
STAIDIUM OTT Platform To Bring AI-Powered Productions to U.S. Amateur Sports The end-to-end content-capture and -distribution platform was created with T-Mobile By Ken Kerschbaumer, Editorial Director
Tuesday, January 17, 2023 - 10:48 am
Print This Story | Subscribe
Story Highlights
Germany-based SPORTTOTAL has launched its STAIDIUM OTT platform in the U.S. Designed to solve a problem facing smaller leagues and the amateur-sports movement, it is an end-to-end content-capture and -distribution platform created with T-Mobile to reach fans in an easy and affordable way.
Peter Lauterbach, CEO, SPORTTOTAL AG, says there is a long road ahead but that partnering with Deutsche Telecom and T-Mobile has laid a unique technology foundation. We bring the full package and are totally motivated. And we have good-quality technology that users can rely on.
The SPORTTOTAL camera system has three lenses and a single microphone as well as a built-in 5G hot spot.
At the core of the value proposition for users is the distribution and installation of free SPORTOTAL camera systems featuring three cameras and lenses, a microphone, and a built-in T-Mobile 5G hotspot that will live-stream sports content directly to the STAIDIUM OTT offering.
Although the name may look like a misspelling, the AI is very deliberate. We chose to use AI [for the spelling] because we are 100% driven by AI, says Lauterbach. In Germany, for example, we have 1,000 systems capturing matches, and only two people are required to monitor those systems. We broadcast over 25,000 matches a year, and two people can take care of them unless we have a rare technical problem with a camera. But the rest is AI-based: the graphics, analytics, streaming, and everything else.
SPORTTOTAL camera and AI technologies power more than 25,000 football matches a year in Germany.
The goal, he says, is to give semi-professional sports leagues and teams a chance to capture their competitions for a variety of needs, including distribution to fans and coaching and player analysis for everything from game preparation to recruiting. At the core of the offering is a single camera system that has three lenses and a single microphone and uses AI to track objects like the ball and players. STAIDIUM will install the single camera for free in the ideal location (typically 5-10 meters above the center of the playing field) and then can add in local commentary via an XLR input. Scoring data can be integrated from the local scoreboard operations.
You can also do commentary from your living room so that every fan can be a commentator on their own channel, adds Lauterbach. We can have a fan-reaction channel as well as a live-chat function. It's an interactive system that allows everybody to participate.
Dallas-based Global Sports Platforms (GSP) will manage STAIDIUM, with veteran executives David Cochran, managing director, STAIDIUM, GSP, and Kevin McLaughlin, chief development officer, STAIDIUM, GSP, leading the efforts in the U.S.
Cochran sees the end-to-end system as compelling for consumer-facing needs as well as business-to-business. The consumer side is the typical streaming service, PPV, or on-demand while the B-to-B side is for scouting and recruiting, he explains. We think we can help with the latter and consolidate a very fragmented market. Everything in that area has been piecemeal to this point.
Cochran says the initial rollout will be hockey venues and that STAIDIUM expects to have cameras in U.S. sports venues at all levels - from youth to professional. The effort aims to build on the growth SPORTTOTAL has seen in Europe, where the company has live-streamed more than 35,000 events and has the broadcast rights for more than 200 competitions.
The STAIDIUM platform plans to deliver highlight clips of each game and player, edited together using artificial intelligence, along with real-time statistics and state-of-the-art analytics. Player profiles - enabling athletes, coaches, and scouts to easily track and measure individual performance - will be part of the offering this spring when STAIDIUM launches as a standalone app on iOS, Android, and most smart TVs. Customers will be able to choose from season-pass subscriptions or pay-per-view options, with analytics add-ons for coaches, scouts, and individual players.
Kasar Masood, VP, digital technology, SPORTTOTAL, says the system offers the flexibility to be deployed however the team or league (or individual) demands.
We can have an individual website for a particular school, or we can have a website for an association or a region, he explains. This flexibility is basically coming through our approach, which is to offer a white-label OTT platform.
The AI system can also learn new sports, taking about 10 games' worth of information to begin building out AI model logic that can get the job done. There are nuances between sports, he notes, and team sports are easier to do.
McLaughlin sees this as an exciting time and opportunity for those involved with playing, coaching, and watching sports in the U.S.
Athletes, coaches, clubs, leagues, facilities, fans, and parents will now have cutting-edge technology to positively experience true state-of-the art entertainment and development options, he says. SPORTTOTAL has over 40 years of international experience, and their industry-leading cameras and uniquely sophisticated built-in AI technology, along with T-Mobile and the nation's largest 5G network, combine to make STAIDIUM the most modern and innovative sports-streaming and -solutions platform available today.
The company already has one beta site on board: Ice Zone in St. Louis. According to Ice Zone owner Lloyd Ney, STAIDIUM has created a platform that will provide a best-in-class experience for viewers, athletes, and coaches.
By utilizing next-generation AI and bu
More from Sports Video Group
13/05/2025
ESPN Officially Unveils Name, Pricing Details for New DTC Streaming Service Dubbed simply ESPN, the service will debut this fall at $29.99/month By Jason Dachm...
13/05/2025
The Late Mike Bilbow, Former University of Georgia Administrator, Named 2025 Rec...
13/05/2025
SVG College Sports Media Awards: 2025 Finalists Unveiled; The American's Mar...
12/05/2025
Perfect partners: Kicking off World Sevens Football's goals for its first br...
12/05/2025
Canon's Paul McAniff Shows the Latest in PTZ Auto-Tracking Tech The company showcased select solutions at the 2025 SVG Esports Production Summit in Seattle ...
