Sony Pixel Power calrec Sony

LSU's Digital-Video Team Capitalizes on Championship Moment With a Social-Video Clinic

17/01/2020

LSU's Digital-Video Team Capitalizes on Championship Moment With a Social-Video Clinic Versatile, talented team of video-content creators shine through hype videos, quick edits By Brandon Costa, Director of Digital

Thursday, January 16, 2020 - 2:39 pm

Print This Story

Story Highlights

During a championship run, a team's internal creative and video-production staff are typically the unsung heroes. Sure, they capture special memories that last a lifetime or create a video that fans share in droves around the internet, but those creators usually float anonymously in the background. Boy, not with this LSU team.

LSU's Matt Tornquist (left) shoots quarterback Joe Burrow following the Tigers CFP National Championship Game victory in New Orleans. (Photo: LSU Athletics)

Over the past season, the spectacular video content being produced and distributed by LSU Creative has been just as much a part of the storyline of the Tigers' title as Joe Burrow's record-setting passing numbers or Coach Ed Orgeron's magnetic personality (and legendary voice). Ok, maybe not quite as much, but you get the idea.

Whether it was the creative team's trilogy of genre-redefining hype videos in advance of the College Football Playoff National Championship Game (which were edited by a student, by the way) or consistent feeding of its social accounts with gorgeous shortform all-access content, LSU's social-video team delivered a special season for the school's fans. And it didn't go unnoticed by the national media: outlets from ESPN to Sports Illustrated and others wondered who was doing it and how?

People are obsessed with these. It's pretty unbelievable, says Brandon Berrio, associate director, creative and digital content, LSU Athletics. It's something our fans enjoy. Some schools do one thing and do it really well. I'm proud of the fact that our team has found that.

According to data released by Twitter on Jan. 11, the @LSUfootball account racked up a staggering 48 million video views and 265 million impressions on the social platform from September to December. And that's before content came pouring out at and around the title game in New Orleans.

So how did Berrio and his team attack the Natty? With a handful of full-time shooters and editors paired up with some ultra-talented students tasked with providing an inside look at the game that fans have rarely experienced before.

The hype videos are the work of LSU student Will Stout. The junior started his LSU career as a freshman editing some hype videos for the school's gymnastics team, and they quickly became his calling card. His work snagged the spotlight over the past couple of weeks as fans (and industry professionals) have fallen in love with his videos that accompanied the Tigers' appearance in the Peach Bowl and then the CFP National Championship Game:

I Remember Rock Bottom

That's Why I Know Where I'm Going So Let's GEAUX pic.twitter.com/qkBpXpp15q

- LSU Football (@LSUfootball) January 13, 2020

Stout worked alongside LSU Digital Media Reporter Cody Worsham, who wrote the scripts for the pieces, while Derek Ponamsky, special assistant to Coach Ed Orgeron, coordinated the voiceovers, landing big names like Dwayne The Rock Johnson, Tim McGraw, John Goodman, and others.

Although Stout spent a lot of time editing, he did plenty of shooting as well, using both a Sony a7III mirrorless camera on a DJI Ronin-S gimbal and a Sony PXW-FS7 with a Sony FE 100-400mm f/4.5-5.6 GM OSS lens on a Hi Hat.

Not all motivational hype videos were for the public, either. LSU Assistant Director, Athletic Video, Jacob Brown was also creating content meant solely for the eyes of the players and coaches. He shot his footage with a Sony PXW-FS7 camera with a Sony FE 100-400mm f/4.5-5.6 GM OSS lens, all on a Hi Hat.

LSU has also excelled with short-form videos that spotlight the creative team's shooting abilities. Matt Tornquist, coordinator of creative and digital content, was tasked with turning around quick edits (much like the shot of Joe Burrow smoking a postgame celebratory cigar that went viral). Tornquist primarily was shooting with a Sony a7III mirrorless camera paired with a series of lenses, including the Sony FE 24-70mm f2.8 zoom, a Sony FE 70-200mm f/2.8 GM OSS, and a Sony FE 2.0x teleconverter. He also used a DJI Ronin-S gimbal and a Hi Hat to assist on his shots.

Get The Nat pic.twitter.com/1udC79q6cc

- LSU Football (@LSUfootball) January 14, 2020

Another key performer in those quick edits was LSU Video Coordinator Matt Karin. He produced the first piece of content that crossed over into the mainstream with his now iconic shot of Joe Burrow's Senior Day entrance. At CFP, he also shot with a Sony a7III but worked largely with prime lenses, such as the Sony FE 24mm f/1.4 GM and the Sony FE 85mm f/1.4. He did also use the Sony FE 70-200mm f/2.8 GM OSS zoom lens and had a DJI Ronin-s gimbal of his own to go along with a monopod.

For LSU Creative, it wasn't just about shortform social content. Production Specialist Caleb Thornton was responsible for producing any of LSU's linear-television programming. He used a more video-specific camera in the Sony PXW-FS5, which is capable of shooting in 4K and high dynamic range. He paired that with both the Sony FE 24-70mm f/2.8 zoom lens and the Sony FE 70-200mm f/2.8 GM OSS lens.

