Sony Pixel Power calrec Sony

LSU's Digital-Video Team Capitalizes on Championship Moment With a Social-Video Clinic

17/01/2020

LSU's Digital-Video Team Capitalizes on Championship Moment With a Social-Video Clinic Versatile, talented team of video-content creators shine through hype videos, quick edits By Brandon Costa, Director of Digital

Thursday, January 16, 2020 - 2:39 pm

Print This Story

Story Highlights

During a championship run, a team's internal creative and video-production staff are typically the unsung heroes. Sure, they capture special memories that last a lifetime or create a video that fans share in droves around the internet, but those creators usually float anonymously in the background. Boy, not with this LSU team.

LSU's Matt Tornquist (left) shoots quarterback Joe Burrow following the Tigers CFP National Championship Game victory in New Orleans. (Photo: LSU Athletics)

Over the past season, the spectacular video content being produced and distributed by LSU Creative has been just as much a part of the storyline of the Tigers' title as Joe Burrow's record-setting passing numbers or Coach Ed Orgeron's magnetic personality (and legendary voice). Ok, maybe not quite as much, but you get the idea.

Whether it was the creative team's trilogy of genre-redefining hype videos in advance of the College Football Playoff National Championship Game (which were edited by a student, by the way) or consistent feeding of its social accounts with gorgeous shortform all-access content, LSU's social-video team delivered a special season for the school's fans. And it didn't go unnoticed by the national media: outlets from ESPN to Sports Illustrated and others wondered who was doing it and how?

People are obsessed with these. It's pretty unbelievable, says Brandon Berrio, associate director, creative and digital content, LSU Athletics. It's something our fans enjoy. Some schools do one thing and do it really well. I'm proud of the fact that our team has found that.

According to data released by Twitter on Jan. 11, the @LSUfootball account racked up a staggering 48 million video views and 265 million impressions on the social platform from September to December. And that's before content came pouring out at and around the title game in New Orleans.

So how did Berrio and his team attack the Natty? With a handful of full-time shooters and editors paired up with some ultra-talented students tasked with providing an inside look at the game that fans have rarely experienced before.

The hype videos are the work of LSU student Will Stout. The junior started his LSU career as a freshman editing some hype videos for the school's gymnastics team, and they quickly became his calling card. His work snagged the spotlight over the past couple of weeks as fans (and industry professionals) have fallen in love with his videos that accompanied the Tigers' appearance in the Peach Bowl and then the CFP National Championship Game:

I Remember Rock Bottom

That's Why I Know Where I'm Going So Let's GEAUX pic.twitter.com/qkBpXpp15q

- LSU Football (@LSUfootball) January 13, 2020

Stout worked alongside LSU Digital Media Reporter Cody Worsham, who wrote the scripts for the pieces, while Derek Ponamsky, special assistant to Coach Ed Orgeron, coordinated the voiceovers, landing big names like Dwayne The Rock Johnson, Tim McGraw, John Goodman, and others.

Although Stout spent a lot of time editing, he did plenty of shooting as well, using both a Sony a7III mirrorless camera on a DJI Ronin-S gimbal and a Sony PXW-FS7 with a Sony FE 100-400mm f/4.5-5.6 GM OSS lens on a Hi Hat.

Not all motivational hype videos were for the public, either. LSU Assistant Director, Athletic Video, Jacob Brown was also creating content meant solely for the eyes of the players and coaches. He shot his footage with a Sony PXW-FS7 camera with a Sony FE 100-400mm f/4.5-5.6 GM OSS lens, all on a Hi Hat.

LSU has also excelled with short-form videos that spotlight the creative team's shooting abilities. Matt Tornquist, coordinator of creative and digital content, was tasked with turning around quick edits (much like the shot of Joe Burrow smoking a postgame celebratory cigar that went viral). Tornquist primarily was shooting with a Sony a7III mirrorless camera paired with a series of lenses, including the Sony FE 24-70mm f2.8 zoom, a Sony FE 70-200mm f/2.8 GM OSS, and a Sony FE 2.0x teleconverter. He also used a DJI Ronin-S gimbal and a Hi Hat to assist on his shots.

Get The Nat pic.twitter.com/1udC79q6cc

- LSU Football (@LSUfootball) January 14, 2020

Another key performer in those quick edits was LSU Video Coordinator Matt Karin. He produced the first piece of content that crossed over into the mainstream with his now iconic shot of Joe Burrow's Senior Day entrance. At CFP, he also shot with a Sony a7III but worked largely with prime lenses, such as the Sony FE 24mm f/1.4 GM and the Sony FE 85mm f/1.4. He did also use the Sony FE 70-200mm f/2.8 GM OSS zoom lens and had a DJI Ronin-s gimbal of his own to go along with a monopod.

For LSU Creative, it wasn't just about shortform social content. Production Specialist Caleb Thornton was responsible for producing any of LSU's linear-television programming. He used a more video-specific camera in the Sony PXW-FS5, which is capable of shooting in 4K and high dynamic range. He paired that with both the Sony FE 24-70mm f/2.8 zoom lens and the Sony FE 70-200mm f/2.8 GM OSS lens.

