PBS Anywhere is an animated brand campaign created in collaboration with design and production studio thenewBlank. As presented in the campaign, PBS takes viewers to worlds beyond our own. Once, that world was accessible only through the television box but today PBS captivates and entertains wherever people go: on demand through mobile devices, tablets, and online. Audiences, it suggests, can break out of the box with PBS. The campaign was recently nominated for a PromaxBDA in multiple categories.
View it here: https://vimeo.com/126645831
It's rare to find a company that you instantly connect with, that you feel gets your brand and your needs from the very first conversation. Thats how it felt when we started working with thenewBlank, comments John Ruppenthal, Senior Director, Creative Services, PBS. When their first presentation came in, my entire team was blown away. Not only did we see one great concept - which was all we needed - there were six, any one of which could have worked. Ive been in the business for over 20 years, and thats never happened to me. Not once. Im lucky if I like one idea, or half of an idea, and we begin the back & forth process of working to turn that half-baked idea into a fully formed concept. With thenewBlank, we literally were presented with seven viable options, each of which were unique, distinct, on brand and on brief. Weve been happy ever since.
PBS Anywhere originated as a mythical napkin sketch where a simple line is the proverbial connector. From there, thenewBlank's Executive Creative Directors Bobby Hougham and Servrin Daniels collaborated with John Ruppenthal and his team at PBS to define an original visual means to communicate the message - not only via the Boxes spot but one that could be expanded to any desired application. A blend of 3D animated cardboard paper dolls and origami, Boxes begins as a simple line drawing that folds and unfolds to take viewers through time and different environments where PBS is always in reach and viewers in control of what they explore. Go behind the scenes here: https://vimeo.com/126648108
A live action spot, Slices of Life also produced by thenewBlank, reinforces the message and showcase the wealth of programming and its wide reach.
We are all big fans and regular PBS viewers, notes ECD Bobby Hougham, It is an incredible opportunity when you can work on something that is deeply connected to your life. We are honored to have helped bring this campaign to life.
About thenewBlank:
thenewBlank specializes in conceptual design, transforming visual stories from initial ideas to beautifully finished pictures for everything from television commercials and feature film title sequences to interactive projects, large scale environmental displays, and emerging interactive medias. A deep dedication to a culture of collaboration, both within the studio and with clients, has produced engaging projects for such high-profile brands as Verizon, ABC, E!, Microsoft and Alaska Airlines among others. To find out more about thenewBlank please visit http://www.thenewBlank.com.
About PBS:
PBS' mission is to create content that educates, informs and inspires. To do this, PBS offers programming that expands the minds of children, documentaries that open up new worlds, non-commercialized news programs that keep citizens informed on world events and cultures and programs that expose America to the worlds of music, theater, dance and art. PBS reaches nearly 109 million people through television and over 28 million people online each month. PBS is a private, nonprofit corporation, founded in 1969, whose members are America's public TV stations -- noncommercial, educational licensees that operate more than 350 PBS member stations and serve all 50 states, Puerto Rico, U.S. Virgin Islands, Guam and American Samoa.
Client: PBS
Senior Creative Director: John Ruppenthal
Director, Production: Carol Paik
Creative Director: Derrick Chamlee
Associate Creative Director: David Wilder
Managing Director: James Dreesen
Agency, Design & Production: thenewBlank
Executive Creative Director: Bobby Hougham, Sevrin Daniels
Executive Producer: Kelly Green
Director: Bobby Hougham
Creative Director: Eric Edwards
Design: Arisu Kashiwagi, Bobby Hougham
3D: Yinzi Xiong, Lena Lee, Eric Edwards, Matt Guzzardo
Compositing: Yinzi Xiong, Lena Lee, Eric Edwards, Tim Turner, Bobby Hougham
Score: Phil Peterson
Sound Design: John Buroker
Voice: Glen Rockowitz
###
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
PBS Anywhere is an animated brand campaign created in collaboration with design and production studio thenewBlank. As presented in the campaign, PBS takes viewers to worlds beyond our own. Once, that world was accessible only through the television box but today PBS captivates and entertains wherever people go: on demand through mobile devices, tablets, and online. Audiences, it suggests, can break out of the box with PBS. The campaign was recently nominated for a PromaxBDA in multiple categories.
