Northern Ireland's telly and online habits revealed 03 August 2017
More people watching TV whenever and wherever they like
But live TV remains the most important source of news for people in Northern Ireland
Euros dominate the most popular TV programmes
Northern Ireland has become a nation of TV binge viewers, Ofcom research reveals, with eight in ten (83%) adults ever watching multiple episodes of their favourite shows in a single sitting.
The findings are part of Ofcom's annual Communications Market Report 2017, which reveals an increasingly interconnected Northern Ireland, where the internet is now available and accessed through our TV as well as smartphones and tablets.
More than three-quarters of adults (76%) in Northern Ireland now own a smartphone, and nearly six in ten (58%) say their smartphone is their most important device for going online, compared to just over four in ten in the UK as a whole (42%). Ofcom's research also reveals a rise in tablet ownership, with three in five households (62%) now having one.
How we watch TV programmes is also changing; one-third (33%) of households in Northern Ireland now have a smart TV. That's lower than the wider UK average but almost double what it was last year. Four out of five homes (79%) have a fixed-line broadband connection.
On-demand viewingWhile watching live TV remains important, people are increasingly turning to catch-up and on-demand streaming services.
More than eight in ten (85%) people say they enjoy the ability to watch what they want, when they want. Two-thirds (65%) of people are drawn to watching programmes on-demand, simply to avoid adverts.
Services from the public service broadcasters are the most popular ways of watching on-demand and streaming programmes among adults in Northern Ireland: 65% use the BBC iPlayer and 44% use the ITV Hub. But, significant numbers are also using YouTube for watching programmes and films (27%), while 28% now use Netflix and 16% use Amazon video.
The growing popularity of these services means watching multiple episodes back-to-back or binge watching' is now hugely popular, with 83% of people in Northern Ireland saying they have done this, and a third (32%) doing so every week.
Most binge-viewers (60%) find this type of viewing relaxing and enjoyable, and for others it's an opportunity to discuss with friends (19%). For some, this type of viewing has been driven by a fear of someone spoiling a programme's ending (31%).
Binge-viewing has such a strong allure that many viewers say they don't intend to do it, but the pull of the next episode keeps them tuned in. For nearly four in ten (39%), the temptation to watch another episode has cost them sleep and left them feeling tired.
Perhaps as a result, one in three (36%) binge viewers are trying to cut down their TV viewing in some way. These include rationing their viewing (22%) or finding an alternative hobby (8%). For 2%, the solution was to cancel their subscription service.
Tech take-upOfcom's report also looks at people's take-up and usage of technology across a range of sectors, from TV and radio through to post, telecoms and the internet.
People in Northern Ireland now spend more than 20 hours every week online, and younger people are far more likely to be online than the over-65s. People in households with children are also more likely to have an internet connection than those without children (90% vs. 72%).
Despite the rise in online activity, traditional media remains popular. People spend
more time watching live TV (an average of 3 hours 36 minutes a day) than engaging in any other communications activity.
Pay-TV services from Sky, Virgin Media, and BT are also popular, with 64% of households in Northern Ireland having paid-for channels delivered by satellite, cable, broadband or Freeview top-up services. However, this is down 10 percentage points on the previous year.
Ofcom's research also shows that people continue to turn to TV first to keep-up with the latest news. More than seven in ten adults (72%) in Northern Ireland say TV is the most important source of news in Northern Ireland, followed by radio (12%) and websites or apps (7%).
Most watched TVProgrammes with a local flavour are popular with viewers in Northern Ireland.
Four of the ten most-watched programmes in 2016 were from the European football championships in France, with Northern Ireland games against Wales and Germany appearing at second and third on the list. The penultimate episode of the ITV drama, The Secret, was the most watched programme in Northern Ireland last year.
Listening to the radio continues to play an important part in our lives, and nine in ten people in Northern Ireland tune in every week. On average, we listen to more than 20 hours of radio every week.
People in Northern Ireland are more likely to tune into local BBC and commercial stations than listeners elsewhere. These stations account for 60% of listening, compared to 36% for the UK as a whole.
Although digital radio ownership is lower in Northern Ireland than in other UK nations, ownership has increased and more than a third of households now have one (37%, compared to 57% across the UK). Listening to digital (either through a radio, online, or on the TV) accounts for a third of people's total listening, with the remainder (70%) tuning in on FM or AM.
Jonathan Rose, Ofcom Northern Ireland Director, said: Technology has revolutionised the way we watch TV. The days of waiting a week for the next episode are gone, with people finding it hard to resist watching multiple episodes around the house or on the move.
But live-TV still plays a critical role as a provider of news. Despite the increasing popularity of websites and apps, it is still the most important source of news for people in Northern Ireland.
NOTES FO
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Northern Ireland's telly and online habits revealed 03 August 2017 
