Wimbledon 2024: Whisper expands offering with enhanced access All England feed By Jo Ruddock
Friday, July 12, 2024 - 08:57
Print This Story
(L-R): Harry Allen, Joe Bennett and Lauren Kirk
Now in its second year as Wimbledon Broadcast Services (WBS) Production Partner, Whisper has added to its offering with an enhanced access All England feed designed to help broadcasters get viewers closer to the players.
Harry Allen, senior producer at Whisper, explains: The idea is that the broadcasters have a feed that they can access that basically tells the story of the players' day. So we'll get them arriving we've added a rackable shallow depth of field camera at the player arrivals area so that we can get them getting out the car and coming into the building and we're not struggling with light changes and things like that. Then we follow them using remote cameras as they make their way through the club and we pick them up at the other end on another shallow depth of field camera when they go to practice.
Additional robotic cameras are then on hand to capture the players taking their practice shots.
It's given broadcasters a really rich opportunity to follow their players' journey through the day. And they don't normally have access to this coverage whatsoever, he adds.
Read more Wimbledon 2024: All-new ESPN broadcast centre adds flexibility and focus to coverage
The footage has been particularly popular this year given the interest in key players such as Andy Murray and Novak Djokovic who have been battling to return from injury in time for this year's championship.
With Andy Murray this year, people were devouring that content because it was almost like as soon as he was on site, people wanted to know about it. The same with Djokovic when he first arrived. When he hit for the first time, it was kind of a big deal, says Allen.
In addition to making content available for broadcasters on site, Whisper also creates clips and makes them available on a web-based service that can be accessed anywhere. This was done when Aryna Sabalenka pulled out of the competition on the first day.
That was one of our most downloaded clips. We found that it's a good combination of some of our really creative features but also when the news breaks you can see the real spike in downloads. When she pulled out, we basically just clipped up everything she'd done that day. So that everybody can then, if they're having a studio chat, say well, let's have a look at what she looked like on the practice court earlier'. Things like that I think broadcasters have really enjoyed, being able to analyse those elements.
The Murray moment
Undoubtedly one of the biggest talking points of the championships so far, however, has been Andy Murray's farewell, and Whisper was at the heart of ensuring this was both fitting and moving.
The Andy Murray moment was a huge effort with everybody involved, says Allen. It was full of uncertainty in terms of when it was going to happen, how it was going to happen. But rewinding months, the moment itself and the video that we created for it was quite a long time in the making. You've got to hand it to the club, because they've got these incredible relationships with the players and the fact that they can get Nadal, Federer, Venus Williams and Djokovic sitting down paying tribute just shows the warmth that they feel towards the championships. We were filming in New York, Mallorca and London as well as at Wimbledon and it wasn't green screen, it was all authentic.
Joe Bennett, creative digital lead at Whisper, adds: That was the biggest task going into the champs, especially in the last month, six weeks, knowing that we were going to have to deliver that moment that everyone's been waiting for for years.
It was great for us to be involved in that, but the pressure to make sure we got it right tonally and figuring out how you could tell his story and career within three, four minutes, it was massive. It wasn't just the VTX production, it was the wider coordination that went alongside it too.
Allen continues: We elicited the emotion that we set out to, which was we want people to be emotional about this moment and we want people to remember what an incredible career Murray had and how special it was actually seeing a Brit winning Wimbledon. It was a satisfying moment to see our work, because so much went into it.
Whisper has also been tasked with telling Wimbledon's sustainability story this year - something both parties take very seriously.
Wimbledon are very proud of their sustainability credentials as is Whisper, so it's quite a good match in that perspective. We did some sustainability features last year, but this year we tried to make a much more concerted effort to do more pre-planning with the sustainability team here to create content that we felt would resonate with audiences in an authentic way, but still getting the message across, explains Allen.
We looked at some of the things that ATP Media have done with players and tried to engage with the players as much as possible.
One example is a scavenger hunt with players on walkie talkies, controlling a reporter who was trying to find the six key sustainability features at Wimbledon. The players were competing against each other to see who could get the six items into their cart the fastest.
It's really simple, but it's a way of engaging people in a fun way while seeding the messaging in there as well around what Wimbledon are doing, he says.
Bennett concludes: This was our second year [as production partner] so we've built up that trust with the broadcasters. Obviously we came in last year, knowing that we could deliver high-quality features and content, but if you're a broadcaster that's got it
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
26/11/2025
Back to All News
Netflix Deepens Partnership with Taiwan's 62nd Golden Hors...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...
25/11/2025
Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...
25/11/2025
Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large
Tuesday, November 25, 2025 - 10:10
Print This Story
With KSI on...
25/11/2025
Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...
25/11/2025
SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay
Tuesday, November 25, 2025 - 10:27 am
Print This Story | Subscribe
Story Highlig...
25/11/2025
SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...
25/11/2025
Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...
25/11/2025
Mathias Broe attends the 2025 Sundance Film Festival premiere of Sauna at Library Center Theatre. (Photo by Michael Hurcomb/Shutterstock for Sundance Film Fes...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...
Wimbledon 2024: Whisper expands offering with enhanced access All England feed By Jo Ruddock 
