Sony Pixel Power calrec Sony

Berklee and FIFA World Cup 26 Debut Official Boston Host City Theme

10/03/2025

Berklee and FIFA World Cup 26 Debut Official Boston Host City Theme Boston is the only host city to work with an educational institution to create its unique, original sound for the FIFA World Cup 26.

By

Tori Donahue

March 10, 2025

Students Ben Zakharenko and Dayvin worked on Boston's Sonic ID, an audio composition that connects the FIFA World Cup 26 with the local community in a unique and memorable way.

Kelly Davidson

FIFA World Cup 26 Boston Host City is proud to announce the debut of Boston's Sonic ID, an audio composition that connects the FIFA World Cup 26 with the local community in a unique and memorable way, created in collaboration with Berklee College of Music.

Each of the 16 host cities selected a local producer to remix the official FIFA World Cup 26 Theme, infusing it with the distinct rhythm, vibe, and cultural essence unique to their city. Boston is the only host city to partner with a college or university to create its unique soundscape. Listeners will hear Boston's Sonic ID at select city events, in Boston Stadium during matches, and throughout the region during Boston FIFA World Cup 26's marketing and communications campaign.

When we learned that we would be creating a unique Boston-infused sound for the FIFA World Cup 26, we knew that we wanted to work with the talented students and faculty at Berklee College of Music, said Julie Duffy, chief marketing and communications officer, FIFA World Cup 26 Boston. As a world-class institute of contemporary music and the performing arts, Berklee is the perfect collaborator for this inspirational project.

Working with Rodney Alejandro, dean of Berklees Professional Writing and Music Technology Division, and student composers Ben Zakharenko (studying electronic production and design and songwriting) and Dayvin (studying electronic production and design and game and interactive media scoring), the team found its inspiration in the city's diversity, rich history, and revolutionary spirit. Throughout the almost three-minute composition, listeners experience a mix of musical elements, from fife and fiddle interludes to acoustic guitar, '80s beats, and contemporary sounds.

We are honored that Berklee was selected as the only educational institution to partner with FIFA World Cup 2026 on the Sonic ID project. It's an amazing opportunity to showcase the immense talent of our students alongside artists from the other host cities around North America, said Berklee President Jim Lucchese. Congratulations to Berklee students Ben Zakharenko and Dayvin on creating a unique and memorable theme that will represent Boston at this truly global event.

Boston is a beautiful melting pot of cultures, and the Sonic ID has historical elements, hip-hop and rock leaning, and the sounds reflective of today's modern city, said Dayvin. Boston is also a coastal city, so you'll hear that expressed through water droplets and crashing waves.

It is important that this sound represents the community-everyone in the community, said Zakharenko. We incorporated Boston's Celtic origins and revolutionary spirit, its '80s beats, and found inspiration from local music legends, including Aerosmith, New Kids on the Block, the Dropkick Murphys, and the Boston Symphony Orchestra.

This is an incredible opportunity and a dream to partner with the biggest sports organization in the world to create something that will be heard on a global stage, said Alejandro. The magnitude of FIFA's reach is unfathomable and a well-deserved spotlight for Ben and Dayvin's talents.

Kicking off on Saturday, March 1, and continuing through Sunday, March 16, each host city will unveil its Sonic ID and its accompanying visualiser. This exciting rollout builds anticipation for the tournament, giving fans a daily dose of musical inspiration and a taste of the cultural heartbeat of the host cities.

The roster of producers and host cities include:

Saturday, March 1: Bombon (Houston)

Sunday, March 2: Dan the Automator (San Francisco Bay Area)

Monday, March 3: Mr. NaisGai (Miami)

Tuesday, March 4: Take a Daytrip (New York, New Jersey)

Wednesday, March 5: Sango (Seattle)

Thursday, March 6: Dallas Austin (Atlanta)

Friday, March 7: Mexican Institute of Sound (Mexico City)

Saturday, March 8: Hill Kourkoutis (Toronto)

Sunday, March 9: Ben Zakharenko and Dayvin, Berklee College of Music (Boston)

Monday, March 10: Grayson Repp (Vancouver)

Tuesday, March 11: Tech N9ne (Kansas City)

Wednesday, March 12: Toy Selectah (Monterrey)

Thursday, March 13: DJ Jazzy Jeff (Philadelphia)

Friday, March 14: DJ Flict (Los Angeles)

Saturday, March 15: Bautista (Guadalajara)

Sunday, March 16: Tre Nagella (Dallas)

Fans will be able to stream, download, and enjoy city-specific Sonic IDs on popular music platforms, including Spotify, Apple Music, and more, and watch each city's Sonic ID visualiser on FIFA's YouTube channel. Fans can follow the release of each Sonic ID at fifaworldcup.com.

