ABC delivers verification to Vibrant Media Ltd

Today, Vibrant Media Ltd. has been issued the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles kitemark following verification of its brand safety policies and practices by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display market, ultimately giving brands greater reassurance that their advertising is more likely to reach the right audience and is not associated with content that could jeopardise brand reputation.

Kim Gibbard, Director of EU Ad Operations at Vibrant Media comments: Receipt of the DTSG kitemark gives extra validation to Vibrant Medias position as a leader in brand safe advertising.

Brand safety is at the core of Vibrant Media, so its extremely important for our ad operations team to keep having specific and ongoing conversations with marketers, publishers and industry bodies to optimise brand safety. Such conversations and our innovation have been integral to the seven years weve spent constantly optimizing our SafeServe content verification technology to offer marketers a brand safety system that goes beyond website blacklisting.

The fact that ABC has verified Vibrant Media's brand safety policies is of great value to us and we will continue to place importance on the industry issue of misplacement of ads so that we demonstrate not just good practice, but the best practice.

Jerry Wright, ABC Chief Executive, said: We are delighted to have verified Vibrant Media brand safety policies and practices. ABC's verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.

As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC UK's Verification Service please go to: www.abc.org.uk/dtsg.

LINK:	http://www.abc.org.uk/-News-And-Views-/News/ABC-delivers-verification-...
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