On the Hardwood: Sacramento Kings Improve In-Venue, At-Home Experience With Intel True View at Golden 1 Center Fans can watch 360-degree replays on team's mobile app By Kristian Hernandez, Associate Editor
Tuesday, February 9, 2021 - 11:49 am
Print This Story | Subscribe
Story Highlights
The doldrums of 2020 may be in the past, but 2021 is still presenting challenges to in-venue production teams. Now out of the Orlando bubble, NBA organizations are hosting games in their home arenas and navigating the continuing difficulties of the pandemic. Like SVG's At the Ballpark and On the Gridiron series, On the Hardwood will take a look at the hardships, creative ideas, and teamwork of NBA franchises.
Fans may not be in attendance, but the Sacramento Kings are continuing to innovate. The franchise has installed Intel True View at Golden 1 Center, one of the more forward-thinking venues in professional sports, for 360-degree video highlights and replays that can be viewed on the mobile app and played on the videoboard.
We teamed up with Intel about a year ago, and initially, we have over 300 HD cameras in the building that are mostly located in the lower bowl around the court, says Maurice Brazelton, senior director of entertainment, Sacramento Kings. Every game, we have high-definition recordings where fans can get really tight on a play and be immersed from a player's perspective.
MORE ON THE HARDWOOD INTERVIEWS:
After Assisting Fox Sports Sun, Miami Heat Retrofit Control Room for Games in AmericanAirlines Arena
Atlanta Hawks Honor Legacy of Martin Luther King Jr. in First of Season-Long Unity Nights'
Houston Rockets Work With League, RSNs To Produce Away Radio Broadcasts in Toyota Center
Golden State Warriors Connect Team, Chase Center to Fans at Home Through Dub Hub Experience
Charlotte Hornets Redesign Mobile App To Bring Spectrum Center Content to the Home
Minnesota Timberwolves Feature On-Court Media Day With Drone Flyover at Target Center
Chicago Bulls Use Year-Old Videoboard, Mobile Predictive Gaming To Draw Up Production Plan
Denver Nuggets Repurpose RSN Broadcast With Some In-Venue Flavor
With Empty AT&T Center and Reduced Game-Day Staff, Spurs Add Digital Arena' to Mobile App
360-Degree Coverage: Intel True View Transform Video Consumption Before the postponement of last year's NBA regular season, the organization announced a partnership with Intel in February 2020 that would launch the league's first research and development site in the arena. The organization has been wholeheartedly committed to technological innovation, and after tinkering with this project over the course of the offseason and the first games of the current schedule, the activation is ready to be rolled out at full capacity. Since fans are not permitted inside the venue, they'll be able to access these immersive replays through the Kings and Golden 1 mobile app.
You wanted another angle of @swipathefox s dunk?
We got you.@Intel TrueView pic.twitter.com/wjfAaJos59
- Sacramento Kings (@SacramentoKings) January 12, 2021
The mobile app is filled with tons of gameday features, but this new concept is one that is keeping fans busy while at home. When patrons eventually return to the Golden 1 Center, they will be able to digest this content on their phone as well as on the videoboard throughout the course of the game.
When we get fans back into the building, we're going to be able to take it a step further by showing these replays on our videoboard, says Brazelton. We lead the league, and for that matter professional teams, in pushing the envelope on technology and I think this is a partnership that's going to be with us for a while.
Along with this digital benefit, the organization is diving deep into an esports application that connects fans while they're at home watching the broadcast.
We're one of the first professional teams to launch a Discord server, he adds. It allows our fanbase to engage with each other and have a platform for us to give them specialized content that they would normally see in Golden 1 Center. A couple of our players as well as our GM have also dropped in to hang out with some fans.
Productions in Sactown: Legends of the Game, Drip Cam Populate In-Venue Videoboard Cardboard cutouts are taking the place of in-person fans.
In Sacramento, the franchise has a history filled with notable names that have worn the purple and grey. Ranging from sharpshooter Peja Stojakovic and sublime passer Jason Williams to clutch point guard Mike Bibby and college-turn-pro postman Chris Webber, the Kings have a deep arsenal of legendary players. To shed some light on these icons, the department is leveraging their video archive to create pre-produced packages.
We're doing a series of video segments that tie into our basketball history, says Brazelton. A couple of examples include This Date in King's History and Legends of the Game, where we talk about a player on the visiting team, like Bill Russell when we played the Boston Celtics.
In addition to honoring their distinguished alumni, the production team is leveraging both the style and on-court skills of their current roster. Whether players are entering the building before a game or putting a spotlight on tremendous plays, the in-venue videoboard is the home for this content.
We've been having some fun working with our social team by sharing some of the content that they would normally run during a pregame, he adds. For example, we're running something that we call the Drip Cam, where we capture our players coming into to the building in their swag. We have very few eyes in the building, so we're doing a lot of video playback like Top 10 plays since the players like to see themselves in highlight reels.
Inside the NBA Bubble: Experience in Or
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
05/05/2024
A special evening performance by multiplatinum singer Becky G will provide a memorable conclusion to TeievisaUnivision's Casa Cultura upfront event on May 1...
05/05/2024
Giant media buyer Publicis is telling network sales executives that it does not think Nielsen's new panel-plus-big-data currency is ready for this upfront....
05/05/2024
WASHINGTON Glenn Kirschner, legal analyst at NBC News, blasted the media for referring to the New York trial of former President Donald Trump as a hush-money ...
05/05/2024
Catchy Comedy's weekend marathon sees The Beverly Hillbillies on the weekend of May 4-5. The event kicks off Saturday, May 4 at 11 a.m. ET, and runs through...
05/05/2024
NBC Sports has the 150th Kentucky Derby Saturday, May 4. The coverage begins at 2:30 p.m. ET on NBC and Peacock and the feature race at Churchill Downs in Louis...
04/05/2024
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...
04/05/2024
WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...
04/05/2024
The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Brie Clayton May 3, 2024
0 Comments
Blackmagic Design today announced that Colorist M...
04/05/2024
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions.
...
03/05/2024
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...
03/05/2024
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
03/05/2024
As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...
03/05/2024
NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...
03/05/2024
Only 3 Weeks Left To Enter The Creative Industries Most Award
Brie Clayton May 3, 2024
0 Comments
Creativepool is giving a last call to the creative i...
03/05/2024
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear
Brie Clayton May 3, 2024
0 Comments
By 2032, the esports market is expec...
03/05/2024
WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...
03/05/2024
WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...
03/05/2024
Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...
03/05/2024
CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...
03/05/2024
Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....
03/05/2024
Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...
03/05/2024
Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security
By Matthew Corrigan
Published: May 3, 2024
Enha...
03/05/2024
According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company
By Jenny Priestley
Published: M...
03/05/2024
Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...
03/05/2024
Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...
03/05/2024
Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...
03/05/2024
Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...
03/05/2024
SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...
03/05/2024
By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...
03/05/2024
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...
03/05/2024
Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...
03/05/2024
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
03/05/2024
Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...
03/05/2024
Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...
03/05/2024
Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...
03/05/2024
NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...
03/05/2024
Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...
03/05/2024
Visit LiveU at Stand D30
With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...
03/05/2024
Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...
03/05/2024
Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...
03/05/2024
BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....
03/05/2024
NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....
On the Hardwood: Sacramento Kings Improve In-Venue, At-Home Experience With Intel True View at Golden 1 Center Fans can watch 360-degree replays on team's mobile app By Kristian Hernandez, Associate Editor 