About FIFA World Cup 26 Boston

FIFA World Cup 26 Boston (Boston 26) is the host city organizing committee leading the strategic planning and execution of the seven matches of the FIFA World Cup 26 awarded to Boston, including the official celebratory events taking place over a 39-day period surrounding the tournament. It aims to create and deliver memorable and safe experiences that promote the region. As a nonprofit organization, it is committed to creating sustainable and positive economic and social impact for all communities. For more information, visit BostonFWC26.com and @FWC26-Boston on Instagram.

Watch the video announcing Ben Zakharenko and Dayvin's FIFA World Cup 26 Boston Theme.

Related Categories

News

Most Popular

Toto in the recording studio from Yacht Rock: A Dockumentary.

Photograph by Jim Hagopian/HBO
LINK: https://www.berklee.edu/berklee-now/news/berklee-and-fifa-world-cup-26...
See more stories from berklee

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

27/10/2025

You Can Touch This: Haptics Becoming Central to the Virtual Live Experience

You can touch this: Haptics becoming central to the virtual live experience By Adrian Pennington Friday, October 24, 2025 - 09:12 Print This Story The vid...

27/10/2025

A Tale of Two Trailers: France's Stop & Go Doubles Up With its New Hybrid Truck

A tale of two trailers: France's Stop & Go doubles up with its new hybrid tr...

27/10/2025

Pro Padel League Stages City's Cup Finals Inside NYC's Hammerstein Ballroom

Pro Padel League Stages City's Cup Finals Inside NYC's Hammerstein Ballr...

27/10/2025

World Series 2025: Sportsnet Delivers Made-in-Canada' Moment for a Nation United Behind the Toronto Blue Jays

World Series 2025: Sportsnet Delivers Made-in-Canada' Moment for a Nation U...

27/10/2025

ESPN Extends Partnership With Sony's Beyond Sports To Expand Animated Alternate Telecasts

ESPN Extends Partnership With Sony's Beyond Sports To Expand Animated Altern...

27/10/2025

Life After Examines the Implications of a Growing Right-to-Die Movement

Reid Davenport attends the 2025 Sundance Film Festival premiere of Life After at The Ray Theatre on January 27, 2025, in Park City, UT. (Photo by Robin Marsha...

27/10/2025

5 Eerie Audiobooks to Listen to During the Halloween Season

As the days grow shorter and the nights get darker, there's nothing like getting swept up in a story that sends shivers down your spine. In honor of spooky ...

27/10/2025

[UPDATED] Verizon Fios TV, Nexstar Blackout Looms as Contract Ends on Oct. 24

UPDATE: Both parties have reached a new carriage agreement....

27/10/2025

Study: Mini-Dramas Attract Mega Audiences

LONDON As Hollywood jumps into the production of mini-dramas, a new study from Ampere Analysis finds that more than one in 10 internet users have watched drama ...

27/10/2025

Yealink Unveils SmartVision 80 PTZ Camera With NDI Support

LONDON Yealink, a provider of unified communication and collaboration solutions, has joined the NDI ecosystem with the availability of its SmartVision 80 premiu...

27/10/2025

Gray Media Taps Chris Conroy as GM of Cleveland Stations

ATLANTA Gray Media has named Chris Conroy as general manager of its stations in Cleveland, leading WOIO, a CBS affiliate, The CW station WUAB and Telemundo outl...

27/10/2025

Ericsson, Nokia and Fraunhofer HHI Partner on 6G Video Coding Standard

ESPOO, Finland European connectivity leaders Nokia and Ericsson, have partnered with Berlin's Fraunhofer Heinrich Hertz Institute (HHI), to shape and drive ...

