Pikachu to depart: A brief history of the world's favourite Pokmon
07/03/2023
by The Conversation
07-03-2023 13:42
in Entertainment
Pokemon-pikachu
Image by pexels
In the run-up to Pok mon Day - an anniversary created to celebrate the first Pok mon video game, released on February 27 1996 - a small but significant piece of news was announced.
--
There is to be a new Pikachu character, named Captain Pikachu. This Pikachu will partner with a new human, Professor Friede, in an animated series based on the most recent video game: Pok mon Scarlet and Violet.
The pok mon has been a global marketing tool for Nintendo products for over 25 years. Fans are used to seeing Pikachu dressed in all manner of outfits, including 2019's Detective Pikachu.
However, the announcement followed a seismic shift in the animated franchise. Pikachu's longtime child partner, Ash, finally achieved his goal of becoming a Pok mon Champion at the end of 2022. As a result, the Pok mon Company confirmed that the character would bow out of the television series in early 2023.
--
ALSO READ: Rest your best!': Pokemon Sleep game coming this year
In response, fans on the social media platform Reddit asked what would happen to Pikachu. How could he possibly continue without Ash in future stories?
Without the iconic character, Nintendo would lose more than just an important piece of intellectual property - they would lose the heart of what makes the franchise so endearing, so it's no surprise to see Pikachu's return, albeit in a different guise.
--
WHY IS PIKACHU SO POPULAR? Pikachu was not necessarily destined for great popularity. He was not a standout pocket monster in Nintendo's first Game Boy Pok mon title, Red and Green, but was one among 151 creatures that children could choose to play with.
The Pok mon video game was quickly followed by the trading card game in October 1996, where players could pick from a range of cards to battle or trade with a friend.
Pikachu in the 1998 Pok mon film. PictureLux/The Hollywood Archive/Alamy Stock Photo Early audiences were entirely domestic as the game was not available outside Japan. However, when Kubo Masakazu, a comic book publisher and manga enthusiast, was hired by Nintendo to take Pok mon beyond the national market, he immediately saw the potential to build a global franchise and audience around one character: Pikachu.
ALSO READ: WATCH | Cape Town couple gets marriage blessing' during a strike
Masakazu developed the animated television series and movies, focusing the stories on a trio of young travellers - Ash, Misty and Brock. Each traveller had a partner pok mon that would never be tucked away in a pok ball (devices in which pok mon are captured and stored), with personalities of their own.
As author Anne Allison described in Millennial Monsters (2006), this new empire of entertainment (games, trading cards, a TV show and films) was based on Masakazu's vision of harmony. This was shown in the way humans and pocket monsters live side by side, treating each other with kindness and love. The bond between Ash and Pikachu is at the heart of Pok mon's global success.
New characters Friede and Captain Pikachu. The Pok mon Company Kawaii, or cuteness, is a profitable Japanese cultural export and the Pikachu character personifies its success. Pikachu's appeal lies in the character's design, backed up by his emotional resonance, which is developed in the animated series and films.
Pikachu's colour and frame are easily recognisable and can be redrawn in any style. The name is catchy and repeatable, whether or not you are a native Japanese speaker. The character is small and huggable and helps children develop feelings of attachment, nurturance and intimacy when they play with Pikachu toys.
These visual features are reinforced by Pikachu's personality and powers. He is loyal to Ash, brave in front of countless challenges and conveys emotions openly through facial expressions, noises and constant affirmation of who he is: Pika, Pika, Pikachu!
ALSO READ: Bentleys and bubbles: Mohale announces latest business venture'
Famously, in the animated series, Ash's Pikachu does not wish to evolve (the process through which a pok mon can change form, grow stronger and gain new abilities). This goes against the internal logic of the game where players must care for and evolve their pok mon to help them win more battles.
Ash explains why Pikachu doesn't want to evolve. Therefore, Pikachu's strength comes from his individual identity as the Pikachu, not a Pikachu. Ash's Pikachu is unique. So while countless others have been encountered in the games and animated series, they are not the same as his Pikachu. Or, more importantly, they are not the same as our Pikachu.
The multiplicity of the character - that he is both the same as and different from other versions in the same entertainment universe - allows Pok mon to create new stories and scenarios without disrupting the overall backstory or inherent qualities of the Pikachu character.
This is how Pikachu has managed to be both the image of a global corporate brand and a distinctly familiar and individual partner on Ash's journey. The children who grew up watching his adventures with Ash are now adults who can still reconnect with him because their relationship with the character was developed over multiple games, TV series and films.
ALSO READ: Recipe of the Day: Creamy South African samp [Video]
Now that Ash is retiring, our Pikachu can too. His memory will continue in the minds of multi-generational fans while the kawaii Nintendo still wants to export will continue through the familiar design and distinct new p
LINK: | https://www.thesouthafrican.com/culture/entertainment/pikachu-to-depar... |
See more stories from thesouthafrican |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
27/04/2024
Audinate Adds Major New Features to Dante Connect
PORTLAND, Oregon Audinate Group Limited, the developer of the Dante AV-over-IP solution, announced significant new additions to Dante Connect, its cloud-based D...
27/04/2024
Bell Media Launches New Portfolio of FAST Channels
TORONTO Bell Media has launched 10 English and French-language FAST channels featuring entertainment, factual, news, and sports programming. The new free stream...
27/04/2024
Study: Broadcast TV Evening News Avoids Serious Economic Issues
An extensive new analysis of the news segments in the broadcast evening news programs of ABC, CBS, NBC and PBS has found that broadcasters devoted most of their...
