Sony Digital Rapids Pixel Power calrec Sony

Is the pay-TV industry ready for digital transformation?

28/11/2019

Digital transformation is critical to future-proofing the pay-TV industry.

And according to the latest findings from the Pay-TV Innovation Forum, the industry acknowledges its need to transform. It's the only way operators will be able to deliver the full range of digital products and services that viewers demand.

But what's on the agenda for operators right now? What sort of challenges and opportunities do they see ahead of them? We spoke with several executives from across the global industry to get their views on the roles that technology, content and commercial opportunities play in transforming the industry.

Kjetil Rohde Jakobsen, Global Director Products and Partners, iflix believes that data is now the key to all facets of any pay-TV business. We have billions of data points coming into our data centre - data served by telcos, data served from non-telcos, data served from our own infrastructure, billing success rates, average wallet size, all down to product level.

We process this every day and it is the foundation of every meeting that we have in the company. It's also crucial for our advertisers too - you can't sell ads without providing reconcilable data.

Alptug Copuroglu, Managing Director of BluTV International & Global Partnerships, BluTV agrees: Rather than just having data analytics for the sake of having data analytics, our focus is on working out the business impact that analytics can deliver, whether that be helping to reduce churn - by highlighting when we should be approaching a customer with a new offer - or personalising the content offering.

Others are simply looking for new ways streamline content discovery. Mario de Oliveira Madeira, CTO at Nuevo Siglo in Colombia, says, We have a library of 10 thousand titles - it is impossible for customers to look through all this without the right tools. So, two years ago, we acquired software to start offering our viewers content recommendations based on their previous content choices.

The recommendation engine has been highly successful , he continues. The majority of content that viewers watch is now recommended by our platform. We are also constantly improving the metadata we feed into the platform, to improve the quality of its suggestions.

Overall, company culture is the biggest factor holding back our digital transformation. We need to work to make the company more comfortable with constant fast-paced change - and excited about the opportunities that brings.

Archana Anand, Chief Business Officer, Zee5Global, meanwhile is considering the workforce challenges that digital transformation entails.

It was very clear early on that to run a digital business we needed a new, digitally savvy workforce, who use digital services daily and can provide their expert opinions about user experience and UI , she says.

We also had to change our approach to marketing. Anybody who runs a digital business knows how important performance marketing is, so we also needed to hire performance marketing experts.

She continues, We learned it the hard way from our previous attempt to develop an OTT service that the pace of change in digital businesses is much faster than in other media. When we launched Zee5, we moved our team out of our existing office into WeWork offices.

Anand concludes, Weve hired a young, digitally savvy team and adopted a very flat organisation structure - for example, the decision-makers sit with the rest of the team and are constantly in touch with what is happening on the ground.

Naturally, there are other hurdles to consider as part of a digital transformation journey. For example, over half of executives interviewed as part of 2019's European Pay-TV Innovation Forum believe that costly legacy platforms represent a major operational challenge.

More broadly, deciding when, where and how to change also remains a key challenge, as does identifying suitable partners to provide support and expertise.

But challenges aside, there are significant opportunities in store for the pay-TV industry - if they're bold enough to make the leap.

To find out more about the Pay-TV Innovation Forum, and how NAGRA can support your digital transformation strategies, click here.
LINK: https://dtv.nagra.com/pay-tv-industry-ready-digital-transformation...
See more stories from nagra

Most recent headlines

03/06/2020

Kinly buys AVMI

L-R: Ed Cook, CEO of AVMI and Robbert Bakker, CEO of Kinly Kinly has announced the acquisition of AVMI, an AV-integrator and managed services provider, headqu...

03/06/2020

Researchers develop self-healing material for...

The NUS research team and the HELIOS material: Assistant Professor Benjamin Tee (centre). Mr Wang Guanxiang (left), and Dr Tan Yu Jun (right) A research team f...

03/06/2020

Euro Media Group strengthens management structure in the UK

Euro Media Group strengthens management structure in the UK posted: 02/06/2020 Euro Media Group, one of Europe's leading provider of broadcast facilit...

03/06/2020

Quarantine Cook-along with AEG

Quarantine Cook-along with AEG posted: 02/06/2020 Aiming to help inspire the increasing number of people in lockdown turning to cooking and baking, AEG coll...

