
Digital transformation is critical to future-proofing the pay-TV industry.
And according to the latest findings from the Pay-TV Innovation Forum, the industry acknowledges its need to transform. It's the only way operators will be able to deliver the full range of digital products and services that viewers demand.
But what's on the agenda for operators right now? What sort of challenges and opportunities do they see ahead of them? We spoke with several executives from across the global industry to get their views on the roles that technology, content and commercial opportunities play in transforming the industry.
Kjetil Rohde Jakobsen, Global Director Products and Partners, iflix believes that data is now the key to all facets of any pay-TV business. We have billions of data points coming into our data centre - data served by telcos, data served from non-telcos, data served from our own infrastructure, billing success rates, average wallet size, all down to product level.
We process this every day and it is the foundation of every meeting that we have in the company. It's also crucial for our advertisers too - you can't sell ads without providing reconcilable data.
Alptug Copuroglu, Managing Director of BluTV International & Global Partnerships, BluTV agrees: Rather than just having data analytics for the sake of having data analytics, our focus is on working out the business impact that analytics can deliver, whether that be helping to reduce churn - by highlighting when we should be approaching a customer with a new offer - or personalising the content offering.
Others are simply looking for new ways streamline content discovery. Mario de Oliveira Madeira, CTO at Nuevo Siglo in Colombia, says, We have a library of 10 thousand titles - it is impossible for customers to look through all this without the right tools. So, two years ago, we acquired software to start offering our viewers content recommendations based on their previous content choices.
The recommendation engine has been highly successful , he continues. The majority of content that viewers watch is now recommended by our platform. We are also constantly improving the metadata we feed into the platform, to improve the quality of its suggestions.
Overall, company culture is the biggest factor holding back our digital transformation. We need to work to make the company more comfortable with constant fast-paced change - and excited about the opportunities that brings.
Archana Anand, Chief Business Officer, Zee5Global, meanwhile is considering the workforce challenges that digital transformation entails.
It was very clear early on that to run a digital business we needed a new, digitally savvy workforce, who use digital services daily and can provide their expert opinions about user experience and UI , she says.
We also had to change our approach to marketing. Anybody who runs a digital business knows how important performance marketing is, so we also needed to hire performance marketing experts.
She continues, We learned it the hard way from our previous attempt to develop an OTT service that the pace of change in digital businesses is much faster than in other media. When we launched Zee5, we moved our team out of our existing office into WeWork offices.
Anand concludes, Weve hired a young, digitally savvy team and adopted a very flat organisation structure - for example, the decision-makers sit with the rest of the team and are constantly in touch with what is happening on the ground.
Naturally, there are other hurdles to consider as part of a digital transformation journey. For example, over half of executives interviewed as part of 2019's European Pay-TV Innovation Forum believe that costly legacy platforms represent a major operational challenge.
More broadly, deciding when, where and how to change also remains a key challenge, as does identifying suitable partners to provide support and expertise.
But challenges aside, there are significant opportunities in store for the pay-TV industry - if they're bold enough to make the leap.
To find out more about the Pay-TV Innovation Forum, and how NAGRA can support your digital transformation strategies, click here.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Project Marks First Major Broadcast Deployment of Latest Addition to SNP Lineup
Imagine Communications today announced that France T l visions is the first br...
05/05/2026
Shotoku Broadcast Systems Wins 2026 NAB Show Product of the Year Award
Shotoku Broadcast Systems announced today that its Swoop range of robotic cranes has be...
05/05/2026
DigitalGlue's creative.space Intelligence Wins Future's Best of Show Award, Presented by TV Tech
creative.space Intelligence (CSI), part of the creativ...
05/05/2026
Zixi, a leader in live video delivery and workflow orchestration, will showcase next-generation broadcast workflows at the Media Production and Technology Show ...
05/05/2026
Stingr marks its launch with a new approach to second-screen interactivity
Brie Clayton May 5, 2026
0 Comments
Huge leap forward in revenues and engag...
05/05/2026
Shotoku Broadcast Systems Wins 2026 NAB Show Product of the Year Award
Brie Clayton May 5, 2026
0 Comments
Shotoku Broadcast Systems announced today tha...
