Sony Pixel Power calrec Sony

LSU's Digital-Video Team Capitalizes on Championship Moment With a Social-Video Clinic

17/01/2020

LSU's Digital-Video Team Capitalizes on Championship Moment With a Social-Video Clinic Versatile, talented team of video-content creators shine through hype videos, quick edits By Brandon Costa, Director of Digital

Thursday, January 16, 2020 - 2:39 pm

Print This Story

Story Highlights

During a championship run, a team's internal creative and video-production staff are typically the unsung heroes. Sure, they capture special memories that last a lifetime or create a video that fans share in droves around the internet, but those creators usually float anonymously in the background. Boy, not with this LSU team.

LSU's Matt Tornquist (left) shoots quarterback Joe Burrow following the Tigers CFP National Championship Game victory in New Orleans. (Photo: LSU Athletics)

Over the past season, the spectacular video content being produced and distributed by LSU Creative has been just as much a part of the storyline of the Tigers' title as Joe Burrow's record-setting passing numbers or Coach Ed Orgeron's magnetic personality (and legendary voice). Ok, maybe not quite as much, but you get the idea.

Whether it was the creative team's trilogy of genre-redefining hype videos in advance of the College Football Playoff National Championship Game (which were edited by a student, by the way) or consistent feeding of its social accounts with gorgeous shortform all-access content, LSU's social-video team delivered a special season for the school's fans. And it didn't go unnoticed by the national media: outlets from ESPN to Sports Illustrated and others wondered who was doing it and how?

People are obsessed with these. It's pretty unbelievable, says Brandon Berrio, associate director, creative and digital content, LSU Athletics. It's something our fans enjoy. Some schools do one thing and do it really well. I'm proud of the fact that our team has found that.

According to data released by Twitter on Jan. 11, the @LSUfootball account racked up a staggering 48 million video views and 265 million impressions on the social platform from September to December. And that's before content came pouring out at and around the title game in New Orleans.

So how did Berrio and his team attack the Natty? With a handful of full-time shooters and editors paired up with some ultra-talented students tasked with providing an inside look at the game that fans have rarely experienced before.

The hype videos are the work of LSU student Will Stout. The junior started his LSU career as a freshman editing some hype videos for the school's gymnastics team, and they quickly became his calling card. His work snagged the spotlight over the past couple of weeks as fans (and industry professionals) have fallen in love with his videos that accompanied the Tigers' appearance in the Peach Bowl and then the CFP National Championship Game:

I Remember Rock Bottom

That's Why I Know Where I'm Going So Let's GEAUX pic.twitter.com/qkBpXpp15q

- LSU Football (@LSUfootball) January 13, 2020

Stout worked alongside LSU Digital Media Reporter Cody Worsham, who wrote the scripts for the pieces, while Derek Ponamsky, special assistant to Coach Ed Orgeron, coordinated the voiceovers, landing big names like Dwayne The Rock Johnson, Tim McGraw, John Goodman, and others.

Although Stout spent a lot of time editing, he did plenty of shooting as well, using both a Sony a7III mirrorless camera on a DJI Ronin-S gimbal and a Sony PXW-FS7 with a Sony FE 100-400mm f/4.5-5.6 GM OSS lens on a Hi Hat.

Not all motivational hype videos were for the public, either. LSU Assistant Director, Athletic Video, Jacob Brown was also creating content meant solely for the eyes of the players and coaches. He shot his footage with a Sony PXW-FS7 camera with a Sony FE 100-400mm f/4.5-5.6 GM OSS lens, all on a Hi Hat.

LSU has also excelled with short-form videos that spotlight the creative team's shooting abilities. Matt Tornquist, coordinator of creative and digital content, was tasked with turning around quick edits (much like the shot of Joe Burrow smoking a postgame celebratory cigar that went viral). Tornquist primarily was shooting with a Sony a7III mirrorless camera paired with a series of lenses, including the Sony FE 24-70mm f2.8 zoom, a Sony FE 70-200mm f/2.8 GM OSS, and a Sony FE 2.0x teleconverter. He also used a DJI Ronin-S gimbal and a Hi Hat to assist on his shots.

