STAIDIUM OTT Platform To Bring AI-Powered Productions to U.S. Amateur Sports The end-to-end content-capture and -distribution platform was created with T-Mobile By Ken Kerschbaumer, Editorial Director
Tuesday, January 17, 2023 - 10:48 am
Print This Story | Subscribe
Story Highlights
Germany-based SPORTTOTAL has launched its STAIDIUM OTT platform in the U.S. Designed to solve a problem facing smaller leagues and the amateur-sports movement, it is an end-to-end content-capture and -distribution platform created with T-Mobile to reach fans in an easy and affordable way.
Peter Lauterbach, CEO, SPORTTOTAL AG, says there is a long road ahead but that partnering with Deutsche Telecom and T-Mobile has laid a unique technology foundation. We bring the full package and are totally motivated. And we have good-quality technology that users can rely on.
The SPORTTOTAL camera system has three lenses and a single microphone as well as a built-in 5G hot spot.
At the core of the value proposition for users is the distribution and installation of free SPORTOTAL camera systems featuring three cameras and lenses, a microphone, and a built-in T-Mobile 5G hotspot that will live-stream sports content directly to the STAIDIUM OTT offering.
Although the name may look like a misspelling, the AI is very deliberate. We chose to use AI [for the spelling] because we are 100% driven by AI, says Lauterbach. In Germany, for example, we have 1,000 systems capturing matches, and only two people are required to monitor those systems. We broadcast over 25,000 matches a year, and two people can take care of them unless we have a rare technical problem with a camera. But the rest is AI-based: the graphics, analytics, streaming, and everything else.
SPORTTOTAL camera and AI technologies power more than 25,000 football matches a year in Germany.
The goal, he says, is to give semi-professional sports leagues and teams a chance to capture their competitions for a variety of needs, including distribution to fans and coaching and player analysis for everything from game preparation to recruiting. At the core of the offering is a single camera system that has three lenses and a single microphone and uses AI to track objects like the ball and players. STAIDIUM will install the single camera for free in the ideal location (typically 5-10 meters above the center of the playing field) and then can add in local commentary via an XLR input. Scoring data can be integrated from the local scoreboard operations.
You can also do commentary from your living room so that every fan can be a commentator on their own channel, adds Lauterbach. We can have a fan-reaction channel as well as a live-chat function. It's an interactive system that allows everybody to participate.
Dallas-based Global Sports Platforms (GSP) will manage STAIDIUM, with veteran executives David Cochran, managing director, STAIDIUM, GSP, and Kevin McLaughlin, chief development officer, STAIDIUM, GSP, leading the efforts in the U.S.
Cochran sees the end-to-end system as compelling for consumer-facing needs as well as business-to-business. The consumer side is the typical streaming service, PPV, or on-demand while the B-to-B side is for scouting and recruiting, he explains. We think we can help with the latter and consolidate a very fragmented market. Everything in that area has been piecemeal to this point.
Cochran says the initial rollout will be hockey venues and that STAIDIUM expects to have cameras in U.S. sports venues at all levels - from youth to professional. The effort aims to build on the growth SPORTTOTAL has seen in Europe, where the company has live-streamed more than 35,000 events and has the broadcast rights for more than 200 competitions.
The STAIDIUM platform plans to deliver highlight clips of each game and player, edited together using artificial intelligence, along with real-time statistics and state-of-the-art analytics. Player profiles - enabling athletes, coaches, and scouts to easily track and measure individual performance - will be part of the offering this spring when STAIDIUM launches as a standalone app on iOS, Android, and most smart TVs. Customers will be able to choose from season-pass subscriptions or pay-per-view options, with analytics add-ons for coaches, scouts, and individual players.
Kasar Masood, VP, digital technology, SPORTTOTAL, says the system offers the flexibility to be deployed however the team or league (or individual) demands.
We can have an individual website for a particular school, or we can have a website for an association or a region, he explains. This flexibility is basically coming through our approach, which is to offer a white-label OTT platform.
The AI system can also learn new sports, taking about 10 games' worth of information to begin building out AI model logic that can get the job done. There are nuances between sports, he notes, and team sports are easier to do.
McLaughlin sees this as an exciting time and opportunity for those involved with playing, coaching, and watching sports in the U.S.
Athletes, coaches, clubs, leagues, facilities, fans, and parents will now have cutting-edge technology to positively experience true state-of-the art entertainment and development options, he says. SPORTTOTAL has over 40 years of international experience, and their industry-leading cameras and uniquely sophisticated built-in AI technology, along with T-Mobile and the nation's largest 5G network, combine to make STAIDIUM the most modern and innovative sports-streaming and -solutions platform available today.
The company already has one beta site on board: Ice Zone in St. Louis. According to Ice Zone owner Lloyd Ney, STAIDIUM has created a platform that will provide a best-in-class experience for viewers, athletes, and coaches.
By utilizing next-generation AI and bu
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
STAIDIUM OTT Platform To Bring AI-Powered Productions to U.S. Amateur Sports The end-to-end content-capture and -distribution platform was created with T-Mobile By Ken Kerschbaumer, Editorial Director 