Berrio played a critical role in balancing all this creative work. Hype videos could take Stout hours and hours to produce, but the squad kept fans appetites fed with loads of shortform content that set the scene and delivered a fresh, in-the-moment feel.

LSU's Brandon Berrio: Some schools do one thing and do it really well. I'm proud of the fact that our team has found that.

One of the common misconceptions about LSU's video pe
LINK: https://www.sportsvideo.org/2020/01/16/lsus-digital-video-team-capital...
See more stories from svg

North America Stories

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026

Brainstorm transforms productivity and sustainability with Suite 7 at NAB Show 2026

Brainstorm transforms productivity and sustainability with Suite 7 at NAB Show 2...

18/03/2026

Neutrik To Showcase opticalCON ADVANCED Connectors At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

18/03/2026

SMPTE Details 2026 NAB Show Educational Sessions

Share Copy link Facebook X Linkedin Bluesky Email...

18/03/2026

Ben Bradshaw Joins PSSI as Director, Product and Network Development

Share Copy link Facebook X Linkedin Bluesky Email...

18/03/2026

Peter Thordarson Joins ASG as Technical Account Executive

Share Copy link Facebook X Linkedin Bluesky Email...

18/03/2026

Survey: Voters Trust TV News Over AI, Social and Search

Share Copy link Facebook X Linkedin Bluesky Email...

18/03/2026

2026 NAB Show Exhibitor Insight: Amazon Web Services (AWS)

Share Copy link Facebook X Linkedin Bluesky Email...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE , the home of media professionals, technologists, and engineers, today unveiled its educational presentations for the 2026 NAB Show. This year SMPTE will ...

18/03/2026

Maxon Marks Its Official Entry Into the AEC Market With I...

Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, today ann...

18/03/2026

Digital Alert Systems NAB Preview 2026

Digital Alert Systems Preview 2026 NAB Show April 19 - 22 Booth C3452 At the 2026 NAB Show, Digital Alert Systems will showcase Version 6.0 of its DASDEC ...

18/03/2026

Setplex Transforms Video Streaming with AI and Super Aggr...

Setplex today announced that it will showcase its complete, fully integrated Zapflex platform for the first time at the 2026 NAB Show, introducing powerful new ...

18/03/2026

COW Jobs: Seeking DP for Low Budget Dramedy - Chicago

COW Jobs: Seeking DP for Low Budget Dramedy - Chicago Brie Clayton March 17, 2026 0 Comments Seeking Director of Photography for Low Budget Dramedy Fe...

18/03/2026

COW Jobs: Seeking Gaffer for Low Budget Dramedy - Chicago

COW Jobs: Seeking Gaffer for Low Budget Dramedy - Chicago Brie Clayton March 17, 2026 0 Comments Seeking Gaffer for Low Budget Dramedy Feature Film- I...

18/03/2026

COW Jobs: Seeking Location, Sound for Low Budget Dramedy - Chicago

COW Jobs: Seeking Location, Sound for Low Budget Dramedy - Chicago Brie Clayton March 17, 2026 0 Comments Seeking Location/Sound for Low Budget Dramed...

18/03/2026

COW Jobs: Seeking Child Wrangler for Low Budget Film - Chicago

COW Jobs: Seeking Child Wrangler for Low Budget Film - Chicago Brie Clayton March 17, 2026 0 Comments Seeking Child Wrangler for Low Budget Dramedy Fe...

18/03/2026

Calrec Redefines Broadcast Workflows at NAB 2026 with its Most Powerful Hardware, Virtual and Hybrid Audio Lineup Yet

Calrec Redefines Broadcast Workflows at NAB 2026 with its Most Powerful Hardware...

18/03/2026

Oscar Nominated Two People Exchanging Saliva Posted with DaVinci Resolve Studio

Oscar Nominated Two People Exchanging Saliva Posted with DaVinci Resolve Studio Brie Clayton March 17, 2026 0 Comments DaVinci Resolve Studio handle...

18/03/2026

Boston Conservatory Presents Celebrated Musical Satire Urinetown

Boston Conservatory Presents Celebrated Musical Satire Urinetown Performances for this Center Stage production will take place at Boston Conservatory Theater ...

18/03/2026

Charlie Puth Joins Switched On Pop at Berklee NYC

Charlie Puth Joins Switched On Pop at Berklee NYC The Berklee alum spoke with host and Berklee NYC professor Charlie Harding for a live taping, answering audi...

17/03/2026

NASA+ Prepares To Live Stream Historic Artemis II Mission, Bringing Deep-Space Exploration to Global Audiences

NASA+'s Rebecca Sirmons and Brittany Brown offer unique look at live streami...

17/03/2026

BBright's TTML & SMPTE ST 2110-43: One Single Stream For the Whole World

The transition to IP has fundamentally reshaped professional media infrastructures. Video, audio, and increasingly metadata now circulate as independent, precis...

17/03/2026

Op-Ed: How Generative AI Is Transforming Live Sports Streaming Optimization

Live sports streaming can push every element in your video delivery chain to its limit, exposing every potential weakness in seconds. When the Super Bowl, the O...

