Sony Announces 9 Camera Upgrade by Major Software Update

Sony today announced a major upgrade for its 9 mirrorless camera that will be available via a software update.

Sony's revolutionary 9 camera will receive several major enhancements to its award-winning autofocus (AF) performance and image quality, as well as a variety of new features that are designed to improve the overall workflow for professional photographers. In addition, new software updates for the 7R III and 7 III will be available and will add the latest Real-time Eye AF' enhancements and interval recording capabilities.

Software ver.5.0 and ver.6.0 for 9

The new version 5.0 software for 9 adds Sony's newly developed Real-time Tracking' for object tracking. This mode utilises Sony's latest algorithm including Artificial Intelligence-based object recognition and processes colour, subject distance (depth) and pattern (brightness) as spatial information to ensure that all subjects can be captured with extreme accuracy and precision. Furthermore, when photographing or videoing humans or animals[i], face and eye position information are recognised by AI and the subject's eyes are monitored in real-time with extremely high tracking precision. In addition, 'Tracking On' helps initiate Real-time Tracking' at any time by simply pressing the custom-assigned button[ii] and Touch Tracking' which quickly activates through the touch screenii.

Additionally, with this new version 5.0 software, Sony's acclaimed 9 camera will receive advanced Real-time Eye AF', the latest version of Sony's acclaimed Eye AF technology. This exciting new capability employs AI-based object recognition to detect and process eye location data in real time, resulting in improved accuracy, speed and tracking performance of the Eye AF. In all autofocus modes, the camera can automatically detect the eyes of the subject and activate Eye AF with a half press of the shutter button. The camera will seamlessly track the eyes at all times when in AF-C mode. Additionally, with the new software, photographers can select the preferred eye (left or right) of their subject as the focus point.

Other focusing capabilities that will be available with the new software include Touch Pad, Touch Tracking, an extended phase-detection AF aperture range that has been increased from F11 to F16 and Fast Hybrid AF for movie shooting that provides smooth automated focusing or movies.

Image quality will also be enhanced with the new 9 software version 5.0. Specifically, in colour reproduction, as the camera will more accurately account for subtle changes in light for smoother, more natural tonal gradations in elements like the sky. There is also a new AWB algorithm, which produces more consistently balanced images during burst shooting. Other new functions for efficient control and data management include My Dial and Dual Slot media menu improvement, rating and protect functions.

The new software adds compatibility with Sony's new Imaging Edge Mobile'[iii]application, the successor to PlayMemories Mobile '. The new app offers several new capabilities such as the Transfer & Tagging add-on'[iv] mobile application to assist professional workflow - allowing photographers to transfer images from their camera to smartphone simultaneously while continuing to shoot images[v], while also adding support for including IPTC metadata[vi] on transferred images. This is a welcome addition after the recent software version 4.0 update for the 9 that greatly enhanced the camera's capabilities with FTP transfer.

Version 6.0 firmware for the 9 camera will add Eye AF for animal eyes, an extremely exciting development for wildlife photographers. It will also add interval shooting functionality for creating time-lapse moviesvii.

The new system software update version 5.0 is scheduled for launch in March 2019 and version 6.0 is scheduled for Summer 2019.

Software ver.3.0 for 7R III and 7 III

Sony's popular 7R III and 7 III full-frame cameras will both receive enhanced Real-time Eye AF performance with new version 3.0 software. This will be available in AF-C mode with a simple half-press of the shutter button. Real-Time Eye AF for animalsi will also be available.

Additionally, the cameras will receive interval recording functionality that will allow for the very simple creation of time-lapse movies[vii]. The new feature can be set for anywhere between 1 and 60 seconds, with a total number of shots from 1 to 9999. AE tracking sensitivity can also be adjusted to High', Mid' or Low during interval recording, allowing for reduced changes in exposure over the shooting interval.

The new version 3.0 system software update is scheduled for April 2019.

A variety of exclusive stories, videos and exciting new content shot with the newest cameras and other Sony products can be found at https://www.sony.co.uk/alphauniverse. Sony's European photography hub is available in 22 languages and details product news, competitions and an up-to-date list of Sony events in each country.

[i] Accurate focus may not be achieved with certain subjects in certain situations

[ii] Function must be set via the menu beforehand

[iii] A successor application of PlayMemories Mobile. Existing PlayMemories Mobile users can use this by updating PlayMemories Mobile

[iv] Add-on mobile application for Imaging Edge Mobile'. Available countries: US/Canada/UK/France/Germany/Hong Kong/China/Australia/Japan. User registration is required to use this application.

Compatible with ILCE-9with firmware update Ver.5.0 or later, ILCE-7RM3, ILCE-7M3

[v] Compatible with ILCE-9 with software update Ver.5.0 or later

[vi] IPTC metadata for digital image metadata is a standard created by the IPTC (International Press Telecommunications Council)

[vii] The latest version of Imaging Edge Vie

LINK:	https://presscentre.sony.eu/pressreleases/sony-announces-a9-camera-upg...
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