12/05/2025
Fox Corporation Announces New Direct-to-Consumer Streaming Service: FOX One The platform will offer all of FOX's sports, news, and entertainment programming...
12/05/2025
Live from Eurovision: The greatest show on Earth returns with a focus on enhanci...
09/05/2025
MLB Sunday Leadoff' 2025: MLB Local Media Pulls the Production, Operational ...
09/05/2025
LTN, Pro Volleyball Federation To Wrap Second Season With Championship Weekend PVF's broadcast coverage has risen 350% from its debut season By Mark J Burn...
09/05/2025
Evertz's Ray Kasprzyk on Meeting the Unique Technological Needs of Massive L...
09/05/2025
With Real Madrid-FC Barcelona, ESPN Preps for Most Ambitious LaLiga Match Covera...
08/05/2025
SVG Sit-Down: Vizrt's Nicholas Jameson on AI in Workflows, Pushing Boundarie...
08/05/2025
Creating Alternative Brand Experiences: Live Sports in the Age of Fortnite, Meta...
08/05/2025
PGA TOUR's David Piccolo: Advanced Graphics and Virtual Production Tools are...
08/05/2025
Tech Focus: Advancing Immersion in Sports Broadcasting with AR and Virtual Produ...
07/05/2025
Tech Focus: Venue Sound, Part 1 - Chasing the Fan Experience Balancing audio quality and noise is a constant struggle By Dan Daley, Audio Editor
Wednesday, M...
07/05/2025
Tech Focus: Venue Sound, Part 2 - For Multi-Use Spaces, the Gear Makes the Diffe...
07/05/2025
Snow Sports Offer Opportunity for Edgy and Aggressive' Audio Natural Selection Tour, Shawn White's The Snow Leagues emphasize athlete sound By Dan Da...
06/05/2025
SVG India Summit Draws 140 for a Day of Learning, Networking Global perspectives coupled with India perspectives made for informative discussions By SVG Staff ...
06/05/2025
The CW Benefits From NASCAR's New XR and Volumetric Studio at North Carolina...
06/05/2025
SVG Sit-Down: Blackmagic Design's Dan May on the Company's Wide Range of...
06/05/2025
The FAST Factor: What's Happening in Sports' Latest Streaming Party Leaders from the NBA, NBC Sports, and Amagi discuss the latest trends in free ad-sup...
05/05/2025
SVG New Sponsor Spotlight: Kiloview's Judy Zuo on Ensuring Reliable AV Over ...
05/05/2025
In NAB 2025 Afterglow, Grass Valley Touts New Imagers, Production Switchers, AI ...
05/05/2025
Inside ATP Media's remote revolution in tennis broadcasting By George Bevir
Friday, May 2, 2025 - 13:50
Print This Story
From a single London hub, ATP...
02/05/2025
Ratings Roundup: 2025 NFL Draft Viewership Slots Event at Second Most-Watched Ev...
02/05/2025
Behind the Mic: MSG Networks' Joe Micheletti Set to Retire; NBA on NBC'...
02/05/2025
SVG Esports Production Summit Examines Impact of Remote, Cloud-Based Workflows o...
02/05/2025
Alternative Broadcasts With the Bucs: SportsNet Pittsburgh Provides Unobstructe...
02/05/2025
New possibilities: Creating a new production company with a difference at Moment...
02/05/2025
NBC's 25th Kentucky Derby Production Features Two Live Drones, RED Cine-Broa...
01/05/2025
Telling the story: Extensive technical set-up delivers comprehensive Special Oly...
01/05/2025
Just Around the Bend: Olympic Broadcasting Services Readies for the Milano-Corti...
01/05/2025
Wireless Microphone Spectrum Alliance Gets Going With Lobbying To Ensure RF Acce...
30/04/2025
With Back-to-Back PBR, UFC, and WWE Events in KC, TKO Takeover' Proves To B...
29/04/2025
Fascinating characters: Behind the Grand Slam Track partnership of Momentum Broa...
29/04/2025
Big package: Groundbreaking AR for live athletics comes to Grand Slam Track By ...
29/04/2025
High benchmark: Inside the inaugural Grand Slam Track production from Jamaica B...
29/04/2025
Engagement in the Live Stream: The New Age of Delivering the Game A conversation of streaming leaders dissects the feature sets that are winning in live sports ...
29/04/2025
Conveying emotion: BBC Sport on bringing the 45th London Marathon to viewers By Heather McLean
Monday, April 28, 2025 - 14:35
Print This Story
BBC Sport l...
28/04/2025
Joe Cohen Inducted into Cable Hall of Fame By Ken Kerschbaumer, Editorial Director
Monday, April 28, 2025 - 5:19 pm
Print This Story | Subscribe
Story H...
28/04/2025
LiveU Inks Deal to Acquire Actus Digital, Boost Video Monitoring and Analytics C...
28/04/2025
Small Van, Big Story: Changing the Game in Sports Broadcasting with Obvious C By SVG Staff
Monday, April 28, 2025 - 10:51 am
Print This Story | Subscribe ...
28/04/2025
SVG Sit-Down: ESPN's Chris Calcinari on New Flagship Mobile Unit, Cloud and ...
28/04/2025
A Swiss Soccer Summer: Previewing UEFA Women's Euros 2025 with BBC Sport and...
25/04/2025
Super Bowl Streaming Success: A Conversation with Tubi's Chief Product & Tec...
25/04/2025
Tariff Turmoil: Trump's Trade Policy Sparks Uncertainty at NAB and Increases...
24/04/2025
Live From NFL Draft 2025: NFL Media Splits Sprawling Production Between Green Ba...
24/04/2025
Live From NFL Draft 2025: Van Wagner Turns Titletown Into Center of Fan Entertai...