17/03/2026

Dell Case Study: Powering the Future of Sports Media One Experience at a Time at UT Austin

Texas Athletics sought to modernize its media production, enhance fan experience...

17/03/2026

NAB 2026: Ikegami to Showcase Latest Generation TV Production Cameras, Controllers and Monitors

Ikegami USA will demonstrate the latest additions to its wide range of broadcast...

17/03/2026

TNA Wrestling and iHeartMedia Announce Major Multi-Platform Collaboration

TNA Wrestling and iHeartMedia announces a new multi-platform collaboration that will integrate iHeartMedia across TNA's premium live events, weekly televisi...

17/03/2026

The Miami Dolphins and Dell Boost Fan Experience, Safety, and Efficiency at Hard Rock Stadium

The goal was to transform Hard Rock Stadium into a global leader in sports and e...

17/03/2026

Spectrum Launches Multiview for NCAA Basketball Tournaments

Spectrum has announced the launch of its new Multiview feature in the Spectrum TV App, giving customers the ability to watch up to four NCAA men's or women&...

17/03/2026

Pac-12 Inks Integrity/Data Deals With Genius Sports, IC360

Genius Sports deal also covers data technology, AI, fan engagement, and performance analysis....

17/03/2026

Rede Massa Chooses Net Insight to Enable State-Wide Centralized Operations

Net Insight is supporting the rollout of a new state-wide centralized operation with Rede Massa, which is an SBT affiliate, the Brazilian regional television ne...

17/03/2026

F1 The Movie' Wins the Academy Award for Best Sound

Featuring audio from practice sessions, qualifying races, and Grand Prix races, the film represents Apple's sports-media ambitions At Sunday night's Ac...

17/03/2026

SVG New Sponsor Spotlight: Oracle's Mark Ramberg on the Future of Live Broadcast in the Cloud with OCI

Live broadcast has always been one of the most demanding environments in media a...

17/03/2026

DIRECTV Adds Multiview and Sports Central Features Ahead of NCAA Tournament

DirecTV is introducing several new viewing features, including a multi-screen March Madness Mix channel and an updated Sports Central mobile app hub, ahead of...

17/03/2026

Deltatre and ATP Media Announce Multi-Year Broadcast Graphics/Data Partnership

Deltatre has announced a multi-year partnership with ATP Media, the media arm of the ATP Tour, covering broadcast graphics, data, and production across the 2026...

17/03/2026

Detroit Pistons, Scripps Sports To Air Five Games Free Over the Air on TV-20 Detroit

The Detroit Pistons have announced a third consecutive season partnering with Sc...

17/03/2026

NAB Appoints Two New Members to Television Board of Directors

Share Copy link Facebook X Linkedin Bluesky Email...

17/03/2026

PMVG's TechConnect Goes Virtual for 2026

Share Copy link Facebook X Linkedin Bluesky Email...

17/03/2026

Miris unlocks high-fidelity 3D asset streaming at scale

3D streaming infrastructure provider Miris today announced the launch of a public beta for its new 3D asset streaming platform. Miris is building the infrastruc...

17/03/2026

Tedial Powers the Future of Media Operations at NAB Show...

As media organizations face mounting pressure to produce more content, faster, while maximizing value and operational efficiency, Tedial, a leading provider of ...

17/03/2026

Brainstorm transforms productivity and sustainability wit...

Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is launching the newest version of its platform, Brainstorm Suite 7,...

17/03/2026

Limecraft Introduces New Platform Update Adding Greater C...

Limecraft today announces the release of Limecraft 2026.2, the second platform update in its 2026 release cycle. Limecraft is an AI-powered production platform ...

17/03/2026

Pioneering the Next Era of Sports Broadcasting - Broadcas...

Broadcast Solutions, a leading system integrator and provider of innovative solutions for the broadcast and media industry, showcased its latest broadcast and V...

17/03/2026

FCC Announces TV Translator Call Sign Changes

Share Copy link Facebook X Linkedin Bluesky Email...

17/03/2026

2026 NAB Show Offering Free Show Floor Passes to Creators

Share Copy link Facebook X Linkedin Bluesky Email...

17/03/2026

QuickLink's Latest StudioEdge Models to Make North American Debut at NAB 202

QuickLink's Latest StudioEdge Models to Make North American Debut at NAB 202 Brie Clayton March 16, 2026 0 Comments The Multi-platform Remote Gues...

17/03/2026

Frankenstein Graded with DaVinci Resolve Studio

Frankenstein Graded with DaVinci Resolve Studio Brie Clayton March 16, 2026 0 Comments Sonnenfeld enhances the controlled interplay between warm and c...

17/03/2026

New Voyavox from Link Electronics with Real-Time Speech-to-Text Captioning to be Featured in NAB Booth #W2910

New Voyavox from Link Electronics with Real-Time Speech-to-Text Captioning to be...

17/03/2026

Berklee City Music Stewards META Fellowship Supporting Massachusetts Music Educators

Berklee City Music Stewards META Fellowship Supporting Massachusetts Music Educa...