27/04/2024
Hughes Opens Manufacturing Facility and Private 5G Incubation Center in Maryland
GERMANTOWN, Md. EchoStar's Hughes Network Systems has opened a new manufacturing facility and private 5G incubation center in Germantown, Maryland....
27/04/2024
Broadcasting Legend Harry Pappas Dead At 78
Harry Pappas, one of three brothers who founded Pappas Telecasting Companies in 1971, died April 24. He was 78 years old....
27/04/2024
Televisa Selects Synamedia For Broadcast Distribution Overhaul
ATLANTA and LONDON Mexican telecommunications and broadcast company Televisa has selected Synamedia for an overhaul of its broadcast distribution....
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Participate in the Survey - The Impact of AI on Media and the Creative Industry Pascal Wagner April 26, 2024 0 Comments By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show Brie Clayton April 26, 2024 0 Comments SDVI, the leading platform provider for clo...
27/04/2024
Berklee's Music and Health Institute Launches Community Health Musician Certificate
Berklee's Music and Health Institute Launches Community Health Musician Cert...
27/04/2024
Charter Reports Higher Q1 Profits Despite Broadband, Video Losses
Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....
27/04/2024
Environmental Groups Aim To Make Unscripted TV More Sustainable
Two environmentally-focused groups are partnering to engage the unscripted TV world in finding better ways to address climate change. Reality of Change is an ec...
27/04/2024
Sarah Garcia Named Weekend Anchor at Telemundo 40 in Texas
Sarah Garcia has been promoted to weekend anchor at KTLM McAllen, Texas, known as Telemundo 40. Starting April 27, she will anchor Noticias Telemundo 40 weekend...
27/04/2024
CBS Sports Kicks Off FAST Channel for UEFA Champions League on Pluto TV
CBS Sports said it launched a new 24-hour free, ad supported streaming television (FAST) channel devoted to the UEFA Champions League....
27/04/2024
Brian Roberts's Pay Rose To $35 Million at Comcast
Comcast chairman and CEO Brian Roberts received $35.4 million in compensation in 2023, up 11% from the previous year, according to a proxy statement filed by th...
27/04/2024
John Lithgow Goes Back to School in Art Happens Here'
Art Happens Here With John Lithgow, which sees the actor study dance, ceramics, silk-screen printing and vocal jazz with students in Los Angeles, debuts on PBS ...
27/04/2024
FETV Wants Upfront Buyers Seeking Cable Viewers To Join Its Family
Remember Leave It to Beaver? Bewitched? Dragnet? When cable ratings were rising?...
27/04/2024
Catchy Comedy Features Gomer Pyle, USMC' Weekend Marathon
Next up for the weekend binge at Catchy Comedy is Gomer Pyle, U.S.M.C. Every weekend, Catchy Comedy features The Catchy Binge, a marathon of a classic sitcom....
26/04/2024
Sundance Film Festival CDMX 2024 kicks off today at Cinpolis
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
Interview: Lourdes Portillo, Director of Las madres de la Plaza de Mayo, La Ofrenda
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Career insights instead of everyday school life
Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...
26/04/2024
L3Harris Technologies Reports Strong First Quarter 2024 Results, Increases 2024 Profitability Guidance
Orders1 of $5.5 billion; book-to-bill of 1.06x Revenue of $5.2 billion, up 17%,...
26/04/2024
What Makes A Network Resilient?
Five Considerations For Communications Modernization In The 21st Century In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports Launches New Free Streaming Channel
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Roku Streaming Homes Hit 81.6M
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
Sarah Farrell Named General Manager Of Pinewood Toronto Studios
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and Myriad Solutions
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talent' award
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Picture Shop Announces Chris Evans as Head of Unscripted Brie Clayton April 26, 2024 0 Comments Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Participate in a Survey - The Impact of AI on Media and the Creative Industry Pascal Wagner April 26, 2024 0 Comments By participating in this survey,...
26/04/2024
Hi Barbie! Mattel Launching First FAST Channels on Samsung TV Plus
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Marty Moe Named President Of Trusted Media Brands
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard Directs Jim Henson Documentary for Disney Plus
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
Kraken Skate Away From RSN Root Sports for Deals With Tegna, Amazon
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Warner Bros. Discovery Launches Olli First-Party Data Platform
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
The Equalizer' Gets Season 5 on CBS
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW Inks New Deal for Miss USA, Miss Teen USA
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Urging Young Viewers To Vote With Blunt Campaign
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
26/04/2024
Neil Gaiman's Sandman' Universe Expands With Dead Boy Detectives'
Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...
26/04/2024
The Story Collective opens largest film and TV studio in the heart of London
The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages By Matthew Corrigan Publi...
26/04/2024
Richard Perkett joins Amagi as chief product officer
Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries ...
26/04/2024
Teradek Announces Smaller More Robust Built-in Antennas f...
Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...
26/04/2024
Amagi Names Richard Perkett Chief Product Officer
NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....
26/04/2024
NAB Board Election Results Announced
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...
26/04/2024
Mattel to Launch First FAST Channels on Samsung TV Plus
EL SEGUNDO, Calif. & NEW YORK Mattel has announced a deal to launch its first three 24/7 free ad supported streaming (FAST) channels on Samsung TV Plus, Samsung...
26/04/2024
NextGen TV Launches In Portland, Maine
PORTLAND, Maine Viewers here can now receive the NextGen TV signals of five local stations with the launch of ATSC 3.0 service from host station WPFO, which is ...
26/04/2024
Rogers Inks Agreement to Deploy Comcast's Products and Technologies
TORONTO Rogers Communications has signed a 10-year agreement with Comcast to bring the latest Xfinity products and technology to Canadians....