Sony Pixel Power calrec Sony

LSU's Digital-Video Team Capitalizes on Championship Moment With a Social-Video Clinic

17/01/2020

LSU's Digital-Video Team Capitalizes on Championship Moment With a Social-Video Clinic Versatile, talented team of video-content creators shine through hype videos, quick edits By Brandon Costa, Director of Digital

Thursday, January 16, 2020 - 2:39 pm

Print This Story

Story Highlights

During a championship run, a team's internal creative and video-production staff are typically the unsung heroes. Sure, they capture special memories that last a lifetime or create a video that fans share in droves around the internet, but those creators usually float anonymously in the background. Boy, not with this LSU team.

LSU's Matt Tornquist (left) shoots quarterback Joe Burrow following the Tigers CFP National Championship Game victory in New Orleans. (Photo: LSU Athletics)

Over the past season, the spectacular video content being produced and distributed by LSU Creative has been just as much a part of the storyline of the Tigers' title as Joe Burrow's record-setting passing numbers or Coach Ed Orgeron's magnetic personality (and legendary voice). Ok, maybe not quite as much, but you get the idea.

Whether it was the creative team's trilogy of genre-redefining hype videos in advance of the College Football Playoff National Championship Game (which were edited by a student, by the way) or consistent feeding of its social accounts with gorgeous shortform all-access content, LSU's social-video team delivered a special season for the school's fans. And it didn't go unnoticed by the national media: outlets from ESPN to Sports Illustrated and others wondered who was doing it and how?

People are obsessed with these. It's pretty unbelievable, says Brandon Berrio, associate director, creative and digital content, LSU Athletics. It's something our fans enjoy. Some schools do one thing and do it really well. I'm proud of the fact that our team has found that.

According to data released by Twitter on Jan. 11, the @LSUfootball account racked up a staggering 48 million video views and 265 million impressions on the social platform from September to December. And that's before content came pouring out at and around the title game in New Orleans.

So how did Berrio and his team attack the Natty? With a handful of full-time shooters and editors paired up with some ultra-talented students tasked with providing an inside look at the game that fans have rarely experienced before.

The hype videos are the work of LSU student Will Stout. The junior started his LSU career as a freshman editing some hype videos for the school's gymnastics team, and they quickly became his calling card. His work snagged the spotlight over the past couple of weeks as fans (and industry professionals) have fallen in love with his videos that accompanied the Tigers' appearance in the Peach Bowl and then the CFP National Championship Game:

I Remember Rock Bottom

That's Why I Know Where I'm Going So Let's GEAUX pic.twitter.com/qkBpXpp15q

- LSU Football (@LSUfootball) January 13, 2020

Stout worked alongside LSU Digital Media Reporter Cody Worsham, who wrote the scripts for the pieces, while Derek Ponamsky, special assistant to Coach Ed Orgeron, coordinated the voiceovers, landing big names like Dwayne The Rock Johnson, Tim McGraw, John Goodman, and others.

Although Stout spent a lot of time editing, he did plenty of shooting as well, using both a Sony a7III mirrorless camera on a DJI Ronin-S gimbal and a Sony PXW-FS7 with a Sony FE 100-400mm f/4.5-5.6 GM OSS lens on a Hi Hat.

Not all motivational hype videos were for the public, either. LSU Assistant Director, Athletic Video, Jacob Brown was also creating content meant solely for the eyes of the players and coaches. He shot his footage with a Sony PXW-FS7 camera with a Sony FE 100-400mm f/4.5-5.6 GM OSS lens, all on a Hi Hat.

LSU has also excelled with short-form videos that spotlight the creative team's shooting abilities. Matt Tornquist, coordinator of creative and digital content, was tasked with turning around quick edits (much like the shot of Joe Burrow smoking a postgame celebratory cigar that went viral). Tornquist primarily was shooting with a Sony a7III mirrorless camera paired with a series of lenses, including the Sony FE 24-70mm f2.8 zoom, a Sony FE 70-200mm f/2.8 GM OSS, and a Sony FE 2.0x teleconverter. He also used a DJI Ronin-S gimbal and a Hi Hat to assist on his shots.

