Building anticipation ahead of a new album release is one of the most important ways for artists to ensure its success. But in today's music landscape, gaining prerelease momentum across multiple platforms that are often disconnected from where streaming actually happens is exhausting and inefficient. That's where we come in. Spotify for Artists arms you with powerful tools to unleash your release's full potential, reach a global audience, and deepen connections with fans before your music is released.
After having tested Countdown Pages with a select group of artists over the last year, we're excited to announce that starting today, we're expanding this feature to all eligible artists.
Countdown Pages is the ultimate prerelease destination where fans can presave an artist's upcoming album, preview the track list, watch Clips, purchase merch, and see the timer count down to the release moment-all on Spotify. All artists with at least 5,000 active listeners in the 28 last days will now be able to create their own Countdown Pages to build hype for an upcoming album and ultimately drive streams once the album is released.
Listeners can find Countdown Pages across the Spotify app, including in the artist profile, Now Playing view, Search, and Home. Plus, once an artist's new album drops, Spotify sends a push notification to all presavers and adds it straight to their libraries.
The lead-up to an album's release is arguably the most important time during a project's life cycle. With this in mind, we took a step back as a company to come up with ways that we can help artists build momentum with fans during this period and elevate the album as an artistic statement, said Sam Duboff, Global Head of Spotify for Artists, Marketing & Policy at Spotify. The prerelease moment can often be disjointed across many different platforms; through the powerful tools offered in Spotify for Artists and our upcoming expansion of Countdown Pages to hundreds of thousands of artists, Spotify is focused on becoming the best home for artists and labels to release and promote their new music.
Artists like Taylor Swift, Anitta, KAYTRANADA, Billie Eilish, Peso Pluma, Dua Lipa, Khruangbin, Charli xcx, Maggie Rogers, Whethan, Clairo, John Summit, and hundreds of others have already used Countdown Pages-in fact, earlier this year, Taylor Swift's THE TORTURED POETS DEPARTMENT became the most presaved album Countdown Page in Spotify history! We've seen impactful results for artists and their teams that include multiple benefits . . .
Fans are presaving albums More than 80% of Spotify presaves happen the week an album is announced and during the week leading up to its release. This is also when we typically see strong social promotion from artists' sharing their Countdown Pages with fans directly. For example, pop superstar Meghan Trainor uploaded a snippet of the To the Moon music video to her Countdown Page before sharing on social media, which helped drive additional presaves.
Adding Clips to my Countdown Page has been a game changer, Meghan said. It gave me the chance to promote my single To the Moon' and provided fans a look into the creative world of my album Timeless ahead of its release. It's like a hub for my album to make everything so much more convenient!
Presaving leads to increased streams On average, nearly 70% of users who presave an album stream it in the week following its release. And with the ability to reveal additional details about their upcoming albums, artists like country star Conner Smith have used Countdown Pages to keep fans engaged as release day nears.
One thing I love about the Countdown Page on Spotify is being able to tease your track list, Conner said. Fans see what they're going to get with the record. The Countdown Page just kind of puts it all in one place and makes it simple for fans to kind of see and understand.
Clips help drive engagement In a study of more than 500 artists with Countdown Pages, artists who uploaded Clips to their Countdown Pages averaged twice as many presaves as artists who didn't.
We used Clips to share studio footage of us recording the album and the album trailer video, which helped drive presaves on the Countdown Page and excitement for the record, alt rock band Wallows said.
With the expansion of Countdown Pages, Spotify continues to invest in new tools designed to amplify the release moment and give each release its best chance at breaking through while helping artists build their fan bases on Spotify.
For artists who want to use features like Countdown Pages, Clips, Canvas, Campaign Kit, and more to promote their new music, Spotify for Artists' recently launched New Release Guide offers a comprehensive resource that will guide them on their journeys.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI
Brie Clayton June 3, 2026
0 Comments
RTX Spark - a 1-Petaflop Superchip, the Full...
04/06/2026
Inside the Peaky Blinders: The Immortal Man Grade
Brie Clayton June 3, 2026
0 Comments
Simone Grattarola discusses shaping the look in DaVinci Resolve...
04/06/2026
Cine Gear Expo Announces 2026 Awards of Excellence Recipients
Brie Clayton June 3, 2026
0 Comments
Ed Lachman ASC, Caleb Deschanel ASC, and M. David M...
