ABC delivers verification to Unruly

Today, Unruly has been issued the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles kitemark following verification of its brand safety policies and practices by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display market, ultimately giving brands greater reassurance that their advertising is more likely to reach the right audience and is not associated with content that could jeopardise brand reputation.

As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC UK's Verification Service please go to: www.abc.org.uk/dtsg.

Glen Duncan, Global Ops Director at Unruly, comments; In addition to our mature, domain-busting technology which our world-class engineering team has been developing since 2006, we undertake rigorous operational processes to ensure the highest level of security on every campaign. Brands and media agencies can have full confidence that ABC audited companies like Unruly are delivering video content across the Open Web in a safe and transparent manner.

Jerry Wright, ABC Chief Executive, said: We are delighted to have Verified Unruly's brand safety policies and practices. ABC's verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.

LINK:	http://www.abc.org.uk/-News-And-Views-/News/ABC-delivers-verification-...
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