Get The Nat pic.twitter.com/1udC79q6cc

- LSU Football (@LSUfootball) January 14, 2020

Another key performer in those quick edits was LSU Video Coordinator Matt Karin. He produced the first piece of content that crossed over into the mainstream with his now iconic shot of Joe Burrow's Senior Day entrance. At CFP, he also shot with a Sony a7III but worked largely with prime lenses, such as the Sony FE 24mm f/1.4 GM and the Sony FE 85mm f/1.4. He did also use the Sony FE 70-200mm f/2.8 GM OSS zoom lens and had a DJI Ronin-s gimbal of his own to go along with a monopod.

For LSU Creative, it wasn't just about shortform social content. Production Specialist Caleb Thornton was responsible for producing any of LSU's linear-television programming. He used a more video-specific camera in the Sony PXW-FS5, which is capable of shooting in 4K and high dynamic range. He paired that with both the Sony FE 24-70mm f/2.8 zoom lens and the Sony FE 70-200mm f/2.8 GM OSS lens.

Berrio played a critical role in balancing all this creative work. Hype videos could take Stout hours and hours to produce, but the squad kept fans appetites fed with loads of shortform content that set the scene and delivered a fresh, in-the-moment feel.

LSU's Brandon Berrio: Some schools do one thing and do it really well. I'm proud of the fact that our team has found that.

One of the common misconceptions about LSU's video pe
LINK: https://www.sportsvideo.org/2020/01/16/lsus-digital-video-team-capital...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

23/09/2026

University of Washington's New Sundodger Studios Leverages ST 2110 to Bring Broadcast, Videoboard, and Creative Under One Roof

Four control rooms support B1G+ streams, videoboard shows, creative content, and...

23/09/2026

Mountain West Conference Moves Replay Operations West, Cutting Late-Night Hours

By Andrew Cohen, SVG Coorespondant The Mountain West debuted its new Replay Operations Center at the start of this football season, bringing real-time collabor...

23/09/2026

SVG Students to Watch: Brian Short, Ball State University

The Taylorville, IL, native is pushing creative boundaries at Ball State, gaining reps across directing, technical directing, tape, and more than 100 ESPN+ broa...

23/09/2026

The Musical and the Power of Spiteful Thinking

Alexander Heller, Nevada Jose, Will Brill, and Giselle Bonilla pose with cast members at The Musical premiere during the 2026 Sundance Film Festival at Eccles...

23/09/2026

The Crow Hill Company release Children's Choir

Includes natural and processed patches The Crow Hill Company's latest sample library captures a children's choir comprising a troupe of boys perform...

23/09/2026

Kreuzberg Audio reveal Oberton

Plug-in offers six bands of saturation Kreuzberg Audio's product range includes a selection of plug-ins and virtual instruments aimed primarily at hard-...

23/09/2026

SoundBridge 3.2.0 arrives

Latest DAW update now live SoundBridge have announced that the latest update for the remote-collaboration-focused DAW is now available. The release of Sound...

23/09/2026

Koori Knockout returns home exclusively to NITV and SBS On Demand in 2026

Koori Knockout returns home exclusively to NITV and SBS On Demand in 2026 11 September, 2026 Media releases Fans can catch all the live action exclusively ...

23/09/2026

Rohde & Schwarz acquires NEOSAT and PHYTRONIC and strengthens its competencies in sovereign satellite communications

Rohde & Schwarz acquires NEOSAT and PHYTRONIC and strengthens its competencies i...

23/09/2026

NFVF SEDIBA CREATIVE ENTERPRISE PROGRAMME CALL FOR APPLICATIONS

1. ABOUT THE PROGRAMME The National Film and Video Foundation (NFVF) invites applications from experienced producers who own or manage a South African product...

