Sony Pixel Power calrec Sony

In memoriam: Farah Jifri


Tributes have been paid to PR and writer Farah Jifri who passed away earlier this month

By Jenny Priestley

Published: May 31, 2023 Updated: June 5, 2023

Tributes have been paid to PR and writer Farah Jifri who passed away earlier this month

target=_blank title=Share on LinkedIn class=share-linkedin>

The UK broadcast industry has been saddened by the death of PR and writer Farah Jifri.

Farah had worked within the media industry for over 20 years, first as editor of IBE magazine, before moving into public relations with some of the industry's best-known companies, including Red Lorry Yellow Lorry, Jump PR, Bubble, Platform Communications and Manor Marketing.

She was a well-known member of the IBC Daily team, and in recent months had begun writing for TVBEurope.

A number of colleagues have paid tribute to Farah, describing her as a gifted journalist who exemplified best quality .

The thoughts of everyone at TVBEurope are with Farah's family, friends and colleagues. Rest in peace Farah, we will miss you.

UPDATE: Farah's funeral will take place on Saturday 3rd June at 11am. There will be a live webcast of the service for those unable to attend. Please contact TVBEurope's editor Jenny Priestley for details.

An online Book of Condolence has also been opened here, and the link also includes information regarding donations in lieu of flowers.

Fergal Ringrose, former editorial director of the IBC Daily I had the opportunity to engage Farah to work as a journalist on the IBC Daily when I was editorial director of the publication. We published five live newspapers in Amsterdam, one for each day of the IBC show.

To work as a journalist on the Daily you had to know your stuff in terms of industry knowledge; be able to deal with a wide range of people non-stop each day; work to tight deadlines (of course) each day; and produce clean and accurate copy with each story. And be a team player. And remain engaged and upbeat through each long day at the coalface.

Anyone who knew Farah knew she was all of those things. No company or technology or jargon seemed to phase her at all: she was a natural. But much more than that - as anyone who knew Farah would testify - was her serenity. Farah possessed a calm, smiling, cheerful, caring serenity that she carried about with her always. A gentle serenity. A great colleague with a delightful personality. That's how I will think about and remember Farah Jifri.

Jennie Marwick-Evans, Manor Marketing Farah is someone that I've known for a very long time. I first met her when she was the editor of IBE magazine. I admired her quiet determination, knowledge and understanding of the industry.

Throughout our careers, we kept bumping into each other - sometimes working together and sometimes not.

She was someone who I always held in high regard, and when the opportunity came to employ her, I was overjoyed. Whether on the phone, video call or visiting the office with Ripley, her gentle, quiet and see-all soul was evident.

Knowing that she's not at the end of a WhatsApp is very sad. And I'll miss her.

Gay Bell, Platform Communications I personally knew Farah for the 20 plus years she was in the media tech industry, firstly as a journalist, then as a comms professional, and also as a colleague and friend. She was a very smart and gifted journalist with a mass of industry knowledge - you would struggle to find a broadcast and media topic she couldn't bring to life with her writing.

Farah was a valued part of the Platform Comms content team, but more importantly, she was a lovely person - a thoroughly decent human. She was especially kind to junior team members who were learning the ropes - never shy to share her vast experience.

I was shocked and saddened to hear of her death. Too young, with a lot more life to live. RIP Farah, you will be missed by many.

Andy Stout and Kate Large Farah was a gifted journalist, editor, and PR professional. She was also a genuine family friend and she was equally as gifted at that as well. We had a shared love of cricket and curries - India and mild for her, England and Ireland and a fair bit hotter for us - and we still regularly cook the awesome Keema recipe she gave us many years ago. I remember working on the IBC Daily with her in 2005 and getting the train back to London the day after England won the Ashes, delightedly swapping snippets of commentary from the stack of papers between us. And after an afternoon with Farah you would always end up dropping the phrases international standard' and best quality' into your conversation for weeks afterwards.

Along with her dogs, first the incomparable Bailey and then her beloved Ripley, she was a kind, witty, and generous companion, whether that was over an ice cream or a coffee in her adopted hometown of Market Harborough or in the middle of a bustling tradeshow in a far-flung country. She will be greatly missed by everyone who knew her; best quality' indeed.

Ciaran Doran Working with Farah in the many roles she had in our industry from IBE magazine to the IBC Daily a couple of decades ago to more recent press release and scriptwriting work, it was always a real pleasure to look forward to.

Farah was a true professional, the kind whom we simply take for granted for being able to work her magic with customer interviews, product stories and press releases.

There was a real sense of calm when working with Farah as she had both a gentle nature and a real ability to focus the conversation on the most salient points very swiftly and with ease.

The resulting article rarely needed much adjusting, you could simply trust the words to be just right,.

