#WeMakeEvents moves towards Survival in the Square posted: 23/10/2020
Over the last five months, the #WeMakeEvents campaign has been tirelessly raising awareness around the current plight facing the live entertainment sector and its urgent need for financial support if it is to survive the Covid-19 crisis. With the introduction of tier systems and the continued local lockdowns, this means that hosting live events has become even more difficult than before. As such, the campaign is continuing to make its voice heard and will continue raising as much awareness as possible, as seen with the Survival in the Square creative activation which will take place later this month.
Over the past few weeks, #WeMakeEvents has organised a range of high profile activations which have made headlines across the globe. Following on from the initial #LightItInRed day back in July, the first Day of Action took place on 11th August which saw some of London's most iconic landmarks lit up in red along with those across the regions to highlight the crisis. Similarly, last month's Global Day of Action saw more than 25 countries across the globe light their buildings in red to show solidarity, as well as other creative activations emphasising how the industry is being impacted on a global scale.
Gary White, Lead Producer of #WeMakeEvents, comments. The latest government support packages, although welcome, are not reaching those who need them the most and will only benefit a small group. Larger, more meaningful action needs to be taken and, until it does, we will still be here campaigning.
The next activation for the campaign is Survival in the Square. Taking place from W/C October 26th, this will be a series of creative activations that will take place each day in Parliament Square, socially distanced and COVID-compliant. The activations consist of a variety of genres from across the Performing Arts spectrum.
Supporting the Survival in the Square Activations will be West End Waiting. The West End Waiting Facebook group was created to bring people in the performing arts and events industry together, says Lee Durnford, founder of the group. The original idea was for us to be able to discuss relevant topics and give each other support. The group has grown to just over 12,000 members and we have a collective of West End musical directors, stage managers and choreographers who meet on a regular basis to place and create peaceful activations to create awareness of the plight of the performing arts.
With Survival in the Square, we truly want to showcase the diversity of performance and just how far the live events industry stretches, Gary explains. We want to display to Parliament the spectrum of skills and talent involved with live events, which cross over into the hospitality sector yet aren't eligible for any of the hospitality funds recently announced by the Government
We need to ensure that the Government realises what we bring to the UK economically and culturally. We will be a good return on investment for the future, and that we will continue to campaign until there is sufficient support for everyone involved in our industry'.
About #WeMakeEvents
Our industry is important and contributes billions of pounds each year to the UK economy. Due to COVID-19 it needs immediate help. We want our future to continue to create millions of memories with the stories to match - it's what we do best.
Without significant and immediate support, the entire live entertainments sector supply chain is at risk of collapse. #WeMakeEvents is a campaign to raise public, government and media awareness in support of the live events sector which employs over circa 1,000,000 highly skilled people in the UK, all of whom have had no work for the past four months, with little likelihood of restarting until Spring 2021.
The campaign is being run by a large and growing industry collective of trade bodies, businesses and freelancers affected by the shutdown, all working together. It spans online and social messaging, video, case studies and legal outdoor events to gain media attention, with specific activities having occurred on 11th August and the Global Action Day on 30th September, our voice is beginning to be heard.
Our aim is to have significant financial support extended for the people and companies in this sector until they can return to work. We call on you to stand as one, unitied in our common cause to save our industry. Join our campaign #WeMakeEvents to get the UK Government to act now for immediate and sustained financial support by visiting #WeMakeEvents.
Most recent headlines
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Back to All News
Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026
Entertainment
22 December 2025
GlobalJapan
Link copied to clipboar...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
21/12/2025
Back to All News
Legoshi and Haru's Story Reaches Its Finale: BEASTARS Fin...
#WeMakeEvents moves towards Survival in the Square posted: 23/10/2020 