23/09/2026

CALL FOR THE SEVENTH PRESIDENTIAL EMPLOYMENT STIMULUS PROGRAMME(PESP 7) FOCUSED ON THE AUDIO-VISUAL INDUSTRY IS OPEN

The National Film and Video Foundation (NFVF) is pleased to announce the opening...

23/09/2026

NHK Technologies Inc. Chooses Calrec for Sports Production

Download Now! To receive a short case study showcasing NHK Technologies, Inc. (NT) s audio setup, please enter the following details: -- First Name* Fir...

23/09/2026

McDonald's takes top spot as New Zealand's fast-food tastes evolve, according to Nielsen

Nielsen CMI data reveals a changing fast-food landscape, with value, convenience...

23/09/2026

AFP, Dalet To Collaborate On News Video Provenance, Authenticity

Share Copy link Facebook X Linkedin Bluesky Email...

23/09/2026

Spectrum News NECN Launches Across New England

Share Copy link Facebook X Linkedin Bluesky Email...

23/09/2026

COW Jobs: Blender on Windows - Generalist - Remote

COW Jobs: Blender on Windows - Generalist - Remote Brie Clayton September 23, 2026 0 Comments Application Users - Blender on Windows - Generalist Se...

23/09/2026

Bitfocus wins IBC2026 Best of Show Award for latest Butto...

Version 1.8 recognised for new workflow tools, boosted control panel flexibility and ease of integration into IP networks...

23/09/2026

Hiltron Reports a Successful IBC2026

Hiltron Communications reports a successful 2026 International Broadcasting Convention, held at the RAI Amsterdam. Exhibiting on stand A37 in Hall 1, Hiltron ex...

23/09/2026

LiveU Showcases AI Driven Production Alongside Resilient...

Reinforcing its long-term commitment to the Middle East and North Africa (MENA) broadcast market, LiveU is presenting the Q Era at CABSAT 2026, on Stand H1-D35 ...

23/09/2026

AFP and Dalet Partner to Strengthen the Provenance and Au...

Agence France-Presse (AFP), a global news agency, and Dalet, a leading technology and service provider for media-rich organizations, today announced a partnersh...

23/09/2026

Berklee Connect Unlocks the Power of a Global Network

Berklee Connect Unlocks the Power of a Global Network Katie Vitolins BM '04 knows firsthand what Berklee's alumni community can make possible. Now she...

23/09/2026

Study: Renewals for Streaming Shows Continue to Decline

Share Copy link Facebook X Linkedin Bluesky Email...

23/09/2026

Study: More Than 4 in 10 U.S. Adults Own or Are Interested in Smart Glasses

Share Copy link Facebook X Linkedin Bluesky Email...

23/09/2026

Television Critics Association Revises Bylaws to Address AI

Share Copy link Facebook X Linkedin Bluesky Email...

23/09/2026

eX Celebrates Completion of Holland Mich. FTTP Network

Share Copy link Facebook X Linkedin Bluesky Email...

23/09/2026

Gray Media Renews Ohio Valley Conference Deal

Share Copy link Facebook X Linkedin Bluesky Email...

23/09/2026

QuickLink StudioPro Powers Next Generation Student Media...

Westminster Schools, a K through 12 school in Atlanta, Georgia with approximately 2,000 students, has transformed its student broadcast and digital storytelling...

23/09/2026

UK Pavilion Brings Leading British Technology to CABSAT a...

The 2026 edition of CABSAT and SATExpo may have a new home and dates in the diary, but it still retains a strong presence from UK companies in the GREAT Britain...

23/09/2026

Glensound marks 60 years with new audio developments at C...

Glensound will return to CABSAT with new developments in professional monitoring and Dante interfacing, alongside its established commentary, esports and parlia...

23/09/2026

Guy Martin's Proper Jobs returns for third series

A great watch - Radio Times TV's most likeable proper bloke - Daily Telegraph 23rd September 2026, London: Guy Martin returns to free streaming service...

