, March 2: Dan the Automator (San Francisco Bay Area)
Monday, March 3: Mr. NaisGai (Miami)
Tuesday, March 4: Take a Daytrip (New York, New Jersey)
Wednesday, March 5: Sango (Seattle)
Thursday, March 6: Dallas Austin (Atlanta)
Friday, March 7: Mexican Institute of Sound (Mexico City)
Saturday, March 8: Hill Kourkoutis (Toronto)
Sunday, March 9: Ben Zakharenko and Dayvin, Berklee College of Music (Boston)
Monday, March 10: Grayson Repp (Vancouver)
Tuesday, March 11: Tech N9ne (Kansas City)
Wednesday, March 12: Toy Selectah (Monterrey)
Thursday, March 13: DJ Jazzy Jeff (Philadelphia)
Friday, March 14: DJ Flict (Los Angeles)
Saturday, March 15: Bautista (Guadalajara)
Sunday, March 16: Tre Nagella (Dallas)
Fans will be able to stream, download, and enjoy city-specific Sonic IDs on popular music platforms, including Spotify, Apple Music, and more, and watch each city's Sonic ID visualiser on FIFA's YouTube channel. Fans can follow the release of each Sonic ID at fifaworldcup.com.
About FIFA World Cup 26 Boston
FIFA World Cup 26 Boston (Boston 26) is the host city organizing committee leading the strategic planning and execution of the seven matches of the FIFA World Cup 26 awarded to Boston, including the official celebratory events taking place over a 39-day period surrounding the tournament. It aims to create and deliver memorable and safe experiences that promote the region. As a nonprofit organization, it is committed to creating sustainable and positive economic and social impact for all communities. For more information, visit BostonFWC26.com and @FWC26-Boston on Instagram.
Watch the video announcing Ben Zakharenko and Dayvin's FIFA World Cup 26 Boston Theme.
Related Categories
News
Most Popular
Toto in the recording studio from Yacht Rock: A Dockumentary.
Photograph by Jim Hagopian/HBO
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
15/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
15/06/2025
Composer/producer launches free virtual instruments
Sulcata Sound is the latest venture of Jason Graves, a two-time British Academy Award-winnning composer,...
14/06/2025
NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...
14/06/2025
NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...
14/06/2025
WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...
14/06/2025
WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...
14/06/2025
SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....
14/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
14/06/2025
San Francisco State University's School of Cinema Uses Blackmagic Design
Brie Clayton June 13, 2025
0 Comments
More than 40 Blackmagic Design came...
14/06/2025
Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast
Jessie Electa Petrov June 13, 2025
0 Comments
The 2025.5 release helps artists work more...
14/06/2025
AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025
Brie Clayton June 13, 2025
0 Comments
Next-gen frame addresses diverse rackmount needs wit...
13/06/2025
(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...
13/06/2025
Photo credit: Atsushi Nishijima
If you're a true lover of rom-coms, chances...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
13/06/2025
Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...
13/06/2025
ABILENE. Texas A severe storm knocked down the tower and severely damaged the news studio and main facility of Sinclair-owned KTXS here on Sunday, June 8....
13/06/2025
Berklee's Music Business/Management Department Recognized by the Music Biz A...
13/06/2025
WASHINGTON The ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini and Clarence Hau, Senior Vice President of Standards, Policy...
13/06/2025
(Editor's note: The 2025 UFL Championship Game between the D.C. Defenders and Michigan Panthers kicks off Saturday, June 14, at 8 p.m. Eastern. The game wil...
13/06/2025
New iPad/iPhone synth App announced
Following on from last year's release of Gradient Synth - which reached #6 on the App Store's Paid Music charts ...
13/06/2025
LONDON Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in...
13/06/2025
AI voice transcription and captioning platform Verbit has added a new feature to its Captivate ASR solution the ability to identify specific features in automat...
13/06/2025
WASHINGTON Federal Communications Commission member Anna Gomez has wrapped up two weeks in California visiting broadcasters, television studio executives, enter...
13/06/2025
WASHINGTON The U.S. House of Representatives voted mostly along party lines to approve a rescission package that would cancel $9.4 billion in previously approve...
13/06/2025
At InfoComm 2025, AJA Video Systems announced DRM2-Plus, an intuitive, high-capacity 3RU frame that can neatly house up to 24 AJA Mini-Converters. Tailored to s...
13/06/2025
Cinema advertising leader to leverage AOS and suite of AI-enabled solutions to optimize forecasting, yield management, and streamlined ad sales and operations a...
13/06/2025
Manfrotto has launched the ONE Hybrid Tripod, a new support system designed specifically for professional content creators working with mirrorless cameras acros...
13/06/2025
Leading video software provider, Synamedia, today announced that its Media Edge Gateway (MEG), an ATSC 3.0 software-based IRD, now supports Device Security requ...
13/06/2025
LiveU, the global leader in live IP-video contribution, production and distribution solutions, is deepening its commitment to the German-speaking market with th...
13/06/2025
Chaos, the leader in architectural visualisation software, today announces Chaos Corona 13, giving archviz designers new ways to add eye-catching style and flai...
13/06/2025
PALI's Nena Music Video Shot with Blackmagic Design
Brie Clayton June 12, 2025
0 Comments
Blackmagic Cinema Camera 6K and DaVinci Resolve Studio b...
13/06/2025
OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets
Brie Clayton June 12, 2025
0 Comments
The motion design and production ...
13/06/2025
On Chick Coreas Birthday, a Newly Uncovered Archival Release The Visitors, composed by Corea and performed by vibraphonist Gary Burton and pianist Kirill Gers...
13/06/2025
In fulfilment of a recommendation by the Government's Expert Advisory Commit...
13/06/2025
SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the ...
13/06/2025
SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup ...
13/06/2025
New Sponsor Spotlight: Vecima Networks' Paul Strickland on How Improving QoE...
13/06/2025
Pitch Perspective: Where's Next for Specialty Cameras in Soccer? Leaders from Sky Austria and ACS discuss the possibilities of camera placement pitchside B...
13/06/2025
Premiership Rugby Final 2025: Vintage clash between Bath and Leicester gets full...
13/06/2025
Premiership Rugby Final 2025: TNT Sports gears up for Bath vs Leicester battle w...
13/06/2025
NCAA Men's College World Series: ESPN Adds Two-Point SupraCam, Invests in Ne...
13/06/2025
New FSWX signal and spectrum analyzer with novel architecture overcomes limits o...
13/06/2025
Apple today announced the addition of iPad to Self Service Repair, providing iPad owners with access to repair manuals, genuine Apple parts, Apple Diagnostics t...
13/06/2025
CUPERTINO, CALIFORNIA Apple today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps use...
13/06/2025
At Apple's Worldwide Developers Conference (WWDC), Apple unveiled Apple Games, an all-new destination designed to help players jump back into the games they...
13/06/2025
Industrial AI isn't slowing down. Germany is ready.
Following London Tech Week and GTC Paris at VivaTech, NVIDIA founder and CEO Jensen Huang's Europea...
12/06/2025
In 2018, Spotify launched Heart & Soul, a mental health initiative developed to ...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...