Get The Nat pic.twitter.com/1udC79q6cc

- LSU Football (@LSUfootball) January 14, 2020

Another key performer in those quick edits was LSU Video Coordinator Matt Karin. He produced the first piece of content that crossed over into the mainstream with his now iconic shot of Joe Burrow's Senior Day entrance. At CFP, he also shot with a Sony a7III but worked largely with prime lenses, such as the Sony FE 24mm f/1.4 GM and the Sony FE 85mm f/1.4. He did also use the Sony FE 70-200mm f/2.8 GM OSS zoom lens and had a DJI Ronin-s gimbal of his own to go along with a monopod.

For LSU Creative, it wasn't just about shortform social content. Production Specialist Caleb Thornton was responsible for producing any of LSU's linear-television programming. He used a more video-specific camera in the Sony PXW-FS5, which is capable of shooting in 4K and high dynamic range. He paired that with both the Sony FE 24-70mm f/2.8 zoom lens and the Sony FE 70-200mm f/2.8 GM OSS lens.

Berrio played a critical role in balancing all this creative work. Hype videos could take Stout hours and hours to produce, but the squad kept fans appetites fed with loads of shortform content that set the scene and delivered a fresh, in-the-moment feel.

LSU's Brandon Berrio: Some schools do one thing and do it really well. I'm proud of the fact that our team has found that.

One of the common misconceptions about LSU's video pe
LINK: https://www.sportsvideo.org/2020/01/16/lsus-digital-video-team-capital...
See more stories from svg

Most recent headlines

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

28/04/2024

Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2

Mediahaus delivers the first SRT live-streaming sports production over 5G with U...

28/03/2024

No votes for all

Out of an estimated 20,000 journalists in Pakistan, less than one thousand are women according to a recent Gender Disparity Report published by the Internationa...

28/03/2024

Give Me the Backstory: Get to Know 8 Women Filmmakers With Shorts at the 2024 Sundance Film Festival

A still from Jasmin Baumgartner's Bye Bye, Bowser, which screened as part ...

28/03/2024

The Best Shared Storage For Video Production

alt= class=wp-image-12214 data-lazy-src=/wp-content/uploads/2024/03/Best-Shared-Storage-EVO-logo-960x540-1.jpg/> Embarking on a cinematic journey or crafting a ...

28/03/2024

Future-Proofing the B-52

L3Harris is upgrading critical electronic warfare systems to ensure the iconic aircrafts spectrum superiority for decades to come....

28/03/2024

Supporting the RCAF for more than 25 Years with L3Harris' WESCAM MX-Series

L3Harris' WESCAM MX-Series EO/IR systems have supported the RCAF for more than 25 years....

28/03/2024

ENCO to Add AI News Anchor to Qimera Virtual Production Set

NOVI, Mich. During the 2024 NAB Show, ENCO will be showcasing an AI-driven virtual anchor delivering live news from a realistic 3D virtual news set....

28/03/2024

Johan de Nysschen Named President and CEO of ARRI Americas

MUNICH ARRI has announced that Johan de Nysschen has been put in charge of the ARRI Americas team as president and CEO ARRI Americas Inc....

28/03/2024

Fubo Inks Carriage Deal with YES Network

NEW YORK The YES Network and FuboTV have reached a multi-year carriage agreement that will allow Fubo to launch YES in its Pro base channel plan in time for YES...

28/03/2024

Dalet to Demo AI-Enabled Production, Automation and Monetization at NAB 2024

PARIS Dalet has announced that during its 2024 NAB showcase (booth #W1713), attendees can experience firsthand Dalet's collaborative, AI-enabled workflows t...

28/03/2024

Blackmagic Design Used on 2024 Oscar Nominated Films

Blackmagic Design Used on 2024 Oscar Nominated Films Brie Clayton March 28, 2024 0 Comments Blackmagic Design congratulates the many film professional...

28/03/2024

Arkona to Introduce BLADE//master Control and Orchestration Service at NAB 2024

Arkona to Introduce BLADE//master Control and Orchestration Service at NAB 2024 Brie Clayton March 28, 2024 0 Comments New option for BLADE//runner ke...

28/03/2024

Join Maxon for NAB 2024

Join Maxon for NAB 2024 Brie Clayton March 28, 2024 0 Comments Maxon returns to NAB with presentations by artists from around the world and demos of t...