23/09/2026

Sky Sports to show England Mens tour of South Africa as part of Cricket South Africa rights deal

Wednesday 23 September 2026 Sky Sports to show England Men's tour of South ...

23/09/2026

Comscore Partners with datafuelX to Bring Seamless Currency Adoption Into a Comprehensive Planning and Stewardship Workflow

Comscore Partners with datafuelX to Bring Seamless Currency Adoption Into a Comp...

23/09/2026

SES Appoints Michel Scholer to Board of Directors

Luxembourg, 23 September 2026 - SES today announced the appointment of Mr. Michel Scholer, Secretary General of the Luxembourg Government and Chief of Staff to ...

23/09/2026

New RT series Ceol le Chile amplifies the multicultural voices of Ireland today

RT One and RT Player, Friday 25 September Ceol le Ch ile, a new series that follows Irish artists as they collaborate with musicians from diverse background...

23/09/2026

RT true crime podcast Unsolved reveals significant new evidence in the case of missing person Philip Cairns

Available now on RT Listen New information has come to light in the case of mi...

23/09/2026

Sakeena Fiza Helps NVIDIA Hardware Succeed at Scale

When Sakeena Fiza describes her work as a validation engineer at NVIDIA, she does so in terms more befitting a detective story than a world-class engineering la...

22/09/2026

Young Journalist Award 2026: Meet the Final 12

From Malaysia to Mexico and from DR Congo to Ukraine, this year's 12 finalists for the 2026 Thomson Foundation Young Journalist of the Year award tell extra...

22/09/2026

ESPN, Precision Lasers Light Up NHL Player Media Tour in Las Vegas

The annual preseason content-gathering event brought 36 NHL players to Las Vegas, where ESPN used 2.5 kilowatts of laser power and a motion-control camera syste...

22/09/2026

Neumann Introduces KK 104 A and KK 105 A Wireless Capsule Heads

Neumann has introduced the KK 104 A (cardioid) and KK 105 A (supercardioid) wireless capsule heads, succeeding the KK 204 and KK 205. The new capsules are compa...

22/09/2026

NFL and TMRW Sports Announce Pro Flag Showcase During Super Bowl LXI Week

The NFL and TMRW Sports have announced a new annual Pro Flag Showcase to be held during Super Bowl LXI week in Los Angeles. The event will feature top flag foot...

22/09/2026

Washington State University Unveils New Daktronics Video Board and Audio System at Gesa Field

Washington State University has unveiled a new end zone video display and audio ...

22/09/2026

SVG Sit-Down: Disney's Dave Johnson on ESPN's New 4K HDR Distribution Pipeline and What It Means for Super Bowl LXI and Beyond

Disney's SVP of Live Operations and Engineering details the technology behin...

22/09/2026

Cosm Promotes Mazen Alawar to SVP of Marketing, Alexis Scalice to VP of Cosm Studios

Cosm has announced two senior promotions. Mazen Alawar has been promoted to SVP,...

22/09/2026

Mississippi State University Extends Camera Relationship with KOKUSAI DENKI

Mississippi State University's University Television Center has purchased four KOKUSAI DENKI SK-UHD7000-S2 cameras since 2024, with plans to add two more, a...

22/09/2026

Net Insight Appoints Christine Kjellvard as Interim CFO

Net Insight has announced that Christine Kjellvard will assume the role of interim Chief Financial Officer on November 1, 2026. Kjellvard has previously held in...

22/09/2026

Net Insight Launches Zyntai TimeNode Access PTP Grandmaster for Edge Sites

Net Insight has announced Zyntai TimeNode Access, a compact PTP Grandmaster designed for distributed edge sites. The product carries secure, precise time across...

22/09/2026

The Weight Explores the High Cost of Freedom in the Depression Era

Sam Hazeldine, Austin Amelio, Padraic McKinley, Julia Jones, and Ethan Hawke attend the premiere of The Weight at The Ray Theatre on January 26, 2026, in Park...