27/10/2025

Comcast Expands Its NOW TV Latino Offering

PHILADELPHIA Comcast has expanded NOW TV Latino, its Spanish-language live TV and streaming offering, adding five more channels from Univision, ViX Premium with...

27/10/2025

Leader to showcase hybrid IP and remote production soluti...

Test & measurement innovator, Leader Electronics, will present its latest products and solutions at InterBEE 2025 (Hall 5, Booth 5218) Makuhari Messe in Chiba, ...

27/10/2025

Space42 and Department of Municipalities and Transport Partner to Advance AI-Driven Urban Planning in Abu Dhabi

Abu Dhabi, UAE October 27, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...

27/10/2025

Sky Business launches Sky Business Mobile helping UK SMEs save more with Roll & Share

Monday 27 October 2025 Sky Business is excited to announce the launch of Sky Bu...

27/10/2025

Sky Sports extends partnership with Baller League UK for season two

Monday 27 October 2025 Sky Sports and Baller League UK have extended their partnership into a second season of the six-a-side competition, ensuring Sky Sports ...

27/10/2025

City of Shadows, the new Netflix thriller arrives on December 12

Back to All News City of Shadows, the new Netflix thriller arrives on December 12 Entertainment 27 October 2025 GlobalSpain Link copied to clipboard Downl...

26/10/2025

Obituary: Charlie Jablonski, Industry Leader and Long-Time NBC and NBC Olympics Visionary Passes Away at 69

Obituary: Charlie Jablonski, Industry Leader and Long-Time NBC and NBC Olympics ...

26/10/2025

Hiroshi Abe Joins All-Star Cast in Newly Revealed Main Trailer for Last Samurai Standing'

Back to All News Hiroshi Abe Joins All-Star Cast in Newly Revealed Main Trailer...

26/10/2025

'Love Is Blind: Italy' Coming to Netflix on December 1st

Back to All News Love Is Blind: Italy Coming to Netflix on December 1st Entertainment 26 October 2025 GlobalItaly Link copied to clipboard THE ADAPTATION...

26/10/2025

NVIDIA Contributes to Open Frameworks for Next-Generation Robotics Development

This year's ROSCon conference heads to Singapore, bringing together the global robotics developer community behind Robot Operating System (ROS) - the world&...

26/10/2025

LOVE IS BLIND ITALY coming to Netflix on December 1st

Back to All News LOVE IS BLIND ITALY coming to Netflix on December 1st Entertainment 26 October 2025 GlobalItaly Link copied to clipboard THE ADAPTATION ...

25/10/2025

GammaTime Raises $14M to Launch Micro-Drama Platform

LOS ANGELES As the popularity of short-for vertical videos from mobile devices continues to soar, vgames, Pitango and a group of Hollywood executives and celebr...

25/10/2025

Slapshot Unveils New AI Camera Tracking Tool

LONDON The AI-powered VFX toolkit Slapshot has launched a professional-grade AI camera tracking tool the company said is designed to deliver precise camera sol...

25/10/2025

2025 NAB Show New York Wraps Wth 11,500 Attendees from 95 Countries

NEW YORK NAB Show New York said its 2025 edition wrapped up its program on Oct. 23 with 11,500 registered attendees from 95 countries, reinforcing its status as...

25/10/2025

Vimeo Releases New AI-Powered Creator Tools

NEW YORK Vimeo said it rolled out new AI-powered features and creative tools that it said will make professional video production faster, smarter and more rewar...

25/10/2025

Space City Home Network Upgrades Audio Capabilities With Solid State Logic

HOUSTON Regional sports network Space City Home Network has upgraded its audio control room with a Solid State Logic System T S300-32 audio console as part of t...

25/10/2025

DoP Lean-Vercoe Lights Intrigue with Astera on Outrageous

BAFTA-nominated cinematographer Annemarie Lean-Vercoe ( Breeders , Call the Midwife , Murder in Provence ) was just the DoP to set the look on sophisticated a...

25/10/2025

OpenDrives and Versatile Distribution Services VDS Announ...

OpenDrives, Inc, a leading provider of software-defined data storage and data services, today announced a new distribution partnership with Versatile Distributi...

25/10/2025

Chaos Releases Vantage 3 - Unlocking Real-Time Creative O...