03/06/2020

PBS to Address Race and Racism in America Through Broadcast and Streaming Content

RACE MATTERS: AMERICA IN CRISIS: A PBS NEWSHOUR SPECIAL Premieres Friday, June 5...

03/06/2020

SOS launches 3 Podcast channels

SOS recently launched three different Podcast channels that feature regular shows hosted by our editorial staff and a team of expert freelancers. The Recording...

03/06/2020

Screen Australia announces $2.1 million of production funding for 14 documentaries

03 06 2020 - Media release Screen Australia announces $2.1 million of production...

03/06/2020

New S710 Streaming Machine Vision Camera

Vision Research, leading manufacturer of Phantom High-Speed cameras, introduces the newest addition to its family of High-Speed Machine Vision Cameras, the Phan...

03/06/2020

FUEL TV relies on VSN's solutions to cement its international expansion

VSN has been in charge of implementing several of its systems for the Portuguese channel, which besides needing an archive solution to manage years of content, ...

03/06/2020

Spotify Stands With the Black Community in the Fight Against Racism and Injustice

June 2 is Black Out Tuesday, a day of collective disconnect from work meant to h...

03/06/2020

AFP contributor Nabil Hasan al-Quaety killed in Yemen

The 34-year-old videojournalist and photographer, who also worked for other major news organisations, was shot in his car by as-yet-unknown assailants shortly a...

03/06/2020

Telemetrics Adds New AI and Facial Tracking Improvements to Innovative Automatic Shot Correction Technology

Productions Benefit From Error-Free Workflows Done Cost-Effectively, Consistentl...

02/06/2020

AstroDJMC

Astro DJ MC Date Released:28 May 2020 Share Tweet 28 2 Astro Radio MY MELODY GOXUAN DJ MC 2...

02/06/2020

A Statement from the AES

Posted: Monday, June 1, 2020 --...

02/06/2020

Fujifilm's Operation Workstation During the Pandemic with SYNAPSE Home Reporting

Fujifilm's Operation Workstation During the Pandemic with SYNAPSE Home Re...

02/06/2020

Telefnica Deutschland selects Ericsson 5G core for network of the future

As part of the agreement, Telef nica Deutschland, which operates under the O2 brand in Germany, will implement a completely independent 5G core network with ful...

02/06/2020

Ericsson commences the three-year term of the monitorship

As previously communicated, Ericsson (NASDAQ: ERIC) has entered into a three-year Deferred Prosecution Agreement (DPA) with the U.S. Department of Justice. As p...

02/06/2020

Bell Canada selects Ericsson as a 5G partner

Ericsson Radio System products and solutions will be rolled out as Bell Canada expands its 5G coverage including an expected boost following the auction 3.5 G...

02/06/2020

Bodyguard entertains new audiences during lockdown

Bodyguard entertains new audiences during lockdown Second Window rights to BBC One's Most-Watched Drama Since Records Began Snapped Up by Worldwide Buyers ...

02/06/2020

Stephanie Lynch-Habib Makes Capacity Magazine's Power 100

GSMA CMO Hailed as a driving force for the entire telecommunications industry' London: GSMA Chief Marketing Officer, Stephanie Lynch-Habib, has been named...

02/06/2020

Long-Time LPTV Champion Mike Gravino Dies

Mike Gravino, managing director of the Next Gen TV Coalition, died May 30, succumbing to pancreatic cancer after entering hospice care. Gravino, a champion of ...

02/06/2020

Comcast, Charter, ViacomCBS Partner on Blockgraph

NEW YORK-The trio of Comcast, Charter Communications and ViacomCBS have announced that they will share equal ownership of Blockgraph, a software platform design...

02/06/2020

FCC Speeds Up C-Band Clearing for 5G

WASHINGTON-FCC Chairman Ajit Pai has announced that the opening of C-band spectrum for 5G services will go ahead on an accelerated timeline, having received com...

02/06/2020

PSSI Utilizes C-Band to Transmit The Match II'

VAN NUYS, Calif.-Helping to bring one of the first major live sporting events back to TV, PSSI Global Services used C-band transmission vehicles to provide prim...

02/06/2020

SMPTE Updates IMF Standards Documents

WHITE PLAINS, N.Y.-The Society of Motion Picture and Television Engineers have released several revisions of the Interoperable Master Format (IMF) standards doc...

02/06/2020

Producing From Home - Graphics Edition: Technologies Being Deployed for At-Home Production Today

Producing From Home - Graphics Edition: Technologies Being Deployed for At-Home ...

