Sony today announced a major upgrade for its 9 mirrorless camera that will be available via a software update.
Sony's revolutionary 9 camera will receive several major enhancements to its award-winning autofocus (AF) performance and image quality, as well as a variety of new features that are designed to improve the overall workflow for professional photographers. In addition, new software updates for the 7R III and 7 III will be available and will add the latest Real-time Eye AF' enhancements and interval recording capabilities.
Software ver.5.0 and ver.6.0 for 9
The new version 5.0 software for 9 adds Sony's newly developed Real-time Tracking' for object tracking. This mode utilises Sony's latest algorithm including Artificial Intelligence-based object recognition and processes colour, subject distance (depth) and pattern (brightness) as spatial information to ensure that all subjects can be captured with extreme accuracy and precision. Furthermore, when photographing or videoing humans or animals[i], face and eye position information are recognised by AI and the subject's eyes are monitored in real-time with extremely high tracking precision. In addition, 'Tracking On' helps initiate Real-time Tracking' at any time by simply pressing the custom-assigned button[ii] and Touch Tracking' which quickly activates through the touch screenii.
Additionally, with this new version 5.0 software, Sony's acclaimed 9 camera will receive advanced Real-time Eye AF', the latest version of Sony's acclaimed Eye AF technology. This exciting new capability employs AI-based object recognition to detect and process eye location data in real time, resulting in improved accuracy, speed and tracking performance of the Eye AF. In all autofocus modes, the camera can automatically detect the eyes of the subject and activate Eye AF with a half press of the shutter button. The camera will seamlessly track the eyes at all times when in AF-C mode. Additionally, with the new software, photographers can select the preferred eye (left or right) of their subject as the focus point.
Other focusing capabilities that will be available with the new software include Touch Pad, Touch Tracking, an extended phase-detection AF aperture range that has been increased from F11 to F16 and Fast Hybrid AF for movie shooting that provides smooth automated focusing or movies.
Image quality will also be enhanced with the new 9 software version 5.0. Specifically, in colour reproduction, as the camera will more accurately account for subtle changes in light for smoother, more natural tonal gradations in elements like the sky. There is also a new AWB algorithm, which produces more consistently balanced images during burst shooting. Other new functions for efficient control and data management include My Dial and Dual Slot media menu improvement, rating and protect functions.
The new software adds compatibility with Sony's new Imaging Edge Mobile'[iii]application, the successor to PlayMemories Mobile '. The new app offers several new capabilities such as the Transfer & Tagging add-on'[iv] mobile application to assist professional workflow - allowing photographers to transfer images from their camera to smartphone simultaneously while continuing to shoot images[v], while also adding support for including IPTC metadata[vi] on transferred images. This is a welcome addition after the recent software version 4.0 update for the 9 that greatly enhanced the camera's capabilities with FTP transfer.
Version 6.0 firmware for the 9 camera will add Eye AF for animal eyes, an extremely exciting development for wildlife photographers. It will also add interval shooting functionality for creating time-lapse moviesvii.
The new system software update version 5.0 is scheduled for launch in March 2019 and version 6.0 is scheduled for Summer 2019.
Software ver.3.0 for 7R III and 7 III
Sony's popular 7R III and 7 III full-frame cameras will both receive enhanced Real-time Eye AF performance with new version 3.0 software. This will be available in AF-C mode with a simple half-press of the shutter button. Real-Time Eye AF for animalsi will also be available.
Additionally, the cameras will receive interval recording functionality that will allow for the very simple creation of time-lapse movies[vii]. The new feature can be set for anywhere between 1 and 60 seconds, with a total number of shots from 1 to 9999. AE tracking sensitivity can also be adjusted to High', Mid' or Low during interval recording, allowing for reduced changes in exposure over the shooting interval.
The new version 3.0 system software update is scheduled for April 2019.
A variety of exclusive stories, videos and exciting new content shot with the newest cameras and other Sony products can be found at https://www.sony.co.uk/alphauniverse. Sony's European photography hub is available in 22 languages and details product news, competitions and an up-to-date list of Sony events in each country.
[i] Accurate focus may not be achieved with certain subjects in certain situations
[ii] Function must be set via the menu beforehand
[iii] A successor application of PlayMemories Mobile. Existing PlayMemories Mobile users can use this by updating PlayMemories Mobile
[iv] Add-on mobile application for Imaging Edge Mobile'. Available countries: US/Canada/UK/France/Germany/Hong Kong/China/Australia/Japan. User registration is required to use this application.
Compatible with ILCE-9with firmware update Ver.5.0 or later, ILCE-7RM3, ILCE-7M3
[v] Compatible with ILCE-9 with software update Ver.5.0 or later
[vi] IPTC metadata for digital image metadata is a standard created by the IPTC (International Press Telecommunications Council)
[vii] The latest version of Imaging Edge Vie
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
04/05/2024
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...
04/05/2024
WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...
04/05/2024
The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Brie Clayton May 3, 2024
0 Comments
Blackmagic Design today announced that Colorist M...
04/05/2024
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions.
...
03/05/2024
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...
03/05/2024
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
03/05/2024
As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...
03/05/2024
NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...
03/05/2024
Only 3 Weeks Left To Enter The Creative Industries Most Award
Brie Clayton May 3, 2024
0 Comments
Creativepool is giving a last call to the creative i...
03/05/2024
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear
Brie Clayton May 3, 2024
0 Comments
By 2032, the esports market is expec...
03/05/2024
WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...
03/05/2024
WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...
03/05/2024
Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...
03/05/2024
CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...
03/05/2024
Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....
03/05/2024
Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...
03/05/2024
Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security
By Matthew Corrigan
Published: May 3, 2024
Enha...
03/05/2024
According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company
By Jenny Priestley
Published: M...
03/05/2024
Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...
03/05/2024
Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...
03/05/2024
Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...
03/05/2024
Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...
03/05/2024
SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...
03/05/2024
By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...
03/05/2024
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...
03/05/2024
Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...
03/05/2024
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
03/05/2024
Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...
03/05/2024
Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...
03/05/2024
Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...
03/05/2024
NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...
03/05/2024
Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...
03/05/2024
Visit LiveU at Stand D30
With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...
03/05/2024
Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...
03/05/2024
Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...
03/05/2024
BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....
03/05/2024
NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....
03/05/2024
A new survey indicates that U.S. businesses and consumers had an overall positive attitude towards their technology spending plans in the first quarter of 2024,...
03/05/2024
Sony and Apollo Global Management have sent an offer letter to Paramount Global's board of directors making an $26 billion all cash offer for Paramount Glob...
03/05/2024
EMG / Gravity Media has appointed Charlie Cubbon chief operating officer (COO) and Jamie Hindhaugh regional CEO for the U.K., U.S., Australia and the Middle Eas...
03/05/2024
Final 2024 Season Games to Air Saturdays on WRAL at 10:30am in May, Championship on June 1
Taping for the final episodes of the 2024 season of WRAL-TV's Br...
03/05/2024
Estrella MediaCo said it is expanding its connected TV portfolio by launching three new channels with Curiosity that will first appear on Samsung TV Plus....
Sony today announced a major upgrade for its 9 mirrorless camera that will be available via a software update.
