
#WeMakeEvents moves towards Survival in the Square posted: 23/10/2020
Over the last five months, the #WeMakeEvents campaign has been tirelessly raising awareness around the current plight facing the live entertainment sector and its urgent need for financial support if it is to survive the Covid-19 crisis. With the introduction of tier systems and the continued local lockdowns, this means that hosting live events has become even more difficult than before. As such, the campaign is continuing to make its voice heard and will continue raising as much awareness as possible, as seen with the Survival in the Square creative activation which will take place later this month.
Over the past few weeks, #WeMakeEvents has organised a range of high profile activations which have made headlines across the globe. Following on from the initial #LightItInRed day back in July, the first Day of Action took place on 11th August which saw some of London's most iconic landmarks lit up in red along with those across the regions to highlight the crisis. Similarly, last month's Global Day of Action saw more than 25 countries across the globe light their buildings in red to show solidarity, as well as other creative activations emphasising how the industry is being impacted on a global scale.
Gary White, Lead Producer of #WeMakeEvents, comments. The latest government support packages, although welcome, are not reaching those who need them the most and will only benefit a small group. Larger, more meaningful action needs to be taken and, until it does, we will still be here campaigning.
The next activation for the campaign is Survival in the Square. Taking place from W/C October 26th, this will be a series of creative activations that will take place each day in Parliament Square, socially distanced and COVID-compliant. The activations consist of a variety of genres from across the Performing Arts spectrum.
Supporting the Survival in the Square Activations will be West End Waiting. The West End Waiting Facebook group was created to bring people in the performing arts and events industry together, says Lee Durnford, founder of the group. The original idea was for us to be able to discuss relevant topics and give each other support. The group has grown to just over 12,000 members and we have a collective of West End musical directors, stage managers and choreographers who meet on a regular basis to place and create peaceful activations to create awareness of the plight of the performing arts.
With Survival in the Square, we truly want to showcase the diversity of performance and just how far the live events industry stretches, Gary explains. We want to display to Parliament the spectrum of skills and talent involved with live events, which cross over into the hospitality sector yet aren't eligible for any of the hospitality funds recently announced by the Government
We need to ensure that the Government realises what we bring to the UK economically and culturally. We will be a good return on investment for the future, and that we will continue to campaign until there is sufficient support for everyone involved in our industry'.
About #WeMakeEvents
Our industry is important and contributes billions of pounds each year to the UK economy. Due to COVID-19 it needs immediate help. We want our future to continue to create millions of memories with the stories to match - it's what we do best.
Without significant and immediate support, the entire live entertainments sector supply chain is at risk of collapse. #WeMakeEvents is a campaign to raise public, government and media awareness in support of the live events sector which employs over circa 1,000,000 highly skilled people in the UK, all of whom have had no work for the past four months, with little likelihood of restarting until Spring 2021.
The campaign is being run by a large and growing industry collective of trade bodies, businesses and freelancers affected by the shutdown, all working together. It spans online and social messaging, video, case studies and legal outdoor events to gain media attention, with specific activities having occurred on 11th August and the Global Action Day on 30th September, our voice is beginning to be heard.
Our aim is to have significant financial support extended for the people and companies in this sector until they can return to work. We call on you to stand as one, unitied in our common cause to save our industry. Join our campaign #WeMakeEvents to get the UK Government to act now for immediate and sustained financial support by visiting #WeMakeEvents.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
11/08/2026
Weekly immersive broadcasts will feature 8K 3D video, a 180-degree field of view...
11/08/2026
By Briana Brady, Social Media Manager, Production Hub
Sports content is having ...
11/08/2026
She addresses why media organizations need more than asset storage, how sports t...
11/08/2026
Remote commentary has improved significantly on these broadcasts
At a clip of ...
11/08/2026
A pair of LANTIME IMS M2000 PTP Grandmasters deliver resilient timing infrastruc...
11/08/2026
LTN has announced expanded capabilities for its Live Event Master Control offering, providing sports broadcasters, leagues, rights holders, and content owners w...
11/08/2026
WTA Ventures has appointed IMG as its managed production services partner in a multi-year agreement commencing with the 2027 season. The partnership is the late...
11/08/2026
The New York Jets and CBS New York have agreed to a multi-year extension of their partnership, keeping CBS New York as the official broadcast home of the team. ...
11/08/2026
Nielsen Holdings and DoubleVerify have announced a definitive agreement under which Nielsen will acquire DoubleVerify in an all-cash transaction with an enterpr...
