Sony Pixel Power calrec Sony

Measurement From DoubleVerify Available to Netflix Ad Clients

21/03/2023

DoubleVerify, one of the ad tech and data companies enlisted by Netflix when it decided to get into the advertising business, said its quality-measurement technology is now available to Netflix advertisers.
LINK: https://www.nexttv.com/news/measurement-from-doubleverify-available-to...
See more stories from bandc

More from Broadcasting and Cable

13/04/2024

CEO Bob Bakishs Pay Slipped to $31.3 Million as Paramount Nears Takeover

Paramount Global, in the throes of takeover talk, said CEO Bob Bakish received total compensation of $31.3 million for heading the company in 2023, down 2.4% fr...

13/04/2024

Former NBCU Ad Sales Exec Krishan Bhatia Joins Amazon

Amazon said it hired former NBCUniversal ad sales exec Krishan Bhatia as VP, global video advertising....

13/04/2024

It's Time for Reinvention of Media Business, Says Accenture

Radical steps are required if media companies want to achieve financial and strategic success, according to a new report from Accenture....

13/04/2024

27% of Advertisers To Spend More in Upfronts: iSpot Survey

While so much of the TV advertising business has faced unprecedented change as technology enables more consumer choice and a variety of new ways to spend their ...

13/04/2024

Smart TV Maker TCL Using AI To Create Original Content for TCLtvPlus Streaming Platform

TCL, the giant Chinese smart-TV maker, said it is using generative artificial in...

13/04/2024

The CW President Dennis Miller Talks Up Net's Reboot and What's Coming Next (Q&A)

Dennis Miller took over as president of The CW in October 2022, after the networ...

13/04/2024

Michael Douglas as Ben Franklin: Does It Work?

Franklin, which has Michael Douglas as Ben Franklin, on a secret mission to France, trying to convince the French to help the desperate Americans in the Revolut...

13/04/2024

Great American Family Tells Growth Story in Upfront Pitch

Despite trying times in the industry, Great American Media CEO Bill Abbott believes his faith in building a cable network is being rewarded....

13/04/2024

Broadcasters Invest in Run3TV To Bolster Overthe-Air Audience Measurement

Local television station owners including Gray Television, Sinclair Broadcast Group, Hearst Television, Tegna and the E.W. Scripps Co. have invested in the ATSC...

13/04/2024

Mary Connelly, Executive Producer of Jennifer Hudson,' To Exit

Mary Connelly, executive producer of Warner Bros.'s The Jennifer Hudson Show, is departing at the end of this season, she told the show's staff on Thurs...

11/04/2024

NBCUniversal Is Going for Gold With $1.2 Billion in Olympic Ad Sales

NBCUniversal said it has sold $1.2 billion worth of advertising in the Paris Olympics and Paralympics, putting it on track to be the gold medal winner for most ...

11/04/2024

CBS News and Stations Town Hall Sees McMahon, Ciprian-Matthews Touch on Community Journalism Expansion

CBS News and Stations is making moves to better unify CBS News, its owned statio...

11/04/2024

ABC News Promotes Ike Ejiochi to Correspondent

Ike Ejiochi has been promoted to correspondent at ABC News. He will be based in New York. He joined ABC News in 2021 and has been a reporter....

11/04/2024

CBS News Rebrands Streaming Network

CBS News is rebranding its national streaming network, which becomes CBS News 24/7 instead of CBS News Streaming Network. Live coverage will expand as of April ...

11/04/2024

Dick Wolf's FBI' Trio Gets Renewed at CBS

CBS has renewed all three FBI dramas for the 2024-2025 season. Flagship FBI got three more seasons, while FBI: Most Wanted and FBI: International are on for nex...

11/04/2024

NCIS' and The Neighborhood' Get Renewals at CBS

CBS has renewed drama NCIS for season 22 and comedy The Neighborhood for season seven. NCIS has spawned a franchise on CBS, including NCIS: Hawai'i and NCIS...

11/04/2024

Paramount Plus's Star Trek: Discovery' Lands Top Spot in TVision Power Score

Going boldly where few shows has gone before, Paramount Plus' Star Trek: Dis...

11/04/2024

Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets

Low-cost, family-oriented streaming service Frndly TV said it will add local TV stations to its lineup in six markets this month....

11/04/2024

TV Networks Draft Letter Imploring President Biden, Trump to Commit to Debate

ABC, CBS, CNN, NBC, Fox News and NewsNation have prepared a joint letter urging President Joe Biden and former President Donald Trump to participate in televise...

11/04/2024

Richard Leibner, Influential Agent in TV News, Has Died

Richard Leibner, a talent agent with enormous influence in television news, died April 9 after a battle with cancer. He was 85....

09/04/2024

Vevo Working With Kerv For Shoppable CTV Ads

Music video service Vevo said it is working with Kerv Interactive to create new shoppable ad formats to Vevo's connected TV channels....

09/04/2024

AMC's Content Room Plans Show on Walking Dead' Dogs

AMC Networks said its Content Room branded content division has some interesting new shows in the works....

09/04/2024

AMC Networks Launching Versions of Its Streamers With Commercials

AMC Networks said it will be launching ad-supported versions of all of its targeted streaming services by next year....

09/04/2024

AMC Counts on Content, Ad Tech To Reverse Ad Slide (Upfront 2024)

In the film Field of Dreams, a voice tells Kevin Costner, If you build it, he will come....