Berrio played a critical role in balancing all this creative work. Hype videos could take Stout hours and hours to produce, but the squad kept fans appetites fed with loads of shortform content that set the scene and delivered a fresh, in-the-moment feel.

LSU's Brandon Berrio: Some schools do one thing and do it really well. I'm proud of the fact that our team has found that.

One of the common misconceptions about LSU's video pe
LINK: https://www.sportsvideo.org/2020/01/16/lsus-digital-video-team-capital...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

30/03/2026

NAB 2026: Manifold to Demonstrate 400GbE COTS FPGA Support

Manifold Technologies, a Germany-based provider of cloud infrastructure for live broadcast production, will demonstrate support for 400GbE COTS FPGA accelerator...

30/03/2026

NAB 2026: Boland Communications Introduces QD-OLED Series Monitors

Boland Communications will introduce its QD4K315HDR10, a 31.5-inch QD-OLED monitor, at NAB Show 2026 (Booth C3519, April 18-22). The company is also introducing...

30/03/2026

NAB 2026: PTZOptics to Showcase Move 4K and Horizon Platform

PTZOptics will demonstrate its Move 4K PTZ cameras and Horizon web-based control platform at NAB Show 2026 (Booth N1902). Move 4K with Horizon is now available...

30/03/2026

NAB 2026: Net Insight to Showcase Updated Nimbra Edge

Net Insight will demonstrate the next version of Nimbra Edge, its orchestration and control layer for live media services across multi-domain environments, at N...

30/03/2026

NAB 2026: Appear to Showcase Live Production Processing

Appear ASA will exhibit at NAB Show 2026 (Booth W1531, April 19-22, Las Vegas). The company completed an IPO in November 2025. Our customer-first approach is ...

30/03/2026

NAB 2026: Harmonic Announces New Live Sports Streaming Capabilities

Harmonic has announced new capabilities for its sports streaming platform, covering multiview, programmatic advertising, in-stream advertising, and content wate...

30/03/2026

NAB 2026: Ateme to Showcase GenAI, Agentic AI, and Streaming

Ateme (Booth W1723) will demonstrate broadcast, streaming, and AI-driven media workflow solutions at NAB Show 2026. GenAI and Agentic AI Ateme will demonstrat...

30/03/2026

NAB 2026: Bitmovin's Player Web X Adds Advertising Support, Vertical Video, and Proprietary ABR Algorithm

Bitmovin has announced new capabilities for Player Web X, its web video player, ...

30/03/2026

NAB 2026: Brazil's Minister of Communications and FCC Commissioner To Speak

The 2026 NAB Show (April 18-22, exhibits April 19-22, Las Vegas Convention Center) will host Brazil's Minister of Communications, Frederico de Siqueira Filh...

30/03/2026

NAB 2026: EVS To Showcase Expanded Live Production Ecosystem

EVS will exhibit at NAB Show 2026 (Booth N1841), highlighting new products and updates across its live production portfolio, including the debut of T-Motion med...

30/03/2026

NAB 2026: Solid State Logic To Demonstrate Expanded Virtual System T Platform

Solid State Logic will demonstrate its virtualized System T platform at NAB Show 2026 (Booth C6907). Demonstrations will include the VTE1 virtual DSP engine, ne...

30/03/2026

NAB 2026: Globecast To Showcase Managed Media Services Approach

Globecast will exhibit at NAB Show 2026 (Booth W3335), highlighting its hybrid service model spanning satellite, IP, fiber, and cloud. The company will demonst...

30/03/2026

NAB 2026: IP Showcase Returns as IPMX Moves to Deployment

The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA), and the Video Services Forum (VSF) have announced that the IP Showcase w...

30/03/2026

NAB 2026: BBright To Demonstrate Single-Stream ST 2110 Playout

At NAB Show 2026 BBright will present a demonstration of its One Stream for the World concept, showing how a single ST 2110 playout stream can simultaneously ...

30/03/2026

NAB 2026: OpenDrives To Demonstrate New Storage and Edge Products

OpenDrives will demonstrate new products at NAB Show 2026, with two locations in the West Hall: a pod (W3443-E) in the Sports Business Hub and a cabana at W1158...

30/03/2026

Behind the Mic: Amazon Prime Hosts 90th Master Tournament With Host Terry Gannon

Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...

30/03/2026

Op-Ed: Preparing for Agentic AI in Live Sports

The economics of live sports streaming have changed. New rights models, cloud production tools, and lower-cost distribution have made it possible for high schoo...

30/03/2026

Movimento Strings from Sonora Cinematic

MPE-capable chamber strings library announced Alongside their collection of Kontakt instruments, Sonora Cinematic have been steadily introducing a series of...

30/03/2026

UJAM release Groovemate Latigo

Latin-inspired percussion instrument announced Built on a newly developed engine and interface, UJAM's latest instrument has been designed to create Lat...

30/03/2026

Best Service launch Desert Winds

Latest Eduardo Tarilonte collaboration announced The latest library to join Best Service's ever-growing range includes four solo wind instruments that c...