04/06/2026
St. Vincents Live with Orchestra Tour to Feature Berklee Alum Ruby Plume Berklee alumni St. Vincent and Ruby Plume will appear on the same bill across seven d...
04/06/2026
Back to All News
All the Truth in My Lies Coming to Netflix on August 28
Entertainment
04 June 2026
GlobalSpain
Link copied to clipboard
Download the imag...
04/06/2026
Back to All News
Larry Tanz, VP of Content, EMEA, Delivers a Keynote Speech at ...
04/06/2026
Back to All News
Turn Your Living Room into a Stadium With the New FIFA World ...
04/06/2026
Keeping conversations real on LinkedIn Published on Jun 4, 2026 Categories: Product News
LinkedIn Corporate Communications
Share
LinkedIn
Facebook ...
04/06/2026
BackStory follows four Irish young people as they travel back to their parents' homelands
Modern Irish identity is enriched by cultures and influences from...
04/06/2026
June's forecast with GeForce NOW: 100% chance of gaming.
GeForce NOW is lining up new adventures for the month, from big-name blockbusters to quirky indies...
03/06/2026
SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...
03/06/2026
The College Football Playoff, ESPN, and TNT Sports have announced kick times and...
03/06/2026
RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations.
P...
03/06/2026
Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...
03/06/2026
Liverpool FC and Wasabi Technologies have announced a multi-year extension of their partnership, with Wasabi continuing as the club's official cloud storage...
03/06/2026
Grass Valley has announced that Australian News Channel (ANC), operator of Sky News Australia, has deployed Grass Valley AMPP as part of the relocation of its n...
03/06/2026
The Riedel Group has announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 201...
03/06/2026
Clear-Com has announced the deployment of its intercom solutions at Itaka Arena ...
03/06/2026
Scott Coker has announced six senior executive appointments for his new global MMA promotion, which launched earlier this year with $60 million in financing. Ad...
03/06/2026
Telemundo, the exclusive Spanish-language home of the FIFA World Cup 2026, has announced its digital and social media programming for the tournament, running Ju...
03/06/2026
The Bundesliga has announced the launch of Captain, an AI assistant built into t...
03/06/2026
Anthony James Partners (AJP) is serving as technology consultant for a moderniza...
03/06/2026
Audio-Technica has announced the recipients of its annual sales rep firm awards for the 2025-26 fiscal year. The awards were presented by Jim Schanz, Executive ...
03/06/2026
iodyne will exhibit at Cine Gear Expo 2026 alongside RED Digital Cinema and Adob...
03/06/2026
The broadcaster will deploy 39 cameras for game coverage, six cameras for studio...
03/06/2026
The 2026 FIFA World Cup is providing a great opportunity for not only Fox Sports...
03/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p compatible PTZ Auto Framing camera that uses Sony's proprietary AI to automatically recognize and tra...
03/06/2026
Game Creek Video's Flagship A, B, C, and D unit will wind up its first year ...
03/06/2026
According to Caretta Research, the sports-rights market may be hitting the brake...
03/06/2026
Retrieval still courtesy of Tribeca.
By Jessica Herndon
This year, the Tribeca...
03/06/2026
Step sequencer-style panning tool revealed
Alongside their flagship self-titled sound-design platform, Sound Particles offer an array of creative effects an...
03/06/2026
Now features full H90 algorithm library
Eventide have announced the upcoming launch of the H9 Harmonizer Gen 2, a new and improved version of their hugely p...
03/06/2026
Significant discount available until 1 October 2026
Aim Audio have just announced a promotion that sees a significant discount applied to their Essence micr...
03/06/2026
Clarification: SBS's position on definitions of antisemitism
3 June, 2026
Media releases
Statement by Mandi Wicks, SBS Director of News and Current Aff...
03/06/2026
Rohde & Schwarz to supply CERTIUM advanced communications system to Memmingen Ai...
Building anticipation ahead of a new album release is one of the most important ways for artists to ensure its success. But in today's music landscape, gaining prerelease momentum across multiple platforms that are often disconnected from where streaming actually happens is exhausting and inefficient. That's where we come in. Spotify for Artists arms you with powerful tools to unleash your release's full potential, reach a global audience, and deepen connections with fans before your music is released.