05/05/2026
Following a successful NAB Show in Las Vegas, DHD will promote examples from its wide range of broadcast-quality audio production equipment at the May 13th-14th...
05/05/2026
LucidLink today announced its programme for MPTS 2026, where it will exhibit at Stand M59 at Olympia London, 13 to 14 May. The company will showcase its latest ...
05/05/2026
Limecraft today announces the release of Limecraft 2026.3, the third platform update in its 2026 release cycle. Limecraft is an AI-powered production platform t...
05/05/2026
Huge leap forward in revenues and engagement...
05/05/2026
Broadcast Solutions, a leading system integrator and provider of innovative solutions for the broadcast media industry, has taken another significant step in st...
05/05/2026
Operative today announced the appointment of Dang Ly as Chief Product Officer, signaling the company's accelerating commitment to delivering the next genera...
05/05/2026
The Media Talent Manifesto (MTM) today announces the return of the World Skills Caf at IBC2026, positioning the event as a critical industry forum to confront ...
05/05/2026
ARRI unveils Omnibar: compact, modular, battery-powered IP65 LED bars with preci...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Digital Domain Welcomes Award-Nominated VFX Supervisor Jelmer Boskma
Brie Clayton May 4, 2026
0 Comments
Digital Domain, a global leader in visual eff...
04/05/2026
just:play pro 2026 and just:live pro 2026 are available to download!
More Details:At NAB 2026, ToolsOnAir showcased just:play pro 2026 and just:live pro 2026, ...
04/05/2026
just:in mac pro 2026 - The Next Level of Professional Recording on macOS
More Details:The headline innovation in just:in mac pro 2026 is the new Auto format si...
04/05/2026
Hardware is still an emphasis - Supershooter 11 is new, and REMI-based 65 is in ...
04/05/2026
Head of International Business Development Min Joo Kim explores the league's...
04/05/2026
Audio-Technica has announced that its ATND1061 ceiling array microphone and ATUC...
04/05/2026
Triple B Media has launched Bowling TV, a free ad-supported television (FAST) channel dedicated to bowling. The channel is available on Prime Video, LG Channels...
04/05/2026
PlayMetrics, a provider of operations management software for youth sports organizations, has announced the completion of its acquisition of substantially all t...
04/05/2026
IHSE GmbH has announced that Dr. Thomas Niessen has joined as CEO and Managing Director, effective May 1, 2026. He joins Frank Breitenfelder, who has served as ...
04/05/2026
PMY Group deployed its AI-powered crowd intelligence platform, Optic, at the For...
04/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
04/05/2026
Last week, guests gathered in New York City for On Air, In Style: An Evening with Spotify-a night of conversation, culture, and connection celebrating the inter...
04/05/2026
New music & post-production features added
Avid's latest DAW update delivers an array of helpful features aimed at both music and post-production users,...
04/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/05/2026
Student Spotlight: Joshua Griffin The New Orleans native, who was named the 2026 student commencement speaker for Boston Conservatory at Berklee, talks about ...
04/05/2026
It's Andrew! stomps onto screens this June 4 May 2026
The ABC and Screen Australia are delighted to announce that brand new preschool series, It's Andr...
03/05/2026
Polysynth now features Mutable Instruments' macro oscillators
Melbourne Instruments have just released a free firmware update that brings the engine beh...
03/05/2026
Introducing the new Mistika Workflows Suite: transformative and cost-effective f...
03/05/2026
Introducing the new Mistake Workflows Suite: transformative and cost-effective f...
03/05/2026
Back to All News
Filming begins on the third and final season of Breathless
Entertainment
03 May 2026
GlobalSpain
Link copied to clipboard
Discover the vi...
02/05/2026
(L-R) Dustin Hoffman and Leo Woodall appear in Tuner by Daniel Roher, an official selection of the 2026 Sundance Film Festival. (Photo courtesy of Sundance In...
02/05/2026
Versatile re-amping tool announced
Warm Audio are best known for their recreations of sought-after vintage studio gear, but their latest release brings a ne...
02/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...