28/03/2024

Boston Conservatory to Present Center Stage Production of A Midsummer Night's Dream at The Huntington

Boston Conservatory to Present Center Stage Production of A Midsummer Night'...

28/03/2024

The 4K cameras giving audiences an astronaut's view of Earth

TVBEurope meets Charles Black, founder and CEO of Sen, which has sent a payload of 4K cameras to the ISS to livestream images of Earth to audiences around the w...

28/03/2024

2024 Big Night In Raises $145k to Support Triangle Arts Councils

Capitol Broadcasting and WRAL-TV once again proudly supported our local arts community with the broadcast of Big Night in for the Arts Thursday, March 7, 2024. ...

28/03/2024

JIC, MRC Announce Accord On Roles In Judging Measurement Companies

With more companies offering different approaches to measuring television viewing and campaign effectiveness, two of the groups that evaluate potential media bu...

28/03/2024

Hulu Added to Disney Plus App for Bundle Subscribers

The Walt Disney Co. said that it launched Hulu on Disney Plus, which makes Hulu programming available via the Disney Plus app....

28/03/2024

GroupM To Double Ad Spending On Women's Sports Programming

Giant media buyer GroupM said it plans to double its media spending on women's sports....

28/03/2024

Scripps Renews State Farm As Sponsor of Friday Night WNBA on Ion

Scripps Sports said that State Farm has signed a new multi-year agreement to continue as the title sponsor of Ion's Friday night WNBA telecasts....

28/03/2024

Elisabeth Moss, Kerry Washington Sign On for Imperfect Women' on Apple TV Plus

Elisabeth Moss and Kerry Washington will star in, and executive produce, Imperfe...

28/03/2024

Telemundo Station Group Addresses Climate Change With Month-Long Initiative

Telemundo Station Group launches the month-long climate change initiative Our Planet Thursday, March 28. The multiplatform campaign ends on Earth Day, April 22,...

28/03/2024

Circle City Broadcasting Renews Nielsen Ratings Deal

Nielsen said that Circle City Broadcasting, owner of WISH-TV in Indianapolis, has renewed its local TV measurement deal....

28/03/2024

Lionsgate Extends Deal With Seth Rogen's Point Grey Pictures

Lionsgate Television said it extended its deal with Point Grey Pictures, the production company led by Seth Rogen, Evan Goldberg and James Weaver....

28/03/2024

Ariana DeBose Back as Tonys Host

Ariana DeBose returns as host of the Tony Awards Sunday, June 16, on CBS and Paramount Plus. It is her third consecutive time hosting, and it will be the 77th T...

28/03/2024

The Steve Wilkos Show' Renewed for Season 18

The Steve Wilkos Show has been renewed for its 18th season in national syndication, Tracie Wilson, executive VP, NBCUniversal Syndication Studios & E! News, sai...

28/03/2024

Sinclair Selects Embrace as Its Media Orchestration Engine

PARIS Embrace, a developer of advanced automation and orchestration software solutions, has announced that Sinclair Broadcast Group has selected Embrace's P...

28/03/2024

Nielsen and Circle City Broadcasting Renew Local TV Measurement Deal

NEW YORK Nielsen has a multi-year renewal with Circle City Broadcasting, Indianas only locally owned and operated broadcast and digital news media network, for ...

28/03/2024

JVC to Demo Its First Ever 40x Zoom PTZ Camera Series at 2024 NAB Show

LAS VEGAS JVC Professional Video has announced that it will debut its new KY-PZ540 Series PTZ Cameras with 40x zoom at 2024 NAB Show (Booth C4720)....

28/03/2024

Brightcove Launches Cloud Playout 2.0

BOSTON Brightcove has announced the launch of Cloud Playout 2.0, a platform that the company said will offer customers new ways to create linear channels, monet...

28/03/2024

NBC Sports Chicago to Air First-Ever Animated Real-Time Local Sports Telecast

The Chicago Blackhawks and NBC Sports Chicago have announced a collaboration with the NHL to bring fans the first-ever local animated real-time sports telecast....