09/04/2024

Wendy Fisher Starts New Role Running Weather Unit at CBS News and Stations

Wendy Fisher, who was senior VP of global newsgathering ABC News, has been named VP of weather strategy at CBS News and Stations. Fisher will run CBS Weather Ne...

09/04/2024

Scripps Wants Women's Sports Boom To Boost Ion (Upfront 2024)

It's a good time to be in the women's sports business, and during the upcoming upfront, the E.W. Scripps Co. will be pushing its WNBA and NWSL franchise...

09/04/2024

CBS News and Stations Shares Plans for New Weather Unit

CBS News and Stations is launching a weather unit that it hopes will enhance coverage of critical weather stories at both its owned stations and CBS News. Wendy...

09/04/2024

John Mulaney Hosts Live Show Everybody's in L.A.' on Netflix

John Mulaney Presents: Everybody's in L.A., which sees the comedian explore Los Angeles with some funny people, debuts on Netflix May 3. There are six episo...

09/04/2024

Quantum Leap' Finished at NBC

Quantum Leap will not see a third season on NBC. Season two ended in February....

09/04/2024

Slam Dunk: Magid Survey Finds Interest in Women's Sports Growing

Coming off a record-setting women's college basketball tournament, a new survey confirms what the ratings have already been saying about the popularity of w...

07/04/2024

Star Trek: Discovery' Starts Final Run on Paramount Plus

The fifth and final season of Star Trek: Discovery premieres on Paramount Plus Thursday, April 4. Two episodes drop on premiere day, and new ones come out on su...

07/04/2024

Jennifer Hudson' To Attend Abbott Elementary'

The Jennifer Hudson Show will spend the week of April 8 with the cast of ABC's Emmy-winning comedy, Abbott Elementary....

07/04/2024

Amazon Prime Video Extends Rights Deal With WNBA

Amazon Prime Video said it signed a multiyear extension of its rights deal with the WNBA....

07/04/2024

Hallmark Leans on Traditional Strengths in Upfront Negotiations

Amid a stormy media environment that has many cable networks rethinking their future, Hallmark Channel is sticking with what has been a successful formula as th...

07/04/2024

Analyst Raises Forecast for Netflix Subscribers, Revenue Per Sub

Jeff Wlodarczak, principal and senior analyst at Pivotal Research Group, has put out a bullish new report on Netflix that forecasts more subscriber growth and h...

05/04/2024

LinkedIn Jumps Into Connected TV Ad Business With NBCUniversal

LinkedIn, the business-networking site, said it is getting into the connected TV ad business, working with NBCUniversal on one of its new offerings....

05/04/2024

Viewers Prefer Their CTV Free With Ads, LG Ads Survey Finds

Connected TV viewers prefer streaming programming on free ad-supported streaming television (FAST) channels to paying for subscription services without ads, a s...

05/04/2024

Magnite Working With Captify To Target CTV Ads With Search Data

Magnite said it is teaming up with Captify to enable advertisers to target connected TV ads using search data....

05/04/2024

Samba TV Nominates Next-Day Ad Targeting For Political Ads

Samba TV said it has launched new technology it says gives political advertisers next-day precision ad targeting to reach voters in regional, state and national...

05/04/2024

LATV Forms New Parent Brand To House Network, Digital, Studio Businesses

Latino Alternative TV (LATV) said it created a new parent brand, LatiNation Media, as its expands its digital media, studio and creative businesses....

05/04/2024

NBCU To Promote Olympic Trials as Making Team USA Presented by Xfinity'

Counting down to the Summer Olympics in Paris, NBCUniversal plans to air more than 200 hours of live coverage as American athletes compete to represent their co...

05/04/2024

Elsbeth' Is Back on CBS and Cast, Producers Share Thoughts on Hot Start

Elsbeth returns to CBS with two episodes on April 4. Jane Krakowski, Linda Lavin and Jesse Tyler Ferguson are the guest stars in those episodes....

05/04/2024

Brandt Haynes Joins Starz as Senior VP, Distribution

Starz said it expanded its domestic networks distribution team by hiring Brandt Haynes as senior VP, distribution....

05/04/2024

Blossom Lefcourt Named Global Head of Business Affairs at Universal Studio Group

Blossom Lefcourt has been hired as global head of business affairs at NBCUniversal's Universal Studio Group....

05/04/2024

ABC Renews Dramas 9-1-1', Will Trent'

ABC has renewed the dramas 9-1-1 and Will Trent. Season eight of 9-1-1 has been ordered, as has season three of Will Trent....

03/04/2024

Sherri' Picked Up for Season 3

Sherri, a syndicated daytime talk show starring Sherri Shepherd, has been renewed for a third season, according to Lionsgate's Debmar-Mercury, which produce...

03/04/2024

Gray Television, SportsGrid To Syndicate Sports Betting Specials

Gray Television said its Tupelo Media Group and KVVU Las Vegas are working with SportsGrid to produce five specials that will be part of Tupelo's Beat The O...

03/04/2024

Next Year's Golden Globes Set for Jan. 5 on CBS

The Golden Globe Awards is on for Sunday, January 5, on CBS and Paramount Plus. The live telecast goes for three hours....

03/04/2024

Good Times' Reboot on Netflix Comes From Steph Curry, Seth MacFarlane, Norman Lear

Good Times, an animated reboot of the 1970s Norman Lear comedy, debuts on Netfli...

03/04/2024

Fox TV Stations Names John Brauer SVP, Insights and Media Measurement

Fox Television Stations said it has named John Brauer senior VP of insights and media measurement....