02/06/2020

LiveU Goes All-In on 5G With New LU800 Field Production Unit

LiveU Goes All-In on 5G With New LU800 Field Production Unit Solution was built with 5G and sports-content producers at its core By Brandon Costa, Director of ...

02/06/2020

EBU Lessons from Lockdown: Exploring Sport Broadcasting

EBU Lessons from Lockdown: Exploring Sport Broadcasting...

02/06/2020

The EU's Digital Services Act: how the EBU will fly the flag for Public Service Media

The EU's Digital Services Act: how the EBU will fly the flag for Public Serv...

02/06/2020

Ross Launches softGearTM - The Latest Software-Defined Platform for Audio, Video and Metadata Processing

Ottawa, Canada, June 2nd 2020 - As part of the Ross Live | 2020 program, Ross is...

02/06/2020

AJA HELO Helps Transport Audiences to Salesforce's Virtual World Tour Sydney

AJA HELO Helps Transport Audiences to Salesforce's Virtual World Tour Sydney posted: 02/06/2020 Innovation, education and community drive Salesforce'...

02/06/2020

Novatech recognised nationally at the Meetings & Events Australia Awards

Novatech recognised nationally at the Meetings & Events Australia Awards posted: 02/06/2020 Big Bash NYE Novatech Creative Event Technology were honoured...

02/06/2020

Stay-at-home deals: updated Tuesday 2nd June

Software to keep you sane during self-isolation Staying sane during social isolation isn't easy, but a number of software companies have stepped up to t...

02/06/2020

A1now selects Vionlabs and rsquo; AI-powered solution for personalized viewing recommendations

Vionlabs, the industry leading provider of AI-powered content analysis, today an...

02/06/2020

Grass Valley Launches the GVX Customer Council

Grass Valley underlines its leadership in driving innovation through collaboration with the launch of GVX, a council of customers selected from the media indust...

02/06/2020

Custom Consoles Module-R Desks and MediaWalls Chosen for Fidelity International

Custom Consoles announces the completion of two studio control desks and MediaWall monitor displays for a new UHD production facility at the London headquarters...

02/06/2020

AVer Europe CAM340+ Helps Small Business in Lockdown

AVer Europe, a leading manufacturer of video conferencing solutions, is enabling small businesses to survive and thrive during lockdown. Surrey-based personal t...

02/06/2020

PSSI leverages C-band spectrum to engineer challenging transmission of The Match II

With rainy weather all day and no fiber availability on-site, The Match II cha...

02/06/2020

Quarantine Cook-along with AEG

Aiming to help inspire the increasing number of people in lockdown turning to cooking and baking, AEG collaborated with video production company Monarki Stockho...

02/06/2020

Krishnendu Majumdar appointed BAFTA Chair

Succeeds Pippa Harris in the role By Jenny Priestley Published: June 2, 2020 Succeeds Pippa Harris in the role target=_blank title=Share on LinkedIn clas...

02/06/2020

TiVo, Xperi form new media tech company

Follows merger of the two companies By Jenny Priestley Published: June 2, 2020 Follows merger of the two companies target=_blank title=Share on LinkedIn ...

02/06/2020

TF1 kicks off new football channel

New channel expected to launch in August By Jenny Priestley Published: June 2, 2020 New channel expected to launch in August target=_blank title=Share on...

02/06/2020

Peter Simpson appointed Freesat CTO

Peter Simpson tasked with overseeing companys products, engineering and operations teams By Jenny Priestley Published: June 2, 2020 Peter Simpson tasked wi...

02/06/2020

Philips PDS appoints former Barco product...

Philips Professional Display Solutions has announced the appointment of Sian Rees as its new global product manager - software. With a career spanning nearly ...

02/06/2020

AVIXA releases Rack Design for Audiovisual...

AVIXA has announced the release of its standard, Rack Design for Audiovisual (AV) Systems (F502.02:2020), which outlines the requirements for AV rack planning, ...

02/06/2020

One in 10 think touchscreens are hygienic

Research by natural user interface company, Ultraleap, in late April and early May, has found major concerns about touching public screens at self-service, supe...

02/06/2020

Sahara appoints Mark Starkey as CEO

Sahara Presentations Group, has announced that the Board of Directors has appointed Mark Starkey as CEO. The appointment of Starkey follows another year of fina...