Having engaged Farah just recently on a series of work for the remainder of this year I will dearly miss working with her and am truly sad at such a wonderful writer, positive pers
See more stories from tvb

More from TVB Europe


Warner Bros Studios Leavesden spreads its wings, becomes home of DC Studios projects

The expansion will boost the total stage count from 19 to 29 and the overall pro...


IBC 2023: The vendors' view

From sustainability to AI, doing more for less and the on-going move to IP, TVBEurope hears from a number of exhibitors at IBC 2023 about the main talking point...


Regaining balance in the face of citizen journalism

The rise of citizen journalism has created several issues in recent years. As news sharing becomes increasingly decentralised, audiences are more likely to ques...


Rupert Murdoch's impact on media and entertainment cannot be underestimated'

Following the news Rupert Murdoch is stepping down as chairman of Media Corp and...


albert aims to help productions monitor their biodiversity

The guide includes a clear categorisation of the kinds of impacts a production could have on biodiversity, including in the supply chain and production practice...


Meet the SVP strategic analytics and business insights

V-Novas Guendalina Cobianchi explains why her kids describe her job as mamma looks at curves , and why she never looks back By Jenny Priestley Published: Se...


Shiny happy people!

By Jenny Priestley Published: September 21, 2023 TVBEurope celebrates the winners of our Best of Show at IBC 2023 Awards. Congratulations to the winners. Y...


IBC 2023: A showcase for how the media industry can evolve

Andy Walker, global communications and media industry lead, Accenture, outlines some of his key talking points at IBC 2023, including cloud, artificial intellig...


Navigating the boundless seas of visual artistry

Laura Usaite, VFX lead on No Escape, tells Robert Shepherd about the intricate process of breathing life and vitality into the Paramount tropical thriller By ...


Meet the SVP business development and partnerships

V-Novas Guendalina Cobianchi explains why her kids describe her job as mamma looks at curves , and why she never looks back By Jenny Priestley Published: Se...


ITV Studios standardises post production workflows with Avid

The new agreement will provide ITV Studios' international labels with subscriptions to the Avid NEXIS F-Series storage engines, and Media Composer video edi...


Blackmagic adds digital film camera controls to the iPhone

Blackmagic Camera is available from the Apple app store, free of charge, and enables users to adjust settings such as frame rate, shutter angle, white balance a...


TVBEurope Best of Show at IBC 2023 winners announced

By James McKeown Published: September 18, 2023 Updated: September 21, 2023 Future's Best of Show at IBC 2023 awards have been announced, with exhibit...


Rise Awards announces 2023 shortlist

Rise said it received over 300 nominations for this years awards. The winners will be revealed at a ceremony at Londons Troxy on 7th November By Jenny Priestle...


IBC 2023 welcomes 43,000 attendees, 1,250 exhibitors; announces 2024 dates

Organisers hailed a show with a real sense of purpose By Jenny Priestley Published: September 19, 2023 Updated: September 20, 2023 Organisers hailed a ...


Simon Farnsworth appointed ITV chief technology officer

He will take up his new role in early 2024, and be responsible for leading the broadcasters group-wide technology strategy, overseeing infrastructure, tech arch...


Tales from Amsterdam

TVBEurope editor Jenny Priestley rounds up her key talking points from IBC 2023 By Jenny Priestley Published: September 19, 2023 Updated: September 20, 202...


Bectu tells AMPTP UK crews are paying for failed negotiations'

Bectu head Philippa Childs said it is time the AMPTP recognises that this workforce deserves a fair contract, to work reasonable hours and to have confidence th...


BlueBolt brings visual effects to The Great season 3

BlueBolt delivered 369 VFX shots for season three; recreating 18th century Russia with crowd duplication in key settings, squib hits, and muzzle flashes, in add...


UK government responds to petition calling for more support during Hollywood strikes

The petition, launched last month, states that the UK's freelance production...


How Vizrt is aiming to marry broadcast and Pro AV under one brand

TVBEurope talks to Vizrt CEO Michael Hall n about the companys recent decision to bring NewTek and Vizrt under one brand By Jenny Priestley Published: Septem...


How cinematic tech is adding artistry to the world of sport

TVBEurope speaks to a cinematic lens manufacturer, service provider and leading sports broadcaster to get their thoughts on why cinematic technology is seeing b...


The R&D and product development landscape: Cinedeck

By Jenny Priestley Published: September 14, 2023 Updated: September 15, 2023 Jane Sung, COO, Cinedeck tells TVBEurope how the company quickly developed c...


Adobe adds new AI and 3D innovations to its video and audio applications

All the new features are available now in beta and are planned to be generally available later in the autumn, said the company By Jenny Priestley Published: ...


Sony introduces new camera designed for single-camera operators and small crews

Using the colour science of Sonys VENICE cameras, BURANO features an 8.6K full-frame sensor, as well as the ability to shoot at full-frame, Super 35 By Jenny P...


