
Berklee and FIFA World Cup 26 Debut Official Boston Host City Theme Boston is the only host city to work with an educational institution to create its unique, original sound for the FIFA World Cup 26.
By
Tori Donahue
March 10, 2025
Students Ben Zakharenko and Dayvin worked on Boston's Sonic ID, an audio composition that connects the FIFA World Cup 26 with the local community in a unique and memorable way.
Kelly Davidson
FIFA World Cup 26 Boston Host City is proud to announce the debut of Boston's Sonic ID, an audio composition that connects the FIFA World Cup 26 with the local community in a unique and memorable way, created in collaboration with Berklee College of Music.
Each of the 16 host cities selected a local producer to remix the official FIFA World Cup 26 Theme, infusing it with the distinct rhythm, vibe, and cultural essence unique to their city. Boston is the only host city to partner with a college or university to create its unique soundscape. Listeners will hear Boston's Sonic ID at select city events, in Boston Stadium during matches, and throughout the region during Boston FIFA World Cup 26's marketing and communications campaign.
When we learned that we would be creating a unique Boston-infused sound for the FIFA World Cup 26, we knew that we wanted to work with the talented students and faculty at Berklee College of Music, said Julie Duffy, chief marketing and communications officer, FIFA World Cup 26 Boston. As a world-class institute of contemporary music and the performing arts, Berklee is the perfect collaborator for this inspirational project.
Working with Rodney Alejandro, dean of Berklees Professional Writing and Music Technology Division, and student composers Ben Zakharenko (studying electronic production and design and songwriting) and Dayvin (studying electronic production and design and game and interactive media scoring), the team found its inspiration in the city's diversity, rich history, and revolutionary spirit. Throughout the almost three-minute composition, listeners experience a mix of musical elements, from fife and fiddle interludes to acoustic guitar, '80s beats, and contemporary sounds.
We are honored that Berklee was selected as the only educational institution to partner with FIFA World Cup 2026 on the Sonic ID project. It's an amazing opportunity to showcase the immense talent of our students alongside artists from the other host cities around North America, said Berklee President Jim Lucchese. Congratulations to Berklee students Ben Zakharenko and Dayvin on creating a unique and memorable theme that will represent Boston at this truly global event.
Boston is a beautiful melting pot of cultures, and the Sonic ID has historical elements, hip-hop and rock leaning, and the sounds reflective of today's modern city, said Dayvin. Boston is also a coastal city, so you'll hear that expressed through water droplets and crashing waves.
It is important that this sound represents the community-everyone in the community, said Zakharenko. We incorporated Boston's Celtic origins and revolutionary spirit, its '80s beats, and found inspiration from local music legends, including Aerosmith, New Kids on the Block, the Dropkick Murphys, and the Boston Symphony Orchestra.
This is an incredible opportunity and a dream to partner with the biggest sports organization in the world to create something that will be heard on a global stage, said Alejandro. The magnitude of FIFA's reach is unfathomable and a well-deserved spotlight for Ben and Dayvin's talents.
Kicking off on Saturday, March 1, and continuing through Sunday, March 16, each host city will unveil its Sonic ID and its accompanying visualiser. This exciting rollout builds anticipation for the tournament, giving fans a daily dose of musical inspiration and a taste of the cultural heartbeat of the host cities.
The roster of producers and host cities include:
Saturday, March 1: Bombon (Houston)
Sunday, March 2: Dan the Automator (San Francisco Bay Area)
Monday, March 3: Mr. NaisGai (Miami)
Tuesday, March 4: Take a Daytrip (New York, New Jersey)
Wednesday, March 5: Sango (Seattle)
Thursday, March 6: Dallas Austin (Atlanta)
Friday, March 7: Mexican Institute of Sound (Mexico City)
Saturday, March 8: Hill Kourkoutis (Toronto)
Sunday, March 9: Ben Zakharenko and Dayvin, Berklee College of Music (Boston)
Monday, March 10: Grayson Repp (Vancouver)
Tuesday, March 11: Tech N9ne (Kansas City)
Wednesday, March 12: Toy Selectah (Monterrey)
Thursday, March 13: DJ Jazzy Jeff (Philadelphia)
Friday, March 14: DJ Flict (Los Angeles)
Saturday, March 15: Bautista (Guadalajara)
Sunday, March 16: Tre Nagella (Dallas)
Fans will be able to stream, download, and enjoy city-specific Sonic IDs on popular music platforms, including Spotify, Apple Music, and more, and watch each city's Sonic ID visualiser on FIFA's YouTube channel. Fans can follow the release of each Sonic ID at fifaworldcup.com.