30/03/2026

SOS Music Creators Survey 2026

We want to hear from you! Complete our SOS Quick Survey and enter the prize draw for a chance to win one of three $50 Amazon vouchers! Sound On Sound carri...

30/03/2026

Government of Canada Selects MAS for Strategic Tanker Fleet Sustainment

CC-330 Husky. 2024 Eric Desbiens Photography. Used with permission for the announcement and related communications. No residual rights....

30/03/2026

L3Harris Included in MDA Space Solution for RCN ISTAR Program

L3Harris Technologies will provide WESCAM CMX -8 sensor systems for integration on new Uncrewed Aircraft Systems from MDA Space, enhancing the Royal Canadian Na...

30/03/2026

EVS to Debut T-Motion Robotics at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

30/03/2026

SDVI To Feature New Rally Media Supply Chain Management Enhancements

Share Copy link Facebook X Linkedin Bluesky Email...

30/03/2026

Boland Communications Introduces QD4K315HDR10 QD-OLED Series Monitors

Share Copy link Facebook X Linkedin Bluesky Email...

30/03/2026

Mileto Tecnologia accelerates streaming growth with Synam...

Synamedia today announced that Mileto Tecnologia, one of Brazil's largest pay-TV operators, has chosen the Synamedia Go platform to support its rapid OTT ex...

30/03/2026

FOR-A's Software-Defined, AI-Powered Development Advances with Nippon TV and NVIDIA Technology

FOR-A's Software-Defined, AI-Powered Development Advances with Nippon TV and...

30/03/2026

Give Your Astrophotography REAL Depth - After Effects Tutorial

Give Your Astrophotography REAL Depth - After Effects Tutorial Graham Quince March 30, 2026 0 Comments In this tutorial, I talk you through the full w...

30/03/2026

Alfalite returns to NAB Show alongside FOR-A, showcasing LED solutions for broadcast and mission-critical environments

Alfalite returns to NAB Show alongside FOR-A, showcasing LED solutions for broad...

30/03/2026

WideOrbit Announces New Name, New Features for Flagship Radio Automation Software

Introducing WO Aurora WideOrbit is pleased to introduce WO Aurora, a new name fo...

30/03/2026

Sky announces changes to its Diversity Advisory Council

Sky welcomes Karen Blackett CBE to its DAC and thanks Baroness Prashar and Ndidi Okezie as they step down after five yearsMonday 30 March 2026 Sky announces ch...

30/03/2026

Netflix Announces the Reunion for Love is Blind: Sweden Season 3 - Premiering April 2

Back to All News Netflix Announces the Reunion for Love is Blind: Sweden Season...

30/03/2026

Netflix unveils new images from the second season of 'Gangs of Galicia'

Back to All News Netflix unveils new images from the second season of Gangs of Galicia Entertainment 30 March 2026 GlobalSpain Link copied to clipboard Do...

30/03/2026

The Latest on Netflix Anime, Unveiled at AnimeJapan 2026

Back to All News The Latest on Netflix Anime, Unveiled at AnimeJapan 2026 Entertainment 30 March 2026 GlobalJapan Link copied to clipboard From romance an...

30/03/2026

KBRO Leverages Harmonic's Fiber-on-Demand Solution for Network Upgrades

Leading Taiwan Broadband Operator Drives Fiber Deeper with Harmonic SAN JOSE, Calif. - March 30, 2026 - Harmonic (NASDAQ: HLIT) today announced that KBRO, a lea...

30/03/2026

Top 10 Reasons Government Meetings Need Transcriptions (and Why It Matters More Than Ever)

Tyngsboro, Mass., March 30, 2026 - City councils, county commissions, school boa...

29/03/2026

Victory+ Turns to Creator Economy, Bringing In Popular Women's Sports Influencer Coach Jackie J to Host Live NWSL Alt-Cast

Cloud-based production, real-time engagement, and creator-driven storytelling ai...

28/03/2026

Harrison launch LiveTrax 3

Now features DiGiCo console integration Harrison's live recording and virtual soundcheck software has just reached its third major version, which among ...

28/03/2026

Sonora Cinematic launch Movimento Strings

MPE-capable chamber strings library announced Alongside their collection of Kontakt instruments, Sonora Cinematic have been steadily introducing a series of...

28/03/2026

Globecast Reimagines Managed Media Services for a Hybrid...

Globecast, the leading provider of broadcast, media and entertainment managed services, will showcase its reimagined approach to media operations at the 2026 NA...

28/03/2026

Fubo Inks Deals for More Baseball RSNs

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

SVG GameDay, Ep. 9: Chicago Cubs' Chris Simonson - Flying the W at Wrigley Field

In-venue and creative video staffers at the professional and collegiate level ha...

27/03/2026

Comcast Business Powers 2026 THE PLAYERS Championship Network and Broadcast Infrastructure

Comcast Business deployed network infrastructure for the 2026 PLAYERS Championsh...

27/03/2026

CS live Equips New OB Van With Riedel MediorNet, hi Control System, and Artist Intercom

Czech production company CS live has equipped its newest outside broadcast van w...