Sharjah Media Centre signs agreement with Live Nation Entertainment

Al Majaz Island Theatre to be managed by world leading entertainment company

Sharjah Media Centre (SMC) has announced the selection of Live Nation Entertainment, the worlds leading live entertainment and eCommerce company, as the venue management for the soon to be completed Al Majaz Island Theatre. The agreement will see Live Nation take on the venue management of the Al Majaz Island Theatre for a period of three years.

Speaking about the appointment of Live Nation, Sheikh Sultan bin Ahmed Al Qasimi, Head of the Sharjah Islamic Culture Capital Executive Committee, said, The Al Majaz Island Theatre is one of the most ambitious and significant projects undertaken in Sharjah to date. The completed theatre will act as the hub for all of Sharjah's numerous cultural activities and will be the focal point for the celebrations of Sharjah's tenure as the 2014 Capital of Islamic Culture. We knew from the off-set that the management of such an important venue would need the highest levels of experience and expertise and we are very pleased to have come to this agreement with Live Nation - a company whose reputation and worldwide acclaim speaks for itself. He went on to emphasise that Live Nation was selected after careful and in depth research was conducted to identify the best possible venue management company.

Tyler Mervyn, Managing Director, Live Nation Middle East, said, We are delighted to be appointed by the Sharjah Media Centre as their partner for the management of the new Amphitheatre. This will be Live Nation's first venue in the Middle East and one we are extremely proud to be associated with. Live Nation Entertainment will bring its global experience in venue, show and ticketing management [ticketmaster.ae] to ensure this special new venue embodies the highest of operational and production values.

The Amphitheatre will serve Sharjah residents as well as visitors to the Emirate and the UAE, embracing some of the best quality cultural performances from the region and around the world. Live Nation looks forward to welcoming everyone to a memorable experience in this unique new venue.

Under the terms of the agreement Live Nation will develop and implement all relevant policies and procedures for operating the Venue, in line with the Live Nation Entertainment groups global standard practices for venue operation. Live Nation will also provide recommendations on all IT systems to be installed in the Venue including financial management, venue event management, customer databases, email, point-of-sale, telephone, stock control, access systems, security and sponsor program software. Live Nation will furthermore develop department training programmes for all venue staff to ensure the highest standards of operation. These training programmes will be supported by Live Nations International Venue Team specialists from other areas of the Live Nation Entertainment groups business. In addition, Ticketmaster Middle East FZ-LLC, the locally registered arm of Ticketmaster

Entertainment - a subsidiary of Live Nation Entertainment, will be the exclusive provider of ticketing services for the Venue. This will include providing a Venue-branded webpage for purchasing tickets, as well as a box office manager and technical manager for show days. Live Nation will also develop and provide a 3-year show/event strategy for the Venue to support show booking and ensure strategic alignment, in addition to providing support for the opening shows at the Venue,

The Al Majaz Island project is the first of 24 heritage, tourism, cultural, and architectural projects to be carried out in Sharjah in 2014. Valued at an estimated Dh140 million, the project will house the huge Roman-style amphitheatre, covering 7,238 square metres that can accommodate up to 4,500 people. The amphitheatre will host international cultural and art events. There will also be conference rooms, galleries, shops and green areas. With construction under way, the amphitheatre is set to open in the first week of March. In addition, the Al Majaz Island project will include a Dh13 million bridge between the island and Khalid Lagoon Street.

Live Nation Entertainment is the worlds leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the worlds top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the worlds top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms.

LINK:	http://www.sharjahmedia.ae/index.php?option=com_content&view=article&i...
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