World Padel Tour among first customers as LaLiga Tech launches digital services for leagues and federations By Will Strauss, Editor
Tuesday, September 28, 2021 - 16:21
Print This Story
LaLiga Tech has signed up the World Padel Tour (WPT) as one of the first customers for a new digital ecosystem of fan engagement and content enhancement services that it is making available to the wider sports video industry.
The subsidiary of Spain's LaLiga was set up at the end of 2020 to focus on developing and commercialising technology that has been used by the football league and its clubs over the past six years.
Sold as managed services via the cloud, LaLiga Tech's solutions are now available as an interconnected modular offering under a single data-based ecosystem that can, in turn, be connected to third-party apps and systems using APIs.
The launch offering, unveiled today (28 September 2021), includes: a proprietary OTT streaming platform, including business intelligence applications; tools for creating and managing multi-channel fan engagement campaigns; and solutions for both building competition apps and web platforms and enabling personalised in-venue experiences.
Also included are Mediacoach, the real-time match data platform for generating in-play statistics for coaching and broadcast, and Content Protection, a subsidiary providing global monitoring software and analysis to detect and remove illegal video and brand content.
We want to offer real value to the industry. We have an experience that many people don't. If we can help the industry to grow, it is a total win-win.
The WPT deal, one of the first to be agreed since the spin-off, will see LaLiga Tech become the technology partner of the international padel circuit. Through the agreement, LaLiga Tech will develop a series of fan-facing technology platforms including an OTT service.
Enriques Marques, WPT director of communications, a role that includes responsibility for the TV output, discussing the tie-up said: We are trying to follow and learn from the big leagues. We want to get closer to our fans to know what they think and what they like and what they don't like and to fulfil their needs. To gather that information, we need the tech. The tech that LaLiga is providing will be key for us to provide a solid structure.
We are facing a lot of phases, he added. But what I can say is that World Padel Tour will build a solid OTT platform with LaLiga Tech. Professional sports are entertainment. This is the time for everyone to invest in technology so that you can get closer to the fan.
Padel is a racquet sport that is a mix between tennis and squash that is usually played in doubles on an enclosed court surrounded by walls of glass and metallic mash. The court is one-third of the size of a tennis court.
The WPT deal was announced during an online launch event. During the unveiling, LaLiga Tech CEO Miguel Angel Leal (pictured, above) explained that fans are at the heart of the LaLiga Tech offering.
Customers are fans they love us!, he said. This is the real value. If you can engage, and produce emotions, you can [have success].
We want to offer real value to the industry. We have an experience that many people don't. If we can help the industry to grow, it is a total win-win. I would advise other organisations to let us guide and support them using what we have learned from LaLiga.
Leal added that the company's mission was to share knowledge and information from what the LaLiga team have learnt in the last six years.
Minerva Santana, LaLiga Tech's director of innovation and product development (pictured, below), explained how the Content Enhancement tools could work.
It could be better storytelling through statistics, she said. The Mediacoach platform can provide sporting performances data, gathering images at 25fps, and make that information available to clubs but also to broadcasters to enrich coverage.
Also, we have a unique integrity service that will track betting markets to identify patterns in the content that can then give an insight if something illegal is happening.
Latin American broadcaster and content provider Millicom has signed to use the LaLiga Tech Content Protection solution to tackle piracy on its Tigo Sports channel. Illegal content will be removed from online platforms through a combination of Content Protection's advanced software and a human expert analysis team.
Other existing LaLiga Tech customers include Dorna Sports (Moto GP), the Jupiler Pro League in Belgium and Sky Mexico.
LaLiga spun off its digital services division in December 2020 to create LaLiga Tech, which was valued at 450m at the time.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
World Padel Tour among first customers as LaLiga Tech launches digital services for leagues and federations By Will Strauss, Editor 