11/08/2026
The Audio Engineering Society has announced the results of its 2026 Board of Dir...
11/08/2026
The CSN co-founder details its network and affiliate' model, how creator wi...
11/08/2026
Gravity Media is providing host broadcast operations for the Esports World Cup (EWC) 2026, supporting ESL FACEIT Group (EFG) in delivering the tournament to glo...
11/08/2026
TAG Video Systems has released a memory usage optimization for its MCM software that reduces the cost per channel by up to two-thirds for compressed workflows. ...
11/08/2026
SMT is expanding its technology partnership with the Cincinnati Open this year, adding new LED displays, production capabilities, and fan-facing experiences at ...
11/08/2026
The Pac-12 has announced that home Olympic sports broadcasts throughout the fall season will be available free on the conference's YouTube channel at youtub...
11/08/2026
Spreading a message of faith requires both widespread accessibility and uncompromising visual quality. Real Life Network (RLN), a free, faith-based digital stre...
11/08/2026
Taking the synergy of sports and entertainment a step further, the NFL venue in Nashville will house iterations of two iconic music clubs
The marriage of Taylo...
11/08/2026
Free library captures pro classical string section
There's no shortage of freebies in The Crow Hill Company's line-up, with their Vaults series offe...
11/08/2026
Percussion instrument introduces all-new engine
Emergence Audio have just introduced a instrument that brings together a vast collection of percussive analo...
11/08/2026
Introduces new all-in-one Spatial Panner tool
Boris FX have recently announced the latest major update for their mastering and broadcast-focused DAW softwar...
11/08/2026
Rohde & Schwarz installs millimeter wave security scanners at Airports of Thaila...
11/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/08/2026
farmerswife and Cirkus will return to IBC 2026 to showcase new tools designed to help broadcast, media and post-production teams manage workflows with greater s...
11/08/2026
LiveUs LU900Q intelligent production unit played a central role in the host broadcast operation for the Games in Glasgow (July 23 to August 2, 2026). The host b...
11/08/2026
Jigsaw24 has appointed James Morse as Client Director, Media Sales, as it deepens its focus on sports, live events and integrated production. His appointment co...
11/08/2026
Net Insight today announced that DMC Production Norway has selected its Open Live Media solution to centralize the production of Blinkfestivalen 2026. Combining...
11/08/2026
Modular HEVC and JPEG XS workflows enabled resilient, ultra-low-latency delivery for leading linear and digital media platforms across all 104 matches
Appear A...
11/08/2026
Homecoming Artist Spotlight: Fabiola M ndez The first cuatrista to graduate from Berklee talks about the community that shaped her career ahead of her Homecom...
11/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/08/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced Dalet Solution Suites, a new portfolio of cloud-native solutions ...
11/08/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase how media companies can prep...
11/08/2026
Transforming your audience into advocates with Kelsey Gamble 10 August 2026
Building community, harnessing fandom for marketing and activating the four stages ...
11/08/2026
Whether gamers are looking for high-octane action or a laid-back afternoon, Appl...
11/08/2026
Hosts D ith S and Kathryn Thomas rose to the occasion on Tuesday (August 11)...
11/08/2026
Every new generation of accelerated computing demands more from the infrastructure underneath it - more compute performance, higher rack density and more effici...
11/08/2026
A Day in May airs Wednesday 12 August at 9.35pm RT One and RT Player
A Day in May revisits the people and stories behind Ireland's historic marriage equa...
11/08/2026
As AI shifts from chatbots to autonomous agents, open models are serving market ...
11/08/2026
The open source ecosystem is making it easier for AI enthusiasts and developers to build, customize and run increasingly capable agents locally.
Throughout Au...
10/08/2026
Weekly immersive broadcasts will feature 8K 3D video, a 180-degree field of view...
10/08/2026
Saturation plug-in free until 20 August 2026
fedDSP have announced the launch of Raiju, a new guitar pedal-style saturation plug-in that's capable of de...
10/08/2026
New mix-comparison & feedback tool
Independent Swedish record label I/O Music have recently released a handy new tool that provides artists, engineers, prod...
10/08/2026
Additive soft synth gains free counterpart
Sound Radix have just released a free monophonic additive software synth that's based on the same engine as t...
10/08/2026
Chroma integrates MXO oscilloscopes into ATS 8000 platform, rounding out its hig...