Chaos today announces the release of Chaos Vantage 3, the first major update to its real-time visualization platform in more than two years. With Vantage, AEC p...

25/10/2025

From Stage to Stream - Frequency Enables Tony Robbins to...

Frequency, the engine behind many of the world's leading streaming television channels, today announced that it powered the first-ever delayed-live broadcas...

25/10/2025

LTN launches new streaming capabilities for broadcast sta...

LTN is accelerating the digital evolution of US local broadcasters with innovations that enable stations to launch streaming channels faster, deliver live news ...

25/10/2025

Rise Group New Structure to Drive Global Growth and Leade...

Rise WIB and Rise AV, advocacy groups championing gender diversity and professional development in the broadcast and AV sectors, have announced key leadership u...

25/10/2025

Atlantic Club of Bulgaria chooses SubtitleNEXT for live s...

European technology developer Profuz Digital is proud to announce its partnership with the Atlantic Club of Bulgaria as a Special Technical Partner. To overcome...

25/10/2025

ARTE Enhances Live Production Capabilities with Grass Val...

European cultural broadcaster ARTE has strengthened its long-standing relationship with Grass Valley, selecting the company's LDX 135 cameras and Creative G...

25/10/2025

IBC calls for Challenge submissions for the 2026 Accelera...

IBC today announced the official call for challenge submissions to the Accelerator Media Innovation Programme 2026, inviting forward-thinking organisations from...

25/10/2025

ASB GlassFloor launches subsidiary to deliver 360-degree...

ASB GlassFloor, the Germany-based global leader in high-performance sports flooring, announces the official launch of ASB Arena and Event Services AG (AES), a s...

25/10/2025

Bitmovin Supercharges its Player Testing System with AI t...

Bitmovin, leading provider of video streaming solutions, has announced that its internal playback stream testing system for the Bitmovin Player now leverages AI...

25/10/2025

Envoi Launches Express Lane for Next-Gen UHR and Immersiv...

Envoi, multi-cloud data management and data protection solutions provider, has launched a new solution, Envoi Express Lane, for managing the demands of distribu...

25/10/2025

Accedo Enables Frictionless Sign-Ups for FloSports with I...

Accedo, a global provider of video streaming software and services, has supported FloSports, a leading sports media company, to expand its service to Samsung an...

25/10/2025

Spanish-Language Music Production Course Debuts at Berklee Online

Spanish-Language Music Production Course Debuts at Berklee Online New 12-week online course expands access to Berklee's renowned music curriculum for Span...

24/10/2025

NEP CEO Martin Stewart on $700M Investment, Restructuring, and the Challenges Facing Live Production

NEP CEO Martin Stewart on $700M Investment, Restructuring, and the Challenges Fa...

24/10/2025

FOX Sports Debuts Next-Gen Graphics, Celebrates Career of Lead Producer Pete Macheska as 2025 World Series Gets Underway in Toronto

FOX Sports Debuts Next-Gen Graphics, Celebrates Career of Lead Producer Pete Mac...

24/10/2025

GROUP MEDIAPRO Chairman and CEO Tatxo Benet Steps Down

GROUP MEDIAPRO Chairman and CEO Tatxo Benet Steps DownBy Ken Kerschbaumer, Editorial Director Friday, October 24, 2025 - 2:37 pm Print This Story | Subscri...

24/10/2025

NBA Tip-Off: Amazon Prime Video Debuts Cutting-Edge Studio, Mobile Units, Globally Distributed Production Ecosystem

NBA Tip-Off: Amazon Prime Video Debuts Cutting-Edge Studio, Mobile Units, Global...

24/10/2025

Director Justin Lin Returns to His Independent Roots With Last Days

(L-R) Director Justin Lin with his cast and producers at Eccles Theatre for the premiere of Last Days in Park City. (Photo by George Pimentel/Shutterstock for...

24/10/2025

Testing and Validation: Driving Reliability in Non-Terrestrial Networks (NTNs)

As global connectivity demands continue to grow, non-terrestrial networks (NTNs) are emerging as a transformative force in telecommunications. By extending cove...

24/10/2025

September 2025 - Decline in Streaming, Growth in TV in Poland

Warsaw - Poland, October 20, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has published its latest All Screens Video Landscape r...