About FIFA World Cup 26 Boston
FIFA World Cup 26 Boston (Boston 26) is the host city organizing committee leading the strategic planning and execution of the seven matches of the FIFA World Cup 26 awarded to Boston, including the official celebratory events taking place over a 39-day period surrounding the tournament. It aims to create and deliver memorable and safe experiences that promote the region. As a nonprofit organization, it is committed to creating sustainable and positive economic and social impact for all communities. For more information, visit BostonFWC26.com and @FWC26-Boston on Instagram.
Watch the video announcing Ben Zakharenko and Dayvin's FIFA World Cup 26 Boston Theme.
Related Categories
News
Most Popular
Toto in the recording studio from Yacht Rock: A Dockumentary.
Photograph by Jim Hagopian/HBO
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
18/08/2026
Riedel Communications has announced that Edith Cowan University (ECU) in Perth, ...
18/08/2026
Company launch with stereo-imaging tool
Panoramic is the debut release from Panorama Labs, a new company formed by mastering engineer Nicholas Di Lorenzo. C...
18/08/2026
Control software now available for older interfaces
Focusrite have just announced the launch of an update that extends Control 2 software support their Scar...
18/08/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Lightware announces an integration with SpectralBot that helps system integrators and AV operators troubleshoot faster using augmented reality (AR), AI-assisted...
18/08/2026
Command Frame for After Effects
Scott Black August 18, 2026
0 Comments
Free download, demonstrations, hands-on tests, and creator resources
Want to t...
18/08/2026
At Stand 14.A57, the data company will demonstrate GreenDot and IBM Aspera together, giving media and entertainment businesses real-time visibility of what thei...
18/08/2026
New tool provides a robust audit of operational workflows, calculating the tangible value each delivers today, and informing business decisions for tomorrow.
W...
18/08/2026
Media Utilities is integrating its activities into DigiNet and will maintain a recognisable presence in the market under the name: Media Utilities, a DigiNet br...
18/08/2026
Proof of Concept validates reliable multi-camera live production from remote racecourses without fixed network infrastructure
Appear ASA (Appear, OSE:APR), a g...
18/08/2026
Stingr, a new venture from the founders of Hornets Tech, is bringing its second-screen interaction platform to IBC2026.
The second screen has never really wor...
18/08/2026
Long-established satellite equipment manufacturer and systems integrator Hiltron Communications will promote its new HACUX-IDU2 antenna control unit touchscreen...
18/08/2026
EMAM, PlayBox Neo and SNEWS Launch Combined Nuvex System
Brie Clayton August 17, 2026
0 Comments
Integrated platform melds media asset management, pla...
18/08/2026
The United Stand Scales Live Fan Show with Blackmagic Design Workflow
Brie Clayton August 17, 2026
0 Comments
ATEM Constellation 8K and HyperDeck Stud...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Triveni Digital Now Offers a Joint Solution With MediaKind and a Lab System Bundle Supporting ISDB-Tb and TV 3.0 Broadcast Services
Triveni Digital, a trusted ...
18/08/2026
At IBC2026, BeckTV, a premier systems integrator for the broadcast industry, will introduce BeckFlow to the European market. BeckFlow is the first web-based sch...
18/08/2026
New flagship PTZ camera combines cinematic 4K imaging, professional broadcast connectivity and the complete Horizon intelligent video experience for productions...
18/08/2026
At IBC2026, VisualOn will demonstrate how video service providers can slash bandwidth costs, maximize ad revenue, and deploy premium interactive features withou...
18/08/2026
The relationships built during graduate school often continue to shape careers long after a degree is earned, creating a community of scientists who learn from ...
18/08/2026
Tuesday 18 August 2026
Sky Sports and The Fast and the Curious announce new partnership
Sky Sports and The Fast and the Curious have announced a new long-term...
18/08/2026
Wuppertal August 18, 2026
Riedel Brings Professional Live Production Into the Classrooms of ECURiedel Communications today announced that Edith Cowan Universi...
18/08/2026
In my previous article, The AI Shift Feels Familiar. Our Response Should Be Different., I argued that the greatest challenge organizations face is no longer the...
18/08/2026
Apple today announced changes to its business terms for apps in the European Uni...
18/08/2026
THE HEALY RAES: BLOOD, SWEAT & TEARS AIRS WEDNESDAY AUGUST 19 ON RT ONE AT 9:35PM
A new documentary The Healy-Raes: Blood, Sweat & Tears airs on RT One and ...