28/03/2024

The Best News Coverage is Real, Live, Balanced, Professional

The Best News Coverage is Real, Live, Balanced, Professional Andy Marken March 28, 2024 0 Comments Hero image source News of the World, Perfect Wo...

28/03/2024

VEON Pays Back Outstanding Balance and Cancels its Revolving Credit Facility

28 Mar 2024 VEON Pays Back Outstanding Balance and Cancels its Revolving Credit Facility Amsterdam, 28 March 2024, 09.30 CET - VEON Ltd. (Nasdaq: VEON, Euronex...

28/03/2024

TNT Sports Gets Its College Game On for March Madness Audio

TNT Sports Gets Its College Game On for March Madness Audio Marching bands, crowds make up for lack of court FX and wired players By Dan Daley, Audio Editor ...

28/03/2024

Cosm/ESPN Deal Will Bring NBA, NHL, Tennis, College Football, and More to Shared Reality' Venues

Cosm/ESPN Deal Will Bring NBA, NHL, Tennis, College Football, and More to Share...

28/03/2024

MLB 2024: The Famous Group, Miami Marlins Team Up for AI-Powered Intro for All 2024 Home Games

MLB 2024: The Famous Group, Miami Marlins Team Up for AI-Powered Intro for All 2...

28/03/2024

MLB 2024: MLB Network Showcase Opts for Secaucus-Based Remote Production

MLB 2024: MLB Network Showcase Opts for Secaucus-Based Remote Production The league's production arm marks 15th-anniversary season with packed schedule By ...

28/03/2024

MLB Opening Day: ESPN Brings Sunday Night Baseball Into Analytic Age With Volumetric Replays, Win Probability' in Scorebug

MLB Opening Day: ESPN Brings Sunday Night Baseball Into Analytic Age With Volume...

28/03/2024

MLB 2024: FOX Sports Steps Up to the Plate With Big Audio Plans

MLB 2024: FOX Sports Steps Up to the Plate With Big Audio Plans More player and field sound will be on tap By Dan Daley, Audio Editor Thursday, March 28, 202...

28/03/2024

Rohde & Schwarz first to show measurements on novel Bluetooth Channel Sounding signals for positioning accuracy

Rohde & Schwarz first to show measurements on novel Bluetooth Channel Sounding ...

28/03/2024

Julia Rodgers Joins Riedel Communications as Southeast Regional Sales Manager, Bringing Decades of Industry Expertise

Wuppertal March 28, 2024 Julia Rodgers Joins Riedel Communications as Southeas...

28/03/2024

Netflix Announces Agatha Christie Series 'The Seven Dials Mystery' by 'Broadchurch' Writer Chris Chibnall

Back to All News Netflix Announces Agatha Christie Series The Seven Dials Myste...

28/03/2024

Haivision Showcases World-Leading Live Video Contribution Ecosystem at the 2024 NAB Show

Makito X4 video encoders, Haivision Pro mobile transmitters, StreamHub receiver,...

28/03/2024

FOR-A shows production flexibility for entertainment and sports at CABSAT

Compressed and uncompressed IP solutions alongside SDI...

28/03/2024

Tonight on House of Zwide: Zanele informs Zola of her pregnancy

Tonight on House of Zwide: Zanele informs Zola of her pregnancyDon't miss Thursday, 28 March's riveting episode of South African soapie House of Zwide o...

28/03/2024

Tonight on Umkhokha: MaMzobe outsmarts Gabisile but Difa's suspicion rises

Tonight on Umkhokha: MaMzobe outsmarts Gabisile but Difa's suspicion risesDon't miss Thursday, 28 March's riveting episode of South African soapie U...

28/03/2024

Tonight on Uzalo: Mbatha wins Linda Sibiya over

Tonight on Uzalo: Mbatha wins Linda Sibiya overDon't miss Wednesday, 27 March's riveting episode of South African soapie Uzalo on SABC 1 on DStv channel...

28/03/2024

Greater Scope: Doctors Get Inside Look at Gut Health With AI-Powered Endoscopy

From humble beginnings as a university spinoff to an acquisition by the leading global medtech company in its field, Odin Vision has been on an accelerated jour...

28/03/2024

Generations: The Legacy - Wednesday's episode, 27 March 2024 [VIDEO]

Generations: The Legacy - Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The S...