Ten reasons why we're excited about IBC 2023

From new technologies to flash mobs, this years keynote speaker to our own Best of Show Awards, this is whats on the TVBEurope teams radar at IBC Show 2023 By ...


EditShare, Shift Media merge to increase global reach

Speaking exclusively to TVBEurope, CEO Ramu Potarazu says the decision to merge the two companies will give the new entity a global reach, and a broader solutio...


My IBC: Olly Strous, chief technology officer, Zinc Media Group

By Jenny Priestley Published: September 11, 2023 Updated: September 12, 2023 Zinc Media Group's Olly Strous explains why IBC is critical for cultivat...


Framing Fear on The Nun II

Renowned cinematographer Tristan Nyby tells Robert Shepherd about his approach to lighting and capturing the highly anticipated horror sequel, The Nun II By C...


TVBEurope's September 2023 issue now available

The new issue focuses on remote production, the cloud, and takes a look at how artificial intelligence is generating a new approach to content creation By Jenn...


Report reveals shifts in media technology buying decisions

The report, by Bubble Agency and Caretta Research, also found three-quarters of vendors and buyers are seeing the need to tighten belts By Jenny Priestley Pu...


The R&D and product development landscape: Videndum

By Jenny Priestley Published: September 8, 2023 Nicola Dal Toso, CEO, Videndum, tells TVBEurope about the company's focus on finding lower-emission alt...


Grass Valley reports it doubled its earnings in the last year

As part of its update, Grass Valley revealed Jon Wilson is joining the company as chief operating officer from 1st October By Jenny Priestley Published: Sept...


Meet the business development manager

By Jenny Priestley Published: September 8, 2023 Updated: September 11, 2023 Ben Gunkel, business development manager, Verso Live, reveals how he got his ...


The convergence of video and social responsibility

Media has the power to democratise access to information and enables like-minded individuals to connect, collaborate, and advocate for a better future. They jus...


The R&D and product development landscape: Appear

By Jenny Priestley Published: September 7, 2023 Updated: September 8, 2023 Annette Hopland, product owner at Appear, tells TVBEurope why she believes SRT...


Polly Cochrane joins NFTS' board of governors

According to the NFTS, Cochranes extensive experience in marketing and communications will prove invaluable to the school as it looks to deliver a step-change a...


Cooke Optics debuts new lenses aimed at owner/operators

Cooke said the boundaries between cinematography and videography are blurring with the launch of the new lenses By Jenny Priestley Published: September 6, 20...


Signiant, TMT Insights aim to help content creators optimise their supply chains

The companies plan to jointly deliver an early adopter bundle that includes a headless, API-only implementation of the Signiant workflow offering working in con...


Merapar appoints new CEO

Alex Terpstra joins the company from previous roles with the likes of Civolution and Philips, and has a strong track record in building and scaling high-growth ...


Are you being served? The changing customer-supplier relationship

TVBEurope columnist Neil Mayock looks at how the technology shift in the media industry to IT and software is also changing the supplier/customer relationship, ...


Sky Studios Elstree installs 3MW solar roof panel array

A total of 7,400 solar panels have been installed, which will reduce the studios carbon emissions by 487 tonnes By Jenny Priestley Published: September 5, 20...


Meet the IBC innovation lead and council chair

From working with the likes of Queen, David Bowie and U2, to leading IBCs innovation programme, Mark Smith tells TVBEurope about his varied career, and why he b...


Bectu: 75 per cent of UK freelancers currently out of work

Nearly a quarter of the surveys 4,000 respondents said they do not see themselves working in the industry in the next five years By Jenny Priestley Published...


My IBC: Kyran Speirs, head of post production, Arrow Media

By TVBEurope Staff Published: September 4, 2023 Arrow Media's Kyran Speirs explains why he doesn't see IBC just as an event, but as a vibrant conv...


NewTek no more: Vizrt announces single brand name

The company said it intends to extend its product portfolio and launch a new entry-level video production system for streamers and content creators, and new clo...


The R&D and product development landscape: Lux Machina Consulting

By Jenny Priestley Published: September 1, 2023 Phil Galler, co-founder of Lux Machina Consulting, tells TVBEurope why he thinks AI/ML, lightfield and spat...


How a robotic dolly became a team player in football drama Marinette

Xavier Dolleans reveals how Motion Impossible's AGITO dolly became part of the team in Virginie Verrier's football biopic, Marinette By Contributor P...


FOR-A develops simple' solution for camera-tracking

The solution, named Koala, can be clipped onto any camera to instantly deliver orientation data, without the need for calibration, targets on the walls or ceili...


NEP Group announces passing of founder Tom Shelburne

Shelburne founded NEP Supershooters in 1987, leading it to become the world's biggest mobile broadcast production company By Jenny Priestley Published: S...